(Hash)
{{Correct title|[#]}}
{{Infobox album
| name = [#]
| type = ep
| artist = Loona
| cover = Loona - Hash.png
| caption = Digital and Limited A cover
| alt =
| released = {{Start date|2020|02|05}}
| genre = K-pop
| length = 17:40
| language = Korean
| label = Blockberry Creative
| producer = * Lee Jong-myung (exec.){{cite video|url=https://www.youtube.com/watch?v=8Vto_qUIjcA|script-title=ko:[MV] LOONA(이달의 소녀) _ So What|website=YouTube|publisher=1theK (Kakao M Corp.)|language=ko|accessdate=February 5, 2020}} (4:28)
- Lee Soo-man{{cite web|url=https://www.soompi.com/article/1381274wpp/lee-soo-man-reportedly-participated-in-producing-loonas-new-album|title=Update: LOONA Confirms Lee Soo Man's Participation In New Album + Expresses Gratitude|work=Soompi|date=May 10, 2019}}
- Coach & Sendo
- David Anthony
- Anna Timgren
- Makeumine Works
- MinGtion
- Le'mon
- Kim Yeonseo
- Johan Gustafsson
- Realmeee
- Hayley Aitken
| prev_title = [+ +]
| prev_year = 2019
| next_title = [12:00]
| next_year = 2020
| misc = {{Singles
| name = [#]
| type = EP
| single1 = 365
| single1date = December 13, 2019
| single2 = So What
| single2date = February 5, 2020
}}
}}
[#] (read as "hash") is the second extended play by South Korean girl group Loona. It was released on February 5, 2020, by Blockberry Creative and distributed by Kakao M.
Background
On March 31, 2019, a teaser titled "#" was released on the group's official YouTube channel. The clip looks back to Loona's previous releases and teaser films and ends with the word "burn". It also features imagery of butterflies, as well as the symbols "++" and "xx". On May 31, a second teaser was released titled "La Maison Loona", with the phrase "delayed but someday" showed at the end. On December 13, a teaser titled "#1" was released.{{Cite magazine|url=https://www.billboard.com/articles/news/international/8546386/loona-release-365-single|title=LOONA Release '365' Single & Hint At Something New|magazine=Billboard|access-date=2020-01-19}} On December 31, an image teaser was released.{{Cite tweet|number=1212025670101954562|title=2020 "#" Coming Soon #이달의소녀 #LOONA LOOΠΔ http://www.loonatheworld.com pic.twitter.com/rq2zDqS3Xu|author=이달의 소녀 [Loona]|date=2019-12-31|user=loonatheworld|language=en|access-date=2020-01-19}}
On January 8, 2020, it was announced that member HaSeul would halt activities with the group due to health concerns.{{Cite web|url=https://entertain.naver.com/now/read?oid=057&aid=0001410039|title=이달의 소녀 측 "하슬 심리적 불안 증세 호소...당분간 11인 체제 활동"(전문)|website=entertain.naver.com|language=ko|access-date=2020-01-19}} On January 10, a second teaser was released titled "#2", setting the release date to February 5.{{Cite web|url=http://www.nocutnews.co.kr/news/5270896|title=이달의 소녀, 2월 5일 컴백...11인 체제 활동|date=2020-01-10|website=No Cut News|access-date=2020-01-19}} On January 13, individual teasers started to being released, starting with member HyeJu (formerly Olivia Hye) and ending with a group photo on January 19.{{Cite web|url=http://isplus.live.joins.com/news/article/article.asp?Total_Id=23682460|title=이달의 소녀 희진X올리비아 혜, 비주얼 센터의 미모|date=2020-01-20|website=isplus.live.joins.com|language=ko|access-date=2020-01-19}} On the same day, the track list was released, revealing the proper lead single as "So What".{{Cite tweet|user=loonatheworld|number=1218911021554749443|title=2020. 02. 05 pm6 (KST) 이달의 소녀 [#]|author=이달의 소녀 [Loona]|date=2020-01-19|language=ko|access-date=2020-01-19}} On January 22, a third teaser was released titled "#3".{{Cite web|url=https://www.youtube.com/watch?v=0JE79Kv8asE|title=[Teaser] 이달의 소녀 (LOONA) "#3"|website=YouTube }} On February 5, 2020, member Yves confirmed in the album's press showcase that SM Entertainment founder Lee Soo-man was involved in the production of this album, doing so after he watched the group's cover video for NCT 127's "Cherry Bomb".{{Cite web|url=https://entertain.v.daum.net/v/20200205131509773|title=단독]이수만, 이달의 소녀 앨범 프로듀싱 참여..SM이외 가수 첫 참여 '화제'|date=February 5, 2020|website=Daum|publisher=Sports Chosun|language=ko}}
The description of the "So What" music video announced that the album's limited editions included a CD-only song, "Day & Night".{{Citation|script-title=ko:[MV] 이달의 소녀 (LOONA) "So What"|url=https://www.youtube.com/watch?v=GEo5bmUKFvI|language=en|access-date=2020-02-05}}{{Cite tweet |user=loonatheworld |number=1220179378874667008 |date = 22 January 2020 |title= #이달의소녀 의 미니앨범 [#] 예약 판매가 시작되었습니다!한정 A, B 버전에는 CD ONLY 음원도 담겨 있다고 해요🎁}}
Singles
"365" was released as a lead single on December 13, 2019.
"So What" was released as the 2nd single and title track in conjunction with the EP on February 5, 2020.
