:Madam C. J. Walker
{{short description|Black entrepreneur, philanthropist, and activist (1867–1919)}}
{{Use mdy dates|date=March 2024}}
{{Infobox person
| birth_name = Sarah Breedlove
| name = Madam C. J. Walker
| image = Madam CJ Walker face circa 1914.jpg
| caption = Walker {{circa|1914}}
| birth_date = {{birth date|1867|12|23|mf=y}}
| birth_place = Delta, Fifth Military District (Louisiana), U.S.
| death_date = {{death date and age|1919|5|25|1867|12|23|mf=y}}
| death_place = Irvington, New York, U.S.
| resting_place = Woodlawn Cemetery (Bronx, New York)
| occupation = {{hlist|Businesswoman|hair care entrepreneur|philanthropist|activist}}
| known_for = Founder of Madam C. J. Walker Manufacturing Company
| net_worth =
| spouse = {{Ubl
| {{marriage|Moses McWilliams|1882|1887|reason=died}}
| {{marriage|John Davis|1894|1903|reason=div}}
| {{marriage|Charles Walker|1906|1912|reason=div}}
}}
| children = A'Lelia Walker
| relatives = A'Lelia Bundles (great–great granddaughter)
| website = {{URL|madamcjwalker.com}}
| footnotes =
}}
Madam C. J. Walker (born Sarah Breedlove; December 23, 1867 – May 25, 1919) was an American entrepreneur, philanthropist, and political and social activist. Walker is recorded as the first female self-made millionaire in America in the Guinness Book of World Records.{{cite web |title=First self-made millionairess |date=May 25, 1919 |url=https://www.guinnessworldrecords.com/world-records/first-self-made-millionairess |publisher=Guinness World Records |access-date=March 22, 2020}} Multiple sources mention that although other women (like Mary Ellen Pleasant) might have been the first, their wealth is not as well-documented.{{cite web |last1=Bundles |first1=A'Lelia |title=Madam C.J. Walker: A Brief Biographical Essay |url=http://madamcjwalker.com/about/ |website=www.madamcjwalker.com |publisher=Official Website of Madam C.J. Walker |access-date=March 22, 2020 |date=2020}}{{Cite web|url=https://www.pbs.org/wnet/african-americans-many-rivers-to-cross/history/100-amazing-facts/madam-walker-the-first-black-american-woman-to-be-a-self-made-millionaire/|title=Madam Walker, the First Black American Woman to Be a Self-Made Millionaire {{!}} The African Americans: Many Rivers to Cross {{!}} PBS|last1=Gates|first1=Henry Louis|last2=Root|first2=Jr {{!}} Originally posted on The|date=November 15, 2013|website=The African Americans: Many Rivers to Cross|language=en-US|access-date=March 22, 2020}}
Walker made her fortune by developing and marketing a line of cosmetics and hair care products for Black women through the business she founded, Madam C. J. Walker Manufacturing Company. Walker became known also for her philanthropy and activism. Walker made financial donations to numerous organizations such as the NAACP and became a patron of the arts. Villa Lewaro, Walker's lavish estate in Irvington, New York served as a social gathering place for the African-American community. At the time of her death, Walker was considered the wealthiest African-American businesswoman and wealthiest self-made black woman in America.{{cite triumph|page=75}} Her name was a version of "Mrs. Charles Joseph Walker" after her third husband.
Early life
Madam C. J. Walker was born Sarah Breedlove on December 23, 1867, close to Delta, Louisiana. Breedlove's parents were Owen and Minerva (née Anderson) Breedlove.Bundles, "Madam C J (Sarah Breedlove) Walker, 1867–1919" in Black Women in America, v. II, p. 1209.{{cite web|last1=Bundles|first1=A'Lelia|title=Madam C.J. Walker|url=http://www.madamcjwalker.com/bios/madam-c-j-walker/|website=Madame C. J. Walker|access-date=February 25, 2015|archive-url=https://web.archive.org/web/20150225043003/http://www.madamcjwalker.com/bios/madam-c-j-walker/|archive-date=February 25, 2015|url-status=dead}} Breedlove had five siblings, who included an older sister, Louvenia, and four brothers: Alexander, James, Solomon, and Owen Jr. Robert W. Burney enslaved her older siblings and parents on his Madison Parish plantation; Sarah was the first child in her family born into freedom after President Abraham Lincoln signed the Emancipation Proclamation. Her mother died in 1872, likely from cholera; an epidemic traveled with river passengers up the Mississippi, reaching Tennessee and related areas in 1873. Her father remarried but died a year later.
