:Shilav Group
History
Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop-shopping" store for baby needs.
Shilav launched its Tiny Love line of developmental toys in 1993.[http://www.2touch.co.il/shilav/about.asp?choice=2 Shilav apparel website] {{webarchive|url=https://web.archive.org/web/20080621033125/http://2touch.co.il/shilav/about.asp?choice=2 |date=2008-06-21 }}, accessed April 25, 2010.
{{cite news|url=http://www.highbeam.com/doc/1P1-2671893.html|archive-url=https://web.archive.org/web/20121104004808/http://www.highbeam.com/doc/1P1-2671893.html|url-status=dead|archive-date=November 4, 2012|title=Article: Sitting Smartly |last=Neiman|first=Rachel |date= July 24, 1996 |work= Jerusalem Post |quote=But buying a car seat which meets the standard is not enough, says Yitzhak Oren, head of the Shilav group. When making a purchase, parents should try the ...|access-date=26 April 2010}}{{cite news |last=Cherney |first=Elena |date=December 15, 2002 |title=Moms flip to join a new fad for babies |url=https://www.deseret.com/2002/11/13/19688379/moms-flip-to-join-a-new-fad-for-babies/ |access-date=26 April 2010 |work=Deseret News |quote=Tiny Love, a division of Tel Aviv-based Shilav Group, last year launched two new tummy toys and retooled its popular Gymini 3-D Activity Gym to add features ... |agency=Wall Street Journal}}
Tiny Love has competed successfully with giants of the toy industry such as Fisher Price.
References
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External links
- {{in lang|he}} http://www.shilav.co.il/ (Shilav Group's official website)
Category:Retail companies of Israel
Category:Toy companies of Israel
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