100 Pipers
{{Short description|Blended Scotch Whisky}}
{{Infobox beverage
| name = 100 Pipers
| image = 100 Pipers logo.jpg
| caption =
| type = Blended Scotch Whisky{{cite web|url=http://madhuloka.com/index.php?route=product/product&product_id=1898|title=Seagrams 100 Pipers Deluxe Scotch Whisky 750ML|work=madhuloka.com|accessdate=7 May 2015}}
| abv = 42.8%
| proof =
| manufacturer = Pernod Ricard{{cite web|url=http://www.thehindubusinessline.com/companies/pernod-ricard-launches-limited-edition-of-blenders-pride/article6426678.ece|title=Pernod Ricard launches limited edition of Blenders Pride|author=PTI|work=The Hindu Business Line|date=19 September 2014 |accessdate=7 May 2015}}
| distributor =
| origin = Scotland (bottled in India){{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/seagram-identifies-5-core-brands-to-build-spirits-biz/article2173196.ece |title=Seagram identifies 5 core brands to build spirits biz |work=Business Line |date=31 March 2005}}[https://www.thewhiskyexchange.com/P-7548.aspx 100 Pipers] The Whisky Exchange website
| introduced = 1965; Seagram Distillers
| discontinued =
| flavour =
| ingredients =
| variants =
| related = {{unbulleted list|Black Dog|Blenders Pride|Imperial Blue|Royal Stag}}
| website = [http://pernod-ricard.com/217/brands/see-all-brands/local-brands/100-pipers 100 Pipers]
}}
100 Pipers is a brand of blended Scotch whisky produced by Pernod Ricard India Private Ltd..
100 Pipers is bottled and marketed in India.{{Cite web |title=Canteen Stores Department |url=http://csdindia.gov.in/products.aspx?pid=522 |url-status=dead |archive-url=https://web.archive.org/web/20190916030935/http://csdindia.gov.in/products.aspx?pid=522 |archive-date=2019-09-16 |access-date=2020-06-06}} 100 Pipers is a blend of between 25 and 30 source whiskies that came from Scotland.{{cite web |title=100 Pipers Blended Scotch Whisky |url=http://www.scotchwhisky.net/blended/100pipers.htm |accessdate=7 May 2015 |work=scotchwhisky.net}} Much of it comes from the Allt a'Bhainne distillery, which is also owned by Pernod Ricard and does not have its own bottling facilities.
In addition to India, it is also distributed in Thailand, other Asian countries and South America.{{cite web|url=http://pernod-ricard.com/217/brands/see-all-brands/local-brands/100-pipers|title=100 Pipers - Pernod Ricard|work=pernod-ricard.com|accessdate=7 May 2015}} The company says it is the "No. 2 standard whisky in Asia", and the "No. 1 standard whisky" in Thailand.
History
File:The Hundred Pipers - sheet music cover c.1852.jpg song – sheet music cover c. 1852, song made on Jacobite rising of 1745]]
File:The Battle of Culloden.jpg
The brand owes its name and Celtic imagery to the Scottish tradition of bagpipers leading soldiers into battle. The "100 Pipers" name in particular comes from the ballad of "The Hundred Pipers", which tells of the heroic Bonnie Prince Charlie's (1720–1788)[http://www.royal.gov.uk/HistoryoftheMonarchy/Scottish%20Monarchs(400ad-1603)/TheJacobiteClaimants/PrinceCharlesEdward.aspx Prince Charles Edward], official website of the British monarchy. 1745 Jacobite uprising led by a troop of 100 bagpipers.
Marketing and market presence
The brand is marketed with the promotional slogan True Legend.{{cite web|url=http://www.pernod-ricard-india.com/Brand.aspx?ID=10|title=Pernod Ricard India|accessdate=7 May 2015|archive-url=https://web.archive.org/web/20150426235356/http://www.pernod-ricard-india.com/Brand.aspx?ID=10|archive-date=2015-04-26|url-status=dead}}
The website RankingtheBrands.com rated the brand value of 100 Pipers 75th in 2011 and 81st in 2014 among 10,000 spirit brands worldwide.{{cite web |title=The Power 100 Spirits & Wine 2011 |url=http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&year=307|website=RankingTheBrands.com|accessdate=7 May 2015}}{{cite web |title=The Power 100 Spirits & Wine 2014 |url=http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&nav=category |website=RankingTheBrands.com|accessdate=7 May 2015}}
=India=
100 Pipers sponsors an annual "India Music Week" festival.{{cite web|title=100 Pipers India Music Week|url=http://www.indiamusicweek.com/|website=IndiaMusicWeek|accessdate=8 May 2015|archive-date=18 May 2015|archive-url=https://web.archive.org/web/20150518083606/http://www.indiamusicweek.com/|url-status=dead}}{{cite web|title=Seagram's 100 Pipers India Music Week|url=http://www.bluefrog.co.in/events/seagrams-100-pipers-india-music-week-spud-box-mumbai-skyrabbit-mumbai-supersonics-kolkata-bla|archive-url=https://web.archive.org/web/20131206112951/http://www.bluefrog.co.in/events/seagrams-100-pipers-india-music-week-spud-box-mumbai-skyrabbit-mumbai-supersonics-kolkata-bla|url-status=dead|archive-date=6 December 2013|website=BlueFrog|accessdate=8 May 2015}}
=Thailand=
100 Pipers is one of the best-selling whiskies in Thailand.{{cite web |title=100 Pipers |url=https://whiskyology.com/en/brand/100-pipers |website=Whiskyology |accessdate=8 May 2015 |archive-date=18 May 2015 |archive-url=https://web.archive.org/web/20150518073520/https://whiskyology.com/en/brand/100-pipers |url-status=dead }}{{cite web |last=Barrett |first=Rachael |title=100 Pipers Limited Edition |url=http://www.wearewonderworks.com/100-pipers-limited-edition-by-rachael-barrett-1/ |website=WeAreWonderWorks |accessdate=8 May 2015 |archive-date=18 May 2015 |archive-url=https://web.archive.org/web/20150518072437/http://www.wearewonderworks.com/100-pipers-limited-edition-by-rachael-barrett-1/ |url-status=dead }} A limited-edition "Night Bottle" for 100 Pipers was released in Thailand in 2015 with a fashion show-themed silicone wrap accompanying the bottle design.
Awards
100 Pipers received a Gold Medal at "The Asian Spirits Masters 2014".{{cite web |title=The Asian Spirits Masters 2014 Results |url=http://www.thespiritsbusiness.com/2014/05/the-asian-spirits-masters-2014-results/ |website=TheSpiritsBusiness |date=19 May 2014 |accessdate=7 May 2015}}
References
{{reflist}}{{Alcoholic drinks}}{{Pernod Ricard}}