:Fred & Farid Group

FF is an independent international boutique network (Advertising firm) with offices {{cite web | url=http://www.strategies.fr/actualites/agences/4006006W/ff-shanghai-communaute-creative.html | title=FF Shanghai, communauté créative - Stratégies | date=29 January 2018 }} Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid Mokart in 2007.{{cite web | url=http://www.lefigaro.fr/medias/2017/09/10/20004-20170910ARTFIG00133-l-agence-fredampfarid-s-installe-a-los-angeles.php | title=L'Agence Fred & Farid s'installe à Los Angeles | date=10 September 2017 }} It employs around 300 people.{{cite web|url=http://www.leparisien.fr/economie/business/fred-farid-la-pub-a-l-heure-des-reseaux-sociaux-22-06-2015-4882897.php|title=Fred & Farid, la pub à l'heure des réseaux sociaux|date=22 June 2015 |publisher=}}

Fred & Farid also provides investments via Fred & Farid Digital Investment Fund (FFDIF){{cite web|url=http://ffdif.com/|title=FF DIGITAL INVESTMENT FUND|publisher=}}

Raillard and Mokart had worked as partners beginning in 2000. In 2007 they launched their own independent company.{{cite web|url=http://www.dandad.org/awards/professional/2013/juries/artd/art-direction/1/frederic-raillard|title=D&AD Professional Awards 2016|publisher=}}

Frederic Raillard and Farid Mokart were both raised in the Paris suburbs, Raillard from a Breton and a Parisian family, Mokart from an Algerian and Kabyle family. After studying respectively design and political science (Sciences Po), Raillard and Mokart started as strategic planner and account manager at Euro RSCG BTC in Paris.{{cite web|url=http://www.lepoint.fr/biographie-invite/fred-et-farid-05-11-2010-1258727_78.php|title=Fred et Farid|first=Le Point|last=magazine|date=5 November 2010|publisher=}} They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris as creative directors.{{cite web|url=http://www.hubforum.com/paris/portfolio_item/farid-mokart-creative-chairman-ceo-co-founder-fred-farid|title=HUBFORUM Paris 2016 - HUBFORUM Paris 2016|date=15 December 2015|publisher=}}

Their first project was for start-up Aucland.com, a French online auction site.{{cite web|url=http://www.luerzersarchive.com/en/magazine/commercial-detail/auclandcom-26277.html|title=Aucland.com|publisher=}} In 2000, Fred & Farid created the musical video for British Pop Star Robbie Williams "Rock DJ".{{cite web|url=https://www.theguardian.com/media/2005/may/17/publicis.advertising|title=Award-winning creatives handed own ad agency|first=Stephen|last=Brook|website=TheGuardian.com |date=17 May 2005|publisher=}}{{cite web|url=http://www.mtv.com/news/1440978/robbie-williams-u2-coldplay-dominate-brit-awards|archive-url=https://web.archive.org/web/20150802170455/http://www.mtv.com/news/1440978/robbie-williams-u2-coldplay-dominate-brit-awards/|url-status=dead|archive-date=2 August 2015|title=Robbie Williams, U2, Coldplay Dominate Brit Awards|website=MTV |publisher=}}

