:Pure (company)

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The Pure brand was launched in October 2001 by VideoLogic Systems, a subsidiary of Imagination Technologies which primarily designed central processing units and graphics processing units. This first product was the Pure DRX-601EX, which was claimed as the "world's first portable digital radio".{{Cite web |title=The Consumer Electronics Hall of Fame: Pure Evoke-1 DAB Digital Radio - IEEE Spectrum |url=https://spectrum.ieee.org/the-consumer-electronics-hall-of-fame-pure-evoke1-dab-digital-radio |access-date=2025-02-28 |website=spectrum.ieee.org |language=en}} This receiver had a retro style visually appealing design, although it was priced high at £499. Imagination did not originally set out to sell consumer electronics and the first Pure radio was merely a demonstration platform for its DAB decoding chip.{{Cite web|url=http://www.pure.com/blog/may-2012/history-of-digital-radio-infographic|title=History of digital radio infographic|website=}} Imagination's then CEO, Hossein Yassaie, was later knighted for his "services to technology and innovation" in 2013.

Following a highly successful market trial between VideoLogic and the Digital Radio Development Bureau, the company worked on building the first mass market sub-£100 DAB receiver.https://tech.ebu.ch/docs/techreview/trev_303-howard.pdf This was released on 31 July 2002, the Pure Evoke-1, a portable kitchen radio with a wooden style medium-density fibreboard case and 60s style speaker grille.{{Cite news |date=2002-07-31 |title='Breakthrough' digital radios on sale |url=http://news.bbc.co.uk/2/hi/entertainment/2163354.stm |access-date=2025-02-28 |language=en-GB}} Concurrently, VideoLogic renamed itself to Pure Digital.https://www.worlddab.org/system/news/documents/000/000/057/original/WorldDAB_NL.pdf?1586190672 The Evoke-1 sold out within three hours of launch, and during the remainder of the year Pure Digital struggled to meet demands due to high popularity.{{Cite news |date=2002-11-12 |title=BBC7 radio gets launch date |url=http://news.bbc.co.uk/2/hi/entertainment/2452283.stm |access-date=2025-02-28 |language=en-GB}} It helped take off DAB digital radio in the UK.

File:Pure Logo 2020.png

Pure celebrated its tenth anniversary in 2012 with a brand revamp.{{Cite web |date=2012-07-10 |title=Pure celebrates 10th anniversary with a colourful new look |url=http://www.pure.com/purenet/press/release.asp?ID=754 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20120710223331/http://www.pure.com/purenet/press/release.asp?ID=754 |archive-date=10 July 2012 }} The company had been losing money after 2009. Parent company Imagination Technologies sold Pure in September 2016 to Austrian investment company AVenture AT{{Cite web |title=Pure sold to an Austrian investment company |url=http://radiotoday.co.uk/2016/09/pure-sold-to-an-austrian-investment-company/}} for a sum of £2.6 million. It also resulted in the renaming of Pure Digital to Pure International.{{Cite news |last=Farrell |first=Sean |date=2016-02-08 |title=Imagination Technologies to sell off Pure radios |url=https://www.theguardian.com/business/2016/feb/08/imagination-technologies-to-sell-pure-digital-radios |access-date=2025-02-28 |work=The Guardian |language=en-GB |issn=0261-3077}}

Pure acquired the license for Braun Audio from Braun, a division of Procter & Gamble.{{Cite web |title=Shaving Brand Braun Returns to Audio Industry {{!}} License Global |url=https://www.licenseglobal.com/corporate-brands/shaving-brand-braun-returns-audio-industry |access-date=2025-02-28 |website=www.licenseglobal.com |language=en}}{{Cite web |title=New CEO For Pure Digital Radios and Revived Braun Audio Brand |url=https://stereonet.com/news/pure-braun-audio-appoints-new-ceo |access-date=2025-02-28 |website=stereonet.com}} In 2019 Pure launched the Braun Audio range of design speakers, referencing the LE1 speakers designed by Dieter Rams.{{Cite web |title=Pure launches Braun Audio Design Speakers |url=https://www.braun-audio.com/}}

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File:Evoke 2.jpg

The original Pure Evoke-1 featured a 3-inch single loudspeaker, a small display and six preset buttons for storing favourite stations.{{Cite news |last=Hilton |first=Kevin |date=2002-08-08 |title=Digital radio |url=https://www.theguardian.com/technology/2002/aug/08/gadgets.shopping |access-date=2025-03-03 |work=The Guardian |language=en-GB |issn=0261-3077}} An optional second speaker add-on unit could be added to output stereo.{{Cite web |author1=Tech co uk Staff |date=2005-01-01 |title=Pure Evoke-1 review |url=https://www.techradar.com/reviews/audio-visual/hi-fi-and-audio/radio-tuners/pure-evoke-1-101251/review |access-date=2025-03-01 |website=TechRadar |language=en}} Following its success, in September 2003, Pure released the next generation Evoke-2, which added an extra stereo speaker built-in (therefore increasing the unit size), as well as analogue FM radio capability and the ability to power it through batteries in addition to mains.{{Cite web |last=Miles |first=Stuart |date=2003-09-22 |title=Evoke 2 digital radio |url=https://www.pocket-lint.com/speakers/reviews/pure/67284-evoke-2-digital-radio-audio/ |access-date=2025-02-28 |website=Pocket-lint |language=en}} In 2004, Pure released the Evoke-1XT, an update of the Evoke-1. It has a white-on-blue coloured display now instead of black-on-green, adds a kitchen timer and countdown features, and has a USB port for firmware updates.{{Cite web |last=Miles |first=Stuart |date=2004-07-27 |title=Pure Digital updates the Evoke-1 with the Evoke-1xt |url=https://www.pocket-lint.com/speakers/news/pure/73590-pure-digital-updates-the-evoke-1-with-the-evoke-1xt/ |access-date=2025-02-28 |website=Pocket-lint |language=en}} A special version of the Evoke-1XT called Marshall Edition was announced in November 2006, designed to look like a Marshall amplifier. It has a volume knob that, unusually, goes up to 11 rather than 10.{{Cite web |date=2006-11-06 |title=PURE EVOKE-1XT Marshall Edition DAB radio |url=https://www.hexus.net/ce/items/audio-visual/7160-pure-evoke-1xt-marshall-edition-dab-radio/ |access-date=2025-03-01 |website=HEXUS}} This receiver was made in collaboration between Pure, Marshall and Planet Rock.https://www.theregister.com/2006/11/03/pure_marshall_amp_dab/

