:Secoo

Secoo was launched as Secoo Jimai in 2008, by Richard Rixue Li.{{cite web|url=https://www.welt.de/wirtschaft/article13680668/Die-bizarre-Welt-der-reichen-Chinesen.html|title=Die bizarre Welt der reichen Chinesen|trans-title=The bizarre world of the rich Chinese|language=German|last=Erling|first=Johnny|newspaper=Die Welt|date=2011-10-26|archive-url=https://web.archive.org/web/20111025214430/https://www.welt.de/wirtschaft/article13680668/Die-bizarre-Welt-der-reichen-Chinesen.html|archive-date=2011-10-25|access-date=2020-01-25}}{{cite web|url=http://www.bjnews.com.cn/finance/2018/07/09/494388.html|title=寺库宣布获得L Cattertion Asia和京东1.75亿美元投资 盘前涨逾10%|trans-title=Secoo announced 1.75 billion investments from L Catterton and JD.com|language=Chinese|first=杨梓铭|last=校对|newspaper=The Beijing News|date=2018-07-09|archive-url=https://web.archive.org/web/20200630062524/http://www.bjnews.com.cn/finance/2018/07/09/494388.html|archive-date=2020-06-30|access-date=2020-06-30}} Secoo started out with second-hand luxury as its main product. The company hired a staff of jewellery and luxury goods appraisers to verify their products were genuine.{{cite web|url=http://www.china.org.cn/video/2014-07/31/content_33104943.htm|title=When on-line shopping needs an off-line presence|publisher=China Network Television|via=China Internet Information Center|date=2014-07-31|archive-url=https://web.archive.org/web/20141209174205/http://china.org.cn/video/2014-07/31/content_33104943.htm|archive-date=2014-12-09|access-date=2020-01-25}} By 2011, Li had 10 small shops in the provinces and opened his first flagship “Secoo” store in Beijing. In January 2011, Secoo website was launched.

On July 19, 2011, Secoo got $10 million on investments from IDG Capital.{{cite web|url=https://www.chinadaily.com.cn/business/2011-08/15/content_13111517.htm|title=VCs approach luxury retailers|last=Wen|first=Wang|newspaper=China Daily|date=2011-08-15|archive-url=https://web.archive.org/web/20120614082302/http://www.chinadaily.com.cn/business/2011-08/15/content_13111517.htm|archive-date=2012-06-14|access-date=2020-01-25}} In April 2012, Secoo closed a Series B found of funding, raising $30 million from IDG Capital Partners, Yintai Investments and Bertelsmann Asia Investments.{{cite web|url=https://blogs.wsj.com/venturecapital/2012/04/30/the-daily-start-up-youtube-co-founders-tap-google-ventures-in-latest-venture/|title=The Daily Start-Up: YouTube Co-Founders Tap Google Ventures In Latest Venture|newspaper=The Wall Street Journal|date=2012-03-30|archive-url=https://web.archive.org/web/20140215200317/http://blogs.wsj.com/venturecapital/2012/04/30/the-daily-start-up-youtube-co-founders-tap-google-ventures-in-latest-venture/|archive-date=2014-02-15|access-date=2020-01-25}} In August 2013, the company raised more than $30 million in a Series C funding led by Vangoo Capital Partners, with IDG Capital Partners, Ventech Capital and Crehol Capital participating.{{cite web|url=https://www.chinamoneynetwork.com/2013/08/07/chinese-second-hand-luxury-goods-retailer-secoo-completes-series-c-round|title=Chinese Second-Hand Luxury Goods Retailer Secoo Completes Series C Round|website=chinamoneynetwork.com|date=2013-07-07|archive-url=https://web.archive.org/web/20140731182755/http://www.chinamoneynetwork.com/2013/08/07/chinese-second-hand-luxury-goods-retailer-secoo-completes-series-c-round|archive-date=2014-07-31|access-date=2020-01-25}}{{cite web|url=https://www.wsj.com/articles/DJFVW00020121219e8cjap1hs|title=Secoo Raising Series C, Expected to Close North of $30M|last=Cheung|first=Sonja|newspaper=The Wall Street Journal|date=2012-12-19|access-date=2020-01-25}}

