:Draft:Dominik Heinrich

Dominik Heinrich was born in Kempten, Germany, into a family of entrepreneurs. He studied business economics at the Staatliche Berufsschule in Kempten and later pursued courses in sustainability design at Pratt Institute in New York. Heinrich also completed a program in New Space Economy at the Massachusetts Institute of Technology (MIT) Professional Education.{{Cite web |last=Accredible |title=Accredible • Certificates, Badges and Blockchain |url=https://www.credential.net/a8d91ecf-ee60-4e4a-b969-bfa45793626a#acc.tUcE7xrI |access-date=2024-12-29 |website=Accredible • Recipient Portal |language=en}}

Heinrich founded the independent agency Naylil in Kempten in 2003. In 2009, Naylil merged with Wuschner Rohwer Baier to form Wuschner/Naylil, with the agency's headquarters located in Munich. The agency's key clients included ING Diba and Mammut.{{Cite web |last=Verkaufen |first=Werben & |date=2009-11-09 |title=Naylil fusioniert mit Wüschner Rohwer Baier {{!}} W&V |url=https://www.wuv.de/Archiv/Naylil-fusioniert-mit-W%C3%BCschner-Rohwer-Baier |access-date=2024-12-29 |website=www.wuv.de |language=de}} In 2011, Heinrich joined Agenta, an agency based in Münster. His work for the pet food company Granatapet gained international attention, particularly for a Foursquare-enabled billboard that dispensed dog food.{{Cite web |title=Interactive ads – DW – 05/30/2011 |url=https://www.dw.com/en/interactive-advertising-with-foursquare-keeps-hungry-dogs-happy/a-15116829 |access-date=2025-01-05 |website=dw.com |language=en}}{{Cite web |last=Nudd |first=Tim |date=2011-03-29 |title=Foursquare-enabled ad dishes out dog food |url=https://www.adweek.com/creativity/foursquare-enabled-ad-dishes-out-dog-food-126884/ |access-date=2025-01-05 |language=en-US}}{{Cite web |last=Verkaufen |first=Werben & |date=2011-03-30 |title=GranataPet: Mit Foursquare wird der Hund satt {{!}} W&V |url=https://www.wuv.de/Archiv/GranataPet-Mit-Foursquare-wird-der-Hund-satt |access-date=2025-01-05 |website=www.wuv.de |language=de}}

At age 33, Heinrich joined MRM in Frankfurt as Creative Director for Innovation.{{Cite web |last=Verkaufen |first=Werben & |date=2013-02-08 |title=MRM legt Kreation und Strategie zusammen {{!}} W&V |url=https://www.wuv.de/Archiv/MRM-legt-Kreation-und-Strategie-zusammen |access-date=2025-04-15 |website=www.wuv.de |language=de}} In 2014 he founded Lab13 by MRM, an innovation studio within McCann Worldgroup. Lab13, under Heinrich’s leadership, expanded from Frankfurt globally to major cities, including New York, Detroit, Manchester, and Tokyo, focused on integrating design thinking and engineering methods for top brands, including Nestlé, GM, and Nike Valiant Labs.{{Cite web |date=2019-09-24 |title=MRM McCann Opens New LAB13 Innovation Studio in Tokyo |url=https://www.campaignbriefasia.com/2019/09/24/mrm-mccann-opens-new-lab13-innovation-studio-in-tokyo/ |access-date=2024-12-29 |website=Campaign Brief Asia |language=en-AU}}{{Cite web |title=MRM McCann Launches New LAB13 Innovation Lab in United Kingdom – Marketing Communication News |url=https://marcommnews.com/mrm-mccann-launches-new-lab13-innovation-lab-in-united-kingdom/ |access-date=2024-12-29 |language=en-GB}} Lab13 contributed to MRM’s recognition as one of the Best Workplaces for Innovators by Fast Company in 2021 and 2022.{{cite web |title=Harnessing the power of virtual systems to boost innovation |url=https://www.fastcompany.com/90686036/harnessing-the-power-of-virtual-systems-to-boost-innovation?utm_source=postup&utm_medium=email&utm_campaign=_custom&position=1&partner=newsletter&campaign_date=10132021 |access-date=27 December 2024 |website=FastCompany.com}}{{Cite news |title=The 100 Best Workplaces for Innovators 2021 |url=https://www.fastcompany.com/best-workplaces-for-innovators/2021 |archive-url=http://web.archive.org/web/20241202202545/https://www.fastcompany.com/best-workplaces-for-innovators/2021 |archive-date=2024-12-02 |access-date=2025-01-05 |work=Fast Company |language=en-US}}{{Cite web |date=2020-07-29 |title=An inclusive approach to innovation |work=Fast Company |url=https://www.fastcompany.com/90532896/an-inclusive-approach-to-innovation |last1=Works |first1=Fastco }}