In September 2005, Pure announced the Evoke-3, featuring pause and rewind as well as the ability to play digital files from an SD card.{{Cite web |date=2005-09-23 |title=The World?s Most Advanced Radio |url=https://radiotoday.co.uk/2005/09/the-worlds-most-advanced-radio/ |access-date=2025-02-28 |website=RadioToday |language=en-GB}} The website Trusted Reviews rated it 10 out of 10 in a review.{{Cite web |date=2006-11-12 |title=TrustedReviews - Pure Evoke-3 |url=http://www.trustedreviews.com/article.aspx?page=6863&head=0 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20061112182729/http://www.trustedreviews.com/article.aspx?page=6863&head=0 |archive-date=12 November 2006 }} The Pure Evoke-1S, an upgrade of the Evoke-1XT with an improved OLED display, improved sound and more presets, was introduced in July 2007. It is part of Pure's EcoPlus range of green products.{{Cite web |author1=Rob Mead |date=2007-07-30 |title=Pure upgrades Evoke DAB radio |url=https://www.techradar.com/news/audio/hi-fi-radio/pure-upgrades-evoke-dab-radio-164717 |access-date=2025-02-28 |website=TechRadar |language=en}}

File:Pure Evoke Flow.jpg

The company's first Internet radio, the Pure Evoke Flow, was released in September 2008. It had been in development for two years.https://www.theregister.com/Print/2008/09/05/review_pure_digital_evoke_flow_internet_radio/ They also launched a new flagship radio, Evoke-2S,{{Cite web |last=Merrett |first=Andy |date=2008-10-28 |title=Pure intros EVOKE-2S portable stereo DAB radio |url=https://www.techdigest.tv/2008/10/pure_intros_evo.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}}{{Cite web |author1=What Hi-Fi Admin |date=2008-10-28 |title=Home |url=https://www.whathifi.com/news/show-exclusive-pure-to-launch-evoke-2s-dab-radio-what-hi-fi-sound-and-vision-show |access-date=2025-02-28 |website=whathifi |language=en}} as well as an updated version of the Evoke-1S called Evoke Mio, coming in six distinct colours{{Cite web |last=Cutlack |first=Gary |date=2008-11-13 |title=Pure launches its EVOKE Mio DAB & FM radio, a coloured-in update of the EVOKE-1S |url=https://www.techdigest.tv/2008/11/pure_launches_i.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}} and described as "luxurious" by Pure.{{Cite web |date=2008-12-12 |title=PURE Launches EVOKE Mio, a Luxurious Portable DAB & FM Radio |url=http://www.pure.com/press/release.asp?ID=322 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20081212034015/http://www.pure.com/press/release.asp?ID=322 |archive-date=12 December 2008 }} In October 2010, Pure collaborated with designer Orla Kiely to create a specially printed Evoke Mio using her design.{{Cite web |last=Leach |first=Anna |date=2010-10-13 |title=Pure EVOKE Mio now comes in FLORAL |url=https://www.shinyshiny.tv/2010/10/pure_evoke_mio_floral_orla_kiely.html |access-date=2025-02-28 |website=ShinyShiny |language=en-GB}}{{Cite web |last=Newcombe |first=Rachel |date=2010-11-03 |title=Orla Kiely Pure Evoke Mio DAB radio |url=https://www.freshdesignblog.com/2010/11/orla-kiely-pure-evoke-mio-dab-radio/ |access-date=2025-02-28 |website=Fresh Design Blog}} File:Evoke D4 Mio Sanderson Chelsea Print .jpgPure commemorated their 10th anniversary landmark with the launch of the Evoke Mio Union Jack Edition. In August 2015, Pure collaborated with wallpaper maker Sanderson to create a number of Evoke Mio radios with floral prints.{{Cite web |date=2015-08-20 |title=Pure Unveils Sanderson Collaboration |url=https://www.hifichoice.com/content/pure-unveils-sanderson-collaboration |access-date=2025-02-28 |website=Hi-Fi Choice |language=en}}

In May 2013, Pure announced the high-end Evoke F4 DAB+ and Internet radio.{{Cite web |last=Lynch |first=Gerald |date=2013-05-29 |title=Pure Evoke F4 DAB packs in internet radio and wireless streaming |url=https://www.techdigest.tv/2013/05/pure_evoke_f4_d.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}} Shortly afterwards they introduced Evoke D2, a compact sized radio.{{Cite web |date=2013-06-19 |title=Pure introduces the Evoke D2 digital radio |url=https://moviesgamesandtech.com/2013/06/19/pure-introduces-the-evoke-d2-digital-radio/ |access-date=2025-02-28 |website=Movies Games and Tech |language=en-GB}} In November 2013, an upgraded version of the D2 was launched that included Bluetooth functionality.{{Cite web |last=by |date=2013-11-19 |title=Pure announce the Evoke D2 |url=https://www.oxgadgets.com/2013/11/pure-announce-the-evoke-d2.html |access-date=2025-02-28 |website=OxGadgets |language=en-GB}} At the same time, they also introduced the Evoke D4.{{Cite web |author1=Max Langridge |date=2013-11-12 |title=Home |url=https://www.whathifi.com/news/pure-launches-evoke-d4-radio-bluetooth-streaming |access-date=2025-02-28 |website=whathifi |language=en}}

