:BoA

Kwon Bo-ah was born on November 5, 1986.{{cite book |author=Mark Russell |url=https://books.google.com/books?id=etDZAwAAQBAJ |title=K-Pop Now!: The Korean Music Revolution |date=April 29, 2014 |publisher=Tuttle Publishing |isbn=978-1-4629-1411-1 |page=110}}{{cite news |author=Robert Michael Poole |date=March 20, 2009 |title=No constrictions on BoA's ambitions |url=https://www.japantimes.co.jp/culture/2009/03/20/music/no-constrictions-on-boas-ambitions/ |archive-url=https://web.archive.org/web/20211230082341/https://www.japantimes.co.jp/culture/2009/03/20/music/no-constrictions-on-boas-ambitions/ |archive-date=December 30, 2021 |access-date=December 29, 2021 |publisher=The Japan Times}} At the age of eleven, BoA accompanied her older brother to an SM Entertainment talent search.{{Cite web |last=Kang |first=Kyung-yoon |date=September 5, 2021 |script-title=ko:'보아 오빠' 권순욱 감독, 투병 중 결국 세상 떠나 |trans-title=Director Kwon Soon-wook of 'Boa's Oppa' dies after battling a disease |url=https://entertain.naver.com/read?oid=416&aid=0000274721 |url-status=live |archive-url=https://web.archive.org/web/20210905085900/https://entertain.naver.com/read?oid=416&aid=0000274721 |archive-date=September 5, 2021 |access-date=September 5, 2021 |website= |publisher=SBS Entertainment News |language=ko |via=Naver}} Though her brother was the one who auditioned as a break-dancer, SM talent scouts instead took notice of BoA and offered her a contract on the same night as the auditions. Her parents initially opposed the notion of BoA leaving school to enter the entertainment business but eventually consented at her older brothers' persuasion.{{cite web |last=Rao |first=Anjali |date=December 15, 2006 |title=BoA TalkAsia Transcript |url=http://edition.cnn.com/2006/WORLD/asiapcf/12/15/talkasia.boa.script/index.html |url-status=live |archive-url=https://web.archive.org/web/20210514105256/http://edition.cnn.com/2006/WORLD/asiapcf/12/15/talkasia.boa.script/index.html |archive-date=May 14, 2021 |access-date=January 10, 2009 |publisher=CNN}} She has said that her early influence as a singer was Seo Taiji.

BoA underwent two years of training (involving vocal, dance, English, and Japanese lessons), and at the age of thirteen she released her debut album ID; Peace B in South Korea on August 25, 2000.{{Cite web|last=Lee|first=Rachel|date=July 16, 2012|title=BoA, queen of K-pop, returns with new album|url=https://www.koreatimes.co.kr/www/art/2022/01/732_115212.html|url-status=live|archive-url=https://web.archive.org/web/20220102075115/https://www.koreatimes.co.kr/www/art/2022/01/732_115212.html|archive-date=January 2, 2022|access-date=January 1, 2022|website=The Korea Times}} The album was moderately successful; it entered the Top 10 of the South Korean charts and sold around 156,000 units.{{cite web|url=http://www.mtvk.com/news/story.jhtml?id=1535149|title=The first video on MTV K: BoA "My Name"|date=June 26, 2006|publisher=MTV K|archive-url=https://web.archive.org/web/20060705043754/http://www.mtvk.com/news/story.jhtml?id=1535149|archive-date=July 5, 2006|access-date=September 29, 2008}} Meanwhile, her Korean record label, SM Entertainment, made arrangements with Japanese label Avex Trax to launch her music career in Japan. She was forced to quit school to prepare and in early 2001, BoA released her first mini-album, Don't Start Now; it sold around 90,000 units. After its release, she took a hiatus from the Korean music industry to focus on the Japanese market at which time she worked to solidify her skills in Japanese.

BoA began her Japanese music career singing at the Avex-owned club Velfarre.{{cite web|url=http://boa.smtown.com/pages/boa/version03/profile.sm|title=BoA's profile|publisher=SM Entertainment|access-date=October 9, 2008|url-status=dead|archive-url=https://web.archive.org/web/20090527075539/http://boa.smtown.com/pages/boa/version03/profile.sm|archive-date=May 27, 2009}} Her debut Japanese album, Listen to My Heart, was released on March 13, 2002. The album was a breakthrough in BoA's career, becoming an RIAJ-certified million-seller and debuted atop the Oricon, the first album by a Korean artist to do so.{{cite web|url=http://www.riaj.or.jp/data/others/million_list/2002.html|title=List of million sellers in 2002|publisher=RIAJ|access-date=September 29, 2008|language=ja}} It was promoted with several singles: the Top 20 hit "ID; Peace B" (originally from the eponymous album), "Amazing Kiss", "Kimochi wa Tsutawaru", the Top 5 hit "Listen to My Heart", and the Top 10 "Every Heart: Minna no Kimochi". After the September 11, 2001 attacks, BoA recorded the charity single "The Meaning of Peace" with Kumi Koda as part of Avex's Song Nation project to raise funds for charity.{{cite web|url=http://www.chosunonline.com/article/20050121000046|title=BoA and Hamasaki Ayumi Join Song+Nation's South Korean Release|work=Chosunonline.com|publisher=The Chosun Ilbo Co.|language=ja|archive-url=https://web.archive.org/web/20081207020747/http://www.chosunonline.com/article/20050121000046 |archive-date=December 7, 2008|access-date=December 1, 2008}} (Paid access required to view article){{cite web|url=http://www.avexnet.or.jp/songnation/index.htm|title=Song+Nation|publisher=Avex Trax|language=ja|archive-url=https://web.archive.org/web/20080120210120/http://www.avexnet.or.jp/songnation/index.htm|archive-date=January 20, 2008|url-status=dead|access-date=January 24, 2008}} From 2001 to 2007, BoA hosted Beat it BoA's World, a radio program on the Japan FM Network.{{cite web|title=Beat it BoA's World|url=http://www2.jfn.co.jp/boa/|url-status=dead|archive-url=https://web.archive.org/web/20070301013454/http://www2.jfn.co.jp/boa/|archive-date=March 1, 2007|access-date=August 13, 2008|publisher=Japan FM Network|language=ja}}

After the release of Listen to My Heart, BoA released her second Korean studio album, No. 1, a month later on April 12, 2002.{{Cite web|title=No. 1 album information|url=http://www.melon.com/album/detail.htm?albumId=16305|url-status=live|access-date=January 2, 2022|website=Melon|language=ko|archive-url=https://web.archive.org/web/20211030205827/https://www.melon.com/album/detail.htm?albumId=16305|archive-date=October 30, 2021}} The album sold around 544,853 units and became the fourth-best-selling record of the year in South Korea. Jumping into the World (a Japanese re-release of the mini-album Don't Start Now) and the Japanese single "Don't Start Now" were released a month later on the same day.{{Citation needed|date=December 2021}} At the end of the year, BoA released her second Korean mini-album Miracle.{{Citation needed|date=December 2021}}

BoA's second Japanese studio album, Valenti (January 2003), became her best-selling album, with over 1,249,000 copies sold.{{cite web|date=May 24, 2005|title=BoA、ベスト盤が100万枚を突破!|trans-title=BoA, best compilation album tops 1 million!|url=http://www.oricon.co.jp/news/ranking/4676/|url-status=live|archive-url=https://web.archive.org/web/20210225193841/https://www.oricon.co.jp/news/4676/|archive-date=February 25, 2021|access-date=September 30, 2008|publisher=Oricon|language=ja}} Three singles preceded its release: "Valenti", which peaked at the number-two position on the Oricon chart,{{cite web|date=December 1, 2004|title=BoA, her memory of Xmas...|url=http://www.oricon.co.jp/music/special/041201_01.html|url-status=dead|access-date=September 30, 2008|publisher=Oricon|language=ja|archive-date=December 16, 2008|archive-url=https://web.archive.org/web/20081216135115/http://www.oricon.co.jp/music/special/041201_01.html}} "Kiseki / No.1" and "Jewel Song / Beside You: Boku o Yobu Koe", both which also peaked at the number-three position. In support of the album, BoA launched BoA 1st Live Tour Valenti, her first Japanese concert tour.{{Citation needed|date=October 2020}} Later in the same year, BoA released her third Korean-language studio album, Atlantis Princess on May 30, 2003,{{Cite web|last=Hong|first=Je-sung|date=May 26, 2003|script-title=ko:<연합인터뷰> 3집 발표 앞둔 가수 보아|trans-title= Singer BoA ahead of her 3rd album release|url=https://entertain.v.daum.net/v/M0IYMq7rWD|url-status=live|archive-url=https://web.archive.org/web/20220102082313/https://entertain.v.daum.net/v/20030526041739474|archive-date=January 2, 2022|access-date=January 2, 2022|website=|publisher=Yonhap News Agency|language=ko|via=Daum}} and then released a mini-album Shine We Are! on December 4, 2003. The former was the fifth-best-selling South Korean record of the year with around 345,000 units sold; the latter sold around 58,000 units.

Her third Japanese studio album, Love & Honesty (January 2004) was a musical "change in direction": it contained a rock-dance song ("Rock with You") and "harder" R&B.{{cite web|date=October 11, 2004|title=圖文: 寶兒亞洲最能抓錢 17歲少女去年席卷6.5億元|trans-title=BoA, Asia's Most Lucrative 17-Year-Old Girl, Swept Up 6.5 Billion Yuan Last Year|url=http://ent.people.com.cn/BIG5/80644/80651/81827/5643883.html|url-status=dead|archive-url=https://web.archive.org/web/20100504174745/http://ent.people.com.cn/BIG5/80644/80651/81827/5643883.html|archive-date=May 4, 2010|access-date=January 23, 2009|work=People's Daily|publisher=Central Committee of the Chinese Communist Party|language=zh}} Though the album failed to match Valenti in sales, it topped the Oricon chart for two weeks and became RIAJ-certified triple-platinum.{{cite web|publisher=RIAJ|title=BoA's Love & Honesty certification|url=http://www.riaj.or.jp/data/others/gold/200401.html|access-date=August 15, 2008}} In support of the album, BoA held a tour, Live Concert Tour 2004: Love & Honesty, spanning nine performances and attracted approximately 105,000 attendants.{{cite web|last=Kim|first=Sun-woo|date=April 19, 2004|title=Middle-Aged Men and Women Also Cheer For Boa|url=http://english.donga.com/srv/service.php3?bicode=130000&biid=2004042008608|url-status=live|archive-url=https://web.archive.org/web/20211230084938/https://www.donga.com/en/List/article/all/20040419/234558/1|archive-date=December 30, 2021|access-date=October 8, 2008|work=The Dong-A Ilbo|publisher=Donga Ilbo Co.}} In contrast with 1st Live Tour, which "emphasized exotic Asian design", the Love & Honesty tour had an "outer-space, sci-fi" theme; among the props were a three-storey-high space ship and the robot Asimo. Her first compilation album, Best of Soul (February 2005), however, sold over a million copies, making BoA the first non-Japanese Asian singer to have two million-selling albums in Japan. It remained the last album by a foreign artist to have sold over a million copies in Japan for 16 years, until BTS in 2021.{{cite web |date=January 6, 2022 |title= |script-title=ja:BTS、ベスト盤がミリオン突破 海外男性アーティストとしては17年9ヵ月ぶり【オリコンランキング】 |url=https://www.oricon.co.jp/news/2220167/full/ |url-status=live |archive-url=https://web.archive.org/web/20220106222701/https://www.oricon.co.jp/news/2220167/full/ |archive-date=January 6, 2022 |access-date=January 9, 2024 |publisher=Oricon News |language=ja}}

BoA reinvented her image for her fourth and fifth Korean albums, My Name (June 2004) and Girls on Top (June 2005), shedding the "cute" and "youthful" style that had characterized previous years and adopted a more "sexy" and "sultry" look. The sales of BoA's Korean albums began to decline: My Name sold 191,000 units and became the eleventh-best-selling South Korean album in 2004{{cite web|url=http://www.miak.or.kr/stat/kpop_2004.htm|title=2004 Music Sales|publisher=Music Industry Association of Korea|access-date=January 8, 2009|archive-url=https://web.archive.org/web/20080801080645/http://www.miak.or.kr/stat/kpop_2004.htm |archive-date=August 1, 2008|language=ko}} while Girls on Top ranked fourteenth in 2005 with 113,000 units sold.{{cite web|url=http://www.miak.or.kr/stat/kpop_2005.htm|title=2005 Music Sales|publisher=Music Industry Association of Korea|language=ko|archive-url=https://web.archive.org/web/20080801080650/http://www.miak.or.kr/stat/kpop_2005.htm |archive-date=August 1, 2008|access-date=January 8, 2009}} In September 2004, BoA instigated controversy in Japan when she donated ₩50 million to a memorial project for Korean independence activist and nationalist An Jung-geun.{{cite web|url=http://www.chosunonline.com/article/20040909000014&usg=ALkJrhjCHK_Db0h55JvekBUAe9UCNmD1BA|title=Persons such as BoA donate 50 million won to An Jung-geun Memorial Foundation|date=September 9, 2004|access-date=October 8, 2008|publisher=The Chosun Ilbo|work=Digital Chosun|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20081216135453/http://www.chosunonline.com/article/20040909000014%26usg%3DALkJrhjCHK_Db0h55JvekBUAe9UCNmD1BA|archive-date=December 16, 2008}}{{cite web|url=http://www.chosunonline.com/article/20040910000036&usg=ALkJrhgPbOsOcfkZzBpRbu2tmVRHaxyuCw|title=BoA's public relations of "Doma Ahn Joong Keun" evoke a sensitive reaction in Japan|date=September 10, 2004|access-date=October 8, 2008|publisher=The Chosun Ilbo|work=Digital Chosun|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20081216135458/http://www.chosunonline.com/article/20040910000036%26usg%3DALkJrhgPbOsOcfkZzBpRbu2tmVRHaxyuCw|archive-date=December 16, 2008}}

