:Satoshi Tajiri

Satoshi Tajiri was born on August 28, 1965, in Setagaya, Tokyo.{{cite magazine|url=http://content.time.com/time/magazine/article/0,9171,34342-2,00.html|title=Beware of the Pokemania|last=Chua-Eoan|first=Howard|author2=Tim Larimer|date=14 November 1999|magazine=Time|publisher=Time Inc.|access-date=28 January 2010|location=New York City|author-link=Howard G. Chua-Eoan|archive-date=22 October 2013|archive-url=https://web.archive.org/web/20131022145623/http://content.time.com/time/magazine/article/0,9171,34342-2,00.html|url-status=live}} Tajiri grew up in Machida, Tokyo, which at the time still maintained a rural atmosphere and was rapidly growing.{{Cite web|url=https://www.vg247.com/2019/03/07/pokemon-sword-shields-uk-setting-satoshi-tajiri/|title=Pokemon Sword and Shield brings Satoshi Tajiri's vision full circle|last=Peel|first=Jeremy|date=2019-03-07|website=VG247|access-date=2019-03-31|archive-date=2019-03-31|archive-url=https://web.archive.org/web/20190331184456/https://www.vg247.com/2019/03/07/pokemon-sword-shields-uk-setting-satoshi-tajiri/|url-status=live}} As a child, Tajiri enjoyed insect collecting as a hobby, which would be an inspiration for his later video game work.{{cite web|url=https://www.ign.com/lists/top-100-game-creators/69|title=Top 100 Game Creators of All Time|year=2009|publisher=IGN. News Corporation|access-date=24 September 2018|archive-date=3 June 2010|archive-url=https://web.archive.org/web/20100603153326/http://uk.games.ign.com/top-100-game-creators/69.html|url-status=live}} Other children called him "Dr. Bug", and he wanted to become an entomologist. As urban areas of Japan spread and more land was paved over, habitats for hunting bugs were lost. Tajiri wanted his games to allow children to have the feeling of catching and collecting creatures as he had.

He became fascinated with arcade games as a teenager, though his parents thought he was a delinquent for this pastime. He particularly enjoyed playing Taito's Space Invaders (1978), which drew him into other video games. Space Invaders got him interested in video games; after playing Space Invaders and its video game clones, he wanted to make his own sequel to Space Invaders. He was also inspired by Namco games designed around a single specific action, notably Dig Dug (1982).{{cite news |last1=Petit |first1=Carolyn |title=This 2004 Interview With The Creator Of Pokémon Is Full Of Details I Love |url=https://kotaku.com/this-2004-interview-with-the-creator-of-pokemon-is-full-1847495348 |access-date=16 November 2021 |work=Kotaku |date=August 16, 2021 |language=en-us |archive-date=16 November 2021 |archive-url=https://web.archive.org/web/20211116010111/https://kotaku.com/this-2004-interview-with-the-creator-of-pokemon-is-full-1847495348 |url-status=live }} His interest eventually evolved into attempting to plan his own games. He took his Famicom apart to see how it worked, and won a contest for a video game idea sponsored by Sega.

Because of his fascination with video games, Tajiri frequently cut classes. He took make-up classes and eventually earned his high school diploma.{{cite magazine|last=Morrison|first=Don|date=22 November 1999|title=To Our Readers|magazine=Time|publisher=Time Inc.|location=New York City|volume=154|issue=20|url=http://www.time.com/time/asia/magazine/99/1122/publetter.html|archive-url=https://web.archive.org/web/20010212095822/http://www.time.com/time/asia/magazine/99/1122/publetter.html|url-status=dead|archive-date=February 12, 2001|access-date=27 January 2010|pages=2–3}} Tajiri did not attend university, but instead attended a two-year technical degree program at the National Institute of Technology, Tokyo College, where he majored in electronics and computer science.