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Pure also launched a subrange called Evoke C which are all-in-one tabletop systems. These consisted of the Evoke C-D4, C-D6 and C-F6 announced in September 2015.{{Cite web |date=2015-09-24 |title=Pure unveils new Bluetooth DAB radios |url=https://www.hifichoice.com/content/pure-unveils-new-bluetooth-dab-radios |access-date=2025-02-28 |website=Hi-Fi Choice |language=en}} The company also released the Evoke F3. The Evoke H subrange of compact radios was released in 2016 consisting of the Evoke H3 and H2.{{Cite web |date=2017-04-20 |title=Pure Evoke H3 Radio Review - Best Radios |url=https://bestradios.co.uk/pure-evoke-h3-radio-review/ |access-date=2025-02-28 |language=en-GB}}

To commemorate Pure's 20th anniversary, the company launched the Evoke Home, Evoke Play and Evoke Spot in 2022.{{Cite web |date=2022-06-28 |title=Pure Evoke Play Review |url=https://ligo.co.uk/blogs/audio/pure-evoke-play-review |access-date=2025-02-28 |website=liGo.co.uk |language=en}} These three radios were designed in collaboration with London design studio Industrial Facility and each features a flip-up colour display.{{Cite web |title=Radio Resurrection |url=https://disegnojournal.com/newsfeed/radio-resurrection-evoke-play-industrial-facility |access-date=2025-03-01 |website=Disegno Journal |language=en-GB}} The Pure Evoke Home is designed to be a tabletop system with large grille. It includes a DAB+ tuner, Internet radio including services like Spotify, AUX input and a CD player.{{Cite web |last=Sowah |first=Eugene |date=2022-08-21 |title=Pure's Evoke Home is an nostalgic all in one music player |url=https://www.mirror.co.uk/tech/pure-evoke-home-review-nostalgic-27787469 |access-date=2025-02-28 |website=The Mirror |language=en}} It is also the only of the trio to come with a remote control. The Evoke Play is a similar system that is slightly more compact and lacks a CD player. On the other hand, the Evoke Spot is a compact sized design.{{Cite web |date=2024-09-29 |title=Pure Evoke Spot DAB+/FM/Internet Radio with Bluetooth Review |url=https://www.digitalradiochoice.com/reviews/pure-evoke-spot-dab-fm-internet-and-bluetooth-radio/ |access-date=2025-02-28 |website=Digital Radio Choice |language=en-GB}} A version of the Evoke Play with a wooden front grille was later also released.

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The Élan range was originally created to be a more affordable alternative to the flagship Evoke range. The first Pure Élan DAB radio was launched in 2004.{{Cite web |date=2005-02-07 |title=Pure Digital Press Release: PURE Digital lan DAB Digital Radio |url=http://pure-digital.com/Releases/Release.asp?ID=215 |archive-url=https://web.archive.org/web/20050207111741/http://pure-digital.com/Releases/Release.asp?ID=215 |archive-date=7 February 2005 |access-date=2025-02-28}} The Élan RV40 was announced in August 2006{{Cite web |date=2006-08-07 |title=New Pure DAB model launched |url=https://radiotoday.co.uk/2006/08/new-pure-dab-model-launched/ |access-date=2025-03-01 |website=RadioToday |language=en-GB}} and the DX40 in November 2006, the latter of which lacks the ReVu (pause and rewind) feature.{{cite web | url=http://www.pure.com/Releases/Release.asp?ID=269 | archive-url=https://web.archive.org/web/20061121032816/http://www.pure.com/Releases/Release.asp?ID=269 | archive-date=21 November 2006 | title=Pure Digital Press Release: PURE LAUNCHES ÉLAN® DX40 DAB / FM PORTABLE RADIO }} The RV40 received three stars out of five by The Times.{{Cite web |editor-last=PELL |editor-first=ALEX |date=2006-11-12 |title=DAB radio reviews: Pure Elan DX40 |url=https://www.thetimes.com/article/dab-radio-reviews-pure-elan-dx40-wqrscl6663b |access-date=2025-02-28 |website=www.thetimes.com |language=en}} The Élan II was released in 2009.{{Cite web |last=Grabham |first=Dan |date=2021-08-31 |title=Gadget of the Day - Pure Élan II DAB radio |url=https://www.stuff.tv/news/gadget-day-pure-elan-ii-dab-radio/ |access-date=2025-02-28 |website=Stuff |language=en-US}}