Secoo's mobile app was launched in December 2013.{{cite web|url=https://www.sec.gov/Archives/edgar/data/1633441/000104746917006032/a2233348z424b4.htm|title=Secoo Holding Limited:Representing 4,250,000 Class A Ordinary Shares (prospectus)|publisher=U.S. Securities and Exchange Commission|page=5|date=2017-09-21|archive-url=https://archive.today/20200126112506/https://www.sec.gov/Archives/edgar/data/1633441/000104746917006032/a2233348z424b4.htm|archive-date=2020-01-26|access-date=2020-01-26}} In 2013, the company had shops in Beijing, Shanghai, Chengdu and Hong Kong.{{cite web|url=http://tech.sina.com.cn/z/featurelrx/|title=人物：寺库李日学_科技时代_新浪网|trans-title=Characters: Secoo Li Rixue: Technology Times|language=Chinese|website=Sina Corp|date=2013-12-24|archive-url=https://web.archive.org/web/20131229093755/http://tech.sina.com.cn/z/featurelrx/|archive-date=2013-12-29|access-date=2020-01-26}} By 2014, Secoo became China's largest website for individuals buying and selling their luxury goods.{{Citation needed|date=October 2020}} In July 2014, the company raised $100 million in a Series D round of funding from the existing investors and China Media Capital, Ventech China, Crehol Meaningful Capital and Vangoo Investment Partners.{{cite web|url=https://fortune.com/2014/07/22/deals-of-the-day-contigo-griffins-foods-urban-compass/|title=Deals of the Day: Contigo, Griffin's Foods, Urban Compass|last=Griffith|first=Erin|work=Fortune|date=2014-07-22|archive-url=https://archive.today/20200125191802/https://fortune.com/2014/07/22/deals-of-the-day-contigo-griffins-foods-urban-compass/|archive-date=2020-01-25|access-date=2020-01-25}}{{cite web|url=https://www.wsj.com/articles/DJFVW00020140724ea7os7plv|title=Secoo Bags Around $100M to Bring Fifth Avenue to China|last=Cheung|first=Sonja|newspaper=The Wall Street Journal|date=2014-07-24|access-date=2020-01-25}}{{subscription required}}{{cite web|url=https://www.techinasia.com/china-luxury-fashion-ecommerce-site-secoo-funding-100-million-bucks|title=Luxury estore gets $100M funding to attack China's big-bucks couture fashion market|last=Millward|first=Steven|website=Tech in Asia|date=2014-08-05|archive-url=https://web.archive.org/web/20140818073816/http://www.techinasia.com/china-luxury-fashion-ecommerce-site-secoo-funding-100-million-bucks/|archive-date=2014-08-18|access-date=2020-01-25}} In July 2015, the firm completed a $55 million Series E round of funding, led by Ping An Ventures, the venture investment arm of Ping An Insurance.{{cite web|url=https://fashionunited.uk/news/business/chinese-luxury-e-commerce-platform-secoo-files-for-100-million-ipo-in-the-u-s/2017083125657|title=Chinese luxury e-commerce platform Secoo files for 100 million IPO in the U.S.|last=Gonzalez-Rodriguez|first=Angela|website=FashionUnited|date=2017-08-31|archive-url=https://web.archive.org/web/20200126110330/https://fashionunited.uk/news/business/chinese-luxury-e-commerce-platform-secoo-files-for-100-million-ipo-in-the-u-s/2017083125657|archive-date=2020-01-26|access-date=2020-01-26}}{{cite web|url=https://www.forbes.com/sites/ninaxiang/2015/07/12/inside-chinas-smart-money-this-week-july-6-10/|title=Inside China's Smart Money This Week: July 6–10|last=Xiang|first=Nina|work=Forbes Asia|date=2015-07-12|archive-url=https://archive.today/20200126111600/https://www.forbes.com/sites/rogersands/2019/08/03/the-best-electric-razors-of-2019/%23572143b211c4|archive-date=2020-01-26|access-date=2020-01-26}} Secoo incorporated representatives companies in the United States (2014) and in Italy (2015). In September 2015, during China Fashion Week, the firm presented its “Fashion+” vision that aimed to open China’ market to European fashion designers.{{cite web|url=http://lady.people.com.cn/n/2015/1029/c1014-27753187.html|title=寺库携海外设计师品牌亮相中国国际时装周2015DHUB|trans-title=Secoo brings overseas designer brands to China International Fashion Week 2015|language=Chinese|newspaper=People's Daily|date=2015-10-29|archive-url=https://web.archive.org/web/20151030134821/http://lady.people.com.cn/n/2015/1029/c1014-27753187.html|archive-date=2015-10-30|access-date=2020-01-26}} In 2016, Secoo opened its first shop in Johor Bahru, Malaysia.{{cite web|url=https://www.nst.com.my/news/2016/10/177368/luxury-goods-heavyweight-secoo-opens-first-southeast-asian-store-forest-city|title=Luxury goods heavyweight Secoo opens first Southeast Asian store in Forest City|last=Said|first=Halim|newspaper=New Straits Times|date=2016-10-01|archive-url=https://web.archive.org/web/20161002104252/http://www.nst.com.my/news/2016/10/177368/luxury-goods-heavyweight-secoo-opens-first-southeast-asian-store-forest-city|archive-date=2016-10-02|access-date=2020-01-26}}