Orphaned at 7, Breedlove moved to Vicksburg, Mississippi, at 10, where she lived with Louvenia and her brother-in-law, Jesse Powell. Breedlove started working as a child as a domestic servant.{{cite web | title=Madam C. J. Walker | url=https://indianahistory.org/education/educator-resources/famous-hoosiers/madam-c-j-walker/ | publisher=Indiana Historical Society }}
"I had little or no opportunity when I started out in life, having been left an orphan and being without mother or father since I was seven years of age," Breedlove often recounted. Breedlove also stated that she had only three months of formal education, which she undertook during Sunday school literacy lessons at the church she attended during her earlier years.
Personal life
=Marriage and family=
In 1882, at the age of 14, Breedlove married Moses McWilliams whose age was unknown, to escape abuse from her brother-in-law, Jesse Powell. Breedlove and McWilliams had one daughter, Lelia, who was born on June 6, 1885. When McWilliams died in 1887, Breedlove was twenty; Lelia was two.{{cite web |first=A'Lelia |last=Bundles |title=Biography of Madam C. J. Walker |publisher=National Coalition of 100 Black Women, Inc., Oakland/Bay Area Chapter | date =2014 |url =http://www.onehundredblackwomen.com/madame-c-j-walker/ | access-date =February 5, 2016 | archive-url =https://web.archive.org/web/20180328133356/http://www.onehundredblackwomen.com/madame-c-j-walker/ | archive-date =March 28, 2018 | url-status =dead }} Breedlove remarried in 1894, but left her second husband, John Davis, around 1903.{{Bullet list|{{cite web |url=https://www.philanthropyroundtable.org/resource/madam-c-j-walker/ |title=Madam C. J. Walker |last=Klem |first=Monica |date=n.d. |website=Philanthropy Roundtable |language=en |archive-url=https://archive.today/20220323011710/https://www.philanthropyroundtable.org/resource/madam-c-j-walker/ |archive-date=March 23, 2022 |access-date=March 22, 2022 |url-status=live}}{{cite book |first1=Linda C. |last1=Gugin |author2=James E. St. Clair |title=Indiana's 200: The People Who Shaped the Hoosier State |publisher=Indiana Historical Society Press |year=2015 |location=Indianapolis |page=360 |isbn=978-0-87195-387-2}}}}
In January 1906, Breedlove married Charles Joseph Walker, a newspaper advertising salesman she had known in St. Louis, Missouri. After this marriage, Breedlove began marketing herself as "Madam C. J. Walker". The couple divorced in 1912; Charles died in 1926. Lelia McWilliams adopted her stepfather's surname and became known as A'Lelia Walker.Bundles, "Madam C J (Sarah Breedlove) Walker, 1867–1919" in Black Women in America, v. II, pp. 1210–11.{{cite web |last=Riquier |first=Andrea |date=February 15, 2015 |title=Madam Walker Went from Laundress to Millionairess |url=http://news.investors.com/management-leaders-and-success/022415-740635-madam-walker-built-hair-care-empire-rose-from-washerwoman.htm |url-status=live |archive-url=https://web.archive.org/web/20201112050222/https://www.investors.com/madam-walker-built-hair-care-empire-rose-from-washerwoman/ |archive-date=November 12, 2020 |access-date=February 8, 2016 |work=Investor's Business Daily}}
=Religion=
Walker was a Christian; her faith had a significant influence on her philanthropy.{{cite web |title=Madam C.J. Walker and the AME Roots of her Gospel of Giving |url=https://gospelofgiving.com/madam-c-j-walker-and-the-ame-roots-of-her-gospel-of-giving/ |access-date=December 2, 2022}} Walker was a member of the African Methodist Episcopal Church.
Career
File: Madam CJ Walker Manufacturing Company, Indianapolis, Indiana (1911).jpg
In 1888, Breedlove moved, with Lelia, to St. Louis, where three of her brothers lived. Breedlove found work as a laundress, earning barely more than a dollar a day. Breedlove was determined to make enough money to provide Lelia with formal education.{{cite web | url=https://www.biography.com/people/madam-cj-walker-9522174 | title=Madam C. J. Walker Biography |website=Biography.com | date=November 12, 2021 | publisher=A&E Networks}} During the 1880s, Breedlove lived in a community where Ragtime music was developed; she sang at St. Paul African Methodist Episcopal Church and started to yearn for an educated life as she watched the community of women at her church.