[http://www.ffcreative.com FF (formerly Fred & Farid) is an independent creative agency of 100+ people] {{Webarchive|url=https://web.archive.org/web/20180320105713/https://ffcreative.com/ |date=20 March 2018 }}. They produced campaigns for brands like Air France,{{cite web|url=http://creativity-online.com/work/air-france-upgrade-challenge/38594|title=AIR FRANCE PASSENGERS CAN BAG AN UPGRADE BY PLAYING A MOBILE GAME}} Audemars Piguet,{{cite web |url=http://www.nightshift.fr/work/audemars-piguet-x-serena-williams |title= Audemars Piguet x Serena Williams: If}} Audi,{{cite web |url= https://www.dexigner.com/news/25576|title=Millimeter: Fred & Farid's Brand New Audi Campaign|date=9 September 2012 }}{{cite web |url= http://adage.com/article/special-report-agency-alist-2016/ff-shanghai-ad-age-s-2016-international-agency-year/302232|title=FF SHANGHAI IS AD AGE'S 2016 INTERNATIONAL AGENCY OF THE YEAR}} Coca-Cola, Diesel,{{cite web|title=Diesel puts responsive web design to the test using a contortionist|url=http://www.thedrum.com/news/2016/07/08/diesel-puts-responsive-web-design-test-using-contortionist}} Giorgio Armani,{{cite web |last=Heurtebise |first=Catherine |date=2011-06-10 |title=Fred & Farid crée deux nouvelles agences |url=http://www.e-marketing.fr/Thematique/agences-1089/Breves/Fred-Farid-cree-deux-nouvelles-agences-187636.htm |access-date=2024-07-24 |website=e-marketing.fr}} Google,{{cite web|url=http://www.cbnews.fr/conseils/fred-farid-ouvre-a-los-angeles-a1037333 |title=Fred & Farid ouvre à Los Angeles |date=10 September 2017 }} Guerlain,{{cite press release|url=https://www.prnewswire.com/news-releases/ff-and-k2-launch-ffk2-506453851.html |title=Fred & Farid and K2 Launch FFK2 }} HP,{{cite web |last=Wentz |first=Laurel |date=June 12, 2017 |title=HP's Diversity Push Continues With 'Dads and Daughters' |url=http://creativity-online.com/work/hp-dads--daughters/51989}} Lacoste,{{cite web|url=https://marketingland.com/lacoste-interactive-tennis-match-doubles-e-commerce-clothing-site-131045 |title=This Lacoste Interactive Tennis Match Doubles as an Ecommerce Clothing Site |date=5 June 2015 }} Louis XIII,{{cite web|url=http://www.adweek.com/brand-marketing/cognac-brand-just-made-john-malkovich-film-no-one-will-see-100-years-168233 |title=A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years |date=20 November 2015 }} Martini,{{cite web|url=https://www.creativereview.co.uk/nice-work-for-martini-adidas-nokia-and-more |title=Nice work for Martini, Adidas, Nokia and more |date=2 December 2011 }} Orangina,{{cite web |date=June 18, 2014 |title=Hate The World Cup? Orangina Will (Covertly) Switch Games Off for You |url=http://creativity-online.com/work/orangina-antifootball-can/36092 |access-date=2024-07-24 |website=creativity-online.com}} Porsche,{{cite web|url=https://www.autoevolution.com/news/these-are-the-best-porsche-print-ads-ever-photo-gallery-81098.html |title=These Are the Best Porsche Print Ads Ever |date=9 May 2014 }} Saint Laurent,{{cite web |last=Hall |first=Emma |date=March 8, 2012 |title=PARIS SHOP FRED & FARID OPENS IN SHANGHAI IN SEPTEMBER |url=http://adage.com/article/global-news/paris-shop-fred-farid-open-shanghai-september/233190 |access-date=2024-07-24 |website=adage.com}} Schweppes,{{cite web|url=http://www.cbnews.fr/coups-de-coeur/schweppes-innatendue-penelope-a1011878 |title=Schweppes, inattendue Penelope |date=3 April 2014 }} Societe Generale,{{cite web|url=https://lareclame.fr/fredfaridgroup-societegenerale-aupluspresduxv-165640 |title=La Société Générale surprend le XV de France avec des tweets en 4×3 }} Tmall,{{cite web|url=http://www.adweek.com/agencyspy/fred-farid-crams-all-21-of-your-favorite-taglines-into-one-alibaba-spot/120855 |title=Fred & Farid Crams All 21 of Your Favorite Taglines into One Alibaba Spot |date=15 November 2016 }} Vivo,{{cite web|url=http://www.ladn.eu/news-business/actualites-agences/une-campagne-vivo-avec-stephen-curry-signee-fred-farid-shanghai |title=Une campagne Vivo avec Stephen Curry signée FRED & FARID Shanghai |date=4 April 2017 }} Wrangler.{{cite web|url=https://www.campaignlive.co.uk/article/wrangler-hunt-european-ad-agency/1228332 |title=Wrangler in hunt for European ad agency }}

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• {{Official website|http://www.fredfarid.com/}}

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Category:Advertising agencies of France