Commercial performance
The EP debuted at number 2 on South Korea's Gaon Album Chart and sold 79,797 copies in the month of February, becoming the group's best selling work at the time,{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2020&termGbn=month|title=2020년 02월 Album Chart|trans-title=2020 02 Album Chart|website=Gaon Music Chart}} while "So What" was the group's highest-charting song on one of Gaon's singles charts, reaching number 68 on the Download Chart. The EP also charted at number 28 on the UK Digital Albums Chart, surpassing their previous EP which charted at number 48.
[#] debuted at No. 4 on Billboard's World Albums chart, tying their highest position on the tally to date with their previous two EPs, while earning 3,000 units in the week ending February 6, which marks their best sales week in America.{{Cite magazine|url=https://www.billboard.com/articles/business/chart-beat/8551187/loona-hash-third-album-so-what-best-us-sales-week|title=LOONA Earn Best U.S. Sales Week to Date With Third Album Release|date=2020-02-17|magazine=Billboard|language=en|access-date=2020-02-17}}
On March 12, 2020, Loona received their first music show win on Mnet's M Countdown with "So What".{{Cite web|url=http://www.xportsnews.com/?ac=article_view&entry_id=1246367|title='첫 1위' 이달의 소녀, 'So What' 트로피 들고 '눈물'...빅톤· ITZY 컴백 (엠카) [종합]|date=2020-03-12|website=Xportsnews|language=ko|access-date=2020-03-12}}
Track listing
{{Track listing
| headline = [#] track listing
| extra_column = Arrangement
| title1 = #
| music1 = Coach & Sendo
| extra1 = Coach & Sendo
| length1 = 1:06
| title2 = So What
| lyrics2 = Cho Yoon-kyung
| music2 = {{hlist|David Anthony|Anna Timgren}}
| extra2 = {{hlist|David Anthony|IMLAY}}
| length2 = 3:18
| title3 = Number 1
| lyrics3 = {{hlist|makeumine works|JQ}}
| music3 = {{hlist|minGtion|Tara Nabavi|Malin Johansson}}
| extra3 = minGtion
| length3 = 3:22
| title4 = Oh (Yes I Am)
| lyrics4 = Le'mon
| music4 = {{hlist|Coach & Sendo|Le'mon}}
| extra4 = Coach & Sendo
| length4 = 3:15
| title5 = Ding Ding Dong
| note5 = {{lang|ko|땡땡땡}}, Ttaeng Ttaeng Ttaeng
| lyrics5 = Kim Yeonseo
| music5 = {{hlist|minGtion|Kim Yeonseo}}
| extra5 = {{hlist|minGtion|Kim Yeonseo}}
| length5 = 2:58
| title6 = 365
| lyrics6 = Hwang Yubin
| music6 = {{hlist|Johan Gustafsson|Realmeee|Hayley Aitken}}
| extra6 = {{hlist|Johan Gustafsson|Realmeee|Hayley Aitken}}
| length6 = 3:41
| total_length = 17:40
}}
{{Track listing
| headline = Limited A and B hidden track
| extra_column = Arrangement
| title7 = Day and Night
| lyrics7 = Kim Yeonseo
| music7 = {{hlist|Coach & Sendo|Kim Yeonseo}}
| extra7 = {{hlist|Coach & Sendo|Kim Yeonseo}}
| length7 = 3:34
| total_length = 21:14
}}
Charts
{{col-begin}}
{{col-2}}
{{col-2}}
| class="wikitable sortable plainrowheaders" style="text-align:center"
|+Chart performance for singles from [#] !Song ! Chart (2019) ! Peak |
| scope="row"| "365"
|style="text-align:left" rowspan="2" |US World Digital Songs (Billboard){{Cite magazine|url=https://www.billboard.com/charts/world-digital-song-sales|title=World Digital Song Sales : Page 1|magazine=Billboard|access-date=2020-01-19}}{{Cite magazine|url=https://www.billboard.com/charts/world-digital-song-sales/2020-02-15|title=World Digital Song Sales Chart|magazine=Billboard|access-date=2020-04-26}} | 1 |
|---|
| scope="row" rowspan="2" |"So What"
| 4 |
| style="text-align:left"|South Korea (K-pop Hot 100){{Cite magazine|url=https://www.billboard.com/charts/billboard-korea-k-pop-100/2020-02-08|title=BILLBOARD KOREA K-POP 100|magazine=Billboard|access-date=2020-03-26}}
| 89 |
{{col-end}}
Certification and sales
{{Certification Table Top}}
{{Certification Table Entry|region=South Korea|nocert=yes|salesamount=80,208|salesref={{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2020&year_time=1|title=2020년 종합 Album Chart|trans-title=2020 Mid-Year Album Chart|website=Gaon Music Chart}}}}
{{Certification Table Entry|region=United States|nocert=yes|salesamount=3,000|salesref={{cite magazine|title=LOONA Earn Best U.S. Sales Week to Date With Third Album Release|url=https://www.billboard.com/articles/business/chart-beat/8551187/loona-hash-third-album-so-what-best-us-sales-week|magazine=Billboard|accessdate=February 18, 2020}}}}
{{end}}
Release history
| class="wikitable plainrowheaders" |
| Region
! Date ! Format ! Label |
|---|
| scope="row"| South Korea
| rowspan="2"| February 5, 2020 | rowspan="1"| {{hlist|Digital download|streaming|CD}} | {{hlist|Blockberry Creative|Kakao M}} |
| scope="row"| Various
| rowspan="2"| {{hlist|Digital download|streaming}} | Blockberry Creative |