Tajiri wrote and edited a fanzine called Game Freak from 1981 to 1986, focusing on the arcade game scene.{{cite web|url=http://www.gamesetwatch.com/2008/04/column_game_mag_weaseling_just.php|title='Game Mag Weaseling': Just Checking In|last=Gifford|first=Kevin|date=7 April 2008|publisher=GameSetWatch. Think Services|access-date=27 January 2010|archive-date=11 October 2012|archive-url=https://web.archive.org/web/20121011005838/http://www.gamesetwatch.com/2008/04/column_game_mag_weaseling_just.php|url-status=dead}}{{cite journal|journal=Retro Gamer|publisher=Imagine Publishing|title=Before They Were Famous|issue=35|page=75|first=John|last=Szczepaniak}} It was handwritten and stapled together. Satoshi created the Game Freak fanzine to help gamers with winning strategies and lists of easter eggs. The highest selling issue, at more than 10,000 copies, details how to get a high score in Xevious.{{Cite magazine|url=http://content.time.com/time/magazine/article/0,9171,2040095,00.html|title=The Ultimate Game Freak|date=1999-11-22|magazine=Time|access-date=2018-05-07|language=en-US|issn=0040-781X|archive-date=2007-11-12|archive-url=https://web.archive.org/web/20071112054158/http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview2.html|url-status=live}}{{cite book|last=Kikuta|first=Hiroyuki|title=ポケモンをつくった男 田尻智|trans-title=The Man Who Made Pokémon: Satoshi Tajiri|publisher=Shogakukan|year=2018|pages=50|isbn=978-4092701304}} Ken Sugimori, who later illustrated the first 151 Pokémon, saw the magazine at a dōjinshi shop, and became its illustrator.{{cite book|last=Kohler|first=Chris|title=Power-up: How Japanese Video Games Gave the World an Extra Life|publisher=BradyGames|year=2004|pages=238|isbn=0-7440-0424-1}} As more contributors came to Game Freak, Tajiri began to realize that most games were lacking in quality, and he and Sugimori decided the solution was to make their own games. Tajiri studied the Family BASIC game programming package, to better grasp the concepts of Famicom game design. He then purchased the requisite hardware for game development. Tajiri and Sugimori evolved the magazine into the video game development company Game Freak in 1989.{{cite web|url=http://guides.ign.com/guides/16708/page_62.html|title=Pokemon Blue Version|year=2010|publisher=IGN. News Corporation|access-date=27 January 2010|archive-date=19 May 2012|archive-url=https://web.archive.org/web/20120519231959/http://www.ign.com/wikis/pokemon-blue-version/History|url-status=live}} Soon after, the two pitched their first game, an arcade-style game called Quinty, to Namco, who published the game.{{cite web|url=http://www.1up.com/do/blogEntry?bId=8825137&publicUserId=4547783|title=25 Sorta Significant Famicom Games: #19|last=Barnholt|first=Ray|date=30 July 2008|publisher=1UP.com. UGO Networks|access-date=27 January 2010|archive-date=29 October 2013|archive-url=https://web.archive.org/web/20131029193024/http://www.1up.com/do/blogEntry?bId=8825137&publicUserId=4547783|url-status=live}} Tajiri also wrote as a freelance writer for the magazine Famicom Hisshōbon, later called Hippon,{{cite web|url=http://www.gamesetwatch.com/2007/02/column_game_mag_weaseling_the_4.php|title='Game Mag Weaseling': The Bluffer's Guide to Famitsu's Competition|last=Gifford|first=Kevin|date=18 February 2007|publisher=GameSetWatch. Think Services|access-date=27 January 2010|archive-date=29 May 2010|archive-url=https://web.archive.org/web/20100529104533/http://www.gamesetwatch.com/2007/02/column_game_mag_weaseling_the_4.php|url-status=live}} and reviewed arcade games for Family Computer Magazine and Famicom Tsūshin.

Tajiri first conceived the idea of Pokémon in 1990.{{cite magazine|last=Larimer|first=Tim|date=22 November 1999|title=The Ultimate Game Freak|magazine=Time|publisher=Time Inc.|location=New York City|volume=154|issue=20|url=http://www.time.com/time/magazine/article/0,9171,2040095,00.html|archive-url=https://web.archive.org/web/20111227092520/http://www.time.com/time/magazine/article/0,9171,2040095,00.html|url-status=dead|archive-date=December 27, 2011|access-date=27 January 2010}} The idea came together after he saw a Game Boy and the ability to communicate between Game Boys, and Tajiri decided Pokémon made the most sense on the handheld console. When he thought about the link cable being able to interact with two Game Boys, he envisioned bugs crawling back and forth, recalling his childhood love of bug collecting. Tajiri advanced the connectivity between handheld game consoles beyond Tetris style competition, by suggesting that Game Boys could use their link cables to trade collectibles.{{cite web|url=http://www.gamasutra.com/view/feature/3979/the_art_of_balance_pokmons_.php|title=The Art of Balance: Pokémon's Masuda on Complexity and Simplicity|last=Nutt|first=Christian|date=3 April 2009|publisher=Gamasutra. United Business Media|access-date=27 January 2010|archive-date=12 May 2012|archive-url=https://web.archive.org/web/20120512204717/http://www.gamasutra.com/view/feature/3979/the_art_of_balance_pokmons_.php|url-status=dead}}