Breedlove suffered severe dandruff and other scalp ailments, including baldness, due to skin disorders and the application of harsh products to cleanse hair and wash clothes. Other contributing factors to her hair loss included poor diet, illnesses, and infrequent bathing and hair washing during a time when most Americans lacked indoor plumbing, central heating, and electricity.{{cite book | first=A'Lelia |last=Bundles| title=On Her Own Ground: The Life and Times of Madam C. J. Walker| publisher=Scribner |location=New York|year=2001| isbn =978-0-7434-3172-9}}{{cite ANB |id=1001700| first=John N. |last=Ingham|title =Walker, Madam C. J. | date=February 2000 |url = http://www.anb.org/view/10.1093/anb/9780198606697.001.0001/anb-9780198606697-e-1001700| access-date=February 14, 2019}}
File:The Childrens Museum of Indianapolis - Madame C.J. Walkers Wonderful Hair Grower.jpg includes a container of Madame C.J. Walker's Wonderful Hair Grower in its permanent collection.|Madam C. J. Walker's Wonderful Hair Grower in the permanent collection of The Children's Museum of Indianapolis{{cite web|title=Madam C.J. Walker's Wonderful Hair Grower product container|url=http://digitallibrary.imcpl.org/cdm/compoundobject/collection/tcm/id/168|publisher=The Indianapolis Public Library|access-date= March 2, 2015}}]]
Initially, Breedlove learned about hair care from her brothers, who were barbers in St. Louis. Around the time of the Louisiana Purchase Exposition (World's Fair at St. Louis in 1904), Breedlove became a commission agent selling products for Annie Turnbo Malone, an African-American haircare entrepreneur and owner of the Poro Company. Sales at the exposition were a disappointment since the African-American community was largely ignored.
While working for Malone, who would later become a significant rival in the haircare industry, Breedlove began to take her new knowledge and develop a product line. In July 1905, when Breedlove was 37 years old, she moved with Lelia to Denver, Colorado, where she initially continued to sell products for Malone while developing her own haircare business. However, the two businesswomen had a falling-out when Malone accused Breedlove of stealing her formula, a mixture of petroleum jelly and sulfur that had been in use for a hundred years.{{Cite web |last=Oatman-Stanford |first=Hunter |date=August 31, 2015 |title=The Sharecropper's Daughter Who Made Black Women Proud of Their Hair |url=https://www.collectorsweekly.com/articles/madam-walker/ |url-status=live |archive-url=https://archive.today/20151024003645/http://www.collectorsweekly.com/articles/madam-walker/ |archive-date=October 24, 2015 |access-date=March 22, 2022 |website=Collectors Weekly |language=en}}
After marrying Charles Walker in 1906, Breedlove marketed herself as "Madam C. J. Walker", an independent hairdresser and cosmetic cream retailer. ("Madam" was adopted from women pioneers of the French beauty industry.) Charles, also her business partner, provided advice on advertising and promotion. Walker sold her products door to door, teaching other black women how to groom and style their hair.
In 1906, Walker put A'Lelia in charge of the mail-order operation in Denver while she and Charles traveled throughout the southern and eastern United States to expand the business.{{cite journal| first=A'Lelia | last=Bundles | title=Madam C. J. Walker: Business Savvy to Philanthropy |journal=eJournal USA | volume=16 | issue=6 | pages=3–5 | url=https://photos.state.gov/libraries/amgov/30145/publications-english/Black_Women_Leaders_eJ.pdf | publisher=United States Department of State | date=February 2012 }}{{cite book |last1=Evans |first1=Harold |url=https://archive.org/details/theymadeamericaf00evan |title=They Made America: From the Steam Engine to the Search Engine: Two Centuries of Innovators |last2=Buckland |first2=Gail |last3=Lefer |first3=David |publisher=Little, Brown |year=2004 |isbn=9780316277662 |location=New York, USA |language=en}} In 1908, Walker and her husband relocated to Pittsburgh, Pennsylvania, where they opened a beauty parlor and established Lelia College{{Cite web |title=Madam C.J. Walker |url=https://kids.britannica.com/students/article/Madam-CJ-Walker/339768 |access-date=February 1, 2024 |website=Britannica Kids |language=en-US}} to train "hair culturists". As an advocate of black women's economic independence, Walker opened training programs in the "Walker System" for her national network of licensed sales agents who earned healthy commissions (Michaels, PhD. 2015).