In July 2016, the Pure Elan E3 was introduced and became the first sub-£50 DAB+ radio with a colour screen.{{Cite web |date=2016-09-24 |title=Pure Elan E3 digital radio: review |url=https://media.info/radio/review/pure-elan-e3-digital-radio-review |access-date=2025-02-28 |website=media.info |language=en}} In 2018, the Elan IR5 and IR3 were launched which are Internet connected, include Spotify Connect, and Bluetooth on the IR5.{{Cite web |title=Editing Pure (company) - Wikipedia |url=https://en.wikipedia.org/w/index.php?title=Pure_(company)&oldid=1278311331&action=edit |access-date=2025-03-01 |website=en.wikipedia.org |language=en}}File:2023022603 Elan Connect frontalseitlich links (2) 2023.jpgThe Pure Elan One was introduced in 2020.{{Cite web |date=2021-03-31 |title=Pure Elan One Review: DAB/DAB+, FM and Bluetooth portable radio |url=https://www.digitalradiochoice.com/reviews/pure-elan-one-dab-bluetooth-radio/ |access-date=2025-02-28 |website=Digital Radio Choice |language=en-GB}} It was followed by a second generation model, Elan One2 (stylised Elan ONE²).https://r2.gear4music.com/media/112/1121238/download_1121238.pdf The Pure Elan DAB+, Elan Connect and Elan Connect+ were launched in October 2020. The latter two include Internet radio functionality.{{Cite web |author1=Becky Scarrott |date=2020-10-11 |title=Pure launches trio of travel-friendly portable DAB radios |url=https://www.whathifi.com/news/pure-announces-streamr-dab-radios-with-built-in-alexa |access-date=2025-02-28 |website=whathifi |language=en}}

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File:Pure One Mini.jpgThe Pure One (stylised PURE ONE) line were marketed as being more compact and affordable compared to the Evoke range.{{Cite web |last=Williams |first=Andrew |date=2011-11-10 |title=Pure One Elite Series II Review |url=https://www.trustedreviews.com/reviews/pure-one-elite-series-ii |access-date=2025-03-01 |website=Trusted Reviews |language=en-GB}} The original Pure One, a DAB and FM radio for sub-£50, was introduced in April 2006.{{Cite web |date=2006-04-12 |title=Pure One Digital DAB/FM Radio Launches – For Under Fifty Quid – Digital-Lifestyles |url=https://digital-lifestyles.info/2006/04/12/pure-one-digital-dabfm-radio-launches-for-under-fifty-quid/ |access-date=2025-02-28 |language=en-GB}} It changed the wooden design from the Evoke into a more mainstream style. The One managed to sell over 250,000 units in under 18 months and had a broader appeal to include women and younger people.https://tech.ebu.ch/docs/techreview/trev_2008-Q2_dab-pure.pdf It was the best-selling radio in the UK from May 2006 to June 2007, according to research.{{Cite web |date=2008-10-21 |title=PURE ONE Classic DAB radio: evolution of a winner |url=https://hexus.net/ce/reviews/audio-visual/15964-pure-one-classic-dab-radio-evolution-winner/?page=2 |access-date=2025-03-01 |website=HEXUS}}

An upgraded version, Pure One Classic, was introduced in September 2008 which added pause and rewind capability as well as a DAB+ compatible chip.{{Cite web |author1=What Hi-Fi Admin |date=2008-09-11 |title=Home |url=https://www.whathifi.com/news/pure-launches-revised-version-its-ps50-one-radio-and-new-ipod-dock |access-date=2025-02-28 |website=whathifi |language=en}} The Classic Series II was launched in 2011 with minor design changes and replaces ReVu with the Listen Later feature.{{Cite web |last=Williams |first=Andrew |date=2011-10-28 |title=Pure One Classic Series II Review |url=https://www.trustedreviews.com/reviews/pure-one-classic-series-ii |access-date=2025-03-01 |website=Trusted Reviews |language=en-GB}}

The company also released a smaller receiver, Pure One Mini, in June 2008,{{Cite web |date=2008-06-24 |title=PURE launches a Mini ONE |url=https://radiotoday.co.uk/2008/06/pure-launches-a-mini-one/ |access-date=2025-02-28 |website=RadioToday |language=en-GB}} as well as the slightly larger Pure One Elite with stereo speakers.{{Cite web |last=Merrett |first=Andy |date=2008-07-30 |title=PURE launches "One Elite" DAB/FM radio |url=https://www.techdigest.tv/2008/07/pure_launches_o.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}} The "palm-sized" Pure One Mi, retailing for a low price of £35, was introduced in June 2010.{{Cite web |last=Lynch |first=Gerald |date=2010-06-16 |title=Tiny Pure One Mi DAB radio on its way |url=https://www.techdigest.tv/2010/06/tiny_pure_one_m.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}}{{Cite web |date=2010-06-16 |title=PURE launches affordable ONE Mi DAB radio for the masses |url=https://hexus.net/ce/news/audio-visual/25102-pure-launches-affordable-one-mi-dab-radio-masses/ |access-date=2025-02-28 |website=HEXUS}} In November 2010, the Pure One Flow was launched which adds Internet radio streaming capability on top of existing DAB+/DAB/FM, using Wi-Fi.{{Cite web |date=2010-11-30 |title=Pure flows out new connected set |url=https://radiotoday.co.uk/2010/11/pure-flows-out-new-connected-set/ |access-date=2025-03-01 |website=RadioToday |language=en-GB}}

In 2004, the company introduced the Bug, the first-ever digital radio with EPG, pause, rewind and record. Pure marketed this pause and rewind feature as ReVu, a trademark, and it later appeared on other Pure radios as well.{{Cite web |date=2005-03-06 |title=Bug - Intro |url=http://www.pure-digital.com/Products/Product.asp?Product=VL-60715 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20050306190531/http://www.pure-digital.com/Products/Product.asp?Product=VL-60715 |archive-date=6 March 2005 }} The Bug has a distinctive design, designed by Wayne Hemingway.{{Cite web |title=PURE Digital Bug Too: Look into my eyes! |url=https://www.cnet.com/tech/home-entertainment/pure-digital-bug-too-look-into-my-eyes/ |access-date=2025-02-28 |website=CNET |language=en}} In July 2006, Pure released the second generation, the Bug Too, in a titanium silver colour.{{Cite web |date=2006-12-06 |title=Pure Digital Press Release: PURE DIGITAL UNLEASHES THE BUG TOO |url=http://www.pure.com/Releases/Release.asp?ID=259 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20061206144306/http://www.pure.com/Releases/Release.asp?ID=259 |archive-date=6 December 2006 }}