Her fourth Japanese studio album, Outgrow, (February 2006) reached the number-one spot on the Oricon chart for its first week of release, making it her fourth consecutive original Japanese album to do so. With 220,000 copies sold, it became her lowest-selling first-week debut for a studio album at that point.{{refn|The first-week sales of Listen to My Heart were approximately 230,000 units,{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2002&month=3&week=4&submit5.x=20&submit5.y=18|title=Album Rankings for the Fourth Week of March 2002|publisher=Oricon|access-date=December 15, 2008}} those of Valenti 615,000,{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2003&month=2&week=2&submit5.x=19&submit5.y=14|title=Album Rankings for the Second Week of February 2003|publisher=Oricon|access-date=December 15, 2008}} and those of Love and Honesty 296,000.{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2004&month=1&week=4&submit5.x=23&submit5.y=17|title=Album Rankings for the Fourth Week of January 2004|publisher=Oricon|access-date=December 15, 2008}}|group=note}} "Do the Motion", the first single from the album, reached the top spot, making her the fourth non-Japanese Asian to have a number-one single on the Oricon charts.{{cite web|date=April 5, 2005|title=First number-one! BoA Achieved an Exploit for the First Time in 21 Years!?|url=http://www.oricon.co.jp/news/ranking/4758/|url-status=live|archive-url=https://web.archive.org/web/20180728035738/https://www.oricon.co.jp/news/4758/|archive-date=July 28, 2018|access-date=November 26, 2008|publisher=Oricon|language=ja}} "Merry Christmas from BoA" (2005), the album's last single, was the singer's first digital single. That May, BoA renewed her contract with SM Entertainment until 2012. At the time it was noted that she had a shareholding in the company of 100,000 (Approximately worth $1m USD).{{cite web|url=http://yummycelebrities.com/2006/05/18/kwon-boa-renewed-contract-with-sm-entertainment/|title=Kwon BoA renewed contract with SM Entertainment – Yummy Celebrities|work=yummycelebrities.com|url-status=dead|archive-url=https://web.archive.org/web/20110123111407/http://yummycelebrities.com/2006/05/18/kwon-boa-renewed-contract-with-sm-entertainment/|archive-date=January 23, 2011}} She performed "Everlasting", the image song for Roman Polanski's Oliver Twist (2005 film).{{Cite web |title=オリバー・ツイスト : 作品情報 |url=https://eiga.com/movie/1576/ |access-date=2024-05-07 |website=映画.com |language=ja}}{{Cite web |title=BoA 「Everlasting」 |url=https://recochoku.jp/song/S20008191/ |access-date=2024-05-07 |website=recochoku.jp |language=ja}} She also voiced Heather the possum in the Korean and Japanese version of the animated film Over the Hedge.{{cite news|date=August 8, 2006|title=Tetsuya Takeda, Yoshizumi Ishihara, Tomochika and BoA Make a Greeting on Stage|language=ja|publisher=Oricon|url=http://www.oricon.co.jp/news/movie/30805/|url-status=live|access-date=November 20, 2008|archive-url=https://web.archive.org/web/20211230110055/https://www.oricon.co.jp/news/30805/|archive-date=December 30, 2021}} On September 21, 2006, she released her first digital single in Korea, a Korean version of "Key of Heart". In support of Outgrow, BoA launched a special Zepp tour, B0A The Live, on September 29, 2006, which lasted until October 29.{{cite web|archive-url=https://web.archive.org/web/20060903013221/http://www.avexnet.or.jp/boa/news.html|url=http://www.avexnet.or.jp/boa/news.html|title=News at BoA's Official website|date=August 22, 2008|access-date=November 5, 2015|publisher=Avex Trax|archive-date=September 3, 2006|language=ja}} She staged her first Christmas concert on December 7, 2006.

Three singles preceded BoA's fifth Japanese studio album, Made in Twenty (January 2007): the Top 3 "Nanairo no Ashita (Brand New Beat)/Your Color," the Top 10 "Key of Heart", and the No. 2 hit "Winter Love". The album, which contained R&B and dance songs as well as ballads, debuted at the top of the weekly Oricon charts, making the album her sixth in a row to do so (including one compilation).{{cite web|url=http://english.chosun.com/w21data/html/news/200701/200701270002.html|title=It's Lonely at the Top: BoA Turns 20|date=January 27, 2008|publisher=The Chosun Ilbo|work=Digital Chosun|access-date=September 16, 2008|archive-url=https://web.archive.org/web/20080531073439/http://english.chosun.com/w21data/html/news/200701/200701270002.html |archive-date=May 31, 2008}} Having previously compose the song "No More Make Me Sick" for Made in Twenty,{{cite web|url=http://magazine.music.yahoo.co.jp/pow/20070111_001/interview_003|title=My first song composed with a personal computer made me feel a sense of accomplishment because my efforts were well rewarded|publisher=Yahoo! Japan|date=January 11, 2007|access-date=January 2, 2008|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20110722101609/http://magazine.music.yahoo.co.jp/pow/20070111_001/interview_003|archive-date=July 22, 2011}} BoA assumed creative control over her sixth Japanese album, The Face (February 2008).{{cite web|date=February 27, 2008|title=BoA "I Discuss Everything from a Secret Story about the Album's Production to an Unexpected Thing That Happened While Filming a PV!"|url=http://www.oricon.co.jp/music/interview/080227_03.html|url-status=dead|access-date=September 17, 2008|publisher=Oricon|language=ja|archive-date=September 28, 2015|archive-url=https://web.archive.org/web/20150928110056/http://www.oricon.co.jp/music/interview/080227_03.html}} The album debuted at the top of the weekly Oricon charts, making BoA one of only two artists in Japan to have six consecutive studio albums top the Oricon weekly charts (the other is Ayumi Hamasaki, who has eight consecutive number-one albums).{{cite web|date=March 4, 2008|title=BoA Takes Sole Possession of 2nd Place of All Time. Brother and Sister of the Jackson Family Reach the Top 10 Together.|url=http://www.oricon.co.jp/news/confidence/52540/full/|url-status=live|archive-url=https://web.archive.org/web/20211230110833/https://www.oricon.co.jp/news/52540/full/|archive-date=December 30, 2021|access-date=December 11, 2008|publisher=Oricon|language=ja}} On June 9, 2008, BoA and nine other artists from around the world recorded an English cover of Wei Wei's "Dedication of Love". Produced by Roald Hoffmann and Brian Alan, the single was used to raise funds for victims of the Sichuan earthquake.{{cite web|date=June 4, 2008|title=Wei Wei Leads International Stars in 'Dedication of Love'; Proceeds to Go to Disaster Area|url=http://ent.sina.com.cn/y/2008-06-04/00592047541.shtml|url-status=live|archive-url=https://web.archive.org/web/20210804185736/http://ent.sina.com.cn/y/2008-06-04/00592047541.shtml|archive-date=August 4, 2021|access-date=September 29, 2008|work=Sina|publisher=SINA Corporation|language=zh}}{{cite web|date=June 3, 2008|title=Wei Wei Sings an English Version of 'Dedication of Love' with Nine International Stars|url=https://www.chinanews.com.cn/yl/mxzz/news/2008/06-03/1270393.shtml|url-status=live|archive-url=https://web.archive.org/web/20211214103659/http://www.chinanews.com.cn/yl/mxzz/news/2008/06-03/1270393.shtml|archive-date=December 14, 2021|access-date=August 29, 2008|work=China News|publisher=China News Service|language=zh}} But due to a tight schedule, BoA was pulled back from this project. Korean jewelry brand Ramee also released, "Ramee by BoA", a line of jewelry designed by the singer herself.{{cite news|url=http://kr.news.yahoo.com/service/news/shellview.htm?linkid=16&articleid=2008032407480524910&newssetid=83|title='BoA Boss' Jewelry Brand Announced|access-date=November 21, 2008|agency=Agence France-Presse|date=March 24, 2008|publisher=Yahoo! Korea|work=The Dong-A Ilbo|language=ko|url-status=dead|archive-url=https://web.archive.org/web/20081216141737/http://kr.news.yahoo.com/service/news/shellview.htm?linkid=16&articleid=2008032407480524910&newssetid=83|archive-date=December 16, 2008}}

File:2009 BoA5 (cropped).jpg

On September 2, 2008, it was announced that BoA would make her American debut under a new subsidiary label, SM Entertainment USA.{{cite web|url=https://www.koreatimes.co.kr/www/news/special/2008/09/178_30413.html|title=BoA Plans Debut in US|publisher=Hankook Ilbo|work=The Korea Times|access-date=September 2, 2008|url-status=dead|archive-url=https://web.archive.org/web/20080917140639/http://www.koreatimes.co.kr/www/news/special/2008/09/178_30413.html|archive-date=September 17, 2008|date=September 2, 2008}} Hoping to become a "world-renowned entertainer" in the vein of Janet Jackson,{{cite web|date=September 23, 2008|title=Rap-Up.com – Korean Pop Star BoA Prepares U.S. Takeover|url=http://www.rap-up.com/2008/09/23/korean-pop-star-boa-prepares-us-takeover/|url-status=live|archive-url=https://web.archive.org/web/20211230111211/https://www.rap-up.com/2008/09/23/korean-pop-star-boa-prepares-us-takeover/|archive-date=December 30, 2021|access-date=November 7, 2015|website=Rap-Up}} BoA's debut American single "Eat You Up", was produced by Thomas Troelsen, and released on October 21, 2008. It charted at No. 9 on the Billboard Hot Dance Club Play chart. To promote the single, BoA performed "Eat You Up" as well as other songs at YouTube's Tokyo Live concert, and performed in New York City on December 3, 2008, as well as the Jingle Ball at the Anaheim Honda Center on December 6, 2008.{{cite news|last=Schofield|first=Jack|date=November 23, 2008|title=YouTube Live from San Francisco, but not from Tokyo|work=The Guardian|url=https://www.theguardian.com/technology/blog/2008/nov/23/youtube-live|url-status=live|access-date=November 26, 2008|archive-url=https://web.archive.org/web/20210804185731/https://www.theguardian.com/technology/blog/2008/nov/23/youtube-live|archive-date=August 4, 2021}}{{cite web|date=November 24, 2008|title=Singer BoA's American Debut Single 《Eat You Up》 Is Released on the Internet for the First Time|url=http://ent.sina.com.cn/x/2008-11-24/17012265045.shtml|url-status=live|archive-url=https://web.archive.org/web/20210804185738/http://ent.sina.com.cn/x/2008-11-24/17012265045.shtml|archive-date=August 4, 2021|access-date=November 26, 2008|work=Sina|publisher=SINA Corporation|language=zh}} The following year, she released "Eien/Universe/Believe in Love" and was also featured in Ravex's single "Believe in Love".

BoA's self-titled English album was released in the U.S. on March 17 and featured tracks by producers Bloodshy and Avant as well as a duet with Sean Garrett.{{cite web|last=Lee|first=Jae-hwan|date=January 28, 2009|script-title=ko:보아 美 정규 1집 3월17일 발매, 한일 동시 출시|url=http://www.newsen.com/news_view.php?uid=200901280834471002&code=100200|url-status=live|archive-url=https://web.archive.org/web/20180727181051/http://www.newsen.com/news_view.php?uid=200901280834471002&code=100200|archive-date=July 27, 2018|access-date=February 7, 2009|website=Newsen|language=ko}} Her second Japanese compilation album, Best & USA was released on March 18 tying together a compilation of recent hits in Japan with her English-language debut. Though she stated that "[i]t has always been my dream to debut in America," she found English tougher to learn than Japanese and despite living in West Beverly Hills, found it difficult to make friends. BoA later headlined the San Francisco Pride Festival on June 28, 2009, alongside Solange Knowles and The Cliks,{{cite web|title=SF Pride Main Stage|url=http://www.sfpride.org/celeb/mainstage.html|url-status=dead|archive-url=https://web.archive.org/web/20090813173622/http://www.sfpride.org/celeb/mainstage.html|archive-date=August 13, 2009|access-date=August 8, 2009|website=SF Pride}} where she also performed the song "Energetic" for the first time in public, in addition to "Eat You Up" and "I Did It for Love".{{cite web|date=June 30, 2009|title=BoA Performs at SF Pride|url=https://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|url-status=live|archive-url=https://web.archive.org/web/20210819153739/http://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|archive-date=August 19, 2021|access-date=June 30, 2009|website=The Korea Times}} On August 31, SM USA released BoA Deluxe, a repackaged version of her debut English album. The album contained two new tracks and the radio edit version of "Energetic".{{Cite web|last=Han|first=Sang-hee|date=September 1, 2009|title=BoA Releases Repackaged Album|url=https://www.koreatimes.co.kr/www/nation/2021/12/719_51080.html|url-status=live|archive-url=https://web.archive.org/web/20211230234439/https://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|archive-date=December 30, 2021|access-date=November 14, 2009|website=The Korea Times}}

File:BoA in 2010 (5).jpg in December 2010]]