After Walker closed the business in Denver in 1907, A'Lelia joined her in Pittsburgh. In 1910, when Walker established a new base in Indianapolis, A'Lelia ran the day-to-day operations in Pittsburgh.{{cite book |first1=Nancy F. |last1=Koehn |author2=Anne E. Dwojeski |author3=William Grundy |author4=Erica Helms |author5=Katherine Miller | title = Madam C. J. Walker: Entrepreneur, Leader, and Philanthropist | publisher =Harvard Business School Publishing | volume =9-807-145 | year =2007 | location =Boston | page =12 | oclc=154317207}} A'Lelia also persuaded her mother to establish an office and beauty salon in New York City's growing Harlem neighborhood in 1913; it became a center of African-American culture.{{cite web | first= A'Lelia | last=Bundles | title=Madam C. J. Walker's Secrets to Success | publisher=Biography.com | url =https://www.biography.com/news/madam-cj-walker-biography-facts | date=February 24, 2015}}
In 1910, Walker relocated her businesses to Indianapolis, where she established the headquarters for the Madam C. J. Walker Manufacturing Company. Walker initially purchased a house and factory at 640 North West Street.Gugin and Saint Clair, p. 361. Walker later built a factory, hair salon, and beauty school to train her sales agents and added a laboratory to help with research. Walker also assembled a staff that included Freeman Ransom, Robert Lee Brokenburr, Alice Kelly, and Marjorie Joyner, among others, to assist in managing the growing company. Many of her company's employees, including those in key management and staff positions, were women.
File:MadameCJWalkerdrivingautomoblie.png
Walker designed a method of grooming to promote hair growth and to condition the scalp through the use of her products. The system included a shampoo, a pomade stated to help hair grow, strenuous brushing, and applying iron combs to hair; Walker purported that method made lackluster and brittle hair soft and luxuriant. Walker's product line had several competitors. Walker's competitors produced similar products in Europe and the United States, including Malone's Poro System and Sarah Spencer Washington's Apex System.
Between 1911 and 1919, during the height of her career, Walker and her company employed several thousand women as sales agents for its products. By 1917, the company claimed to have trained nearly 20,000 women. While some sources have written that the women dressed in a characteristic uniform of white shirts and black skirts and carried black satchels, there is nothing in the Walker Beauty School manual that verifies that. Others have written the agents focused on door-to-door sales as they visited houses around the United States and in the Caribbean offering Walker's hair pomade and other products packaged in tin containers carrying her image. Still, the typical scenario involved Walker beauty culturists demonstrating their products in their homes and beauty salons because they needed a water source to show how the products worked. Walker understood the power of advertising and brand awareness. Heavy advertising, primarily in African-American newspapers and magazines, and Walker's frequent travels to promote her products helped make her well-known in the United States.
In addition to training in sales and grooming, Walker showed other black women how to budget and build businesses and encouraged them to become financially independent. In 1917, inspired by the model of the National Association of Colored Women, Walker began organizing her sales agents into state and local clubs. The result was the establishment of the National Beauty Culturists and Benevolent Association of Madam C. J. Walker Agents (predecessor to the Madam C. J. Walker Beauty Culturists Union of America).
Its first annual conference convened in Philadelphia during the summer of 1917 with 200 attendees. The conference was among the first national gatherings of women entrepreneurs to discuss business and commerce. During the convention, Walker gave prizes to women who had sold the most products and brought in the most new sales agents. Walker also rewarded those who made the most considerable contributions to charities in their communities.
Walker's name became even more widely known by the 1920s, after her death, as her company's business market expanded beyond the United States to Cuba, Jamaica, Haiti, Panama, and Costa Rica.{{cite web |title=Madame C. J. Walker (Sarah Breedlove McWilliams Walker): Inventor, Businesswoman |publisher=University of California, Irvine |url=https://webfiles.uci.edu/mcbrown/display/walker.html |access-date=May 22, 2015 |archive-url=https://web.archive.org/web/20130815195302/https://webfiles.uci.edu/mcbrown/display/walker.html |archive-date=August 15, 2013 | url-status=dead}}
Activism and philanthropy
File:Madam CJ Walker home 67 Broadway Irvington NY jeh.jpg]]
As Walker's wealth and influence increased, she became more vocal about her views. In 1912, Walker addressed an annual gathering of the National Negro Business League (NNBL) from the convention floor, where she declared: "I am a woman who came from the cotton fields of the South. From there, I was promoted to the washtub. From there, I was promoted to the cook kitchen. And from there, I promoted myself into the business of manufacturing hair goods and preparations. I have built my own factory on my own ground." The following year, Walker addressed convention-goers from the podium as a keynote speaker.