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In 2007, Pure released the Highway, claimed as the world's first in-car digital radio adapter. It was the second-best selling car audio product in the UK during 2008.{{Cite web |date=2009-05-11 |title=PURE Highway Takes Car Audio Market by Storm |url=http://www.pure.com/press/release.asp?ID=328 |archive-url=https://web.archive.org/web/20090511235030/http://www.pure.com/press/release.asp?ID=328 |archive-date=11 May 2009 |access-date=2025-02-28}} In November 2011, the second generation, Pure Highway 300Di, was launched. This one features an external aerial in place of the wire aerial used on the original Highway, and made to be professionally installed.{{Cite web |date=2011-11-15 |title=Pure Highway 300Di gives you drive time DAB radio - November - 2011 - Which? News |work=Which? News |url=https://www.which.co.uk/news/2011/11/pure-highway-300di-gives-you-drive-time-dab-radio-271452/ |access-date=2025-03-01 |archive-url=https://web.archive.org/web/20111115095752/https://www.which.co.uk/news/2011/11/pure-highway-300di-gives-you-drive-time-dab-radio-271452/ |archive-date=15 November 2011 }}{{Cite web |author1=Andy Clough |date=2011-11-27 |title=Home |url=https://www.whathifi.com/news/road-pures-highway-300di-car-dab-radio |access-date=2025-03-01 |website=whathifi |language=en}}

Along with adapters, Pure also produced fitted car stereos, launching the Highway H260DBi and H240DB in 2013.{{Cite web |date=2013-07-04 |title=Pure launches pair of in-car digital radios ahead of digital switchover |url=https://www.trustedreviews.com/news/pure-launches-pair-of-in-car-digital-radios-ahead-of-digital-switchover-2906586 |access-date=2025-03-01 |website=Trusted Reviews |language=en}} In 2016, the Highway 600 and 400 adapters were released.{{Cite web |date=2016-03-09 |title=Pure launches plug-and-play in-car entertainment adapter range |url=https://hexus.net/ce/items/audio-visual/91157-pure-launches-plug-and-play-in-car-entertainment-adapter-range/ |access-date=2025-03-01 |website=HEXUS}}

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Pure launched the Classic series of affordable radios in February 2024. The Pure Classic H4 is a kitchen style DAB+ and FM radio as well as Bluetooth similar to the Evoke H4. The Pure Classic C-D6 is a larger system with stereo speakers, and includes a CD player, whereas the Classic Stereo is the high-end micro system model.{{Cite web |author1=Harry McKerrell |date=2024-02-27 |title=Pure looks to cash in on the radio revival with its three-strong Classic series |url=https://www.whathifi.com/news/pure-looks-to-cash-in-on-the-radio-revival-with-its-three-strong-classic-series |access-date=2025-02-28 |website=whathifi |language=en}} Later that year the company introduced its fourth member, the portable Pure Classic Mini.{{Cite web |author1=Harry McKerrell |date=2024-10-23 |title=Pure adds to its Classic range of radios with the versatile, portable Mini |url=https://www.whathifi.com/news/pure-adds-to-its-classic-range-of-radios-with-the-versatile-portable-mini |access-date=2025-02-28 |website=whathifi |language=en}}

File:Pure Chronos.jpg

In January 2004, Pure launched Tempus-1, similar in design to the Evoke series butmeant to be on the bedside. It is able to snooze from alarms using one touch on the radio's handle.{{Cite web |date=2004-06-07 |title=TEMPUS-1 Intro |url=http://pure-digital.com/Products/product.asp?Product=VL-60703&ReviewID=631 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20040607213938/http://pure-digital.com/Products/product.asp?Product=VL-60703&ReviewID=631 |archive-date=7 June 2004 }} The second generation is Tempus-1XT.{{Cite web |date=2006-02-09 |title=Pure Tempus gets a makeover |url=https://radiotoday.co.uk/2006/02/pure-tempus-gets-a-makeover/ |access-date=2025-02-28 |website=RadioToday |language=en-GB}} In August 2007, the third generation, Tempus-1S, was announced. It added "Natural Sounds" to aid in sleeping, and it is also the first Tempus to be part of the EcoPlus range.{{Cite web |date=2008-01-17 |title=Pure Digital Press Release: PURE DIGITAL TEMPUS-1S DAB DIGITAL RADIO |url=http://www.pure.com/Releases/Release.asp?ID=288 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20080117011812/http://www.pure.com/Releases/Release.asp?ID=288 |archive-date=17 January 2008 }}