In November 2022, Heinrich co-founded Creative AI Academy with Tony Jones.{{Cite web |title=Dominik Heinrich and Tony Jones on the future of AI and human creativity |url=https://www.contagious.com/iq/article/dominik-heinrich-and-tony-jones-on-the-future-of-AI-and-human-creativity |access-date=2025-04-15 |website=Contagious |language=en}} The organization focuses on training professionals in the creative and design industries to integrate AI into their workflows. In partnership with Pratt Institute, Creative AI Academy offers corporate learning with digital credentials.{{cite web | title=Pratt Institute Partners with Creative AI Academy to Revolutionize Corporate Learning with Cutting-Edge Digital Credentials | url=https://archinect.com/news/article/150446267/pratt-institute-partners-with-creative-ai-academy-to-revolutionize-corporate-learning-with-cutting-edge-digital-credentials | website=Archinect | access-date=27 December 2024}}

In 2024, Heinrich joined The Coca-Cola Company as the Global AI Design Lead. In this role, he pioneering adaptive and dynamic design interfaces, leveraging AI to enhance brand consistency and user experiences for any Human-Machine interaction.{{cite web | title=Coca-Cola's Dominik Heinrich on Tech Leadership | url=https://www.i-com.org/news/coca-colas-dominik-heinrich-on-tech-leadership-pzcsa | website=I-COM.org | access-date=27 December 2024}}

Heinrich established in 2023 together with Tony Jones the AI Design Certificate Course at Pratt Institute, which focuses on equipping designers and professionals with the skills to integrate artificial intelligence into creative processes. The program covers cutting-edge topics such as generative AI, dynamic design systems, agentic AI, and the human-AI relationship in design.{{cite web |title=AI Design Certificate |url=https://www.pratt.edu/continuing-and-professional-studies/certificates/ai-design/ |access-date=27 December 2024 |website=Pratt.edu}}

His Voice Stamp, a feature of Smart Blue Collection Box for United States Postal Service that launched at CES 2017 received widespread acclaim, including a Cannes Lions Silver in Innovation.{{cite web | title=Innovation Grand Prix goes to campaign to melt guns into good | url=https://www.campaignlive.com/article/innovation-grand-prix-goes-campaign-melt-guns-good/1437065 | website=Campaign Live | date=June 20, 2017 | access-date=27 December 2024}}{{cite web | title=USPS Wows At CES: Smart Blue Box | url=https://mailomg.com/2017/01/12/usps-wows-at-ces-artificial-intelligence-mailbox/ | website=mailomg.com | date=June 20, 2017 | access-date=29 December 2024}}

Multiple Honors by Fast Company as World Changing Idea and D&AD Impact Graphite Pencil for project *SIGNS*, allowing people with hearing disabilities to interact with smart voice assistants using gestures.{{cite web | title=D&AD Impact Pencil Winner | url=https://www.dandad.org/awards/professional/2019/impact/232302/signs/ | website=dandad.org | date=2019 | access-date=27 December 2024}}{{cite web | title=World Changing Ideas Awards 2020: AI and Data Finalists and Honorable Mentions | url=https://www.fastcompany.com/90492176/world-changing-ideas-awards-2020-ai-and-data-finalists-and-honorable-mentions | website=fastcompany.com | date=2019 | access-date=29 December 2024}}