On September 22, 2017, Secoo began trading on the NASDAQ exchange, after launching its IPO and raising about $140 million.{{Cite web |url=http://www.chinadaily.com.cn/business/2017-09/23/content_32356669.htm|title=Secoo trades on Nasdaq after launching IPO|newspaper=China Daily|date=2017-09-23|archive-url=https://web.archive.org/web/20191014084903/http://www.chinadaily.com.cn/business/2017-09/23/content_32356669.htm|archive-date=2019-10-14|access-date=2020-01-26}}{{cite web|url=https://www.forbes.com/sites/russellflannery/2017/10/10/china-online-retailer-secoo-plunges-on-rival-jd-coms-latest-luxury-push/|title=China Online Retailer Secoo Plunges On Rival JD.com's Latest Luxury Push|last=Flannery|first=Russell|work=Forbes|date=2017-10-10|archive-url=https://archive.today/20200126121313/https://www.forbes.com/sites/bensin/2020/01/23/ticpods-2-pro-review-more-feature-packed-than-the-airpods-pro-but-fit-is-a-concern/%2316d5e25c1e8e|archive-date=2020-01-26|access-date=2020-01-26}}

In January 2018, Secoo signed a collaboration contract with Parkson Retail Group, a major Asian-based department store operator.{{cite web|url=https://www.spglobal.com/marketintelligence/en/news-insights/trending/nx30g1jqupsh0_blpz8dyw2|title=China's Secoo partners with Parkson Retail Group|last=Reyes|first=Mira|publisher=S&P Global|date=2018-01-23|archive-url= https://web.archive.org/web/20200126122519/https://www.spglobal.com/marketintelligence/en/news-insights/trending/nx30g1jqupsh0_blpz8dyw2|archive-date=2020-01-26|access-date=2020-01-26}}{{cite web|url=http://tech.sina.com.cn/i/2018-01-23/doc-ifyquptv8963568.shtml|title=寺库与百盛集团达成战略合作 布局线下渠道|trans-title=Secoo partnered with the Parkson group and reached a strategic cooperation for online and offline channels|language=Chinese|author=肖鹏|website=Sina Corp|date=2018-01-23|archive-url=https://web.archive.org/web/20180123112810/http://tech.sina.com.cn/i/2018-01-23/doc-ifyquptv8963568.shtml|archive-date=2018-01-23|access-date=2020-01-26}} In July, private equity firm L Catterton and JD.com, one of China's largest online retailers, announced they would invest $175 million in Secoo.{{cite web|url=https://www.wsj.com/articles/l-catterton-asia-jd-com-invest-175-million-in-secoo-1531177909|title=L Catterton Asia, JD.com Invest $175 Million in Secoo|newspaper=The Wall Street Journal|date=2018-07-09|access-date=2020-01-26}}{{subscription required}}{{cite web|url=https://www.ft.com/content/643d856c-7ec7-11e8-af48-190d103e32a4|title=Asian millennials ditch stigma attached to buying second-hand|last=Lazazzera|first=Milena|newspaper=Financial Times|date=2018-09-27|access-date=2020-01-25}}{{subscription required}} JD.com aimed to become Secoo's domestic online retail partner, while L Catterton Asia, was set to provide industry expertise.{{Cite news|url=https://www.scmp.com/tech/e-commerce/article/2154505/chinese-luxury-retailer-secoo-drives-expansion-us175m-deal-jdcom-l |title=Chinese luxury retailer Secoo drives expansion via US$175m deal with JD.com, L Catterton |location=Shenzhen|last1=Tao|first1=Li|last2=Chen|first2=Celia|newspaper=South China Morning Post|date=2018-07-09|archive-url=https://web.archive.org/web/20200105002340/https://www.scmp.com/tech/e-commerce/article/2154505/chinese-luxury-retailer-secoo-drives-expansion-us175m-deal-jdcom-l|archive-date=2020-01-05|access-date=2020-01-26}} Later in July 2018, the company appointed Federica Marchionni as its chief strategy officer and international CEO.{{cite web|url=https://wwd.com/business-news/human-resources/secoo-federica-marchionni-international-ceo-1202762500/|title=Secoo Names Federica Marchionni International CEO|last=Ap|first=Tiffany|work=Women's Wear Daily|date=2018-07-23|access-date=2020-01-26}}{{subscription required}} In November 2018, Secoo was among other leading Chinese retailers which de-listed Dolce & Gabbana items, following the firms’ controversial ads.{{cite web|url=https://www.repubblica.it/esteri/2018/11/22/news/dolce_gabbana_scompare_dall_e-commerce_cinese-212280096/|title=Dolce & Gabbana scompare dall'e-commerce cinese|trans-title=Dolce & Gabbana disappears from Chinese e-commerce|language=Italian|newspaper=la Repubblica|date=2018-11-22|archive-url=https://web.archive.org/web/20181122104444/https://www.repubblica.it/esteri/2018/11/22/news/dolce_gabbana_scompare_dall_e-commerce_cinese-212280096/|archive-date=2018-11-22|access-date=2020-01-26}}{{cite web|url=https://www.bbc.com/news/business-46312844|title=D&G: China shopping sites pull products in ad backlash|publisher=BBC News|date=2019-11-23|archive-url=https://web.archive.org/web/20190901103812/https://www.bbc.com/news/business-46312844|archive-date=2019-09-01|access-date=2020-01-26}}