When he first pitched the idea of Pokémon to Nintendo staff, they could not quite grasp the concept, but were impressed enough with Tajiri's game design reputation that they decided to explore it. Shigeru Miyamoto began to mentor Tajiri, guiding him during the creation process. Pokémon Red and Green took six years to produce, and nearly bankrupted Game Freak in the process; often, there was barely enough money to pay the employees. Five employees quit, and Tajiri did not take a salary, instead living off of his father's income. Investment from Creatures Inc. allowed Game Freak to complete the games, and in return, Creatures received one-third of the franchise rights.{{cite web|url=https://www.forbes.com/global/1999/0726/028_01.html|title=Monster mash|last=Fulford|first=Benjamin|date=26 July 2009|work=Forbes.com|access-date=28 January 2010|archive-date=4 June 2011|archive-url=https://web.archive.org/web/20110604033527/http://www.forbes.com/global/1999/0726/028_01.html|url-status=live}}

Between the approval and completion stages of the project, Tajiri assisted in the design of two Mario spin-off games for Nintendo: Yoshi and the Japanese-only release Mario & Wario.{{cite news|url=http://www.nydailynews.com/archives/news/1999/11/15/1999-11-15_king_of_craze_too_shy_for_sp.html|title=King of Craze Too Shy For Spotlight Pifather Is an Introvert|last=Peterson|first=Helen|date=15 November 1999|work=Daily News|publisher=Mortimer Zuckerman|access-date=28 January 2010|url-status=dead|archive-url=https://web.archive.org/web/20110815034205/http://articles.nydailynews.com/1999-11-15/news/18108980_1_pokemon-craze-satoshi-tajiri-insects|archive-date=15 August 2011}} He also worked on 1994's Pulseman for Sega.{{cite web|url=http://www.mobygames.com/game/pulseman|title=Pulseman|year=2010|publisher=MobyGames.|access-date=28 January 2010|archive-date=29 December 2011|archive-url=https://web.archive.org/web/20111229095258/http://www.mobygames.com/game/pulseman|url-status=live}}

Once the games were completed, very few media outlets gave it attention, believing the Game Boy was a dead console; a general lack of interest of merchandising convinced Tajiri that Nintendo would reject the games. The Pokémon games were not expected to do well, but sales steadily increased until the series found itself among Nintendo's top franchises. Rumors of a hidden Pokémon creature named Mew, which could only be obtained by exploiting programming errors, increased interest in the game. Tajiri had included Mew in the game in order to promote trading and interaction between players, but Nintendo was not aware of the creature upon release.{{cite web|url=http://www.stanford.edu/group/htgg/cgi-bin/drupal/sites/default/files2/gshin_2004_1.pdf|title=Case Study: First Generation Pokémon Games for the Nintendo Game Boy|last=Shinn|first=Gini|date=16 March 2004|publisher=Stanford University|pages=4|access-date=28 January 2010|location=Stanford, California|archive-date=4 June 2011|archive-url=https://web.archive.org/web/20110604095206/http://www.stanford.edu/group/htgg/cgi-bin/drupal/sites/default/files2/gshin_2004_1.pdf|url-status=live}} The franchise helped Nintendo's waning sales. Tajiri deliberately toned down violence in his games. In this vein, he designed Pokémon creatures to faint rather than die upon their defeat, as he believed it was unhealthy for children to equate the concept of death with losing a game. After the completion and release of Red and Green in Japan, Tajiri later worked on 1997's Bushi Seiryūden: Futari no Yūsha.Closing credits of Bushi Seiryūden: Futari no Yūsha. Tajiri continues to be involved in the more modern Pokémon games as well. For Pokémon FireRed and LeafGreen, he supervised the process from start to finish and approved all the text.{{cite web|url=http://gameboy.ign.com/articles/514/514962p1.html|title=E3 2004: The Pokemon Creators Speak|last=Harris|first=Craig|date=13 May 2004|publisher=IGN. News Corporation|access-date=27 January 2010|archive-date=7 May 2009|archive-url=https://web.archive.org/web/20090507234154/http://gameboy.ign.com/articles/514/514962p1.html|url-status=live}} While developing games, Tajiri works irregular hours, often laboring 24 hours at a time and resting 12 hours.

