:Price Tag

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|description=A 22-second sample of "Price Tag" by Jessie J, where the chorus is heard.

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"Price Tag" is an upbeat, "feel good" track, inflected with reggae bounce and a sing-along chorus with powerful vocals from Jessie J, slinky guitars, and a vintage backbeat.{{cite magazine|url=http://www.rap-up.com/2010/11/29/new-music-jessie-j-f-bob-price-tag/|title=NEW MUSIC: JESSIE J F/ B.O.B – 'PRICE TAG'|access-date=21 January 2011|magazine=Rap-Up}}{{cite web|url=http://www.aolradioblog.com/2011/01/31/jessie-j-price-tag-b-o-b/|archive-url=https://web.archive.org/web/20110205040147/http://www.aolradioblog.com/2011/01/31/jessie-j-price-tag-b-o-b|url-status=usurped|archive-date=5 February 2011|title=Jessie J, 'Price Tag' Feat. B.o.B. – New Song|first=James|last=Wells|date=2011-01-31|access-date=2011-02-03|work=AOL Radio|publisher=AOL}} The drum beat for the song bears a striking resemblance to that of "Zimba Ku" by Black Heat, whose record label have filed a lawsuit alleging copyright infringement.{{cite magazine |url=http://www.billboard.com/articles/news/6656734/dr-luke-trial-jessie-j-price-tag |title=Dr. Luke Might Stand Trial Over Jessie J's 'Price Tag' |magazine=billboard |access-date=7 August 2015}}

According to the sheet music published at Musicnotes.com by Sony/ATV Music Publishing, "Price Tag" is written in the key of F major{{Cite web|last1=Claude|first1=Kelly|last2=Bobby|first2=Simmons|last3=Lukasz|first3=Gottwald|last4=Jessica|first4=Cornish|last5=J|first5=Jessie|last6=B.o.B|date=2011-02-22|title=Price Tag|url=https://www.musicnotes.com/sheetmusic/mtd.asp?ppn=MN0091189|access-date=2021-04-28|website=Musicnotes.com}} with a tempo of 84 beats per minute. The song is in common time, and it follows a chord progression of F–Am–Dm–B{{music|b}} (I–iii–vi–IV). Jessie's vocals span from A₃ to D₅.{{cite web|url=http://m.musicnotes.com/sheetmusic/mtdFPE.asp?ppn=MN0091189&|title=Jessie J "Price Tag" Sheet Music – Download & Print|website=Musicnotes|date=22 February 2011 |access-date=29 September 2014}}

File:B.o.B. performing.jpg was featured on the song.]]

Jessie J has been criticised by people who find the lyrics of the song hypocritical: a "rich rock star" saying that money does not matter or questioning why she then charges for her music. She has repeatedly explained in interviews that this is a misreading of her meaning, which skewers the superficiality of conspicuous consumption—or more simply, that "show-offs suck": "For me, so much I hear about how much money people have and how people just take stuff too seriously. It’s not me saying that you can live for free, because obviously that isn’t the case; but I’m saying that you don’t always have to let it be about that. It isn’t always about how much your shoes cost. It’s about the fact that you even have a pair of shoes to walk in."Clayton Perry, [http://claytonperry.com/2011/01/21/interview-jessie-j-singer-and-songwriter/ "Interview: Jessie J – Singer and Songwriter"], Clayton Perry's Interview Exclusives (website), 21 January 2011

Popjustice said it was a "ridiculously addictive introduction to an effortlessly great, new(ish) talent."{{cite web|url=http://www.popjustice.com/index.php?option=com_content&task=view&id=4983&Itemid=279|title=Song of the Day – Price Tag – Jessie J|access-date=21 January 2011|publisher=Popjustice}} The Guardian{{'}}s Caspar Smith referred to both the song and J's previous single "Do It Like A Dude" as "planet-saving R&B-based hits-in-waiting."{{cite news|url=https://www.theguardian.com/music/2010/oct/31/jessie-j-one-to-watch|title=One to watch: Jessie J|first=Caspar|last=Smith|date=2010-10-31|access-date=21 January 2011|newspaper=The Guardian}} AOL Radio's James Wells said that it "shows off the tirelessly upbeat, Motown-tinged singing and songwriting for which Jessie J has become known." He went on to contrast the song from other tracks from J's debut album Who You Are, calling it less aggressive and more "about the positive vibes." Nick Levine of Digital Spy compared the song to Miley Cyrus's "Party in the U.S.A." (2009), which was co-written by Jessie J. He said, "Truth be told, 'Price Tag' does come off a little bit corny, but thanks in no small part to Jessie's spunky likability" and described it as a "sun-dappled, hip-hop-inflected midtempo head-nodder".{{cite web|last=Levine|first=Nick|title=Music – Singles Review – Jessie J ft. B.o.B.: 'Price Tag' – Digital Spy|url=http://www.digitalspy.co.uk/music/singlesreviews/a301028/jessie-j-ft-bob-price-tag.html|website=Digital Spy|access-date=2 February 2011|date=30 January 2011}}