For the Christmas 2005 period, the company launched Pure Chronos, a DAB bedside alarm clock.{{Cite web |date=2006-10-10 |title=Tech Digest: PURE DAB CHRONOS |url=http://www.techdigest.tv/2005/11/pure_dab_chrono.html |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20061010121946/http://www.techdigest.tv/2005/11/pure_dab_chrono.html |archive-date=10 October 2006 }} A larger variant, including with a CD player, was launched in 2006.{{Cite web |date=2006-10-10 |title=Tech Digest: Pure Chronos DAB/CD alarm clock |url=https://www.techdigest.tv/2006/07/pure_chronos_da.html |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20061010122443/https://www.techdigest.tv/2006/07/pure_chronos_da.html |archive-date=10 October 2006 }} The Chronos iDock, launched in August 2007, adds iPod docking functionality.{{Cite web |last=Walker |first=Dave |date=2007-08-31 |title=Pure launches Chronos iDock - DAB/FM radio with iPod connectivity |url=https://www.techdigest.tv/2007/08/pure_launches_c.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}} Also in late 2007, the Pure Chronos II was launched which adds FM on top of DAB capability and EcoPlus tagged.{{Cite web |title=Hands-on with the Pure Digital Chronos II |url=https://www.cnet.com/culture/hands-on-with-the-pure-digital-chronos-ii/ |access-date=2025-02-28 |website=CNET |language=en}}

File:Pure Siesta Mi.jpg

The Pure Siesta, a DAB/FM clock radio, was launched in July 2007.{{Cite web |author1=Dean Evans |date=2007-07-16 |title=New Pure DAB radio has green credentials |url=https://www.techradar.com/news/portable-devices/other-devices/portable-audio/audio/hi-fi-radio/new-pure-dab-radio-has-green-credentials-164712 |access-date=2025-02-28 |website=TechRadar |language=en}} It was the first Pure product of their Energy Saving Trust approved radio range named EcoPlus. These products had reduced power consumption, packaging materials from recycled and sustainable sources and components selected to minimise their environmental impact.{{Cite web |title=PURE RADIOS RECEIVE ENERGY SAVING RECOMMENDED ACCREDITATIONS |url=http://www.pure.com/press/july-2008/pure-radios-receive-energy-saving |website=}} The Internet-connected Pure Siesta Flow was launched in October 2009.{{Cite web |date=2009-10-21 |title=PURE introduces Siesta Flow |url=https://radiotoday.co.uk/2009/10/pure-introduces-siesta-flow/ |access-date=2025-02-28 |website=RadioToday |language=en-GB}} The Pure Siesta Mi was launched in 2010 and this was followed by the Siesta Mi Series II in 2012.{{Cite web |title=Pure Siesta Mi Series 2 - the £35 DAB Alarm Clock {{!}} News {{!}} WorldDAB |url=https://www.worlddab.org/news/1863/pure-siesta-mi-series-2-the-%C2%A335-dab-alarm-clock |access-date=2025-02-28 |website=www.worlddab.org}} In September 2015, it launched the Pure Siesta Rise,{{Cite web |last=Hale |first=Sadie |date=2015-09-17 |title=Pure release Siesta Rise digital radio with smartphone charger |url=https://www.shinyshiny.tv/2015/09/pure-release-siesta-rise-digital-radio-with-smartphone-charger.html |access-date=2025-02-28 |website=ShinyShiny |language=en-GB}} followed by the Siesta S6 in 2017.{{Cite web |author1=Adam Smith |date=2017-07-26 |title=Home |url=https://www.whathifi.com/news/pures-new-siesta-s6-radio-looks-muy-bien |access-date=2025-02-28 |website=whathifi |language=en}}

In 2010, Pure also launched the Twilight, a DAB/FM radio with dawn simulator lighting.

The Pure Moment, introduced in 2024, has DAB+, FM and acts as a Bluetooth speaker. It includes a nightlight and a sunrise alarm clock. The company have specifically marketed it as being "ASMR" and it contains a number of natural sounds.{{Cite web |title=Pure's new speaker wants to send you to sleep |url=https://www.msn.com/en-us/news/technology/pure-s-new-speaker-wants-to-send-you-to-sleep |access-date=2025-02-28 |website=www.msn.com}}

File:Pure Move 2500 942012-03-08.JPGPure launched the PocketDAB 1000, which was the world's first pocket digital radio, in May 2003.{{Cite web |date=2003-04-10 |title=Pocket DAB 1000 to go on sale in May |url=https://www.designweek.co.uk/issues/10-april-2003/pocket-dab-1000-to-go-on-sale-in-may/ |access-date=2025-02-28 |website=Design Week |language=en-GB}} The second generation, PocketDAB 1500, was introduced in June 2006. It adds FM with RDS, textSCAN, ChargePAK rechargeable battery pack.{{Cite web |date=2006-06-29 |title=PocketDAB 1500 Released By Pure Digital – Digital-Lifestyles |url=https://digital-lifestyles.info/2006/06/29/pocketdab-1500-released-by-pure-digital/ |access-date=2025-02-28 |language=en-GB}}

In January 2007, the Pure Move was launched which is a palm-sized DAB radio designed for listening on the go.{{Cite web |date=2007-06-27 |title=Pure Digital Press Release: PURE MoveTM |url=http://pure.com/Releases/Release.asp?ID=276 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20070627074613/http://pure.com/Releases/Release.asp?ID=276 |archive-date=27 June 2007 }} The Move 2500 was launched in August 2011.{{Cite web |author1=Kate Solomon |date=2011-08-02 |title=Pure launches Move 2500 pocket DAB radio |url=https://www.techradar.com/news/audio/portable-audio/pure-launches-move-2500-pocket-dab-radio-986470 |access-date=2025-02-28 |website=TechRadar |language=en}} In 2012, the Pure Move 400D was introduced which is rugged and designed to be a travel companion.{{Cite news |title=Pure makes rugged radio Move |url=https://www.theregister.com/2012/08/21/pure_makes_rugged_radio_move/ |archive-url=http://web.archive.org/web/20240308051008/https://www.theregister.com/2012/08/21/pure_makes_rugged_radio_move/ |archive-date=2024-03-08 |access-date=2025-02-28 |language=en}} In February 2018, the company launched the pocket sized Move T4 radio and the smaller Move R3.{{Cite web|date=2018-02-15 |title=Pure announces new Move personal digital radios |url=https://www.digitalradiochoice.com/news/pure-announces-new-move-personal-digital-radios/ |access-date=2025-02-28 |website=Digital Radio Choice |language=en-GB}}