With her U.S. career struggling to gain traction, BoA returned to East Asia to release her seventh Japanese album, Identity (February 2010). Promoted by the singles "Bump Bump!" featuring Verbal from M-Flo{{cite web|last=Kim|first=Lynn|date=November 4, 2009|title=BoA releases new single "Bump Bump!" today|url=http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009110409351646049|url-status=live|archive-url=https://web.archive.org/web/20211110100159/http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009110409351646049|archive-date=November 10, 2021|access-date=November 14, 2009|website=Asia Economy}} and "Mamoritai: White Wishes" (December 2009), the album only charted at No. 4, selling 37,606 copies in its first week. With little promotion from her label, it ended her run of six consecutive No. 1 albums, suggesting that it would be impossible for her to sustain her career in three territories simultaneously.{{cite web|url=http://blog.oricon.co.jp/nextstage-rarara/archive/116/0|title=2月22日付 アルバム 週間ランキング: NEXT STAGE – スタ☆ブロ –|access-date=February 16, 2010|date=March 4, 2010|work=Oricon|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20100820084010/http://blog.oricon.co.jp/nextstage-rarara/archive/116/0|archive-date=August 20, 2010}} Her first Korean album in five years, Hurricane Venus, was released on August 5, 2010,{{cite web|date=October 12, 2018|script-title=ko:보아, 5년 만에 국내 복귀...데뷔 10년째 되는 8월 25일 앨범 발매|url=http://isplus.joins.com/article/article.html?aid=1336491|url-status=live|archive-url=https://web.archive.org/web/20210804204319/http://isplus.live.joins.com/news/article/article.asp?total_id=4038570&cloc=|archive-date=August 4, 2021|access-date=March 4, 2010|publisher=Daily Sports|language=ko|via=Isplus Live}} and sold 55,776 units making it the 22nd best selling album in South Korea for 2010.{{cite web|title=:: 가온차트와 함께하세요|url=http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36|url-status=dead|access-date=August 9, 2011|work=Gaon Chart|archive-date=February 13, 2011|archive-url=https://web.archive.org/web/20110213045903/http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36}} She also represented South Korea and performed at the 7th Asia Song Festival, organized by Korea Foundation for International Culture Exchange, at the Seoul Olympic Stadium.KOFICE [http://english.kofice.or.kr/d40_asia/d40_asia_02_2010y.asp 7th Asia Song Festival] {{webarchive|url=https://web.archive.org/web/20110612015209/http://english.kofice.or.kr/d40_asia/d40_asia_02_2010y.asp |date=June 12, 2011 }} October 23, 2010. Retrieved October 12, 2011

BoA made her Hollywood movie debut in the dance film Make Your Move 3D, playing the character Aya opposite Derek Hough. Although production ended in 2011, the film was released in 2013. The movie received mixed reviews, with Inkoo Kang of the Los Angeles Times praising the choreography but stating that "[w]henever actor Derek Hough and BoA stop leaping and twirling, [it] is an underwritten mess."{{cite web|last=Kang|first=Inkoo|date=April 17, 2014|title=Review: Korean pop music steps up in 'Make Your Move'|url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-make-your-move-review-20140418,0,4796524.story#ixzz2zNJ4xuRr|url-status=live|archive-url=https://web.archive.org/web/20211231002909/https://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-make-your-move-review-20140418-story.html|archive-date=December 31, 2021|access-date=April 29, 2014|work=Los Angeles Times}} To celebrate the 10th anniversary of her Japanese debut, BoA released "Milestone", which ranked at No. 4 on the Oricon Weekly Music-DVD charts.{{cite web|date=December 19, 2011|title=Oricon Weekly Charts|url=http://www.oricon.co.jp/rank/dm/w/2011-12-19/|access-date=October 10, 2015|website=Oricon}}{{dead link|date=August 2023|bot=medic}}{{cbignore|bot=medic}} She also held her 10th anniversary concert from December 10 to 11 at Tokyo International Forum.{{cite web|last=Lee|first=Kyung-nam|date=December 11, 2011|title=BoA Bursts Into Tears at her 10th Anniversary Concert|url=http://mwave.interest.me/en/kpop-news/article/2118/boa-bursts-into-tears-at-her-10th-anniversary-concert|url-status=dead|archive-url=https://web.archive.org/web/20171013120211/http://mwave.interest.me/en/kpop-news/article/2118/boa-bursts-into-tears-at-her-10th-anniversary-concert|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}

Following the concert, BoA shifted her activities to her native county, joining the judging panel on SBS's audition program K-pop Star as a representative of S.M. Entertainment, alongside Yang Hyun-suk from YG Entertainment and Park Jin-young from JYP Entertainment. BoA received praise for her ability as a judge with her insightful comments and discerning eyes,{{cite web|last=Choi|first=Eun-Hwa|date=December 11, 2011|title=BoA Shines as a Judge in 'K-Pop Star'|url=http://mwave.interest.me/en/kpop-news/article/2084/boa-shines-as-a-judge-in-k-pop-star|url-status=dead|archive-url=https://web.archive.org/web/20171013120311/http://mwave.interest.me/en/kpop-news/article/2084/boa-shines-as-a-judge-in-k-pop-star|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} and also sang the theme song "One Dream".{{cite web|last=Ho|first=Stewart|date=March 17, 2012|title=Boa Sings ′One Dream′ for 'K-Pop Star'|url=http://mwave.interest.me/en/kpop-news/article/4433/boa-sings-one-dream-for-k-pop-star|url-status=dead|archive-url=https://web.archive.org/web/20171013120209/http://mwave.interest.me/en/kpop-news/article/4433/boa-sings-one-dream-for-k-pop-star|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} For her seventh Korean album, Only One (July 2012), BoA wrote and composed its title track,{{cite web|last=Ho|first=Stewart|date=July 16, 2012|title=BoA to Comeback on July 22 With Self-Penned Track, 'Only One'|url=http://mwave.interest.me/en/kpop-news/article/9868/boa-to-comeback-on-july-22-with-self-penned-track-only-one|url-status=dead|archive-url=https://web.archive.org/web/20171013120239/http://mwave.interest.me/en/kpop-news/article/9868/boa-to-comeback-on-july-22-with-self-penned-track-only-one|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} while its dance steps choreographed by NappyTabs, who has previously worked with BoA in Cobu.{{cite web|last=Ho|first=Stewart|date=July 20, 2012|title=BoA's 'Only One' Choreographed by Madonna′s Dance Team|url=http://mwave.interest.me/en/kpop-news/article/10297/boas-only-one-choreographed-by-madonnas-dance-team|url-status=dead|archive-url=https://web.archive.org/web/20171013120343/http://mwave.interest.me/en/kpop-news/article/10297/boas-only-one-choreographed-by-madonnas-dance-team|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} Upon its release, "Only One" achieved an all-kill on several music charts.{{cite web|last=Danbi Hong|first=Grace|date=July 23, 2012|title=BoA Releases 'Only One' and Achieves All-Kill|url=http://mwave.interest.me/en/kpop-news/article/10430/video-boa-releases-only-one-and-achieves-all-kill|url-status=dead|archive-url=https://web.archive.org/web/20171013065545/http://mwave.interest.me/en/kpop-news/article/10430/video-boa-releases-only-one-and-achieves-all-kill|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} She followed this up with the second "The Shadow", was released August 18, 2012.{{cite web|last=Danbi Hong|first=Grace|date=August 18, 2012|title=BoA Reveals MV for 'The Shadow'|url=http://mwave.interest.me/en/kpop-news/article/12710/video-boa-reveals-mv-for-the-shadow|url-status=dead|archive-url=https://web.archive.org/web/20171013064753/http://mwave.interest.me/en/kpop-news/article/12710/video-boa-reveals-mv-for-the-shadow|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} Additionally, she recorded the song "Lookin'" featuring The Quiett for Hyundai's 'Premium Younique Lifestyle' campaign.{{cite web|url=http://www.allkpop.com/article/2012/10/boa-releases-lookin-ft-the-quiett-for-hyundais-premium-younique-lifestyle-campaign/feed|title=BoA releases "LOOKIN" ft. The Quiett for Hyundai's 'Premium Younique Lifestyle' campaign|date=October 16, 2012|publisher=Allkpop|access-date=July 22, 2013}}{{Unreliable source?|reason=Per WP:KO/RS#UR|date=December 2023}}

File:BoA at a fansigning event on May 24, 2015 (3).jpg

BoA launched her first Korean tour with BoA Special Live 2013: Here I Am tour at the Olympic Hall,{{cite web|last=Jeon|first=Su-mi|date=December 11, 2012|title=BoA to Hold First Exclusive Concert in Korea|url=http://mwave.interest.me/en/kpop-news/article/23562/boa-plans-to-hold-her-first-exclusive-concert-in-korea-on-january-26|url-status=dead|archive-url=https://web.archive.org/web/20171013065806/http://mwave.interest.me/en/kpop-news/article/23562/boa-plans-to-hold-her-first-exclusive-concert-in-korea-on-january-26|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}{{cite web|last=Ho|first=Stewart|date=December 24, 2012|title=BoA Adds Concert Date Due to Heavy Demand|url=http://mwave.interest.me/en/kpop-news/article/24746/boa-adds-additional-date-for-korea-concert|url-status=dead|archive-url=https://web.archive.org/web/20171013065654/http://mwave.interest.me/en/kpop-news/article/24746/boa-adds-additional-date-for-korea-concert|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} and released the song "Disturbance", which she wrote and composed, to commemorate her first concert tour in South Korea.{{cite web|last=Ho|first=Stewart|date=January 24, 2013|title=BoA to Release New Self-Composed Single in Late January|url=http://mwave.interest.me/en/kpop-news/article/27288/boa-will-reveal-new-song-at-concert|url-status=dead|archive-url=https://web.archive.org/web/20171013120241/http://mwave.interest.me/en/kpop-news/article/27288/boa-will-reveal-new-song-at-concert|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} In September 2013, BoA starred in KBS' two-episode drama special Expect to Date alongside Choi Daniel and Im Si-wan, her full first role in a drama, following a string of cameo appearances.{{cite web|last=Jeon|first=Su-mi|date=July 19, 2013|title=BoA to Land on the Small Screen with KBS Pilot Drama|url=http://mwave.interest.me/en/kpop-news/article/41227/boa-to-star-with-choi-daniel-in-a-pilot-drama|url-status=dead|archive-url=https://web.archive.org/web/20171013120448/http://mwave.interest.me/en/kpop-news/article/41227/boa-to-star-with-choi-daniel-in-a-pilot-drama|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} She received praise for her acting performance.{{cite web|last=Danbi Hong|first=Grace|date=September 12, 2013|title=Viewers Praise BoA on her Acting on 'Looking Forward to Romance'|url=http://mwave.interest.me/en/kpop-news/article/45900/boa-is-good-at-acting|url-status=dead|archive-url=https://web.archive.org/web/20171013065318/http://mwave.interest.me/en/kpop-news/article/45900/boa-is-good-at-acting|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} She also participated in Infinity Challenge's bi-annual song festival and was paired with Leessang's Gil, with the two co-produced the song "G.A.B".{{cite web|last=Danbi Hong|first=Grace|date=September 4, 2013|title=G-Dragon, BoA, Primary, Yoo Hee Yeol to Appear on 'Infinity Challenge Song Festival'|url=http://mwave.interest.me/en/kpop-news/article/45156/infinity-challenge-song-festival-reveals-artist-lineup|url-status=dead|archive-url=https://web.archive.org/web/20171013065506/http://mwave.interest.me/en/kpop-news/article/45156/infinity-challenge-song-festival-reveals-artist-lineup|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} In March 2014, BoA was appointed as a de facto creative director in S.M. Entertainment, alongside labelmate Kangta; she was placed in charge of mental care of artists who debut at a young age.{{cite web|last=Hong|first=Young-joon|date=March 25, 2018|title=[TV컷Q]'집사부일체' 보아 "강타 김민종 등 SM 이사마다 역할 다르다" 하는 일은?|trans-title=In "Master in the House", BoA says, "Each SM Director Has Different Roles"|url=http://www.sportsq.co.kr/news/articleView.html?idxno=278988|url-status=live|archive-url=https://web.archive.org/web/20210804195740/http://www.sportsq.co.kr/news/articleView.html?idxno=278988|archive-date=August 4, 2021|access-date=June 20, 2019|website=SportsQ|language=ko}}