The song debuted at number twelve in Ireland on 4 February 2011.{{cite web|last=Love|first=Ryan|title=Bruno Mars extends Irish chart reign|url=http://www.digitalspy.co.uk/music/news/a302097/bruno-mars-extends-irish-chart-reign.html|website=Digital Spy|access-date=6 February 2011|date=4 February 2011}} In the United Kingdom, the single entered at number one on the UK Singles Chart on 6 February 2011―for the week ending dated 12 February 2011―with first week sales of 84,000 copies. It became Jessie J's first number-one single on the chart. The song's charting also gave B.o.B his third UK number-one single.{{cite web|title=Price Tag Suits Jessie J|url=http://www.officialcharts.com/chart-news/price-tag-suits-jessie-j/|publisher=Official Charts Company|access-date=6 February 2011|date=6 February 2011}} "Price Tag" became the first single to top the UK Singles Chart after being released to radio and retail on the same day, following a new "On Air, On Sale" initiative by Universal Music.{{cite news|title=Jessie J topping official midweek chart|work=BBC News |date=2 February 2011 |url=http://www.bbc.co.uk/newsbeat/12347033|access-date=3 February 2011}}{{cite web|title=Universal and Sony to change singles release policy|url=http://www.bbc.co.uk/newsbeat/12204592|work=Newsbeat|publisher=BBC|access-date=6 February 2011|date=17 January 2011}} On its second week on the chart, the song retained its number-one position by a margin of less than 5%, selling over 90,000 copies, preventing Lady Gaga's new single "Born This Way" and Chipmunk's "Champion" from debuting at number one.{{cite web|title=Jessie J wins Champion chart battle as Lady Gaga swoops into Top 3|url=http://www.officialcharts.com/chart-news/jessie-j-wins-champion-chart-battle-as-lady-gaga-swoops-into-top-3/|publisher=Official Charts Company|access-date=13 February 2011|date=13 February 2011}} As of October 2015, the song had sold 1,240,000 copies in the UK. In the United States, the song debuted at number 88 on the Billboard Hot 100 on the week of 16 March 2011 and reached number 23. It went straight to number one in New Zealand and on Billboard's Bubbling Under R&B/Hip-Hop Singles[http://www.billboard.biz/bbbiz/charts/chart-search-results/singles/11954478 Billboard]{{Dead link|date=June 2022 |bot=InternetArchiveBot |fix-attempted=yes }}, Bubbling Under R&B/Hip-Hop Singles 14 May 2011 and peaked at number 1 on Billboard's Hot Dance Club Play. It also received Radio Disney airplay, peaking at number 2 on the Top 30 Countdown for 2 weeks, behind "On My Mind" by Cody Simpson.

File:Price Tag musicvideo.png

The music video was directed by Emil Nava and was premiered on 30 January 2011.{{cite news|last=Lee|first=Ann|title=Jessie J reveals sneak peek of new Price Tag music video|url=http://www.metro.co.uk/music/854048-jessie-j-reveals-sneak-peek-of-new-price-tag-video|newspaper=Metro|access-date=2 February 2011|date=28 January 2011}}{{cite web|url=http://www.teentoday.co.uk/tag/emil-nava/|title=Emil Nava|author=Mike|date=2011-01-30|access-date=2011-01-30|work=Teen Today|archive-url=https://web.archive.org/web/20110722145005/http://www.teentoday.co.uk/tag/emil-nava/|archive-date=22 July 2011|url-status=dead}} The video begins closing up on a giant teddy bear that is missing an eye and an arm, accompanied by a musical box-rendering of Johann Strauss II's The Blue Danube, before zooming out to show a child version of Jessie J sitting next to it, who then gets up and walks around the bear, turning her into her full-sized self. Jessie J is then shown standing and holding out her hands, and as the lyrics suggest, a coconut man and a moonhead appear on her outstretched hands (this is a reference to the two individuals who co-wrote the song with her: Dr. Luke is coconut man and Kelly is moonhead in reference to his large head) and pointing to herself (referring to herself as pea because of her small head). The video then goes back to Jessie J in the lap of the large teddy bear and shows various scenes of Jessie J holding up items that relate to the lyrics, including a huge price tag and pointing to left and the right. As the chorus begins, Jessie J is shown dancing under a money tree with dollar bills covering its branches. A scene of Jessie J is then shown of her as an oversized ballerina in a jewelry box. As Jessie J says the words "video hoes", a scene of her wearing the same outfit as in her "Do It Like a Dude" video and dancing holding her crotch, suggesting that she is not a hypocrite. Jessie J is next shown riding around on a small tricycle. As the song progresses into the second chorus, Jessie J and two background dancers are shown as marionettes, with Jessie J wearing a Pinocchio hat, dancing to the song. The video then moves to B.o.B as his verse begins, showing him dancing in front of a beat up car, that starts jumping and moving to the beat. He is then shown standing in the middle of four large, toy green army men. As his verse ends, Jessie J is shown squeezed into a doll house and holding a glass doll that is missing part of its head. As the video goes into its final chorus, scenes of Jessie J are shown her dancing with B.o.B, laying on the floor missing a leg, sitting in an oversized chair, dressed up as a doll in a blue and white dress, and dancing with her younger self. The video ends with Jessie J closing the door to her doll house; with her still inside it, the camera carries on zooming out.