In November 2019, the firm established partnerships with the Italian fashion retailer Luisa Via Roma and Prada.{{cite web|url=https://wwd.com/fashion-news/fashion-scoops/luisaviaroma-partnership-secoo-china-ecommerce-1203125103/|title=LuisaViaRoma Inks Partnership With Secoo|last=Ap|first=Tiffany|work=Women's Wear Daily|date=2019-05-07|access-date=2020-01-26}}{{subscription required}}{{cite web|url=https://wwd.com/fashion-news/fashion-scoops/secoo-to-sell-prada-and-miu-miu-online-1203141021/|title=Secoo to Sell Prada and Miu Miu Online|last=Ap|first=Tiffany|work=Women's Wear Daily|date=2019-05-28|access-date=2020-01-26|archive-url=https://web.archive.org/web/20190603192535/https://wwd.com/fashion-news/fashion-scoops/secoo-to-sell-prada-and-miu-miu-online-1203141021/|archive-date=2019-06-03}}{{subscription required}}

In June 2020, Qudian announced the purchase of $100 million-worth (or 28.9 percent) of Secoo's shares, making it the largest stockholder in the company.{{cite web|url=https://jingdaily.com/can-two-chinese-luxury-e-tailers-move-the-needle-by-teaming-up/|title=Can Two Chinese Luxury E-Tailers Move The Needle By Teaming Up?|last=Jiang|first=Yaling|website=jingdaily.com|date=2020-06-08|archive-url=https://web.archive.org/web/20200617201723/https://jingdaily.com/can-two-chinese-luxury-e-tailers-move-the-needle-by-teaming-up/|archive-date=2020-06-17|access-date=2020-06-30}}

{{reflist|2}}

• {{Official website|https://www.secoo.com}}

{{Finance links

| name = Secoo Holding Limited

| symbol = SECO

| reuters = SECO.O

| bloomberg = SECO:US

| sec_cik = SECO

| yahoo = SECO

| google = SECO

| nasdaq = SECO

}}

{{Portal|Companies}}

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Category:2008 establishments in China

Category:Online retailers of China

Category:Online companies of China

Category:Internet properties established in 2008

Category:2017 initial public offerings

Category:Chinese companies established in 2008

Category:Chinese brands

Category:Companies based in Beijing

Category:Multinational companies headquartered in China

Category:Companies formerly listed on the Nasdaq

Category:Companies that have filed for bankruptcy in the People's Republic of China