The singles for BoA's eighth Japanese album, Who's Back? (September 2014),{{cite web|date=May 19, 2014|title=BoA 約4年半ぶりNEW ALBUM「タイトル未定」今夏リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1010158|url-status=live|archive-url=https://web.archive.org/web/20210804195745/https://avex.jp/boa/news/detail.php?id=1010158|archive-date=August 4, 2021|access-date=December 30, 2021|website=Avex Japan|language=ja}}{{cite web|date=July 10, 2014|title=BoA 8th ALBUM「WHO'S BACK?」2014.09.03(水)リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1012035|url-status=live|archive-url=https://web.archive.org/web/20210804203443/https://avex.jp/boa/news/detail.php?id=1012035|archive-date=August 4, 2021|access-date=December 30, 2021|website=Avex Japan|language=ja}} were released over a span of four years prior to the album's release:"Woo Weekend" and "I See Me" in 2010, "Milestone" in 2011, Only One", "Tail of Hope" and "Message / Call My Name" in 2013,{{cite web|last=Lee|first=Kyung-nam|date=August 28, 2013|title=BoA to Release Ballad Single in Japan in October|url=http://mwave.interest.me/en/kpop-news/article/44633/boa-to-release-another-single-in-japan|url-status=dead|archive-url=https://web.archive.org/web/20171013120415/http://mwave.interest.me/en/kpop-news/article/44633/boa-to-release-another-single-in-japan|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} and "Shout It Out"{{cite web|title=BoA OFFICIAL WEBSITE|url=http://avex.jp/boa/news/news_detail.php?id=1005914=December|website=BoA OFFICIAL WEBSITE|access-date=October 11, 2015|archive-date=October 13, 2017|archive-url=https://web.archive.org/web/20171013065337/http://avex.jp/boa/news/news_detail.php?id=1005914=December|url-status=dead}}{{cite web|title=BoA OFFICIAL WEBSITE|url=http://avex.jp/boa/news/news_detail.php?id=1006516=January|website=BoA OFFICIAL WEBSITE|access-date=October 11, 2015|archive-date=October 13, 2017|archive-url=https://web.archive.org/web/20171013120147/http://avex.jp/boa/news/news_detail.php?id=1006516=January|url-status=dead}} and "Masayume Chasing" in 2014.{{cite web|date=May 9, 2014|title=BoA NEW SINGLE「MASAYUME CHASING」2014.7.23リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1009940|url-status=live|archive-url=https://web.archive.org/web/20211231011833/https://avex.jp/boa/news/detail.php?id=1009940|archive-date=December 31, 2021|access-date=December 30, 2021|website=Avex Japan|language=ja}} To promote the album, she embarked on her BoA Live Tour 2014 Who's Back? tour in September, her first Japanese tour in four years.{{cite web|title=BoA OFFICIAL WEBSITE|url=http://avex.jp/boa/news/detail.php?id=1009921=May|website=BoA OFFICIAL WEBSITE|access-date=October 11, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304051921/http://avex.jp/boa/news/detail.php?id=1009921=May|url-status=dead}} After the tour concluded, BoA starred in her first Korean film, Big Match alongside Lee Jung-jae and Shin Ha-kyun{{cite web|date=November 26, 2014|title=BoA Makes Korean Film Debut in Action Flick|url=http://english.chosun.com/site/data/html_dir/2014/11/26/2014112600795.html|url-status=live|archive-url=https://web.archive.org/web/20211214103656/http://english.chosun.com/site/data/html_dir/2014/11/26/2014112600795.html|archive-date=December 14, 2021|access-date=December 30, 2021|website=The Chosun Ilbo}} though a Japanese single "Fly" was released on December 3, 2014.{{cite web|date=November 19, 2014|title=BoA 2014/12/3発売 NEW SINGLE「FLY」リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1015043|url-status=live|archive-url=https://web.archive.org/web/20211231012421/https://avex.jp/boa/news/detail.php?id=1015043|archive-date=December 31, 2021|access-date=October 13, 2017|website=Avex Japan|language=ja}}

Her eighth Korean album Kiss My Lips (May 2015){{cite web|last=Gil|first=Hye-sung|date=April 30, 2015|title='15주년' 보아, 5월12일 정규8집 전격 컴백..전곡 작사·작곡 – 스타뉴스|url=http://star.mt.co.kr/view/stview.php?no=2015043010014538041&outlink=2&SVEC|url-status=live|archive-url=https://web.archive.org/web/20200806075944/https://star.mt.co.kr/stview.php?no=2015043010014538041&outlink=2&SVEC=|archive-date=August 6, 2020|access-date=October 11, 2015|website=Star News|language=ko}} became her first entirely self-written, self-produced album, working alongside American producers The Underdogs and Stereotypes.{{cite web|last=Ahn|first=Sung-mi|date=May 10, 2015|title=BoA unveils complete track list for her upcoming album|url=http://kpopherald.koreaherald.com/view.php?ud=201505101808130520363_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231013118/http://kpopherald.koreaherald.com/view.php%3Fud=201505101808130520363_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 30, 2021|work=Kpop Herald}}{{cite web|last=Jackson|first=Julie|date=May 13, 2015|title=BoA reveals feminine side in 'Kiss My Lips'|url=http://kpopherald.koreaherald.com/view.php?ud=201505131703076803781_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231013714/http://kpopherald.koreaherald.com/view.php?ud=201505131703076803781_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 30, 2021|work=Kpop Herald}} The single "Who Are You" (feat. Gaeko) was released prior to the album's unveiling, along with its accompanying music video, which starred EXO's Sehun as the male lead.{{cite web|last=Lim|first=Jeong-yeo|date=May 6, 2015|title=BoA puts out music video of 'Who Are You'|url=http://kpopherald.koreaherald.com/view.php?ud=201505061322591876542_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211214040804/http://kpopherald.koreaherald.com/view.php?ud=201505061322591876542_2&ACE_SEARCH=1|archive-date=December 14, 2021|access-date=December 30, 2021|work=Kpop Herald}} The rest of the album was unveiled on May 12 along with an official music video of the eponymous title track. Billboard called the singer a promising songwriter despite moments of musical blandness.{{Cite magazine|last=Benjamin|first=Jeff|date=May 15, 2015|title=BoA Makes a Stylish Return to Her K-Pop Throne on 'Kiss My Lips': Track-by-Track Review|url=https://www.billboard.com/music/music-news/boa-kiss-my-lips-album-review-6561403/|url-status=live|archive-url=https://web.archive.org/web/20211231054245/https://www.billboard.com/music/music-news/boa-kiss-my-lips-album-review-6561403/|archive-date=December 31, 2021|access-date=December 31, 2021|magazine=Billboard}}

In July, she performed at the BoA Special Live 2015: Nowness to commemorate her 15th anniversary. The concert took place on August 22 and 23 at the Sejong Center for the Performing Arts in South Korea, making BoA the first female idol to hold a solo concert at the venue.{{cite web|last=Won|first=Ho-jung|date=June 25, 2015|title=BoA to mark 15 years with concert at Sejong Center|url=http://kpopherald.koreaherald.com/view.php?ud=201506251659507674065_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20210804195740/http://kpopherald.koreaherald.com/view.php?ud=201506251659507674065_2&ACE_SEARCH=1|archive-date=August 4, 2021|access-date=December 31, 2021|work=Kpop Herald}} This was followed by BoA Special Live 2015: Nowness in Japan which took place on December 11, 2015, at Tokyo International Forum Hall-A.{{Cite web|date=August 31, 2015|title=BoA Special Live: NOWNESS in JAPAN 開催決定!|url=http://avex.jp/boa/news/detail.php?id=1025977|url-status=live|archive-url=https://web.archive.org/web/20210804195747/https://avex.jp/boa/news/detail.php?id=1025977|archive-date=August 4, 2021|access-date=March 18, 2016|website=Avex Japan|language=ja}} Her 15th anniversary in Japan the following year was celebrated in a similar fashion,{{cite web|date=May 31, 2016|title=BoA celebrates 15 years of Japan debut with fans|url=http://entertainment.inquirer.net/195522/boa-celebrates-15-years-of-japan-debut-with-fans|url-status=live|archive-url=https://web.archive.org/web/20200920151349/https://entertainment.inquirer.net/195522/boa-celebrates-15-years-of-japan-debut-with-fans|archive-date=September 20, 2020|access-date=December 31, 2021|publisher=The Korea Herald|via=Inquirer Net}} including the release of the song "Lookbook", and a 15th anniversary edition of BoA's Japanese Winter hit, "Meri Kuri". As part of S.M. Entertainment's special winter project, Winter Garden, BoA released a digital single entitled "Christmas Paradise".{{cite web|last=Kim|first=Ji-yeon|date=December 18, 2015|title=BoA′s Winter Single ′Christmas Paradise′ to Drop on December 22|url=http://mwave.interest.me/en/kpop-news/article/101035/boas-winter-single-christmas-paradise-to-drop-on-december-22|url-status=dead|archive-url=https://web.archive.org/web/20171013172327/http://mwave.interest.me/en/kpop-news/article/101035/boas-winter-single-christmas-paradise-to-drop-on-december-22|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}

On January 12, 2016, BoA released an English-language single "Make Me Complete", which serves as the theme song for the Fuji TV special drama Ooku, starring Sawajiri Erika and Watanabe Mayu.{{Cite web|last=Stern|first=Bradley|date=January 14, 2016|title=BoA Provides English Theme Song for LGBT-Themed Japanese TV Drama|url=http://popcrush.com/boa-english-ballad-make-me-complete-japan-theme/|url-status=live|archive-url=https://web.archive.org/web/20211214062210/https://popcrush.com/boa-english-ballad-make-me-complete-japan-theme/|archive-date=December 14, 2021|access-date=March 18, 2016|website=PopCrush}} In June, she collaborated with Korean rapper Beenzino for S.M. Entertainment's SM Station project. The duo released the single "No Matter What", which ranked atop five domestic charts.{{cite web|last=Kim|first=Soo-hyang|date=June 16, 2016|title=BoA and Beenzino to release new song|url=http://kpopherald.koreaherald.com/view.php?ud=201606161444119654005_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231060555/http://kpopherald.koreaherald.com/view.php?ud=201606161444119654005_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=Kpop Herald}}{{cite web|last=Jung|first=Eun-jin|date=June 17, 2016|title=BoA and Beenzino's 'No Matter What' tops charts|url=http://kpopherald.koreaherald.com/view.php?ud=201606171719405722511_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231060734/http://kpopherald.koreaherald.com/view.php?ud=201606171719405722511_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=Kpop Herald}} BoA worked with BeatBurger for another SM Station single titled "Music Is Wonderful", where she participated in the composing and writing of the track.{{cite web|last=Min|first=Susan|date=October 19, 2016|title=BoA and BeatBurger to Release Next ′STATION′ Track|url=http://mwave.interest.me/en/kpop-news/article/109385/boa-and-beatburger-to-release-next-station-track-all-kpop-news|url-status=dead|archive-url=https://web.archive.org/web/20171013172212/http://mwave.interest.me/en/kpop-news/article/109385/boa-and-beatburger-to-release-next-station-track-all-kpop-news|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}} From October to November 2016, BoA starred in JTBC's romance melodrama Listen to Love, returning to the small screen after three years.{{cite web|last=Lee|first=Sang-won|date=July 12, 2016|title=BoA confirmed for JTBC's new drama|url=http://kpopherald.koreaherald.com/view.php?ud=201607121750141786939_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20210804203219/http://kpopherald.koreaherald.com/view.php?ud=201607121750141786939_2&ACE_SEARCH=1|archive-date=August 4, 2021|access-date=December 31, 2021|work=Kpop Herald}}

The following year, BoA became one of the producers for Mnet's boy group survival reality show, Produce 101 Season 2, which aired from April 7 to June 16.{{Cite web|last=Park|first=Hong-kyu|date=February 23, 2017|script-title=ko:보아, 장근석 마이크 이어 받았다...'프로듀스101 시즌2' MC 출연 확정|url=https://entertain.naver.com/now/read?oid=082&aid=0000681035|url-status=live|archive-url=https://web.archive.org/web/20210726062326/https://entertain.naver.com/now/read?oid=082&aid=0000681035|archive-date=July 26, 2021|access-date=June 28, 2017|website=|publisher=Busan Ilbo|language=ko|via=Naver}}{{cite web|last=Jie|first=Ye-eun|date=February 23, 2017|title=BoA to emcee 'Produce 101' season 2|url=http://kpopherald.koreaherald.com/view.php?ud=201702231422506577243_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231062301/http://kpopherald.koreaherald.com/view.php?ud=201702231422506577243_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=Kpop Herald}} BoA later released another song for SM Station, "Spring Rain", an R&B number produced by Kenzie.{{cite web|date=April 24, 2017|title=BoA to drop new single next week|url=http://kpopherald.koreaherald.com/view.php?ud=201704241455132513256_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231062837/http://kpopherald.koreaherald.com/view.php?ud=201704241455132513256_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=Kpop Herald}} In May, BoA embarked on her BoA The live in Billboard Live Tour, held in Tokyo and Osaka.{{cite web|last=Kim|first=So-yeon|date=February 16, 2017|title=BoA to tour Tokyo and Osaka|url=http://kpopherald.koreaherald.com/view.php?ud=201702161802512794583_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231065626/http://kpopherald.koreaherald.com/view.php?ud=201702161802512794583_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=Kpop Herald}} She also released the single "Camo," a dance song with a heavy emphasis on bass and synthesizer sounds, which was a change in sound from her previous materials and produced by The Underdogs.{{cite web|last=Yoon|first=Min-sik|date=June 26, 2017|title=BoA to 'transform' in 'CAMO' project|url=http://kpopherald.koreaherald.com/view.php?ud=201706261446398794287_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211026215621/http://kpopherald.koreaherald.com/view.php?ud=201706261446398794287_2&ACE_SEARCH=1|archive-date=October 26, 2021|access-date=December 31, 2021|work=Kpop Herald}} In July, she released the Japanese single "Right Here, Right Everywhere" for the soundtrack of drama Yaneura no Koibito.{{cite web|last=Stern|first=Bradley|date=June 13, 2017|title=BOA RETURNS WITH 'RIGHT HERE, RIGHT EVERYWHERE,' A BALLAD FOR A JAPANESE DRAMA|url=http://popcrush.com/boa-right-here-right-everywhere-japan-drama/|url-status=live|archive-url=https://web.archive.org/web/20210804204639/https://popcrush.com/boa-right-here-right-everywhere-japan-drama/|archive-date=August 4, 2021|access-date=October 13, 2017|work=Pop Crush}} She later starred in the film Autumn Sonata alongside Lee Hak-joo, playing a terminally ill patient.{{cite web|last=Yoon|first=Min-sik|date=October 12, 2017|title=BoA plays withering young lover in her 1st solo lead role|url=http://kpopherald.koreaherald.com/view.php?ud=201710121832198221075_2|url-status=live|archive-url=https://web.archive.org/web/20211231071114/http://kpopherald.koreaherald.com/view.php?ud=201710121832198221075_2|archive-date=December 31, 2021|access-date=December 31, 2021|work=Kpop Herald}}

