:Outfit7#Logos

Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to get into the mobile app business following the debut of the Apple App Store. In 2009, they invested $250,000 (€180,000) with six friends and set up an office in Ljubljana, Slovenia, where they developed some apps. Their first few attempts – a soccer app, a travel guide to Iceland and a "wealth affirmation app" were unsuccessful. After six months of attempts, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom would repeat in a "high-pitched helium squeak whatever is spoken into an iPhone's microphone" along with other reactions to feeding and petting.{{cite news |url=https://www.bloomberg.com/news/features/2017-05-17/why-did-a-chinese-peroxide-company-pay-1-billion-for-a-talking-cat |title=Why Did a Chinese Peroxide Company Pay $1 Billion for a Talking Cat? |newspaper=Bloomberg |date=17 May 2017 |access-date=25 May 2017 |via=www.bloomberg.com}}

{{Main|Talking Tom & Friends}}

The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. It focused on anthropomorphic cats and dogs repeating things said to it by the user, before shifting focus to other apps such as endless-runner games, virtual pet games and the like.

The franchise reached 300 million downloads 19 months after its launch. The app franchise then went on to hit one billion downloads in June 2013.{{cite web |url=http://www.digitalspy.co.uk/tech/news/a490312/talking-friends-apps-reach-1-billion-downloads.html |title=Talking Friends apps reach 1 billion downloads |work=Digital Spy |date=14 June 2013 |access-date=30 July 2014 |author=Langshaw, Mark}} Talking Tom & Friends apps have been downloaded over 12 billion times as of April 2020, reaching 18 billion in March 2022.{{cite web |url=https://finance.yahoo.com/news/talking-tom-coolest-cat-back-090000277.html |title=Talking Tom – the Coolest Cat is Back – Bigger, Better and Cuter Than Before |work=Business Wire |date=14 June 2013 |access-date=30 July 2014 |author=N/A}}{{Cite web|url=https://outfit7.com/|title=Outfit7|language=en-US|access-date=2020-04-27}}

Outfit7 operates offices in 6 cities in Europe and Asia. The company currently operates in London, Ljubljana, Barcelona, Limassol, Hong Kong and Beijing.{{Cite web|url=https://outfit7.com/about-us/|title=Outfit7 - About Us|language=en-US|access-date=2020-04-27}}

In 2016, Samo and Iza Login hired Goldman Sachs to arrange for a deal to sell their company. On 20 January 2017, it was announced in a press release that Outfit7 was sold to United Luck Holdings Consortium, a China-based group for US$1 billion. However, four days later, another press release indicated that United Luck would sell Outfit7 to a Chinese chemical company, Zhejiang Jinke Peroxide Company, which was renamed to Zhejiang Jinke Entertainment Culture Co. Ltd after it had purchased a Chinese game developer.{{cite news |url=https://www.bloomberg.com/news/articles/2017-01-25/china-s-jinke-to-buy-gamemaker-outfit7-for-at-least-1-billion |title=China's Jinke Slumps on Plan to Buy Talking Tom Maker Outfit7 |newspaper=Bloomberg |date=25 January 2017 |access-date=25 May 2017 |via=www.bloomberg.com}} There was some confusion over who owned Outfit7 given that Jinke had disclosed plans to buy a 10% stake of United Luck. In March 2017, the agreement to sell Outfit7 to Jinke was signed.{{cite web |url=http://en.yibada.com/articles/197138/20170306/jinke-signs-agreement-for-plans-on-buying-famous-talking-tom-app-maker-competes-with-united-luck-group.htm |title=Jinke Signs Agreement to Buy Famous Talking Tom App Maker, Competes with United Luck Group |first=Jomel |last=Javier |date=6 March 2017 |website=yibada.com |access-date=25 May 2017}}{{cite web |url=https://www.forbes.com/sites/janeho/2017/03/02/talking-tom-app-maker-outfit7-flipped-to-chinas-jinke-at-over-1-billion/ |title=Talking Tom App Maker Outfit7 Flipped To China's Jinke at Over $1 Billion |first=Jane |last=Ho |website=forbes.com |access-date=25 May 2017}} Samo Login remained on board as company director, and Iza Login remained as an advisor.{{cite web |url=http://2tm.si/chinese-company-jinke-becomes-the-third-owner-of-outfit-7/?lang=en |title=- News 2TM |date=13 March 2017 |website=2tm.si |access-date=25 May 2017}}{{cite web |url=https://venturebeat.com/2017/01/20/talking-tom-maker-outfit7-confirms-it-has-been-sold-to-united-luck-consortium-for-1-billion/ |title=Talking Tom maker Outfit7 confirms it has been sold to United Luck Consortium for $1 billion |date=20 January 2017 |website=venturebeat.com |access-date=25 May 2017}}{{cite web |url=https://opencorporates.com/companies/gb/08725441 |title=OUTFIT7 LIMITED :: OpenCorporates |website=opencorporates.com |access-date=25 May 2017}} In July 2018, Xinyu Qian became the CEO.{{Cite web|url=https://outfit7.com/2018/07/outfit7-names-xinyu-qian-as-new-ceo/|title=Outfit7 names Xinyu Qian as new CEO|date=1 July 2018|website=Outfit7|access-date=3 July 2018}}

Outfit7 logo.svg|2011–2014

Outfit7 Logo 2018.svg|2018–present (used along with the newer logo since 2021)

Outfit7 Logo 2021.svg|2021–present (used along with the older logo)

{{Reflist}}

{{Commons category}}

• {{Official website|https://outfit7.com/}}

Category:Video game development companies

Category:Video game companies established in 2009

Category:Talking Tom & Friends

Category:Video game companies of Slovenia

Category:2009 establishments in Slovenia

Category:Mobile game companies

Category:2017 mergers and acquisitions