Walker helped raise funds to establish a branch of YMCA in Indianapolis's black community, pledging $1,000 to the building fund for Senate Avenue YMCA. Walker also contributed scholarship funds to the Tuskegee Institute. Other beneficiaries included Indianapolis's Flanner House and Bethel African Methodist Episcopal Church; Mary McLeod Bethune's Daytona Education and Industrial School for Negro Girls (which later became Bethune-Cookman University) in Daytona Beach, Florida; the Palmer Memorial Institute in North Carolina; and the Haines Normal and Industrial Institute in Georgia. Walker was also a patron of the arts.
About 1913, Walker's daughter, A'Lelia, moved to a new townhouse in Harlem. In 1916, Walker joined her in New York, leaving the day-to-day operation of her company to her management team in Indianapolis. In 1917, Walker commissioned Vertner Tandy, the first licensed black architect in New York City and a founding member of Alpha Phi Alpha fraternity, to design her house in Irvington-on-Hudson, New York. Walker intended for Villa Lewaro, which cost $250,000 to build, to become a gathering place for community leaders and to inspire other African Americans to pursue their dreams.Bundles, "Madam C J (Sarah Breedlove) Walker, 1867–1919" in Black Women in America, v. II, p. 1213.{{cite news|url=https://www.newspapers.com/clip/1291389/cj-walker-obit/|title=Wealthiest Negress Dead|date=May 16, 1919|work=The New York Times|access-date=March 21, 2020}} Walker moved into the house in May 1918 and hosted an opening event to honor Emmett Jay Scott, at that time the Assistant Secretary for Negro Affairs of the U.S. Department of War.
Walker became more involved in political matters after her move to New York. Walker delivered lectures on political, economic, and social issues at conventions sponsored by powerful black institutions. Her friends and associates included Booker T. Washington, Mary McLeod Bethune, and W. E. B. Du Bois. During World War I, Walker was a leader in the Circle For Negro War Relief and advocated for the establishment of a training camp for black army officers. In 1917, Walker joined the executive committee of the New York chapter of the National Association for the Advancement of Colored People (NAACP), which organized the Silent Protest Parade on New York City's Fifth Avenue. The public demonstration drew more than 8,000 African Americans to protest a riot in East Saint Louis that killed 39 African Americans. Also, from 1917 until her death, Walker was a member of the Committee of Management of the Harlem YWCA, influencing the development of training in beauty skills to young women by the organization.{{cite journal |last1=Weisenfeld |first1=Judith |title=The Harlem YWCA and the Secular City, 1904-1945 |journal=Journal of Women's History |date=1994 |volume=6 |issue=3 |pages=62–78 |doi=10.1353/jowh.2010.0312|s2cid=145012982 }}{{rp|68,69}}
Profits from her business significantly impacted Walker's contributions to her political and philanthropic interests. In 1918, the National Association of Colored Women's Clubs (NACWC) honored Walker for making the largest individual contribution to help preserve Frederick Douglass's Anacostia house.Bundles, "Madam C J (Sarah Breedlove) Walker, 1867–1919" in Black Women in America, v. II, p. 1212. Before Walker died in 1919, Walker pledged $5,000 (the equivalent of about $88,000 in 2023) to the NAACP's anti-lynching fund. At the time, it was the largest gift from an individual that the NAACP had ever received. Walker bequeathed nearly $100,000 to orphanages, institutions, and individuals; her will directed two-thirds of future net profits of her estate to charity.{{cite web |last=Klem |first=Monica |date=March 22, 2022 |title=Madam C. J. Walker |url=https://www.philanthropyroundtable.org/almanac/people/hall-of-fame/detail/madam-c.-j.-walker |url-status=live |archive-url=https://archive.today/20220323011710/https://www.philanthropyroundtable.org/resource/madam-c-j-walker/ |archive-date=March 23, 2022 |access-date=March 22, 2022 |publisher=Philanthropy Roundtable}}
Death and legacy
File:Madam C. J. Walker Grave 2009.JPG
Walker died on May 25, 1919, from kidney failure and complications of hypertension at the age of 51. Walker's remains are interred in Woodlawn Cemetery in the Bronx, New York City.{{cite web | title =Woodlawn Cemetery–Madam Walker's Burial Place–Named National Historic Landmark |url=https://madamcjwalker.wordpress.com/tag/woodlawn-cemetery/|publisher=Madam C. J. Walker website}}
At the time of her death, Walker was considered worth between a half million and a million dollars.Ingham, 1999. Walker was the wealthiest African-American woman in America. According to Walker's obituary in The New York Times, "she said herself two years ago [in 1917] that she was not yet a millionaire, but hoped to be some time, not that she wanted the money for herself, but for the good she could do with it." The obituary also noted that same year, her $250,000 mansion was completed at the banks of the Hudson at Irvington.{{Cite news|url=https://www.newspapers.com/clip/1291389/cj-walker-obit/|title=CJ Walker Obit.|date=May 26, 1919|work=The New York Times|access-date=March 22, 2020|pages=15}} Her daughter, A'Lelia Walker, later became the president of the Madam C. J. Walker Manufacturing Company.