Notably, one of the back-up dancers in the video is fellow musical artist FKA Twigs early in her career. This experience would inspire Twigs to write her song "Video Girl" for her debut album LP1 (2014).{{cite web |url=https://pitchfork.com/features/interview/9460-fka-twigs/ |title=FKA twigs |date=22 July 2014 |access-date=6 August 2022 |last=Battan |first=Carrie |lang=en-US |website=Pitchfork}}

Jessie J performed an acoustic version of the song on the BBC's Later... with Jools Holland.{{cite web|url=http://www.soulculture.co.uk/blogs/music-blog/livemusic/jessie-j-price-tag-live-on-later-with-jools-holland-video/|title=Jessie J – "Price Tag" Live on Later With Jools Holland|date=10 November 2010|access-date=21 January 2011|publisher=Soul Culture|archive-url=https://web.archive.org/web/20111009183908/http://www.soulculture.co.uk/blogs/music-blog/livemusic/jessie-j-price-tag-live-on-later-with-jools-holland-video/|archive-date=9 October 2011|url-status=dead}} "Price Tag" was also performed at the club Scala in London on 18 January 2011, with UK rapper Devlin performing B.o.B's verse.{{cite web|url=http://popdirt.com/jessie-j-price-tag-live-at-scala/81123/|title=Jessie J 'Price Tag' Live at Scala|date=2011-01-20|access-date=21 January 2011|publisher=popdirt.com}} The song was performed in the US for the first time in a New York club.{{cite web|url=http://music.aol.com/video/jessie-j-price-tag/jessie-j/adam:8032503|title=Price Tag (Live in NY) Video by Jessie J|access-date=21 January 2011|publisher=AOL}}{{Dead link|date=July 2019 |bot=InternetArchiveBot |fix-attempted=yes }} She performed the song, along with a track titled "Nobody's Perfect" from her debut album, in a studio session at Maida Vale studios for MistaJam.{{cite web|url=http://www.bbc.co.uk/programmes/p00d8701|title=JESSIE J PERFORMS 'NOBODY'S PERFECT' AND 'PRICE TAG'|date=2011-01-13|access-date=21 January 2011|publisher=BBC Radio 1}} Jessie J also performed Price Tag on The Graham Norton Show on 25 February and has also performed it on Lets Dance for Comic Relief. Jessie also performed the song (along with "Mamma Knows Best") alongside B.o.B on Saturday Night Live on 12 March 2011, making it her first performance on American television.[https://www.rollingstone.com/culture/blogs/rolling-stone-video-blog/jessie-j-makes-her-big-american-debut-on-snl-20110314 Jessie J Makes Her Big American Debut on 'SNL' | Rolling Stone Culture|Video Blog|Music Entertainment Videos] Retrieved 18 March 2011. She has also performed the song on the French X Factor[http://snl.jt.org/ep.php?i=201103120 SNL Archives | Episode] {{webarchive|url=https://web.archive.org/web/20120729095826/http://snl.jt.org/ep.php?i=201103120 |date=29 July 2012 }}. Retrieved 18 March 2011. and The Ellen DeGeneres Show.[http://ellen.warnerbros.com/2011/04/jessie_j_bio.php Jessie performs on Ellen show] Retrieved 6 June 2011 In 2011, she performed the song in the Times Square subway station.{{cite web|title=Jessie J Does It Like A New Yorker, Performs in Subway Station|url=http://idolator.com/5753551/jessie-j-does-it-like-a-new-yorker-performs-in-subway-station|publisher=Idolator|date=29 January 2011|access-date=10 October 2011}} Also, Jessie presented the song in the 2011 MTV VMAs and 2011 MTV EMAs. She performed the song at the 2012 Summer Olympics closing ceremony. In May 2016 Jessie performed the song at 3rd Indonesian Choice Awards along with "Masterpiece" and "Domino". This song is also featured in Disney's Have a Laugh! cartoons in Re-Micks! musical segment.

