:Partners & Spade

Partners & Spade was established in 2008 by Andy Spade and Anthony Sperduti, and gained recognition for its work with clients such as Warby Parker, J.Crew, and Whole Foods Market. The agency focused on branding, experiential design, film production, and creative retail environments.

Around 2018, the company transitioned into a new agency, Mythology, with Sperduti continuing as a founding partner. Mythology has since taken on clients such as Glossier, Everlane, and Theory, and operates from Downtown Manhattan.

Partners & Spade has contributed to a variety of brand development and marketing initiatives. In 2013, the agency launched Sleepy Jones, a loungewear line inspired by artists including David Hockney, Pablo Picasso, and Jean Seberg.{{cite web |last=Beddie |first=Alainna Lexie |date=April 18, 2013 |title=Sleepy Jones |url=https://tmagazine.blogs.nytimes.com/2013/04/18/sleepy-jones-ready-for-copy/ |website=T Magazine |access-date=July 12, 2021}} It also supported the development and branding of Harry's, a men's grooming company, focusing on product positioning and launch strategy.{{cite news |last=Tschorn |first=Adam |date=March 22, 2013 |title=Meet Harry's, a new online-only go-to for guys' grooming gear |newspaper=Los Angeles Times |url=https://www.latimes.com/fashion/la-xpm-2013-mar-22-la-ar-meet-harrys-the-newest-online-outpost-for-guys-grooming-gear-20130322-story.html |access-date=April 22, 2013}}{{cite news |last=Tschorn |first=Adam |date=March 23, 2013 |title=Andy Spade is old-school cool |newspaper=Los Angeles Times |url=http://www.latimes.com/fashion/alltherage/la-ig-0324-andy-spade-20130323-story.html |access-date=July 12, 2021}}

The agency worked with J.Crew to design its first dedicated menswear store, the Liquor Store, in Tribeca, Manhattan.{{cite news |last=Albo |first=Mike |date=September 18, 2008 |title=A Package Store for Preppies |newspaper=The New York Times |url=https://www.nytimes.com/2008/09/18/fashion/18CRITIC.html |access-date=August 23, 2010 |url-access=subscription}} It also developed the first national advertising campaign for Whole Foods, contributing to the brand's strategic and visual identity.{{cite magazine |last=MacVey |first=Matt |date=November 18, 2014 |title=Whole Foods Rolls Out First National Advertising Campaign |magazine=Advertising Age |url=http://adage.com/article/cmo-strategy/foods-rolls-national-advertising-campaign/295901/ |access-date=July 12, 2021}}

Partners & Spade undertook multiple retail and experiential design projects. It collaborated with Warby Parker on a traveling pop-up shop and on the company's first flagship store in SoHo, as well as retail locations in cities including Atlanta, Boston, and Los Angeles.{{cite web |last=Kraemer |first=Zachary |date=November 29, 2012 |title=Warby Parker Converts An Old School Bus Into A Traveling Pop Up Shop |website=PSFK |url=http://www.psfk.com/2012/11/warby-parker-school-bus-pop-up.html |access-date=November 29, 2012 |url-access=subscription}}{{cite web |last=Miranda |first=Eugenia |date=April 11, 2012 |title=Glasses Menagerie: Warby Parker Celebrates Its First Flagship Store |website=Vogue |url=http://www.vogue.com/parties/warby-parker-celebrates-its-first-flagship-store/ |archive-url=https://web.archive.org/web/20130501142307/http://www.vogue.com/parties/warby-parker-celebrates-its-first-flagship-store/ |archive-date=May 1, 2013 |access-date=April 22, 2013 |url-status=dead}}{{cite web |last=Schneier |first=Matthew |date=April 11, 2012 |title=Warby Parker: To See And Be Seen In Soho |website=Style |url=http://www.style.com/stylefile/2013/04/warby-parker-to-see-and-be-seen-in-soho/ |archive-url=https://web.archive.org/web/20130414165643/http://www.style.com/stylefile/2013/04/warby-parker-to-see-and-be-seen-in-soho/ |archive-date=April 14, 2013 |access-date=April 22, 2013 |url-status=dead}}{{cite web |last=Cunningham |first=Caroline |date=October 30, 2015 |title=Warby Parker at The Shay Offers Eye Exams and a Photo Booth |website=Washingtonian |url=https://www.washingtonian.com/2015/10/30/warby-parker-at-the-shay-offers-eye-exams-and-a-photo-booth/ |access-date=July 12, 2021}} Other work included the first flagship store for Sonos in SoHo,{{cite web |last=Sawers |first=Paul |date=July 12, 2016 |title=Sonos gives a glimpse into its new flagship NYC retail store, featuring 7 custom-built listening rooms |website=VentureBeat |url=https://venturebeat.com/2016/07/12/sonos-gives-a-glimpse-into-its-new-flagship-nyc-retail-store-featuring-7-custom-built-listening-rooms/ |access-date=July 12, 2021}} and the Boerum House & Home concept store in Brooklyn.{{cite web |last=Shin |first=Nara |date=July 30, 2014 |title=Five Favorites From Boerum House & Home |website=Cool Hunting |url=http://www.coolhunting.com/design/boerum-house-home |access-date=July 12, 2021}}

The agency also participated in several independent film projects. It produced The Black Balloon, which received the U.S. Short Fiction Award at the 2012 Sundance Film Festival.{{cite web |date=June 22, 2012 |title=Red Bucket Films' Josh and Benny Safdie Premiere The Black Balloon Tomorrow at BAM Cinemafest |website=Paper |url=http://www.papermag.com/red-bucket-films-josh-and-benny-safdie-premiere-the-black-balloon-tomo-1426136486.html |archive-url=https://web.archive.org/web/20180104013935/http://www.papermag.com/red-bucket-films-josh-and-benny-safdie-premiere-the-black-balloon-tomo-1426136486.html |archive-date=January 4, 2018 |access-date=January 3, 2018 |url-status=dead}} It developed the story for The Pleasure of Being Robbed, directed by Josh Safdie and selected for the 2008 Cannes Directors' Fortnight.{{cite web |last=Kohn |first=Eric |date=October 2, 2008 |title=iW Profile - "The Pleasure of Being Robbed" Director Josh Safdie |website=IndieWire |url=http://www.indiewire.com/2008/10/iw-profile-the-pleasure-of-being-robbed-director-josh-safdie-71649/ |access-date=January 3, 2018}} Other film work included Paperboys, a short documentary by Mike Mills,{{cite web |title=Paperboys |date=December 1, 2001 |website=IMDb |url=https://www.imdb.com/title/tt0372459/ |access-date=July 12, 2021}} and Dimmer, directed by Talmage Cooley, which was short-listed for the Academy Awards and later archived by the Museum of Modern Art.{{cite web |title=Dimmer |date=January 25, 2005 |website=IMDb |url=https://www.imdb.com/title/tt0437968/ |access-date=July 12, 2021}}

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• {{Official website|http://partnersandspade.com/}}

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Category:Companies based in New York City

Category:Defunct companies based in New York City

Category:Design companies of the United States

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Category:Advertising agencies of the United States