The Indiana Historical Society preserves Walker's papers in Indianapolis. Walker's legacy also continues through two properties listed on the National Register of Historic Places: Villa Lewaro in Irvington, New York, and the Madame Walker Theatre Center in Indianapolis. A fraternal organization called the Companions of the Forest in America, an auxiliary to the Foresters of America, an offshoot of Foresters Financial, purchased Villa Lewaro following A'Lelia Walker's death in 1932. The National Register of Historic Places listed the house in 1979. The National Trust for Historic Preservation has designated the privately owned property a National Treasure.{{cite web| first=Jessica | last=Pumphrey | title =Sign the Pledge to Protect Villa Lewaro – And Learn How You Can Tour It | publisher =National Trust for Historic Preservation | url = https://savingplaces.org/stories/pledge-protect-villa-lewaro-get-tour#.VrT4TWBEg2w | date =October 24, 2014}}{{cite web |
url=http://www.preservationnation.org/assets/pdfs/saving-places/Preserving-Villa-Lewaro-National-Treasure-Madam-C-J-Walker-Estate.pdf| title =Envisioning Villa Lewaro's Future | publisher=National Trust for Historic Preservation| first=Brent | last=Leggs | date=2014}}
Indianapolis's Walker Manufacturing Company headquarters building (renamed the Madame Walker Theatre Center) opened in December 1927. It included the company's offices and factory, a theater, a beauty school, a hair salon and barbershop, a restaurant, a drugstore, and a ballroom for the community. The National Register of Historic Places listed the building in 1980.{{cite web | url=https://npgallery.nps.gov/AssetDetail/NRIS/80000062 | title=National Register Digital Assets: Madame C. J. Walker Building | publisher=National Park Service}}
A museum devoted to Walker, as well as historic radio station WERD, established itself on the site of a former Madam C. J. Walker Beauty Shoppe in Atlanta.{{cite news |last1=Rhone |first1=Nedra |title=Madam C.J. Walker Museum honors legacy of local entrepreneurs |url=https://www.ajc.com/lifestyles/madam-walker-museum-honors-legacy-local-entrepreneurs/bggRUZ2aqZZAzBCvcmyGcJ/ |access-date=June 28, 2021 |work=The Atlanta Journal-Constitution |date=December 9, 2019}}{{cite web |url=https://www.madamcjwalkermuseum.com/madamcjwalker |archive-url=https://web.archive.org/web/20210628121434/https://www.madamcjwalkermuseum.com/madamcjwalker |url-status=usurped |archive-date=June 28, 2021 |website=Madam C. J. Walker Museum |title=Madam C.J. Walker Exhibit and Salon|access-date=June 28, 2021}}
In 2006, playwright and director Regina Taylor wrote The Dreams of Sarah Breedlove, recounting the history of Walker's struggles and success."Regina Taylor Brings the Story of Madam C. J. Walker to the Stage", Jet, July 10, 2006: 62–63. ProQuest, March 6, 2016. The play premiered at the Goodman Theatre in Chicago.{{cite web | url=https://www.goodmantheatre.org/season/0506/the-dreams-of-sarah-breedlove/ | title=The Dreams of Sarah Breedlove | publisher=Goodman Theatre}} Actress L. Scott Caldwell played the role of Walker.
On January 31, 2022, Sundial Brands, a division of Unilever, launched a collection of eleven new products under the brand name "MADAM by Madam C. J. Walker" and sold exclusively at Walmart."MADAM by Madam C. J. Walker Launches New Beauty Brand Inspired by Iconic Trailblazer." Cision PR Newswire, January 31, 2022. These products replace the line that was launched on March 4, 2016, by Sundial Brands, a skincare and haircare company, in collaboration with Sephora in honor of Walker's legacy. The line "Madam C. J. Walker Beauty Culture" comprised four collections focused on using natural ingredients to care for different hair types."Sundial Brands Enters Prestige Hair Category with Historic Launch of Madam C. J. Walker Beauty Culture Exclusively at Sephora." PR Newswire, February 23, 2016. ProQuest, March 6, 2016.