File:BoA at Incheon Airport on May 15, 2019 (2).png

In 2018, BoA returned to Japan and released her ninth Japanese album Watashi Konomama de Iinokana on February 14, 2018, followed by EP Unchained in March. To accompany the release of the EP, she embarked on the BoA The Live 2018: Unchained Tour from March 15 to April 4. People who attend the concerts received a copy of Unchained.{{cite web|date=November 17, 2017|title=BoA THE LIVE 2018 〜Unchained〜」 開催&9th アルバム「私このままでいいのかな」リリース決定!|url=http://avex.jp/boa/news/detail.php?id=1055753|url-status=live|archive-url=https://web.archive.org/web/20200927170249/https://avex.jp/boa/news/detail.php?id=1055753|archive-date=September 27, 2020|access-date=December 31, 2021|work=Avex Japan|language=ja}}{{cite web|date=December 14, 2017|title=NEW ALBUM「私このままでいいのかな」アーティスト写真解禁!|url=http://avex.jp/boa/news/detail.php?id=1056611|url-status=live|archive-url=https://web.archive.org/web/20210804203223/https://avex.jp/boa/news/detail.php?id=1056611|archive-date=August 4, 2021|access-date=December 31, 2021|work=Avex Japan|language=ja}} On January 31, she released "Nega Dola", which served as a single for BoA's then-upcoming first extended play.{{Cite magazine|last=Herman|first=Tamar|date=February 1, 2018|title=BoA Takes a Shot at Worthless Admirers With New Single 'Nega Dola' Ahead of Upcoming EP|url=https://www.billboard.com/music/music-news/boa-nega-dola-8097712/|url-status=live|archive-url=https://web.archive.org/web/20211231075616/https://www.billboard.com/music/music-news/boa-nega-dola-8097712/|archive-date=December 31, 2021|access-date=June 20, 2019|magazine=Billboard}} The EP, One Shot, Two Shot, was released on February 20, alongside its titular lead single and the song's music video.{{Cite magazine|last=Herman|first=Tamar|date=February 20, 2018|title=BoA Lets Loose In Electro-Swing Single 'One Shot, Two Shot'|url=https://www.billboard.com/music/music-news/boa-one-shot-two-shot-8211215/|url-status=live|archive-url=https://web.archive.org/web/20211124211614/https://www.billboard.com/music/music-news/boa-one-shot-two-shot-8211215/|archive-date=November 24, 2021|access-date=June 19, 2019|magazine=Billboard}} The EP peaked at number six at the South Korean Gaon Album Chart and number seven at the Billboard World Albums Chart.{{cite web|title=Gaon Album Chart – Week 8, 2018|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=08&hitYear=2018&termGbn=week|url-status=live|archive-url=https://web.archive.org/web/20211231080303/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=08&hitYear=2018&termGbn=week|archive-date=December 31, 2021|access-date=March 1, 2018|website=Gaon Chart|language=ko}} On October 24, she released her ninth Korean album Woman alongside a lead single of the same name.{{cite magazine|last=Herman|first=Tamar|date=October 24, 2018|title=BoA Releases Female-Focused 'Woman' Music Video: Watch|url=https://www.billboard.com/articles/columns/k-town/8481577/boa-woman-music-video|url-status=live|archive-url=https://web.archive.org/web/20211231080450/https://www.billboard.com/music/music-news/boa-woman-music-video-8481577/|archive-date=December 31, 2021|access-date=October 24, 2018|magazine=Billboard}} The album peaked at number six at the Gaon Album Chart, number eleven at the Billboard World Albums Chart.{{cite web|title=Gaon Album Chart – Week 43, 2018|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=43&hitYear=2018&termGbn=week|url-status=live|archive-url=https://web.archive.org/web/20211231080724/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=43&hitYear=2018&termGbn=week|archive-date=December 31, 2021|access-date=November 1, 2018|website=Gaon Chart|language=ko}}{{Cite magazine|last=Herman|first=Tamar|date=June 5, 2019|title=BoA Asks for 'Feedback' in New Music Video: Watch|url=https://www.billboard.com/music/music-news/boa-feedback-music-video-watch-8514556/|url-status=live|archive-url=https://web.archive.org/web/20211124211617/https://www.billboard.com/music/music-news/boa-feedback-music-video-watch-8514556/|archive-date=November 24, 2021|access-date=June 9, 2019|magazine=Billboard}}

On June 4, 2019, she released the single "Feedback", which features rapper Nucksal, alongside the song's music video. BoA embarked on her #Mood Tour, which had six dates in Japan and two dates in Seoul, from September to October 2019.{{cite web|date=September 24, 2019|title=BoA、全国ホールツアー初日に新曲&過去の名曲を惜しみなく披露|trans-title=BoA unveils new songs and performs the classics on the first day of her national hall tour|url=http://www.billboard-japan.com/d_news/detail/80363/2|url-status=live|archive-url=https://web.archive.org/web/20211231081431/https://www.billboard-japan.com/d_news/detail/80363/2|archive-date=December 31, 2021|access-date=November 3, 2019|website=Billboard Japan|language=ja}}{{cite web|last=Park|first=Seo-hyun|date=September 2, 2019|title=보아, 단독콘서트 10월 26–27일 양일간 개최..17일 팬클럽 선예매[공식]|trans-title=BoA confirms concerts on October 26–27, with fan club pre-sale on September 17|url=https://n.news.naver.com/entertain/now/article/112/0003207430|url-status=live|archive-url=https://web.archive.org/web/20211231081920/https://n.news.naver.com/entertain/now/article/112/0003207430|archive-date=December 31, 2021|access-date=November 3, 2019|website=|publisher=Herald POP|language=ko|via=Naver}} On October 23, she released a new Japanese single, "Wishing Well", which she earlier debuted on the tour.{{cite web|date=October 18, 2019|title=BoA、夢の中で出会った"君"への想いを歌う新曲リリース|url=https://www.barks.jp/news/?id=1000173240|url-status=live|archive-url=https://web.archive.org/web/20211231082125/https://www.barks.jp/news/?id=1000173240|archive-date=December 31, 2021|access-date=November 3, 2019|website=Barks|language=ja}} On December 11, 2019, she released her second extended play Starry Night.{{cite web|last=Lee|first=Min-ji|date=December 4, 2019|title=보아가 온다, 새 미니앨범 'Starry Night' 12월 11일 발매(공식)|trans-title=BoA is coming, new mini album 'Starry Night' released on December 11th (official)|url=http://www.newsen.com/news_view.php?uid=201912041009492410|url-status=live|archive-url=https://web.archive.org/web/20211206183919/https://www.newsen.com/news_view.php?uid=201912041009492410|archive-date=December 6, 2021|access-date=December 31, 2021|work=Newsen|language=ko}}

In May 2020, BoA was featured as one of the coaches for the third season of The Voice of Korea, alongside Dynamic Duo, Sung Si-kyung, and Kim Jong-kook.{{Cite web|last=Hwang|first=Ji-young|date=April 27, 2020|title=보아, Mnet '보이스 코리아 2020' 코치 합류|trans-title=BoA joins Mnet's 'Voice Korea 2020' coach|url=https://entertain.naver.com/read?oid=241&aid=0003018921|url-status=live|archive-url=https://web.archive.org/web/20211231082619/https://entertain.naver.com/read?oid=241&aid=0003018921|archive-date=December 31, 2021|access-date=December 31, 2021|website=|publisher=Daily Sports|language=ko|via=Naver}} On December 1, 2020, she released her tenth Korean album Better.{{Cite web|last=Kim|first=Mi-ji|date=November 5, 2020|title=보아, 12월 1일 데뷔 20주년 기념 앨범 'BETTER'로 컴백[공식입장]|trans-title=BoA, comeback on December 1st with the 20th anniversary album 'BETTER' [official position]|url=https://n.news.naver.com/entertain/article/311/0001222666|url-status=live|archive-url=https://web.archive.org/web/20201111013215/https://n.news.naver.com/entertain/article/311/0001222666|archive-date=November 11, 2020|access-date=December 31, 2021|website=|publisher=Xports News|language=ko|via=Naver}} SpoTV News shared BoA to join as a judge for Mnet Dance program "Street Woman Fighter". It is a female dance crew competition premiering in August 2021.{{Cite web|last=Jang|first=Jin-ri|date=July 6, 2021|title=[단독]보아, '스트릿 우먼 파이터' 심사위원 합류..'퍼포먼스 퀸' 출격|trans-title=[Exclusive] BoA joins the judges of 'Street Woman Fighter'... 'Performance Queen' scramble|url=https://entertain.v.daum.net/v/kr2TeBNpvj|url-status=live|archive-url=https://web.archive.org/web/20210711111548/https://entertain.v.daum.net/v/20210706102712209|archive-date=July 11, 2021|access-date=December 31, 2021|website=|publisher=SPOTV News|language=ko|via=Daum}} On November 5, 2021, BoA released the Japanese single, "My Dear", to commemorate her 20th anniversary.{{Cite web|date=October 31, 2021|title=日本デビュー20周年を記念した新曲「My Dear」、11/5(金)配信決定!配信ジャケット写真を公開!|trans-title=New song "My Dear" to commemorate the 20th anniversary of Japan's debut will be released on 11/5 (Fri.)! The delivery jacket photo is released!|url=https://avex.jp/boa/news/detail.php?id=1095011|url-status=live|archive-url=https://web.archive.org/web/20211231084241/https://avex.jp/boa/news/detail.php?id=1095011|archive-date=December 31, 2021|access-date=December 31, 2021|website=Avex Japan|language=ja}}

BoA was revealed as a member of the supergroup Got the Beat on December 27, 2021. The group debuted on January 3, 2022.{{Cite web|author=Lee|first=Tae-soo|date=December 27, 2021|script-title=ko:보아·태연·카리나 등 뭉쳤다...SM 여성 유닛 '갓 더 비트' 출범|trans-title=BoA, Taeyeon, Karina, etc. have teamed up...SM female unit 'Got the Beat' launched|url=https://entertain.naver.com/read?oid=001&aid=0012805619|url-status=live|archive-url=https://web.archive.org/web/20211227011813/https://entertain.naver.com/read?oid=001&aid=0012805619|archive-date=December 27, 2021|access-date=December 27, 2021|publisher=Yonhap News Agency|language=ko|via=Naver}} To celebrate her 20th anniversary, BoA released the Japanese compilation album The Greatest on May 30, 2022.{{Cite web|date=March 13, 2022|title=BoA 20th Anniversary Album「The Greatest」2022年5月30日リリース決定!!|trans-title=BoA 20th Anniversary Album "The Greatest" will be released on May 30, 2022! !!|url=https://avex.jp/boa/news/detail.php?id=1098353|access-date=March 13, 2022|website=Avex Japan|language=ja}} On November 8, 2022, BoA announced her third EP Forgive Me along with the title track on the same name on November 22, 2022.{{Cite web|script-title=ko:보아, 세 번째 미니앨범 'Forgive Me'로 컴백 (공식)|trans-title=BoA, comeback with the 3rd mini album 'Forgive Me' (official)|url=https://entertain.naver.com/read?oid=052&aid=0001810879|via=Naver|publisher=YTN|language=ko|last=Lee|first=Yu-na|date=November 8, 2022|access-date=November 22, 2022|archive-date=November 22, 2022|archive-url=https://web.archive.org/web/20221122164121/https://entertain.naver.com/read?oid=052&aid=0001810879|url-status=live}} In 2024, BoA appeared in the drama Marry My Husband, where she played Oh Yu-ra. Her performance in the drama was met with negative reviews.{{cite web |title=Park Min Young standing up for her 'Marry My Husband' co-star BoA and the director's reason for casting her |url=https://timesofindia.indiatimes.com/web-series/news/korean/park-min-young-stands-up-for-marry-my-husband-co-star-boa-director-reveals-reason-for-casting-her/articleshow/107886613.cms |website=Times of India |access-date=25 April 2024 |date=2024-02-21}}

File:KoreAm 2009-05-Cover.jpg, May 2009]]

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BoA lists hip hop as her main musical influence, though she also enjoys R&B. Her favorite musicians are Whitney Houston,{{cite web|url=http://www.learningace.com/doc/636676/3a2d7c176d4c46776ada88824d634f48/the-singers-2|archive-url=https://archive.today/20140223074929/http://www.learningace.com/doc/636676/3a2d7c176d4c46776ada88824d634f48/the-singers-2|url-status=dead|archive-date=February 23, 2014|title=The Singers 2 – Learning Ace – 12|publisher=The Japan Times|date=February 13, 2005|access-date=December 9, 2008}} Michael Jackson, Justin Timberlake, and Ne-Yo;{{cite web|url=http://www.avexnet.or.jp/boa/profile/index.html|title=BoA's profile|publisher=Avex Marketing Inc.|access-date=August 30, 2008|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20100211142254/http://www.avexnet.or.jp/boa/profile/index.html|archive-date=February 11, 2010}} as a result, much of BoA's music is either dance-pop or R&B. Because she also sings ballads, she is often compared to Japanese singers Namie Amuro and Ayumi Hamasaki. Her debut album, ID; Peace B, contained urban pop, "slickly produced" ballads, and "upbeat dance tunes". As her career went on, she began experimenting with different styles: Valenti contained mostly ballads; Love and Honesty was an experiment with "harder" R&B and rock music.{{cite web|url=http://www.mtv.com/music/artist/boa_3_/artist.jhtml#bio|archive-url=https://web.archive.org/web/20080205124038/http://www.mtv.com/music/artist/boa_3_/artist.jhtml|archive-date=February 5, 2008|title=BoA Biography|first=David|last=Hickey|access-date=August 13, 2008|publisher=MTV}}

Though her earlier releases were marked by a "cute" and "youthful" style, BoA began to present a more "mature" image starting from the album My Name. In a Talk Asia interview, Anjali Rao noted that some felt that My Name marked the beginning of BoA's decline in popularity and asked if the public would always see the singer as "Little Baby BoA"; BoA replied, "So while I apologize to those people who still want the baby BoA, in fact, what can I do? I just keep growing up! I can't stop that from happening."

