:Alice Sae Teshima Noda
{{Short description|American businesswoman, dental hygienist and beauty industry entrepreneur}}
Alice Sae Teshima Noda (July 28, 1894 – July 25, 1964) was an American businesswoman, a dental hygienist and beauty industry entrepreneur in Hawaii and Tokyo.
Early life
Alice Sae Teshima was born in Fukuoka prefecture, Japan in 1894. She was the daughter of Yasuke Teshima and Eki Kurauchi. Her family immigrated to Hawaii in 1899 and worked as farm laborers before they bought their own pineapple farm in Wahiawa in 1904. She attended Hawaii Kōtō Jogakko, a Japanese language school, graduated from President William McKinley High School.{{Cite book|title=Hawaii's AJA pioneers : one hundred profiles commemorating the centennial of the Hawaii Hochi|last=Chinen|first=Karleen C.|publisher=Hawaii Hochi Ltd.|year=2012|location=Honolulu, Hawaii|pages=119–120}} She met her husband, Steere Gikaku Noda, in 1912, and they had four children. As a young mother, she returned to school to train as a dental hygienist at the Honolulu Dental Infirmary, and again a few years later, to learn cosmetology in Los Angeles and New York.Barbara Bennett Peterson, [http://www.anb.org/articles/20/20-01408.html "Alice Sae Teshima Noda"] in American National Biography Online (Oxford University Press 2000).
Career
In 1922, Noda was hired to teach dental hygiene to children for the Hawaii Department of Public Instruction. By 1925, she started a chain of beauty salons in Hawaii. That same year, Noda served as personal interpreter and guide when Princess Nobuko Asaka toured the islands. She was president of the Hawaii Dental Hygienists' Association, president and founder of the Honolulu Hairdressers and Cosmetologists Association, and vice-chair of the League of Women Voters chapter in Honolulu. She was the first examiner appointed to the Territorial Board of Beauty Culture, and was credited with bringing fashionable "flapper" bobbed hairstyles and permanent waves to Hawaii.Victoria Sherrow, [https://archive.org/details/encyclopediaofha0000sher/page/292 "Alice Sae Teshima Noda"] in Encyclopedia of Hair: A Cultural History (Greenwood Publishing Group 2006): 292-293. {{ISBN|9780313331459}}
In 1936, Noda opened a beauty salon in Ginza, Tokyo, where her techniques quickly became fashionable with socialites and actresses.Edith Kaneshiro, [https://books.google.com/books?id=QZg6Ft_jvJ0C&dq=Steere+Noda&pg=PA268 "Alice Sae Teshima Noda"] in Brian Niiya, ed., Japanese-American History: An A-to-Z Reference from 1868 to the present (VNR AG 1993): 268. {{ISBN|9780816026807}} She also wrote a beauty and etiquette column for Japanese newspapers and was considered the "Emily Post of Japan".
In 1941, Noda had to close her Cherry Beauty Salon in Honolulu because of wartime suspicion towards Japanese-Americans. After World War II, Noda became head of the Japanese Women's Society in Honolulu, the first American citizen to hold that position.Lenny Yajima Andrew, [http://archives.midweek.com/content/columns/brt_article/promoting_japanese_culture/ "Promoting Japanese Culture"] Midweek.com (February 3, 2010).
Personal life
Teshima enjoyed breeding orchids, collecting antiques, and painting sumi-e.{{Cite book|title=Living legacy : outstanding Japanese women of the 20th century in Hawaiʻi|last=Stone|first=Scott C. S.|date=2002|publisher=Japanese Women's Society Foundation|others=Japanese Women's Society of Honolulu.|isbn=0896101746|location=Honolulu, Hawaiʻi|oclc=51809509}}
Teshima died in 1964, just before her 70th birthday.
Her granddaughter Lenny Yajima was executive director of the Japanese Cultural Center of Hawai'i, and president of the Japan-America Society of Hawaii.Christine Donnelly, [https://bulletin.punahou.edu/article/~board/migrated-news-fa8019e5-a1a4-48ee-949f-8b4c468b34fb/post/lenny-yajima-79-andrew "Lenny Yajima '79 Andrew"] {{Webarchive|url=https://web.archive.org/web/20180918054607/https://bulletin.punahou.edu/article/~board/migrated-news-fa8019e5-a1a4-48ee-949f-8b4c468b34fb/post/lenny-yajima-79-andrew |date=2018-09-18 }} Punahou Bulletin (Summer 2016).[https://www.thehawaiiherald.com/lenny-yajima/ "Lenny Yajima"] Hawai'i Herald (September 2014).
References
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Category:People from Fukuoka Prefecture
Category:Japanese emigrants to the United States
Category:American people of Japanese descent