=TV series=
In 2020, actress Octavia Spencer committed to portraying Walker in a TV series based on On Her Own Ground, the biography of Walker written by Walker's great-great-granddaughter, A'Lelia Bundles. The series is called Self Made: Inspired by the Life of Madam C. J. Walker.{{Cite web|url=https://nypost.com/2017/02/18/manse-built-by-americas-first-self-made-millionairess-in-jeopardy/|title=Manse built by America's first self-made millionairess seeks new life|first=Raquel|last=Laneri|date=February 18, 2017|publisher=New York Post}} Reviews for the series were mixed, partly because of the inaccuracies of the storyline that created more of a fictional work than an authentic biography. The portrayal of Annie Malone as Addie Monroe, another black female self-made millionaire as a villain and the daughter of Walker as a lesbian were some of the complaints by audiences.{{Cite web|url=https://www.harlemworldmagazine.com/the-problem-with-the-facts-about-madam-c-j-walker-and-annie-malone-and-the-netflix-series/|title=The Problem With "The Facts About Madam C.J. Walker And Annie Malone" And The Netflix Series|last=Walker|first=Robert|date=March 21, 2020|website=HarlemWorldMagazine.com|access-date=March 24, 2020}}{{Cite web|url=https://time.com/5805147/self-made-review-madam-cj-walker/|title=Netflix's Self Made Makes a Mess Out of Madam C.J. Walker's Extraordinary Life|last=Judy|first=Berman|date=March 18, 2020|website=Time|access-date=March 24, 2020}} Biographer A'Lelia Bundles wrote about the behind-the-scenes experience of producing Self Made in "Netflix's Self-Made Suffers from Self-Inflicted Wounds".{{Cite web|url=https://andscape.com/features/netflixs-self-made-suffers-from-self-inflicted-wounds/|title=Netflix's Self Made Suffers from Self-Inflicted Wounds|last=Bundles|first=A'Lelia|date=May 12, 2020}}
=Documentary=
Walker is featured in Stanley Nelson's 1987 documentary, Two Dollars and a Dream, the first film treatment of Walker's life. As the grandson of Freeman B. Ransom, Walker's attorney and Walker Company general manager, Nelson had access to the original Walker business records and former Walker Company employees he interviewed during the 1980s.{{cite news|url=https://www.washingtonpost.com/archive/lifestyle/tv/1988/02/21/two-dollars-and-a-dream/a3d2f2d6-1877-495f-bdd2-e0fbc4277f44/|title=Two Dollars and a Dream|date=February 21, 1988|newspaper=The Washington Post|access-date=January 17, 2020}}
Tributes
Various organizations have named scholarships and awards in Walker's honor:
- The Madam C. J. Walker Business and Community Recognition Awards are sponsored by the National Coalition of 100 Black Women, Oakland / Bay Area chapter. An annual luncheon honors Walker and awards scholarships to outstanding women in the community.{{cite web|title=17th Annual Madam C. J. Walker 2015 Luncheon|url=http://www.onehundredblackwomen.com/madame-c-j-walker/17th-annual-mcjw-2015-luncheon/|publisher=National Coalition of 100 Black Women, Inc., Oakland/Bay Area Chapter|access-date=February 5, 2016|archive-url=https://web.archive.org/web/20160125164457/http://www.onehundredblackwomen.com/madame-c-j-walker/17th-annual-mcjw-2015-luncheon/|archive-date=January 25, 2016|url-status=dead}}
- Spirit Awards have sponsored the Madame Walker Theatre Center in Indianapolis. Established as a tribute to Walker, the annual award has honored national leaders in entrepreneurship, philanthropy, civic engagement, and the arts since 2006. Awards presented to individuals include the Madame C. J. Walker Heritage Award and Young Entrepreneur and Legacy prizes.{{cite web | title=About the Spirit Awards | url=http://www.thewalkertheatre.org/spirit-awards/nomination-form | publisher=Madame Walker Theatre Center | year=2016 | access-date=February 4, 2016 | archive-url=https://web.archive.org/web/20160220010345/http://www.thewalkertheatre.org/spirit-awards/nomination-form | archive-date=February 20, 2016 | url-status=dead }}