The Face was influenced by electropop and included "happy spring" songs ("Sweet Impact" and "Bad Drive"), a guitar-driven "groovy dance" song ("Lose Your Mind"), and ballads.{{cite web|date=October 1, 2007|title=BoA "New Song Is a Heart-twinged Song That Makes You Hope to Fall in Love!!"|url=http://www.oricon.co.jp/music/interview/071001_02.html|url-status=dead|access-date=September 17, 2008|publisher=Oricon|language=ja|archive-date=December 6, 2008|archive-url=https://web.archive.org/web/20081206130436/http://www.oricon.co.jp/music/interview/071001_02.html}}{{cite web|date=April 25, 2007|title=BoA "Cool! The Video Clip of Her Dance Performance Is a Must-see!!"|url=http://www.oricon.co.jp/music/interview/070425_05.html|url-status=dead|access-date=September 17, 2008|publisher=Oricon|language=ja|archive-date=December 16, 2008|archive-url=https://web.archive.org/web/20081216135046/http://www.oricon.co.jp/music/interview/070425_05.html}}{{cite web|date=December 12, 2007|title=BoA "I Felt Again That I Loved Dancing!"|url=http://www.oricon.co.jp/music/interview/071212_01_int.html#interview|url-status=dead|access-date=September 17, 2008|publisher=Oricon|language=ja|archive-date=June 28, 2008|archive-url=https://web.archive.org/web/20080628122331/http://www.oricon.co.jp/music/interview/071212_01_int.html#interview}} Because the composition and writing of BoA's songs is handled mostly by her staff, BoA has been criticized as being a "manufactured pop star". In response to such criticism, BoA said that "if one person were to force their own will on something, then things that should have gone right could easily go wrong" and that she is "not all that unhappy with the expression that [she is] a manufactured star. In a way, that is true. Because SM Entertainment created the environment and all the surrounding conditions, [she is] able to be successful in the way [she is] now." She later assumed creative control with The Face, while Kiss My Lips became her first entirely self-written, self-produced album.

BoA has collaborated with high-profile artists. Among the Japanese artists she has performed with are the hip hop group M-Flo (for the single "The Love Bug"), pop singer Kumi Koda, and house DJ Mondo Grosso. She has performed with Western artists: the song "Flying Without Wings" from her album Next World was a collaboration with Irish band Westlife covering the original song; the Bratz single "Show Me What You Got" was performed with Howie D of the American band Backstreet Boys. She also worked with Akon, singing the song "Beautiful", which was featured on the Japanese release of his third album, Freedom.{{cite web|url=http://www.universal-music.co.jp/u-pop/artist/akon/uicu1189.html|title=Akon – Freedom+2|date=July 27, 2009|publisher=Universal International, Japan|access-date=July 27, 2009}} Other artists she has collaborated with are Soul'd Out, Dabo, Verbal (of M-Flo), Rah-D, Seamo, TVXQ, Yutaka Furakawa (of the band Doping Panda), and Crystal Kay (for her single "After Love: First Boyfriend/Girlfriend").{{cite news|url=http://hochi.yomiuri.co.jp/entertainment/news/20090520-OHT1T00326.htm|date=May 2, 2009|work=Yomiuri Shimbun|access-date=November 14, 2009|archive-url=https://web.archive.org/web/20090525121837/http://hochi.yomiuri.co.jp/entertainment/news/20090520-OHT1T00326.htm|archive-date=May 25, 2009|url-status=dead|publisher=Sports Hochi|language=ja|script-title=ja:クリケイ×BoΑ超豪華ユニット!!}} American rock band Weezer covered "Meri Kuri" on the Japanese version of their album Weezer.{{cite web|date=June 3, 2008|title=Weezer Covers BoA's "Meri Kuri" in Japanese|url=http://www.barks.jp/news/?id=1000040556|url-status=live|archive-url=https://web.archive.org/web/20211231085503/https://www.barks.jp/news/?id=1000040556|archive-date=December 31, 2021|access-date=August 13, 2008|work=Barks|language=ja}}

{{broader|Korean wave}}

BoA is regarded as one of South Korea's most influential singers and is widely referred to as the "Queen of K-pop",{{Cite web |last=Jeong |first=Lucy |date=2020-11-05 |title='Queen of K-pop': celebrating Boa's 34th birthday and 20th anniversary |url=https://www.scmp.com/magazines/style/k-pop/artists-celebrities/article/3108591/queen-k-pop-boa-celebrates-20-years |access-date=2023-12-15 |website=South China Morning Post |language=en}}{{Cite news |last=Sng |first=Suzanne |date=2021-08-29 |title=BoA's song No. 1 is the top K-pop song of all time, say music industry experts |language=en |work=The Straits Times |url=https://www.straitstimes.com/life/entertainment/boas-song-no-1-is-the-top-k-pop-song-of-all-time-say-music-industry-experts |access-date=2023-12-15 |issn=0585-3923}}{{citation |title=BoA – "Game" |date=September 3, 2010 |url=http://mtvk.com/videos/boa-game/ |access-date=April 18, 2011 |publisher=MTV |quote=The queen of K-Pop made her highly, highly anticipated comeback to Korea for the first time in five years with her 9th studio album, Hurricane Venus}}{{cite book |url=https://books.google.com/books?id=oyJqBgAAQBAJ&q=boa+queen+of+korean+pop&pg=PA32 |title=The Korean Wave: A New Pop Culture Phenomenon |date=November 25, 2011 |publisher=Korean Culture and Information Service South Korea |isbn=9788973751648}} in recognition of her contributions in spearheading the Korean wave into Japan.{{Cite web |last=Yoo |first=Hong |date=2023-01-24 |title=K-pop industry aims for a bigger piece of pie through 'glocalization' |url=https://www.koreaherald.com/view.php?ud=20230124000194 |access-date=2023-12-15 |website=The Korea Herald |language=en}}{{cite news |last=Lee |first=Dan |date=May 30, 2003 |title=BoA |url=http://www.japantoday.com/gidx/news207088.html |url-status=dead |archive-url=https://web.archive.org/web/20050314003136/http://www.japantoday.com/gidx/news207088.html |archive-date=March 14, 2005 |access-date=November 20, 2008 |work=Japan Today |publisher=G Plus Media |format=PDF}} BoA's success in the Japanese market has been deemed a catalyst in the Japanese interest in Korean pop music beginning in the early 2000s, when the two countries began promoting cultural exchanges since the end of World War II.{{Cite book |last=Freedman |first=Alisa |url=https://books.google.com/books?id=WuC0EAAAQBAJ&dq=BoA+korean+wave&pg=PT175 |title=Introducing Japanese Popular Culture |date=2023-04-18 |publisher=Taylor & Francis |isbn=978-1-000-86417-5 |language=en}} Music critics have recognized BoA for improving "civil relations between the Korean and Japanese public through her music and appearances in Japanese radio and television",{{Cite web |last=Bartlett |first=Jason |date=2022-06-28 |title=Domestic and Global Political Impacts of K-Pop: BoA, BTS, and Beyond |url=https://thediplomat.com/2022/06/domestic-and-global-political-impacts-of-k-pop-boa-bts-and-beyond/ |access-date=2023-12-15 |website=The Diplomat |language=en-US}} with Oxford Political Review noting "BoA's role in strengthening Japan-South Korea ties as a cultural envoy".{{Cite web |last=Tan |first=Sean |date=2023-11-01 |title=Is South Korean culture 'Dynamite' for the country? |url=https://oxfordpoliticalreview.com/2023/11/01/is-south-korean-culture-dynamite-for-the-country/ |access-date=2023-12-15 |website=Oxford Political Review |language=en-US}} In Alisa Freedman's Introducing Japanese Pop Culture, BoA was noted for "herald[ing] a new phase of Japanese engagement with Korean singers", registering "remarkable success during the first half of the 2000s in Japan". She highlighted that the timing of her success coincided with several political and cultural developments; these of which include the implementation of Korea's Open-Door Policy, the Korea Japan 2002 FIFA World Cup, and the popularity of the drama series Winter Sonata. Freedman evaluated BoA's career path and localization strategies in Japan for having set "the first trend" of the Korean wave into the country.

Vox hailed BoA as "one of South Korea's best-known exports" in the years after her debut, while The Korea Times called BoA "the forerunner of the new generation of idols who popularized K-pop in Japan and elsewhere."{{Cite web |last=Romano |first=Aja |date=2018-02-16 |title=How K-pop became a global phenomenon |url=https://www.vox.com/culture/2018/2/16/16915672/what-is-kpop-history-explained |access-date=2023-12-15 |website=Vox |language=en}}{{Cite web |last=Kwak |first=Yeon-soo |date=2018-05-10 |title=K-pop game changers |url=https://www.koreatimes.co.kr/www/art/2023/12/732_248789.html |access-date=2023-12-15 |website=The Korea Times |language=en}} In 2004, the Ministry of Culture, Sports and Tourism honored BoA with the Asian Cultural Exchange Merit Award for her contributions in raising the status of K-pop throughout Asia.{{Cite web |last= |date=January 15, 2004 |script-title=ko:장동건 등 '문화교류 유공자' 19일 문화부장관 표창 |trans-title=Commendation by the Minister of Culture on the 19th for 'people of merit in cultural exchange' |url=https://www.chosun.com/site/data/html_dir/2004/01/15/2004011570532.html |access-date=September 12, 2022 |website=The Chosun Ilbo |language=ko}} Music critic Lim Jin-mo wrote that BoA "opened many doors for pop acts from her country in the second largest music market in the world", acting "as a figurehead for breakthroughs in Japan for South Korean acts" and became "a pivotal figure in K-pop's history". The Diplomat remarked that BoA "paved the way" for future K-pop artists "to later captivate Japanese fans despite souring relations between Seoul and Tokyo." Yim Hyun-su from The Korea Herald viewed her for "forever changing the landscape of South Korea's music industry".{{Cite web |last=Hyun-su |first=Yim |date=2020-04-13 |title=Revisiting BoA's 'No.1' two decades on |url=https://www.koreaherald.com/view.php?ud=20200413000853 |access-date=2023-12-15 |website=The Korea Herald |language=en}} In 2016, she was honored with the Presidential Commendation at the Korean Popular Culture and Arts Awards for her contributions to the spread of the Korean wave, and for laying "the foundation for the revival of K-pop".{{Cite web |script-title=ko:대중문화예술상 2016년 |trans-title=2016 Popular Culture and Arts Awards |url=https://ent.kocca.kr/UID/PRZ/winner_2016.do |url-status=dead |archive-url=https://web.archive.org/web/20220519112706/https://ent.kocca.kr/UID/PRZ/winner_2016.do |archive-date=2022-05-19 |access-date=2022-05-19 |website=Korea Creative Content Agency |language=ko}}

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| quote = With nearly 15 years in the entertainment industry, BoA has little to prove in Korea, where she's widely regarded as a pioneer in K-pop's modern-day international platform.

| source = —Billboard (2015){{cite magazine |last1=Benjamin |first1=Jeff |title=BoA Makes a Stylish Return to Her K-Pop Throne on 'Kiss My Lips': Track-by-Track Review |url=https://www.billboard.com/music/music-news/boa-kiss-my-lips-album-review-6561403/ |magazine=Billboard |access-date=16 December 2023 |date=15 May 2015}}