Tajiri cites Shigeru Miyamoto as a major influence, thinking of him as a sort of mentor. For this reason, his developmental style closely matches that of Miyamoto. In the Japanese version of the Pokémon anime, the main character is named Satoshi (Ash Ketchum in the English version), and his rival is Shigeru (Gary Oak in the English version).

Tajiri drew much of his inspiration from old Japanese TV shows and movies,{{cite encyclopedia |year=2010 |title=Pokémon |encyclopedia=Encyclopædia Britannica |publisher=Encyclopædia Britannica, Inc. |location=Chicago |url=http://www.britannica.com/EBchecked/topic/1493458/Pokemon |access-date=28 January 2010 |archive-date=30 May 2009 |archive-url=https://web.archive.org/web/20090530143046/http://www.britannica.com/EBchecked/topic/1493458/Pokemon |url-status=live }} including Godzilla and Ultraman. He has stated that if he did not design video games, he would most likely be in the anime field.

IGN named Tajiri one of the top 100 game creators of all time, mainly for his ability to have built Pokémon into a "worldwide phenomenon". Electronic Gaming Monthly credited Tajiri as one of the 10 most influential people who made the modern video game market.{{cite web|url=http://www.1up.com/do/feature?cId=3141771|title=Top 10 Most Influential People|last=EGM Staff|date=30 June 2005|publisher=1UP.com. Hearst Corporation|access-date=27 January 2010}} Video game magazine Edge placed Tajiri on their list of the "Hot 100 Game Developers of 2008".{{cite magazine|url=http://www.next-gen.biz/features/hot-100-game-developers-2008|title=The Hot 100 Game Developers of 2008|last=Staff|date=20 February 2008|magazine=Edge|publisher=Future plc|access-date=27 January 2010|url-status=dead|archive-url=https://web.archive.org/web/20080509035446/http://www.next-gen.biz/index.php?option=com_content&task=view&id=8736&Itemid=2&limit=1&limitstart=10|archive-date=9 May 2008}} Tajiri, alongside Tsunekazu Ishihara, received the Special Award from the Computer Entertainment Developers Conference in 2011.{{Cite web | url = http://cedec.cesa.or.jp/2011/event/awards/prize/ | title = CEDEC AWARDS 2011 最優秀賞発表！ | website = CEDEC 2011 | publisher = Computer Entertainment Developers Conference | access-date = 2016-02-27 | language = ja | archive-date = 2016-04-01 | archive-url = https://web.archive.org/web/20160401080157/http://cedec.cesa.or.jp/2011/event/awards/prize/ | url-status = live }} The Economist has described Pokémon as "Japan's most successful export."{{cite news|author1=S.M.|title=Pokémon's 20th anniversary: The legacy of Pokémon for millennials|url=https://www.economist.com/blogs/prospero/2016/02/pok-mon-s-20th-anniversary|access-date=4 March 2016|newspaper=The Economist|date=28 Feb 2016|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304042624/http://www.economist.com/blogs/prospero/2016/02/pok-mon-s-20th-anniversary|url-status=live}}

• {{cite book |last1=Tajiri |first1=Satoshi |title=パックランドでつかまえて |trans-title=A Catcher in Pac-Land: Video Game Youth Story |date=2002 |publisher=Enterbrain |isbn=4-7577-1004-6 |language=ja}}
• {{cite book |last1=Tajiri |first1=Satoshi |title=新ゲームデザイン |trans-title=New Game Design |date=1996 |publisher=Enix |isbn=4-87025-858-7 |language=ja}}
• {{cite book |last1=Miya |first1=Shotaro |title=田尻智ポケモンを創った男 |trans-title=Satoshi Tajiri: The Man Who Created Pokémon |date=2004 |publisher=Ohta Publishing |isbn=4-87233-833-2 |language=ja}}

{{Portal bar|Video games|Biography}}

• Pokémon
• Game Freak
• Ash Ketchum

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• {{IMDb name|0846969}}

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{{Pokémon}}

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Category:1965 births

Category:Japanese video game designers

Category:Living people

Category:Nintendo people

Category:People from Machida, Tokyo

Category:People from Setagaya

Category:Pokémon

Category:Japanese video game directors

Category:Video game critics