:JustGiving

{{Short description|A global online social platform for giving}}

{{EngvarB|date=March 2015}}

{{Use dmy dates|date=March 2015}}

{{Infobox company

| name = Giving Limited

| native_name =

| trade_name = JustGiving

| logo = JustGiving.svg

| logo_size = 200px

| caption =

| type = Limited company

| foundation = {{start date and age|2000}}

| founder = Dame Zarine Kharas (CEO){{cite news|last=Whittle|first=Sally|title=Is it a girl thing?|url=https://www.theguardian.com/technology/2002/may/30/smallbusinesssolutionssupplement.businesssolutionssupplement2?INTCMP=SRCH|access-date=24 November 2012|newspaper=The Guardian|date=30 May 2002}}
Anne-Marie Huby (managing director)

| defunct =

| location_city = Bankside, London, England

| location_country = UK

| locations =

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| revenue = £14m (2011){{Cite news|last=Smithers|first=Rebecca|title=Charitable giving: BT launches website where 100% of donations go to charity|url=https://www.theguardian.com/money/2011/apr/06/charitable-giving-bt-donations-direct|access-date=20 November 2012|newspaper=The Guardian |location=UK|date=6 April 2011}}

| operating_income =

| net_income = £1.5m (2011)

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| owner =

| num_employees = 160

| parent =

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| homepage = {{URL|JustGiving.com}}

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}}

JustGiving is a global online social platform for giving.{{cite web|last1=Walker|first1=Chris|title=JustGiving online charity platform arrives in Australia to make donating easier|url=https://www.dailytelegraph.com.au/newslocal/north-shore/justgiving-online-charity-platform-arrives-in-australia-to-make-donating-easier/news-story/13fac154c635994aeb1e344cce3f5036|work=Daily Telegraph|location=Australia|date=2 December 2013 |access-date=9 February 2024}} The firm's headquarters are located in Bankside, London, England.

History

In 2000, Zarine Kharas and Anne-Marie Huby founded JustGiving (initially clickforaction.com), a company to provide online tools and processing services to enable the collection of charitable donations.

2006 was the firm's first profitable year.{{cite news|last=Inman|first=Phillip|title=Charities go online to stay in the running and reach the next generation of givers – JustGiving.com has dealt with more than £250m in donations since 2001|url=https://www.theguardian.com/society/2008/mar/25/voluntarysector.charitablegiving|access-date=24 November 2012|newspaper=The Guardian|date=24 March 2008}} In June 2011, the firm claimed that it had provided its service for more than 9,000 UK registered charities and 1.9 million fundraising pages for users, collecting more than £770 million since launch.{{cite web|url=http://www.justgiving.com/about-us/press/latest-news/facts-and-figures |title=JustGiving...by the numbers|website=JustGiving |access-date=2011-01-10 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20110630113121/http://www.justgiving.com/about-us/press/latest-news/facts-and-figures |archive-date=30 June 2011 }}

The cumulative total passed £1 billion in March 2012.{{cite web|title=£1 billion raised through JustGiving|url=http://blog.justgiving.com/community/1-billion-raised-through-justgiving/|work=Community pages|publisher=JustGiving|access-date=4 January 2013|date=28 March 2012|url-status=dead|archive-url=https://web.archive.org/web/20120330072449/http://blog.justgiving.com/community/1-billion-raised-through-justgiving/|archive-date=30 March 2012|df=dmy-all}} The cumulative total passed £4 billion in June 2016.{{cite web|title=JustGiving total raised passes £4 billion|url=https://fundraising.co.uk/2016/06/06/justgiving-total-raised-passes-4-billion/|publisher=UKFundraising|access-date=30 June 2016|date=15 June 2016}}

Fees

JustGiving charged a 5% fee on all donations to cover the cost of running the business until March 2019, when the fee was made voluntary.{{cite web |last1=Petter |first1=Olivia |title=JustGiving drops 5% platform fee so more money goes to good causes |url=https://www.independent.co.uk/life-style/justgiving-platform-fee-charity-donation-uk-a8839871.html |website=The Independent |language=en |date=26 March 2019}}{{cite web|url=https://www.justgiving.com/fees|title=How our fee works – and what we do for it|publisher=JustGiving|date=23 July 2014}} In 2008, The Guardian reported Kharas as acknowledging that "the commission charged by justgiving.com is controversial".

Notable fundraisers

In January 2010, Charlie Simpson, aged seven, raised more than £210,000 (£145,000 in the first 48 hours) via his JustGiving page for the 2010 Haiti earthquake relief programme by UNICEF.{{cite news|url=http://news.bbc.co.uk/1/hi/england/london/8478244.stm|title=London boy raises £145k for Haiti quake aid by cycling |work=BBC News |date=25 January 2010 |access-date=20 November 2012}}

In March 2014, Christian Smith was killed in a crash with a car during a 24-hour charity bike ride for Mind. Donations via his JustGiving page rose to more than £68,000 after his death was covered in the media.{{cite news|title=Family of Mind charity cyclist Christian Smith 'moved beyond belief'|url=https://www.bbc.co.uk/news/uk-england-kent-26734694|access-date=24 November 2014|work=BBC News|date=25 March 2014}}

In April 2014, Stephen Sutton raised more than £4.5 million for the Teenage Cancer Trust, after help from celebrity backers including Jason Manford.{{citation needed|date=April 2024}}