Pure also launched the Legato, a DAB/FM/CD micro system in 2004.{{Cite web |date=2004-06-07 |title=Legato Intro |url=http://pure-digital.com/Products/product.asp?Product=VL-60692&ReviewID=655 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20040607213510/http://pure-digital.com/Products/product.asp?Product=VL-60692&ReviewID=655 |archive-date=7 June 2004 }} A second generation Legato was launched in 2007.{{Cite web |author1=Tech co uk Staff |date=2007-05-02 |title=Pure Legato II review |url=https://www.techradar.com/reviews/audio-visual/hi-fi-and-audio/home-cinema-systems/pure-legato-ii-103226/review |access-date=2025-02-28 |website=TechRadar |language=en}} Pure produced numerous other micro systems including "slimline" ones, such as DTM-300{{Cite web |date=2006-11-21 |title=Pure Digital Press Release: PURE Digital DTM-300 Slim-Line Micro Audio System With DAB/FM/CD/MP3 |url=http://www.pure-digital.com/Releases/Release.asp?ID=240 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20061121084318/http://www.pure-digital.com/Releases/Release.asp?ID=240 |archive-date=21 November 2006 }} and DMX-50.{{Cite web |date=2006-11-21 |title=Pure Digital Press Release: PURE DIGITAL LAUNCHES DMX-50 MICROSYSTEM |url=http://www.pure-digital.com/Releases/Release.asp?ID=241 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20061121084724/http://www.pure-digital.com/Releases/Release.asp?ID=241 |archive-date=21 November 2006 }} In December 2008, the company announced the Avanti Flow, a single tabletop music hub featuring DAB and Internet radio, an iPod dock, and a DLNA streamer.{{Cite web |author1=James de Vile |date=2009-01-19 |title=Pure Avanti Flow review |url=https://www.techradar.com/reviews/audio-visual/hi-fi-and-audio/audio-systems/pure-avanti-flow-501732/review |access-date=2025-02-28 |website=TechRadar |language=en}}

The Sonus-1XT was launched in 2005 which they claimed was the world's first digital radio for the blind and visually impaired. In September 2005, the company released Pure Oasis, an IP65-certified weatherproof DAB radio.{{Cite web |date=2006-11-21 |title=Pure Digital Press Release: PURE Digital Launches Oasis Rechargeable Weatherproof DAB Radio |url=http://www.pure-digital.com/Releases/Release.asp?ID=239 |access-date=2025-02-28 |archive-url=https://web.archive.org/web/20061121084659/http://www.pure-digital.com/Releases/Release.asp?ID=239 |archive-date=21 November 2006 }} It was followed by the Internet-enabled receiver Pure Oasis Flow, announced in July 2010.{{Cite web |title=PURE Oasis Flow Radio is 'ready for anything' - Audio Visual - News - HEXUS.net |url=https://m.hexus.net/ce/news/audio-visual/25394-pure-oasis-flow-radio-ready-anything/?print=1 |access-date=2025-03-01 |website=m.hexus.net}}

File:Pure Sensia - RadioVIS slideshow.jpg

The world's first high-resolution touchscreen digital radio, Sensia, was launched by Pure in September 2009.{{Cite web |last=modculture |date=2009-09-17 |title=Pure goes space age with the retro-styled Sensia radio |url=https://www.retrotogo.com/2009/09/pure-goes-space-age-with-the-retrostyled-sensia-radio.html |access-date=2025-02-28 |website=Retro to Go |language=en-GB}} It has a 5.7-inch display, Internet radio, web widgets, and DAB and FM tuners (or HD Radio for the American market model).{{Cite web |last=Then |first=Satsuki |date=2010-01-06 |title=Pure Sensia Touchscreen WiFi Radio Hands-On |url=https://www.slashgear.com/pure-sensia-touchscreen-wifi-radio-hands-on-0667944/ |access-date=2025-03-01 |website=SlashGear |language=en-US}} A second generation model, Sensia 200D, was launched in July 2012. It has updated software and interface, improved sound and new controls.{{Cite web |author1=Joe Cox |date=2012-07-19 |title=Home |url=https://www.whathifi.com/news/pure-launches-sensia-200d-connect-radio-and-music-system |access-date=2025-03-01 |website=whathifi |language=en}}

In 2011, the Pure Contour was released which is a high-end, curved DAB and Internet radio unit along with an iPod dock.{{Cite web |author1=What Hi-Fi Admin |date=2011-01-05 |title=Home |url=https://www.whathifi.com/news/ces-2011-pure-reveals-contour-ipod-dock-streaming-and-web-radio |access-date=2025-03-01 |website=whathifi |language=en}}{{Cite web |author1=Adam Hartley |date=2011-01-05 |title=Pure launches new £200 high-end iPod dock |url=https://www.techradar.com/news/audio/hi-fi-radio/pure-launches-new-200-high-end-ipod-dock-919372 |access-date=2025-03-01 |website=TechRadar |language=en}} In 2012, the Pure Contour 200Di Air was launched, which also features AirPlay,{{Cite web |title=Pure Contour 200i Air audio system is Apple AirPlay compatible |url=https://www.mactech.com/2012/01/13/pure-contour-200i-air-audio-system-is-apple-airplay-compatible/ |access-date=2025-03-01 |website=MacTech.com |language=en-US}} followed by the more budget friendly Contour 100Di that lacks AirPlay.{{Cite web |date=2012-07-11 |title=Pure unleashes Contour 100i iDevice speaker with swiveling dock |url=https://www.engadget.com/2012-07-11-pure-contour-100i-idevice-speaker-with-swiveling-dock.html |access-date=2025-03-01 |website=Engadget |language=en-US}} The Contour i1 Air launched in 2013, based on the 100Di design but including AirPlay and also compatible with the Lightning connector.{{Cite web |author1=Christopher Phin |date=2013-11-06 |title=Pure Contour i1 Air review |url=https://www.techradar.com/reviews/audio-visual/av-accessories/pure-contour-i1-air-1197016/review |access-date=2025-03-01 |website=TechRadar |language=en}}