The National Women's Hall of Fame in Seneca Falls, New York, inducted Walker in 1993.{{cite web| title =Madam C. J. Walker | publisher =National Women's Hall of Fame | url = https://www.womenofthehall.org/inductee/madam-c-j-walker/| access-date =February 10, 2016}} In 1998, the U.S. Postal Service issued a Madam Walker commemorative stamp as part of its Black Heritage Series.{{Cite web|url=http://www.usstampgallery.com/view.php?id=76b046e9928ba079d703ec17fae2813be2625b64&Madam_CJ_Walker&st=madame+walker&ss=&t=&s=4&syear=&eyear=|title=US Stamp Gallery > Madam C.J. Walker|website=www.usstampgallery.com}} In 2022, Mattel issued a Madam C.J. Walker Barbie doll as part of their Inspiring Women doll collection.{{cite news |url=https://www.npr.org/2022/08/27/1119699259/madam-c-j-walker-barbie |title=Madam C.J. Walker, the first U.S. self-made female millionaire, gets her own Barbie |date=August 27, 2022 |first=Wynne |last=Davis |work=NPR}}
References
{{Reflist}}
Further reading
=Adult nonfiction=
- {{cite book|author=Bundles, A'Lelia Perry|title=On Her Own Ground: The Life and Times of Madam C. J. Walker|publisher=Scribner|year=2001|isbn=978-0-7434-3172-9}}
- {{cite book|author=Freeman, Tyrone McKinley|title=Madam C. J. Walker's Gospel of Giving: Black Women's Philanthropy During Jim Crow|publisher=University of Illinois Press|year=2020|isbn=978-0-252-08535-2}}
- {{cite book|author=Bundles, A'Lelia Perry|title=Madam Walker Theatre Center: An Indianapolis Treasure|publisher=Arcadia Publishing|year=2013|isbn=978-1-4671-1087-7|series=Images of America|location=Charleston, SC|author-link=A'Lelia Bundles}}
- {{cite book|editor1-last=Sullivan|editor1-first=Otha Richard|editor2-last=Haskins|editor2-first=James|editor2-link=James Haskins|title=African American Women Scientists and Inventors|date=2002|publisher=Jossey-Bass|location=San Francisco|isbn=9780471387077|pages=[https://archive.org/details/africanamericanw00sull/page/25 25–30]|chapter=Madam C.J. Walker (1867–1919)|chapter-url=https://archive.org/details/africanamericanw00sull/page/25}}
= Juvenile nonfiction =
- Bundles, A'Lelia (2018). All About Madam C.J. [https://www.worldcat.org/oclc/1017967685 Walker]. Indianapolis, Indiana: Blue River Press. {{ISBN|9781681570938}}
- {{cite book| author=Bundles, A'Lelia Perry|title=Madam C. J. Walker: Entrepreneur |publisher=Chelsea House| series =Black Americans of Achievement | edition =Legacy |year=2008| location =New York | isbn=978-1-60413-072-0}}
- {{cite book | author =Colman, Penny | title =Madam C. J. Walker: Building a Business Empire | publisher =The Millbrook Press | series =Gateway Biography | year =1994 | location =Brookfield, CT | url =https://archive.org/details/madamcjwalkerbui00colm | isbn =9781562943387 | author-link =Penny Colman }}
=Adult fiction=
- {{cite book |author=Due, Tananarive |title=The Black Rose: The Dramatic Story of Madam C. J. Walker, America's First Black Female Millionaire |publisher=Ballantine Books |year=2000 |isbn=978-0-345-44156-0 |url=https://archive.org/details/blackrose00tana |author-link=Tananarive Due }}
External links
{{Commons category}}
- {{Official website|https://madamcjwalker.com/}}
- {{YouTube|AuYjx7zDBas|Madam C J Walker – Successful Business Woman}}
- {{YouTube|Kk-17lfCeGs|Stanley Nelson Interviews Madam C. J. Walker's Great Grand Daughter}} (Walker's political activism and philanthropy)
- [http://www.c-spanvideo.org/program/CJ On Her Own Ground: Madame C. J. Walker]. C-SPAN. January 27, 2001. (Book discussion)
- {{YouTube|p3qjlLYszEI|Madam Walker Research in the National Archives}}
- {{YouTube|-O4BGrMcD4o|The Legacy of Madam Walker}} (Part 1)
- {{YouTube|2lXl8XKfZ-8|Madam C J Walker}} (Indiana Bicentennial Minute, 2016)
- {{YouTube|n4knvT_-IO8|Madam C J Walker Estate}} (Part 1 of 5) Villa Lewaro, Irvington-on-Hudson, New York
- Michals, Debra. [https://www.womenshistory.org/education-resources/biographies/madam-cj-walker "Madam C. J. Walker"]. National Women's History Museum. 2015.
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