• CD single / digital download

1. "Price Tag" (featuring B.o.B) – 3:41
2. "Price Tag" (Shux remix) (featuring Devlin) – 3:27
3. "Price Tag" (Benny Page remix) – 4:29
4. "Price Tag" (Doman & Gooding remix) – 4:58
5. "Price Tag" (acoustic version) – 3:19

• German CD single{{cite web|url=https://www.amazon.de/dp/B004WLUIAA|title=Price Tag|date=6 May 2011|via=Amazon}}

1. "Price Tag" (featuring B.o.B) – 3:41
2. "Price Tag" (acoustic version) – 3:19

• Digital download single

1. "Price Tag" (w/o rap edit) – 3:09

• Digital download (Shux Remix){{cite web|url=https://music.apple.com/gb/album/price-tag-shux-remix-feat/418177390|title=Price Tag (Shux Remix) [feat. Devlin] – Single by Devlin & Jessie J on Apple Music|website=iTunes|date=January 2011 }}

1. "Price Tag" (Shux remix) (featuring Devlin) – 3:27

• Digital download (Rizzle Kicks vs. Rural Remix){{cite web|url=https://music.apple.com/gb/album/price-tag-rizzle-kicks-vs/425219532|title=Price Tag (Rizzle Kicks vs. Rural Remix) [feat. B.o.B] – Single by Jessie J on Apple Music|website=iTunes|date=January 2011 }}

1. "Price Tag" (Rizzle Kicks vs. Rural remix) (featuring B.o.B) – 3:15

Credits adapted from Who You Are album liner notes.{{cite AV media notes |title=Who You Are |others=Jessie J |date=2011 |type=liner notes |publisher=Universal Republic}}

• Jessie J – songwriter, vocals
• Dr. Luke – songwriter, producer, drums, keyboards, programming
• Claude Kelly – songwriter
• B.o.B – songwriter, additional vocals
• Butch Coleman – bass guitar
• Chris "TEK" O'Ryan – engineer, recording
• Emily Wright – engineer and recording
• Sam Holland – engineer and recording
• Tatiana Gottwald – assistant engineer
• Serban Ghenea – mixing
• John Hanes – mixing
• Tim Roberts – assistant mix engineer
• Tom Coyne – mastering

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{{Certification Table Top}}

{{Certification Table Entry|region=Australia|award=Platinum|number=8|type=single|certyear=2021|access-date=February 4, 2022}}

{{Certification Table Entry|region=Belgium |award=Gold|type=single|relyear=2011|certyear=2011|access-date=16 August 2020}}

{{Certification Table Entry|region=Brazil |award=Diamond|number=2|type=single|artist=Jessie J|title=Price Tag|relyear=2011|certyear=2024|access-date=22 June 2024}}

{{Certification Table Entry|region=Denmark|award=Platinum|artist=Jessie J & B.O.B|title=Price Tag|type=single|relyear=2011|relmonth=1|certyear=2024|certmonth=6|relday=18|id=14058|access-date=26 June 2024}}

{{Certification Table Entry|region=Denmark|award=Gold|artist=Jessie J.|title=Price Tag|type=single|relyear=2011|relmonth=1|certyear=2011|certmonth=8|relday=27|id=7249|streamsonly=true|note=Streaming|access-date=16 August 2020}}

{{Certification Table Entry|region=Germany|award=Platinum|artist=Jessie J|title=Price Tag|type=single|relyear=2011|relmonth=1|certyear=2018|access-date=16 August 2020}}

{{Certification Table Entry|region=Italy|award=Platinum|artist=Jessie J|title=Price Tag|type=single|relyear=2011|certyear=2012|access-date=16 August 2020|id=1926}}

{{Certification Table Entry|region=New Zealand|artist=Jessie J feat. B.O.B.|title=Price Tag|award=Platinum|number=3|type=single|relyear=2011|certyear=2014|access-date=4 April 2025|source=radioscope}}

{{Certification Table Entry|region=Spain|type=single|artist=Jessie J|title=Price Tag|award=Gold|certyear=2024|id=jessie-j-bob-price-tag|access-date=February 15, 2024}}

{{Certification Table Entry|region=Sweden|award=Platinum|number=2|artist=Jessie J|title=Price Tag|type=single|relyear=2011|certyear=2012|source=artist|access-date=20 September 2022}}

{{Certification Table Entry|region=Switzerland|award=Platinum|artist=Jessie J|title=Price Tag|type=single|relyear=2011|certyear=2011|access-date=16 August 2020}}

{{Certification Table Entry|region=United Kingdom|award=Platinum|number=3|id=8747-2377-1|artist=Jessie J ft BoB|title=Price Tag|type=single|relyear=2011|certyear=2023|access-date=17 November 2023}}

{{Certification Table Entry|region=United States|award=Platinum|number=4|artist=Jessie J|title=Price Tag|type=single|relyear=2011|certyear=2017|access-date=16 August 2020}}

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Category:2010 songs

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Category:UK singles chart number-one singles

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