In 2012 the Pure Jonga range was launched designed for multiroom audio use. The range consists of several different wireless speakers.{{Cite web |author1=Simon Lucas |date=2012-10-10 |title=Home |url=https://www.whathifi.com/news/pure-launches-jongo-multiroom-audio-range |access-date=2025-03-01 |website=whathifi |language=en}}File:Pure Pop Maxi radio.jpgIn 2014, Pure launched the Pop series. They are made up of the Pop Mini, Pop Midi, and Pop Maxi, the latter of which is the largest in size. The distinguishable feature of this range has been the large power button which doubles as the volume knob and 'pops' up when pressed.{{Cite web |author1=What Hi-Fi? |date=2014-12-04 |title=Home review |url=https://www.whathifi.com/pure/pop-midi-bluetooth/review |access-date=2025-02-28 |website=whathifi |language=en}}

In May 2019, the Pure StreamR was launched with a speaker featuring Bluetooth, DAB+ and Amazon Alexa.{{Cite web|date=2019-05-13 |title=Pure unveils speaker with Alexa and DAB |url=https://www.digitalradiochoice.com/news/pure-streamr-speaker-alexa-dab/ |access-date=2025-02-28 |website=Digital Radio Choice |language=en-GB}} It was followed by a smaller waterproof sibling in 2020, the StreamR Splash.{{Cite web |last=Price |first=Chris |date=2020-02-13 |title=World Radio Day: Pure announces StreamR Splash |url=https://www.techdigest.tv/2020/02/world-radio-day-pure-announces-streamr-splash.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}} Pure DiscovR was also launched as a higher end model.{{Cite web |author1=What Hi-Fi? |date=2019-07-15 |title=Pure DiscovR review |url=https://www.whathifi.com/reviews/pure-discovr |access-date=2025-02-28 |website=whathifi |language=en}}

Pure has offered the ability of upgrading certain radio receivers with standard DAB to be able to receive DAB+ broadcasts. However not all models are supported due to differing chipsets.{{Cite web|date=2021-02-06 |title=How can I upgrade my Pure DAB radio to receive DAB+ stations? |url=https://www.digitalradiochoice.com/questions/upgrade-pure-radio-receive-dab-plus-stations/ |access-date=2025-03-01 |website=Digital Radio Choice |language=en-GB}}

In 2010, Pure Digital launched a subscription music service in the UK initially called FlowSongs and later branded Pure Music.{{Cite web |date=2015-08-18 |title=Pure close streaming music service |url=https://media.info/radio/news/pure-close-streaming-music-service |access-date=2025-02-28 |website=media.info |language=en}} The cost of subscription was offered for £4.99 monthly.{{Cite web |author1=Marc Chacksfield |date=2012-01-26 |title=Hands on: Pure Music review |url=https://www.techradar.com/news/home-cinema/home-theatre-audio/hands-on-pure-music-review-1050003 |access-date=2025-02-28 |website=TechRadar |language=en}} This service closed down in October 2015.

Pure sold its 500,000th radio receiver on 17 March 2005.{{Cite web |date=2005-03-21 |title=PURE Digital's 500,000th Radio |url=https://radiotoday.co.uk/2005/03/pure-digitals-500000th-radio/ |access-date=2025-02-28 |website=RadioToday |language=en-GB}} As of end 2005, Pure Digital held a 30% market share by value in the UK, keeping it firmly the leader in the digital radio market.{{Cite web |date=2006-01-26 |title=Pure is still number one |url=https://radiotoday.co.uk/2006/01/pure-is-still-number-one/ |access-date=2025-02-28 |website=RadioToday |language=en-GB}} In December 2006, the company sold its one millionth radio receiver,{{Cite web |date=2006-12-07 |title=PURE Hit 1m DAB Radio Sales – Digital-Lifestyles |url=https://digital-lifestyles.info/2006/12/07/pure-hit-1m-dab-radio-sales/ |access-date=2025-02-28 |language=en-GB}} and reached the two million landmark in July 2008.https://www.worlddab.org/system/news/documents/000/000/384/original/Received_Press_Release_PURE_Digital_Aug08.pdf?1586190682

Pure shipped in excess of five million digital radios worldwide as of 2015, positioning itself as the best-selling digital radio manufacturer.{{Cite web |last=Price |first=Chris |date=2015-12-17 |title=Pure ships 5 million digital radios, maintains number one status |url=https://www.techdigest.tv/2015/12/pure-ships-5-millionth-digital-radio.html |access-date=2025-02-28 |website=Tech Digest |language=en-GB}}

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{{Commons category|Pure (company)}}

Category:Audio equipment manufacturers of the United States

Category:Electronics companies established in 2002

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Category:Radio manufacturers

Category:Loudspeaker manufacturers