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In 2013, 50 music experts, professors and critics organized by Mnet named BoA one of the 100 most influential artists in South Korean music.{{cite web |date=January 10, 2013 |title=이난영부터 싸이까지..가요계 전설 100인을 말한다 |trans-title=From Lee Nan-young to Psy ... 100 legends in the music industry |url=https://n.news.naver.com/mnews/article/001/0006032695?sid=103 |access-date=July 31, 2022 |website=Yonhap News Agency |publisher=Naver |language=ko}} "No. 1" was ranked number 27 in a 2006 Gallup Korea survey of 100 all-time favorite Korean songs{{cite web |date=December 1, 2006 |script-title=ko:2006 한국인이 좋아하는 가요 100곡 |url=http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=159 |access-date=November 15, 2021 |publisher=Gallup Korea |language=ko}} and was included in Mnet's Legend 100 list of popular Korean songs since the 1960s.{{Cite web |last=Kim |first=Soo-jung |date=February 3, 2014 |script-title=ko:'동백아가씨'부터 '강남스타일'까지, 대중 사로잡은 명곡은? |trans-title=From 'Camellia Lady' to 'Gangnam Style', which famous songs have captured the public? |url=http://www.mediaus.co.kr/news/articleView.html?idxno=39865 |access-date=October 2, 2021 |website=MediaUS}} In 2021, a panel of 35 music experts organized by Melon and Seoul Shinmun ranked "No. 1" and "Atlantis Princess" number 1 and number 93 in their list of the greatest K-pop songs of all time. Critic Rhian Daly for The Forty-Five ranked "Atlantis Princess" number 1 in her list of the best K-pop songs of all-time.{{Cite web |last=Daly |first=Rhian |date=2023-05-11 |title=The 45 best K-pop songs of all-time |url=https://thefortyfive.com/opinion/best-k-pop-songs-of-all-time/ |access-date=2023-12-15 |website=The Forty-Five |language=en-GB}} Rolling Stone ranked "No. 1" at number 18 in their list of the greatest songs in the history of K-pop, writing it represents "her most emblematic crossover hit".{{Cite magazine |last= |first= |date=2023-07-20 |title=The 100 Greatest Songs in the History of Korean Pop Music |url=https://www.rollingstone.com/music/music-lists/best-korean-pop-songs-1234727955/no-1-boa-1234729025/ |magazine=Rolling Stone |language=en-US |access-date=2023-12-15}}

BoA has been cited by many artists in the South Korean music industry as an influence and role model,{{cite web |script-title=ko:[지식의 창] 아시아의 별, 수많은 가수들의 롤모델 대한민국 No.1 '보아(BoA)' |trans-title=[Window of Knowledge] Asia's star and role model for many singers, Korea's No. 1 'BoA' |url=https://www.sisunnews.co.kr/news/articleView.html?idxno=155413 |website=Sisun News |access-date=17 December 2023 |language=ko |date=6 January 2022}} including Aespa,{{Cite magazine |last=Kwak |first=Kristine |date=2022-03-09 |title=Aespa on How BoA Changed the K-Pop Game: 'She Never Loses Her Passion, and People See That' |url=https://www.rollingstone.com/music/music-features/aespa-boa-tribute-1316307/ |access-date=2023-12-16 |magazine=Rolling Stone |language=en-US}} Girls' Generation's Taeyeon,{{cite news|url=http://newsen.com/news_view.php?uid=200903172126071001|archive-url=https://web.archive.org/web/20150208015431/http://newsen.com/news_view.php?uid=200903172126071001|title=태연 "보아선배 보고 가수 꿈 키웠다"|trans-title=Taeyeon "I dreamt of becoming a singer after I saw BoA sunbaenim"|language=ko|publisher=Newsen|date=March 18, 2009|archive-date=February 8, 2015}} Sunny,{{cite news|url=https://cm.asiae.co.kr/article/2020022021120468328|script-title=ko:"나의 여신님, 울 언니" 소녀시대 써니, 보아 향한 애정 과시|author=김수완|work=Asiae|date=February 21, 2020|access-date=December 31, 2021|archive-url=https://web.archive.org/web/20211231020547/https://cm.asiae.co.kr/article/2020022021120468328|archive-date=December 31, 2021|url-status=live}} Tiffany,{{cite news|url=http://mwave.interest.me/en/kpop-news/article/8151/boas-influence-on-the-sm-artists-evident-in-i-am|title=BoA's Influence on the SM Artists Evident in ′I AM′|author=Stewart Ho|work=eNewsWorld|publisher=CJ E&M|date=June 18, 2012|access-date=August 19, 2016|archive-url=https://web.archive.org/web/20160821041221/http://mwave.interest.me/en/kpop-news/article/8151/boas-influence-on-the-sm-artists-evident-in-i-am|archive-date=August 21, 2016|url-status=dead}} Hyoyeon,{{cite magazine|first=Tim|last=Chan|url=https://www.rollingstone.com/music/music-features/got-the-beat-girls-on-top-members-interview-1302639/|title=GOT the Beat Talk Conquering Challenges and Finding Chemistry to Form K-Pop 'Supergroup'|date=February 18, 2022|access-date=February 10, 2022|magazine=Rolling Stone|archive-date=February 19, 2022|archive-url=https://web.archive.org/web/20220219124157/https://www.rollingstone.com/music/music-features/got-the-beat-girls-on-top-members-interview-1302639/|url-status=live|quote=For GOT the Beat, I'm with my childhood role model BoA as well as younger artists who grew up and pursued their dream watching Girls' Generation perform. So naturally, I was motivated to do my best. I was nervous and excited at the same time.}} Seohyun,{{cite news|url=http://www.kpopherald.com/view.php?ud=201410221452372708331_2|title=TaeTiSeo shares hidden stories of pre-debut time|date=October 22, 2014|access-date=June 2, 2015|website=Kpop Herald|publisher=Herald Corporation|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629011445/http://www.kpopherald.com/view.php?ud=201410221452372708331_2|url-status=live}} Shinee's Key,{{Cite web|date=February 8, 2019|script-title=ko:연예계 데뷔해 덕질하던 최애 만난 '성덕' 스타 5인|trans-title=Five 'Sacred Deok' stars I met with my best friend after debuting in the entertainment industry|url=https://m.insight.co.kr/news/207978|url-status=live|archive-url=https://web.archive.org/web/20211231021951/https://m.insight.co.kr/news/207978|archive-date=December 31, 2021|access-date=December 31, 2021|website=Insight}} Exo's Sehun,{{Cite web|last=Kwon|first=Soo-bin|date=May 14, 2012|title=EXO-K 세훈 "보아 선배님 존경, 정말 대단하신 분"(인터뷰)|trans-title=EXO-K Sehun "I respect BoA sunbaenim, you are a really great person" (interview)|url=https://m.newsen.com/201205111707441002|url-status=live|archive-url=https://web.archive.org/web/20211231031231/https://m.newsen.com/news_view.php?uid=201205111707441002|archive-date=December 31, 2021|access-date=December 31, 2021|website=Newsen|language=ko}} Red Velvet's Irene,{{Cite web|date=October 4, 2015|script-title=ko:레드벨벳 아이린, 롤모델은 '아시아의 별' 보아...'소녀시대는?'|trans-title=Red Velvet's Irene, role model is 'Asian star' BoA... 'Girls' Generation?'|url=https://cm.asiae.co.kr/ampview.htm?no=2015100416442973699|url-status=live|archive-url=https://web.archive.org/web/20211231023517/https://cm.asiae.co.kr/ampview.htm?no=2015100416442973699|archive-date=December 31, 2021|access-date=October 4, 2015|website=Asiae|language=ko}} Ailee,{{cite web |date=2020-01-06 |title=Ailee is a Major 2NE1 and BoA Fangirl {{!}} KPDB Ep. #37 Highlight |url=https://www.youtube.com/watch?v=HYhyqlAc72I&ab_channel=DIVEStudiosHighlights |access-date=2023-12-15 |publisher=Dive Studios Highlights |via=YouTube }} Chungha,{{Cite web|last=Kim|first=Ye-na|date=January 17, 2018|script-title=ko:"수지-선미 경쟁은 영광"...더 단단해진 청하의 무기 [종합]|trans-title="Suzy-Sunmi competition is an honor"... A stronger Chungha weapon [Comprehensive]|url=https://www.tvreport.co.kr/1033345#a|url-status=live|archive-url=https://web.archive.org/web/20201225133412/https://www.tvreport.co.kr/1033345#a|archive-date=December 25, 2020|access-date=June 22, 2020|website=TV Report|language=ko}} Yukika Teramoto,{{Cite web |last= |date=2017-08-30 |script-title=ko:'보아 선배님이 롤모델' ... '아이돌마스터' 日 멤버 유키카의 꿈 |trans-title="Senior BoA is my role model" ... 'Idolmaster' Japanese member Yukika's dream |url=https://entertain.naver.com/read?oid=416&aid=0000209281 |access-date=2023-12-16 |website=SBS Entertainment |publisher=Naver |language=ko}} Kwon Eun-bi,{{Cite web |last= |date=2021-08-24 |script-title=ko:"롤모델보아"..권은비, 아이즈원 응원받고 '핫'한 솔로 데뷔(종합)[Oh!쎈 현장] |trans-title="Role model BoA" ... Kwon Eun-bi receives support from Iz*One and makes a 'hot' solo debut (comprehensive) [Osen site] |url=https://www.chosun.com/entertainments/entertain_photo/2021/08/24/HDHQ57J3APOI7UZ4PTN6UGQCBE/ |access-date=2023-12-15 |website=The Chosun Ilbo |language=ko}} Baek A-yeon,{{Cite web |date=2021-09-17 |script-title=ko:백아연 "롤모델=보아...'친구 같은 가수'로 기억되고 싶어" [엑's 인터뷰②] |trans-title=Baek A-yeon "Role model = BoA... 'I want to be remembered as a singer who is like a friend' [Ex's Interview②] |url=https://entertain.naver.com/read?oid=311&aid=0001345142 |access-date=2023-12-17 |website=Xports News |publisher=Naver |language=ko}} Mamamoo's Solar,{{cite web |script-title=ko:마마무 솔라 "가수 보아의 찐팬. 하지만 만나고 싶지는 않다" |trans-title=Mamamoo Solar "I am BoA's biggest fan. 'But I don't want to meet you' |url=https://entertain.naver.com/read?oid=469&aid=0000562039 |website=Hankook Ilbo |publisher=Naver |access-date=16 December 2023 |language=ko |date=2020-12-11}} f(x)'s Luna,{{Cite web |last= |date=2015-05-28 |script-title=ko:라디오스타 루나, '편지할게요' 열창..."롤모델 보아처럼 되기 위해 혹독하게 연습" |trans-title=Radio Star Luna passionately sings 'I'll Write You'..."Practicing rigorously to become like role model BoA" |url=https://entertain.naver.com/read?oid=022&aid=0002841445 |access-date=2023-12-16 |website=Segye Ilbo |publisher=Naver |language=ko}} Kiss of Life's Natty,{{Cite web |last= |first= |date=2020-05-07 |script-title=ko:나띠 "보아·백예린, 닮고 싶은 롤모델" |trans-title=Natty 'BoA and Baek Yerin, role models I want to emulate' |url=https://entertain.naver.com/read?oid=469&aid=0000494164 |access-date=2023-12-16 |website=Hankook Ilbo |publisher=Naver |language=ko}} Lovelyz's Kei,{{Cite web |last= |date=2019-03-08 |script-title=ko:[포토]러블리즈 케이 "롤모델은 보아 선배님" |trans-title=[Photo] Lovelyz Kei 'My role model is senior BoA' |url=https://entertain.naver.com/read?oid=018&aid=0004326306 |access-date=2023-12-16 |website={{ill|Edaily|ko|이데일리}} |publisher=Naver |language=ko}} and Billlie's Tsuki.{{Cite web|url=https://m.news1.kr/articles/?4491323|script-title=ko:[영상] 윤종신표 걸그룹 '빌리'(Billie), "어서 와 이런 걸그룹은 처음이지?"|website=News1|date=November 13, 2021|access-date=December 31, 2021|archive-date=December 31, 2021|archive-url=https://web.archive.org/web/20211231031807/https://m.news1.kr/articles/?4491323|url-status=live}} Aespa's Giselle said in a Rolling Stone interview that "Everyone knows her. She's not just famous — she's a legend".{{Cite web |last=Chin |first=Carmen |date=2022-03-10 |title=aespa talk BoA's impact on K-pop: "She's not just famous – she's a legend" |url=https://www.nme.com/en_au/news/music/aespa-talk-boa-impact-on-k-pop-shes-not-just-famous-shes-a-legend-3179766 |access-date=2023-12-15 |website=NME |language=en-AU}}

