:Draft:Peec AI

Peec AI is a Berlin-based AI search analytics company that provides visibility measurement and optimization tools for marketing teams working with large language model–based search platforms. The platform tracks performance across a range of AI search tools including ChatGPT, Perplexity, AI Overviews, Claude, and Gemini and delivers insights to improve clients’ AI search presence. Peec AI is part of a new wave of Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) tools aimed at optimizing content for AI-driven search. Peec AI is notable for securing a US $205.3 K convertible note funding round led by Antler in February 2025.

History

Peec AI UG (haftungsbeschränkt) was founded on 13 January 2025 in Berlin by Tobias Siwonia, Daniel Drabo, and Marius Meiners. In February 2025, the company raised US $205.3 K in a convertible note funding round led by Antler.

Products and services

Peec AI offers a SaaS platform that enables marketing and SEO teams to:

Monitor visibility and ranking of prompts across major AI search tools, including ChatGPT, Perplexity, Claude, and Gemini.
Benchmark performance against competitors by analyzing AI search output.
Receive real-time alerts and actionable recommendations to optimize prompt design and content alignment.
Generate comprehensive reports on source diversity and content reach within AI search ecosystems.

Funding and financials

In February 2025, Peec AI closed a US $205.3 K convertible note round, with participation from Antler, enabling further product development and market expansion.

Operations and locations

The company’s headquarters are located in Berlin, Germany. As of April 2025, Peec AI employs three full-time staff, including its three co-founders.

Reception and impact

Peec AI has been recognized by industry analysts for its pioneering approach to AI-centric SEO. Industry publications have identified Peec AI among key players in the nascent field of LLM monitoring and optimization. ClickUp’s blog on LLM tracking tools underscored the importance of cross-model monitoring solutions to manage brand presence in AI-generated search results, Olaf Kopp included Peec AI in his overview of generative engine optimization tools, noting its prompt management, competition monitoring, and source analysis features, and Wix’s SEO Hub featured Peec AI as a case study for LLM brand mention tracking, demonstrating its application within traditional SEO KPI frameworks.

References

"Peec AI 2025 Company Profile: Valuation, Funding & Investors", PitchBook, 2025, https://pitchbook.com/profiles/company/741876-13

"Peec AI UG (haftungsbeschränkt), Berlin | Firmenauskunft", Creditreform, accessed January 2025, https://firmeneintrag.creditreform.de/13353/2013293730/PEEC_AI_UG_HAFTUNGSBESCHRAENKT

"Peec AI – Platform offering AI search analytics for marketing teams", Tracxn, March 2025, https://tracxn.com/d/companies/peec-ai/__GI_FO8uxvVQx0mUWur5w1N6bN2IRPrMwDPBUUvg283U

"Peec AI – Founders and Board of Directors", Tracxn, 10 April 2025, https://tracxn.com/d/companies/peec-ai/__GI_FO8uxvVQx0mUWur5w1N6bN2IRPrMwDPBUUvg283U/founders-and-board-of-directors

"About – Peec AI", Peec AI official website, accessed April 2025, https://peec.ai/about

"LLM Tracking: 7 Best AI Monitoring Tools to Optimize Performance", ClickUp Blog, accessed April 2025, https://clickup.com/blog/llm-tracking-tools/

Olaf Kopp, “Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization”, My Online‑Marketing Blog, 20 January 2025, https://www.kopp-online-marketing.com/overview-brand-monitoring-tools-for-llmo-generative-engine-optimization

Crystal Carter, “LLM visibility vs. SEO KPIs: Bridging the gap”, Wix SEO Hub, accessed April 2025, https://www.wix.com/seo/learn/resource/llm-visibility-vs-seo-kpis

External links

[https://peec.ai/ Official website]