:Sikandar Sultan

{{Short description|Pakistani entrepreneur and philanthropist}}

{{Use Pakistani English|date=April 2020}}

{{Use dmy dates|date=April 2020}}

{{Infobox person

| name = Muhammad Sikandar Sultan

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| nationality = Pakistani

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| alma_mater = St. Patrick's College (Karachi), Institute of Business Administration, Karachi

| occupation = Founder & Chairman
Shan Foods Limited

| years_active = 1981–present

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| known_for = Founding the leading spice company in Pakistan

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| boards = Shan Foods Ltd.

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| children = 3

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| awards = Marketing Association of Pakistan's Guru Award

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Muhammad Sikandar Sultan (born 1955) {{cite web | url=https://find-and-update.company-information.service.gov.uk/company/07099916 | title=SHAN FOODS (UK) LIMITED overview - Find and update company information - GOV.UK }} is a Pakistani entrepreneur and philanthropist who is the founder and now Chairman of Shan Food Industries.{{Cite web |date=2019-12-13 |title=All Pakistan Restaurant Association Awards honour the city's culinary best |url=https://dailytimes.com.pk/518951/all-pakistan-restaurant-association-awards-honour-the-citys-culinary-best/ |access-date=2022-10-27 |website=Daily Times |language=en-US}}

In 1981, Sultan was the first person to recognize and take advantage of the potential of launching an independent company that produced hygienic, first-rate packaged recipe mixes and plain spices. During this period, he took the traditional Pakistani national heritage of spice mixes and developed it into a food enterprise. By 2014, according to The Economic Times of India, "Sultan is considered the guru of Pakistan's packaged food industry."[https://economictimes.indiatimes.com/markets/commodities/pakistans-shan-spices-taste-success-in-india/articleshow/45610609.cms Pakistan's Shan Spices taste success in India] The Economic Times (India), Published 23 December 2014, Retrieved 12 April 2020

Sikandar Sultan identified a gap in the food industry of Pakistan, where ready-made spice mixes were unheard of and selling loose spices was the norm.{{citation needed|date= October 2022}} He took Pakistan’s cultural heritage of spice mixes to create Shan Foods. From thereon, he led Shan Foods to become the second largest packaged spice mixes and packaged food products company in Pakistan, ranked only behind National Foods Limited.[https://www.thenews.com.pk/archive/print/108251-pakistan’s-king-of-masalas-spins-his-own-magic Pakistan’s King of Masalas spins his own magic] The News International, Published 27 April 2008, Retrieved 12 April 2020

In 2020, he was elected as a council member of the Marketing Association of Pakistan.[https://tribune.com.pk/story/2244025/1-syed-masood-hashmi-elected-map-president-12th-consecutive-time Tribune June 16, 2020]