Because of her wide appeal, BoA has appeared in advertisements for many brands. Among the brands she has promoted are Olympus, Lotte, Nike,{{cite web |date=July 31, 2006 |title=BoA Sole Non-Sports Star in Nike Commercial |url=http://english.chosun.com/w21data/html/news/200607/200607310011.html |archive-url=https://web.archive.org/web/20080420160022/http://english.chosun.com/w21data/html/news/200607/200607310011.html |archive-date=April 20, 2008 |access-date=August 13, 2008 |work=Digital Chosun |publisher=The Chosun Ilbo}} L'Oréal, Japanese cosmetic company Kosé, Skechers, Audio-Technica,{{cite web |date=November 21, 2008 |title=BoA TVCM for Audio Technica |url=https://www.youtube.com/watch?v=iykvOa-vzjY |url-status=dead |archive-url=https://web.archive.org/web/20140131202123/http://www.youtube.com/watch?v=iykvOa-vzjY |archive-date=January 31, 2014 |access-date=October 18, 2008 |website=YouTube}}{{cite web |date=November 21, 2008 |title=Mezamashi TV Audio-Technica CM press release (BoA) |url=https://www.youtube.com/watch?v=6Sui81EtZB0 |url-status=dead |archive-url=https://web.archive.org/web/20140131202133/http://www.youtube.com/watch?v=6Sui81EtZB0 |archive-date=January 31, 2014 |access-date=October 18, 2010 |website=YouTube}}{{cite web |date=July 9, 2009 |title=BoA in the USA |url=http://www.audio-technica.com/cms/happenings/82a4344147440e79/index.html/ |url-status=dead |archive-url=https://web.archive.org/web/20110707185406/http://www.audio-technica.com/cms/happenings/82a4344147440e79/index.html/ |archive-date=July 7, 2011 |access-date=October 18, 2010 |publisher=Audio-Technica}} GM Daewoo and L'Occitane.{{cite web |last=Lee |first=Nancy |date=March 23, 2013 |title=BoA is New Face of United Colors of Benetton Korea |url=http://mwave.interest.me/en/kpop-news/article/32147/boa-is-selected-to-front-benettons-2013-campaign |url-status=dead |archive-url=https://web.archive.org/web/20171013172251/http://mwave.interest.me/en/kpop-news/article/32147/boa-is-selected-to-front-benettons-2013-campaign |archive-date=October 13, 2017 |access-date=October 13, 2017 |website=Mwave}} Several of her songs have been used in affiliation with television shows. "Every Heart: Minna no Kimochi" was used as the ending theme for the anime InuYasha;{{cite web |title=Every Heart |url=http://music.goo.ne.jp/cd/CDDORID471520-1/index.html |url-status=dead |archive-url=https://web.archive.org/web/20090405102412/http://music.goo.ne.jp/cd/CDDORID471520-1/index.html |archive-date=April 5, 2009 |access-date=December 30, 2008 |publisher=Goo |language=ja}} "Beside You: Boku o Yobu Koe" was used as the opening theme for the anime Monkey Typhoon;{{cite web |title=Jewel Song / Beside You: Boku o Yobu Koe |url=http://music.goo.ne.jp/cd/CDDORID491887-1/index.html |url-status=dead |archive-url=https://web.archive.org/web/20090207080037/http://music.goo.ne.jp/cd/CDDORID491887-1/index.html |archive-date=February 7, 2009 |access-date=April 13, 2009 |publisher=Goo |language=ja}} "Key of Heart" is the theme song for the Japanese release of Over the Hedge;{{cite web |title=Key of Heart |url=http://www.oricon.co.jp/music/release/d/663084/1/ |access-date=November 20, 2008 |publisher=Oricon |language=ja}} "Your Color" is the theme song of the video game Ninety-Nine Nights;{{cite web |date=April 2, 2006 |title=4/5発売の注目シングルは、BoAの話題のCMソング! |url=https://www.oricon.co.jp/news/17174/full/ |url-status=live |archive-url=https://web.archive.org/web/20211231090144/https://www.oricon.co.jp/news/17174/full/ |archive-date=December 31, 2021 |access-date=September 30, 2008 |website=Oricon |language=ja}}{{cite web |last=Gantayat |first=Anoop |date=February 9, 2006 |title=Ninety-Nine Nights Gets BoA |url=http://xbox360.ign.com/articles/687/687391p1.html |url-status=dead |archive-url=https://web.archive.org/web/20081216142348/http://xbox360.ign.com/articles/687/687391p1.html |archive-date=December 16, 2008 |access-date=August 14, 2008 |work=IGN |publisher=News Corporation}} "Mamoritai: White Wishes" is the theme song of the video game Tales of Graces.{{cite web |title=Mamoritai: White Wishes (CD+DVD) |url=http://music.goo.ne.jp/cd/CDDORID845311-1/index.html |url-status=dead |archive-url=https://web.archive.org/web/20110911062107/http://music.goo.ne.jp/cd/CDDORID845311-1/index.html |archive-date=September 11, 2011 |access-date=July 3, 2011 |website=Goo |language=ja}}{{cite web |title=Mamoritai: White Wishes (Tales of Graces Limited Edition) |url=http://music.goo.ne.jp/cd/CDDORID845313-1/index.html |url-status=dead |archive-url=https://web.archive.org/web/20110911084335/http://music.goo.ne.jp/cd/CDDORID845313-1/index.html |archive-date=September 11, 2011 |access-date=July 3, 2011 |website=Goo |language=ja}} "Tail of Hope" was used as the theme for the Japanese drama Hakui no Namida, and "Masayume Chasing" was used as the 15th opening theme song for the anime Fairy Tail.

In 2007, Anycall (a Samsung brand) signed BoA, Xiah (of TVXQ), Tablo (of Epik High), and jazz pianist Jin Bora onto "Anyband", a band created specifically to promote Anycall. The band released only one single, "AnyBand".{{cite news |date=November 7, 2007 |title=Xiah Junsu: "Even When First Meeting BoA 6 Years Ago, She Stood Out" |language=ko |work=The Dong-A Ilbo |publisher=The Dong-A Ilbo Co. |url=http://www.donga.com/fbin/output?f=j__&n=200711070338&df=7 |url-status=dead |access-date=January 8, 2009 |archive-url=https://web.archive.org/web/20090318162042/http://www.donga.com/fbin/output?f=j__&n=200711070338&df=7 |archive-date=March 18, 2009}}{{cite news |date=November 7, 2007 |title=BoA: "When First Meeting Tablo, He Asked To Take Pictures" |language=ko |work=The Dong-A Ilbo |publisher=The Dong-A Ilbo Co. |url=http://www.donga.com/fbin/output?f=j__&n=200711070342&df=7 |url-status=dead |access-date=January 8, 2009 |archive-url=https://web.archive.org/web/20090318162048/http://www.donga.com/fbin/output?f=j__&n=200711070342&df=7 |archive-date=March 18, 2009}}{{cite news |date=November 7, 2007 |title=Xiah Junsu-Tablo: "At First, We Didn't Believe We Were Cast for 'AnyBand'" |language=ko |work=The Dong-A Ilbo |publisher=The Dong-A Ilbo Co. |url=http://www.donga.com/fbin/output?n=200711070353 |access-date=January 8, 2009}} In December 2010, she recorded "I See Me" for to promote Audio Technica headphones in Japan.[http://www.avexnet.or.jp/boa/mobile_disc/index.html] {{webarchive|url=https://web.archive.org/web/20100213100920/http://www.avexnet.or.jp/boa/mobile_disc/index.html|date=February 13, 2010}} The song "Woo Weekend" was used to promote Disney on Ice's 25th Anniversary in JapanAvexnet Japan [http://www.avexnet.or.jp/boa/discography/index.html BOA Discography] {{webarchive|url=https://web.archive.org/web/20090205160425/http://avexnet.or.jp/boa/discography/index.html|date=February 5, 2009}} while "Lookbook" served as the ending theme for the NTV Kei program Tokui to Goto to Uruwashi no Shelley ga Konya Kurabete Mimashita.{{Cite web |title=徳井と後藤と芳しの指原が今夜くらべてみました |url=http://www.ntv.co.jp/konkurabe/ |access-date=March 18, 2016 |website=日本テレビ |language=ja-JP}} BoA served as ambassador for Asia Youth Day in 2014.{{cite web|url=https://sg.news.yahoo.com/boa-to-meet-pope-francis-during-his-trip-045553653.html|title=BoA to Meet Pope Francis During His Trip to Korea|date=August 14, 2014 }} In August 2017, it was announced that BoA was chosen as promotional ambassador for Jeju Biennale, an inaugural international art event on the resort island of Jeju.{{cite web |date=August 28, 2017 |title=K-pop star BoA chosen as promotional ambassador for Jeju Biennale |url=http://kpopherald.koreaherald.com/view.php?ud=201708281151139325452_2&ACE_SEARCH=1 |work=Kpop Herald}} Her widespread popularity has also made her a "cultural ambassador"; she has represented South Korea in inter-Asian musical events and has appeared in an Oxford University Press-published English-language textbook.{{cite web |date=November 26, 2004 |title=Asian Stars to Shine in Seoul. |url=http://www.accessmylibrary.com/coms2/summary_0286-5231327_ITM |access-date=August 6, 2008 |publisher=Yonhap}} (Registration needed to view article){{cite web |date=January 10, 2006 |title=BoA Makes It into Textbooks |url=http://english.chosun.com/w21data/html/news/200601/200601100033.html |archive-url=https://web.archive.org/web/20080803110405/http://english.chosun.com/w21data/html/news/200601/200601100033.html |archive-date=August 3, 2008 |access-date=August 6, 2008 |work=Digital Chosun |publisher=The Chosun Ilbo}}

{{Main|BoA albums discography|BoA singles discography}}

{{col-begin}}

{{col-3}}

Korean albums

• ID; Peace B (2000)
• No. 1 (2002)
• Atlantis Princess (2003)
• My Name (2004)
• Girls on Top (2005)
• Hurricane Venus (2010)
• Only One (2012)
• Kiss My Lips (2015)
• Woman (2018)
• Better (2020)

{{col-3}}

Japanese albums

• Listen to My Heart (2002)
• Valenti (2003)
• Love & Honesty (2004)
• Outgrow (2006)
• Made in Twenty (2007)
• The Face (2008)
• Identity (2010)
• Who's Back? (2014)
• Watashi Kono Mama de Ii no Kana (2018)

{{col-3}}

English albums

• BoA (2009)

{{col-end}}

{{Main|BoA concert tours}}

{{Col-begin}}

{{Col-2}}

• 2003: First Live Tour 2003 – Valenti
• 2004: Live Tour 2004 – Love & Honesty
• 2005: Arena Tour 2005 – Best of Soul
• 2006: The Live "Ura BoA... Kikase Kei (The Other Side of BoA... Listen)"
• 2007: Arena Tour 2007 – Made in Twenty (20)
• 2007: The Live 2007 "X'mas"
• 2008: Live Tour 2008 – The Face
• 2009: The Live 2009 "X'mas"
• 2010: Live Tour 2010 – Identity
• 2010: The Live 2010 "X'mas"
• 2011: The Live 2011 "X'mas" – The 10th Anniversary Edition
• 2014: Live Tour 2014 "Who's back?"
• 2018: The Live 2018 〜Unchained〜

{{Col-2}}

• 2013: Special Live 2013 – Here I am
• 2015: Special Live 2015 – Nowness
• 2022: BoA 20th Anniversary: The Greatest Live
• 2022: The BoA: Musicality
• 2024: BoA: One's Own Live Tour

{{Col-end}}

• 2002: SM China
• 2003: SMTOWN Smile Concert 2003
• 2007: 2007 SMTOWN Summer Concert
• 2008: SMTown Live '08
• 2009: BEST & USA Release Party: Thank Your For Your Support!
• 2010–11: SMTown Live '10 World Tour
• 2012–13: SMTown Live World Tour III
• 2014–2015: SM Town Live World Tour IV
• 2016: SM Town Live World Tour V
• 2017: SM Town Live World Tour VI
• 2022: SM Town Live 2022: SMCU Express at Kwangya
• 2022: SM Town Live 2022: SMCU Express
• 2023: SM Town Live 2023: SMCU Palace at Kwangya
• 2025: SM Town Live 2025: The Culture, the Future

{{Main|List of awards and nominations received by BoA}}

• Contemporary culture of South Korea
• Korean Wave
• J-pop

{{Reflist|group=note}}

{{Reflist}}

• {{IMDb name|1262749}}

{{Commons category|BoA}}

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{{s-ach|aw&ach}}

{{s-bef|before=Kim Gun-mo}}

{{s-ttl|title=13th Seoul Music Awards – Daesang Award|years=2002}}

{{s-aft|after=Lee Hyori}}

{{s-bef|before=Yoo Seungjun}}

{{s-ttl|title=4th Mnet Asian Music Awards – Best Dance Music|years=2002}}

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{{s-bef|before=Incumbent}}

{{s-ttl|title=Japan Record Awards – Gold Prize|years=2002–2009}}

{{s-vac|unknown}}

{{s-bef|before=Lee Soo-young}}

{{s-ttl|title=7th Mnet Asian Music Awards – Best Female Solo Artist|years=2005}}

{{s-aft|after=Baek Ji-young}}

{{s-bef|before=Baek Ji-young}}

{{s-ttl|title=12th Mnet Asian Music Awards – Best Female Solo Artist|years=2010}}

{{s-aft|after=Baek Ji-young}}

{{s-end}}

{{BoA}}

{{BoA singles}}

{{Got the Beat}}

{{Navboxes

|title=Awards won by BoA

|list1=

{{Golden Disc Award for Best Album Winners}}

{{MAMA Award for Best Female Artist}}

{{MAMA Award for Best New Artist}}

{{Korea Drama Awards for Best New Actress}}

{{Seoul Music Awards for Grand Prize Award}}

{{Seoul Music Awards Main Prize Winners}}

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{{Navboxes

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{{SM Entertainment}}

{{SM Town}}

{{K-pop Star}}

{{Produce 101}}

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{{Authority control}}

Category:1986 births

Category:Living people

Category:20th-century South Korean women singers

Category:21st-century South Korean actresses

Category:21st-century South Korean women singers

Category:Actresses from Gyeonggi Province

Category:Avex Trax artists

Category:English-language singers from South Korea

Category:Got the Beat members

Category:Grand Prize Seoul Music Award recipients

Category:Japanese-language singers of South Korea

Category:J-pop singers

Category:K-pop singers

Category:Korean Mandopop singers

Category:MAMA Award winners

Category:Mandarin-language singers of South Korea

Category:People from Guri

Category:SM Entertainment artists

Category:SM Town

Category:South Korean child singers

Category:South Korean contemporary R&B singers

Category:South Korean dance music singers

Category:South Korean expatriates in China

Category:South Korean expatriates in Japan

Category:South Korean expatriates in the United States

Category:South Korean female idols

Category:South Korean film actresses

Category:South Korean J-pop singers

Category:South Korean record producers

Category:South Korean rhythm and blues singers

Category:South Korean Roman Catholics

Category:South Korean television actresses

Category:South Korean women record producers

Category:South Korean women singer-songwriters

Category:South Korean singer-songwriters

Category:Synth-pop singers

Category:World Music Awards winners