In April 2020, Captain Sir Tom Moore, by the end of a fundraising walk, had raised £32,796,155 (the most ever raised on the JustGiving platform) by completing one-hundred, {{convert|25|metre|abbr=off}} laps of his garden in Bedfordshire to raise funds for the UK National Health Service (NHS), to aid the NHS during the COVID-19 pandemic in the United Kingdom, and to mark his 100th birthday on 30 April 2020. The initial £1,000 goal was realised on 10 April and the target was increased to £100,000 and then to £500,000 as more people around the world donated. On completion, Moore said he would not stop and aimed to do a second hundred laps.{{Cite news|url=https://www.bbc.com/news/uk-england-beds-bucks-herts-52278746|title=Army veteran, 99, raises £4m for 'humbled' NHS|date=15 April 2020 |work=BBC News|access-date=15 April 2020 }}{{cite web |last1=Huddleston |first1=Gemma |title=Captain Tom Moore's 100th Birthday Walk for the NHS |url=https://www.justgiving.com/fundraising/tomswalk |work=JustGiving |access-date=1 February 2021 |language=en-GB}}

Reception

In 2002, JustGiving won the New Media Awards Grand Prix award and also Best Use of the Web award.{{cite web|url=http://www.nmaawards.co.uk|title=Home |work = NMA Efficiency Awards 2006 |publisher=New Media Age |archive-date=23 December 2005 |archive-url=https://web.archive.org/web/20051223150534/http://www.nmaawards.co.uk/ |access-date=2 March 2012 |quote=... early Grand Prix winners including ... JustGiving in 2002}}{{cite web|url=http://www.nmaawards.co.uk|title=Home |publisher=Nmaawards.co.uk|access-date=14 March 2011 }}{{failed verification|date=March 2011}}

In 2004, JustGiving was recognised in the 2004 Charity Times annual Awards in their Fundraising & IT Services category. Charity Times said the company had "transformed the face of donating in the UK".{{cite web|url=http://www.charitytimes.com/pages/charity_times_awards/pages/winners.htm|title=UK Charity Awards 2004 winners |publisher=Charitytimes.com |access-date=2 March 2012 |archive-url=https://web.archive.org/web/20070203121324/http://www.charitytimes.com/pages/uk%20charity%20awards/pages/winners.htm|archive-date = 3 February 2007}}

File:JustGiving Awards 2016 - Caroline Jones presenting JustGiving Awards 2016 (40045084024).jpg

Corporate affairs

= Ownership =

JustGiving was acquired by U.S.-based Blackbaud, Inc. for £95 million in October 2017.{{Cite news|url=https://www.thirdsector.co.uk/blackbaud-completes-its-95m-takeover-justgiving/fundraising/article/1446437|title=Blackbaud completes its £95m takeover of JustGiving|first=Andy |last=Ricketts|website=ThirdSector|date=4 October 2017|access-date=2018-04-19}}

Blackbaud were criticised in the wake of the Robb Elementary School shooting for its links with the National Rifle Association of America.{{cite news |last1=May |first1=Melanie |title=Blackbaud faces backlash for working with NRA |url=https://fundraising.co.uk/2022/06/09/blackbaud-faces-backlash-for-working-with-nra/ |access-date=22 June 2022 |work=UK Fundraising |date=9 June 2022}}

= International expansion and U.S. subsidiary sale =

In 2003, JustGiving launched a subsidiary in the United States, changing its name to FirstGiving in 2005. FirstGiving is located in Somerville, Massachusetts.{{Cite news|url=https://readwrite.com/2007/09/12/firstgiving_raising_money_for_non-profits/|title=Firstgiving – $50 Million Raised for Charity and Counting|date=12 September 2007|access-date=9 February 2024}}

In 2010, The New York Times reported that FirstGiving.com was "among the best known" online fund-raising sites.{{cite news|last=Wallace|first=Amy|title=Online Giving Meets Social Networking|url=https://www.nytimes.com/2010/09/05/business/05proto.html|access-date=29 November 2012|newspaper=The New York Times|date=5 September 2010}}

In August 2012, FirstGiving was acquired by FrontStream Holdings, LLC.{{Cite news|url=http://www.prweb.com/releases/2012/8/prweb9768860.htmhttps://www.frontstream.com/blog/firstgiving-acquisition-by-frontstream-expands-integrated-fundraising-options|title=FirstGiving Acquisition By FrontStream Expands Integrated Fundraising Options|website=FrontStream|date=6 August 2012|access-date=9 February 2023}}{{dead link|date=August 2024|bot=medic}}{{cbignore|bot=medic}}

= Finances =

In February 2017, JustGiving was reported to be taking more than £20 million from fundraisers while paying staff up to £200,000. It takes a cut from most donations and while some of the money is used for maintenance, product development and charity training, accounts show that more than £10 million was spent on staff costs in 2016. This includes an average salary of more than £60,000 for some directors, sales and administration workers, with the head of the firm having earned approximately £198,000. A charity chief executive{{who|date=April 2020}} had accused JustGiving of being greedy, saying the fees were "hard to stomach" and fundraisers had expressed their anger, labelling the site "JustTaking".{{cite news |last1=Willgress |first1=Lydia |title=JustGiving accused of taking £20m from donations while paying staff up to £200,000 |url=https://www.telegraph.co.uk/news/2017/02/07/justgiving-accused-taking-20m-donations-paying-staff-200000/|access-date=9 February 2024 |work=The Telegraph |date=7 February 2017}}

References

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