ID (public relations)
{{Infobox company
| name = ID
| type = Private
| industry = Public relations
Advertising
Digital marketing
Marketing
| foundation = 1993
| location = Los Angeles, California
| key_people = Kelly Bush Novak
(founder and CEO),
Mara Buxbaum (president),
Lisa Halliday (CCO)
| homepage = {{URL|id-pr.com}}
}}
ID is an independently owned and operated public relations firm.{{cite news|title= Why Science Needs to Step Up Its PR Game |first=Erin|last=Biba|publisher=Wired.com|access-date=2011-03-28|url=https://www.wired.com/magazine/2010/05/st_essay_sciencepr|date=2010-05-24}} ID works with actors, directors, writers, musicians, brands, corporations and production companies.{{cite news|title= Two Weinstein Co Flacks Don't Quite Abandon Ship |first=Nikki|last=Finke|publisher=DeadlineHollywood.com|access-date=2011-03-28|url= https://deadline.com/2010/09/id-pr-expands-film-unit-two-weinstein-co-flacks-jump-from-that-sinking-ship-65939/}}
ID was established in 1993 by Kelly Bush Novak. It is headquartered in Los Angeles, California, with an office in New York City.{{cite news|title= Top 10 Lesbian-Owned Companies |first=Laurie|last=Scheden|publisher=Curve.com|access-date=2011-03-28|url= http://www.curvemag.com/Curve-Magazine/October-2009/Top-10-Lesbian-Owned-Companies/}}{{Cite web|title=Kelly Bush Novak - Sundance Collab|url=https://collab.sundance.org/people/Kelly-Bush-Novak-1627531332|access-date=2022-02-17|website=collab.sundance.org|language=en}}
History
{{Update|section|date=February 2024}}
Kelly Bush founded ID in 1993, after having acquired two years of business experience. Her first major client was Patrick Stewart, who is still represented by Bush today. Bush's longtime clients include Tobey Maguire, Diane Lane, Ben Stiller, Catherine Keener, Alicia Keys and Paul Reubens; she also consults with Warner Bros. Pictures Group as well as Sony Pictures Classics.{{cite news|title= A Publicist Who Sees No Need to Duck Calls |first=Michael |last=Ciepley|work=The New York Times|access-date=2011-04-19|url=https://www.nytimes.com/2011/04/07/business/media/07publicist.html?_r=3 |date=2011-04-06}} In 2008, Bush formed VIE Entertainment where she became manager to Paul Reubens and Academy-award nominated actor Elliot Page.{{cite news|title= Ellen Page signs with Endeavor |first=Michael |last=Fleming|publisher=Variety.com|access-date=2011-05-03|url=https://www.variety.com/article/VR1117988442?refCatId=183 |date=2008-07-02}}
A 2011 New York Times profile described the firm as one of “a handful of elite firms that protect and promote the biggest names in show business..” and mentioned clients including Paul Reubens (Pee Wee Herman), Ben Stiller, Tobey Maguire, Amy Adams, Josh Brolin, Natalie Portman, Sean Penn and others.{{Cite news|url=https://www.nytimes.com/2011/04/07/business/media/07publicist.html|title=A Publicist Who Sees No Need to Duck Calls|first1=Michael|last1=Cieply|first2=Brooks|last2=Barnes|work=The New York Times |date=April 6, 2011|via=NYTimes.com}}
Drake and the company had a high-profile parting in 2014.{{Cite magazine|url=https://www.billboard.com/music/music-news/drake-id-pr-split-post-rolling-stone-cover-debacle-exclusive-5922847/|title=Drake, ID-PR Split Post-Rolling Stone Cover Debacle (Exclusive)|first=Andrew|last=Hampp|magazine=Billboard |date=February 28, 2014}}
ID was ranked 5th on Forbes List of America's Best PR Agencies 2021.{{Cite web|title=ID Public Relations|url=https://www.forbes.com/companies/id-public-relations/|access-date=2022-02-17|website=Forbes|language=en}}
Notes and references
{{Reflist}}