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Dominik Heinrich has spoken at numerous major industry events, discussing topics related to AI’s integration into creative workflows and human-AI collaboration. He was a keynote speaker at AutoTech Detroit 2023, where he discussed "From UI to AI – How Invisible Interfaces Will Drive a Hyper-Personalized World." Heinrich also presented at the Autonomous Innovation Summit, addressing how design can adapt to behavioral shifts in AI integration.{{cite web |title=AutoTech Detroit Experts Raise Questions, Offer Answers |url=https://www.wardsauto.com/industry/autotech-detroit-experts-raise-questions-offer-answers |access-date=27 December 2024 |website=WardsAuto.com}}{{cite web |title=AutoTech Detroit Experts Raise Questions, Offer Answers |url=https://www.boardofinnovation.com/blog/meet-the-tech-pioneers-joining-the-autonomous-innovation-summit/ |access-date=29 December 2024 |website=boardofinnovation.com/|date=14 November 2023 }}

Other notable speaking engagements include AI Summit New York, where he highlighted generative AI in design workflows, and Most Contagious London, where he presented on "Don't Believe the AI Hype," addressing misconceptions about artificial intelligence. At Adobe MAX Miami, Heinrich participated in a panel discussion about "Moving at the Speed of Customers: Next-Gen Content Supply," focusing on AI’s role in content creation and supply chain optimization.{{cite web |title=Designers Lead. AI follows. : Creating Harmonious and Innovative Human-Machine-Centered Experiences at Scale |url=https://newyork.theaisummit.com/the-ai-summit-new-york-2024/designers-lead-ai-follows-creating-harmonious-and-innovative-human-machine-centered-experiences-at-scale |access-date=27 December 2024 |website=theaisummit.com}}{{cite web |title=Most Contagious London 2024 Speaker Lineup |url=https://contagious.swoogo.com/mostcontagious-london-2024/6088239 |access-date=27 December 2024 |website=contagious.com/events}}{{cite web |title=Adobe MAX Session Catalog |url=https://reg.adobe.com/flow/adobe/m24/sessions/page/catalog?search=S6706 |access-date=27 December 2024 |website=Adobe.com}}

Heinrich is the inventor of several AI-driven technologies, including patents for:

• A system replacing physical postage with digital alternatives. {{cite patent |country=US |number=12141738 |inventor=Dominik Heinrich |title=Digital Stamps System |pubdate=2021-12-01 |url=https://patents.justia.com/patent/12141738 }}
• Systems and methods for an intelligent mail collection box. {{cite patent |country=US |number=20190197462 |inventor=Dominik Heinrich |title=Intelligent Collection Box |pubdate=2019-07-11 |url=https://patents.justia.com/patent/20190197462 }}
• A device for secure delivery of packages that notifies recipients via AI. {{cite patent |country=US |number=12008508 |inventor=Dominik Heinrich |title=Smart Item Receptacle |pubdate=2020-01-07 |url=https://patents.justia.com/patent/12008508 }}

In December 2024, Heinrich spoke at The Economist's Space Economy Summit about AI in design for applications in commercial space exploration.{{cite web | title=Space Economy Summit Programme 2024 | url=https://events.economist.com/space-economy-summit/programme-2024 | website=Economist.com | date=23 May 2024 | access-date=27 December 2024}} He discussed similar themes in an interview with Payload Space.{{cite web | title=Exclusive Interview with Dominik Heinrich: Leveraging AI to Enhance Consumer Experience and Drive Innovation in Space | url=https://payloadspace.com/exclusive-interview-with-coca-cola-leveraging-ai-to-enhance-consumer-experience-and-drive-innovation-in-space/ | website=PayloadSpace.com | date=15 November 2024 | access-date=27 December 2024}}

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