12Bet

Pexcellent Services Ltd B.V. operates an online sports betting, e-casino, and gambling website under the brand name 12Bet. It is regulated and licensed in Curaçao to conduct remote betting and gambling business.{{Cite web |date= |title=12bet.com |url=https://www.12bet.com/DP_Terms_Conditions.aspx |archive-url=https://web.archive.org/web/20110106003416/https://www.12bet.com/DP_Terms_Conditions.aspx |archive-date=2011-01-06 |access-date= |website=www.12bet.com}}

12BET started in 2007 and since then, they have a history of sponsoring sports events and football clubs as follows:

• All England Open Badminton Championships - 3-years-deal - Official Partner {{Cite web |last=Jaycocks |first=Tom |title=Championships Partner |url=https://www.allenglandbadminton.com/championships-partner/ |access-date=2024-08-28 |website=All England Badminton |language=en-GB |archive-date=20 February 2024 |archive-url=https://web.archive.org/web/20240220140456/https://www.allenglandbadminton.com/championships-partner/ |url-status=live }}{{Cite web |title=Sponsorship |url=https://promotions.12bet.com/sponsorship/index.php?act=history&lang=en |access-date=2024-08-28 |website=promotions.12bet.com |archive-date=10 July 2024 |archive-url=https://web.archive.org/web/20240710011747/https://promotions.12bet.com/sponsorship/index.php?act=history&lang=en |url-status=live }}

• Leeds United F.C - 1-year-deal - Official Betting partner {{cite web |url=https://www.leedsunited.com/en/news/partnerships/32292/12bet-becomes-leeds-united-s-asian-betting-partner

|title=12Bet Becomes Leeds United's Asian Betting Partner

|website=leedsunited.com}} {{dead link |date=August 2024|fix-attempted=yes}}

• Leicester City F.C.- 1-year deal – Official Betting Partner {{Cite web |title=Partnerships {{!}} Leicester City |url=https://www.lcfc.com/partnerships?lang=en |access-date=2024-08-28 |website=www.lcfc.com |language=en |archive-date=3 March 2024 |archive-url=https://web.archive.org/web/20240303222448/https://www.lcfc.com/partnerships?lang=en |url-status=live }}

• Wolverhampton Wanderers F.C - 1-year-deal - Official Sleeve partner{{Cite web |last=Jones |first=Rory |date=2022-06-10 |title=Wolves confirm 12Bet sleeve deal |url=https://www.sportspromedia.com/news/wolves-12bet-sleeve-sponsorship-deal-premier-league/?zephr_sso_ott=8w1OTx |access-date=2023-01-20 |website=SportsPro |language=en-GB}}

• West Bromwich Albion FC - 2-year-deal - Official betting Partner{{Cite web |title=12BET continue Albion partnership {{!}} West Bromwich Albion |url=https://www.wba.co.uk/news/2019/june/12bet-continue-albion-partnership |access-date=2023-01-20 |website=www.wba.co.uk |language=en |archive-date=20 January 2023 |archive-url=https://web.archive.org/web/20230120061507/https://www.wba.co.uk/news/2019/june/12bet-continue-albion-partnership |url-status=live }}

• Triton Poker Montenegro - 1-year-deal - Official Betting Partner{{Cite web |date=2019-04-17 |title=12Bet becomes the official betting partner of Triton Montenegro 2019 |url=https://triton-series.com/12bet-becomes-the-official-betting-partner-of-the-triton-montenegro-2019/ |access-date=2023-01-20 |website=Triton Poker |language=en-US |archive-date=20 January 2023 |archive-url=https://web.archive.org/web/20230120061516/https://triton-series.com/12bet-becomes-the-official-betting-partner-of-the-triton-montenegro-2019/ |url-status=live }}
• All England Badminton Championships - 1-yeat -deal - Official Betting Partner{{Cite web |date=2018-07-26 |title=12BET to sponsor YONEX All England Badminton Championships |url=https://sbcnews.co.uk/marketing/2018/07/26/12bet-sponsor-yonex-england-badminton-championships/ |access-date=2023-01-20 |language=en-US |archive-date=20 January 2023 |archive-url=https://web.archive.org/web/20230120061509/https://sbcnews.co.uk/marketing/2018/07/26/12bet-sponsor-yonex-england-badminton-championships/ |url-status=live }}

• Table tennis team World cup – 1-year deal – Official Partner{{Cite news|url=https://tabletennisengland.co.uk/news/archived/12bet-unveiled-as-team-world-cup-sponsor/|title=12BET unveiled as Team World Cup sponsor|work=Table Tennis England|access-date=2017-11-30|language=en|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201041714/https://tabletennisengland.co.uk/news/archived/12bet-unveiled-as-team-world-cup-sponsor/|url-status=dead}}

• Taekwondo GP – 2-year deal – Official Partner{{Cite news|url=http://www.gbtaekwondo.co.uk/gb-taekwondo-announces-12bet-as-a-partner-of-the-world-taekwondo-grand-prix-and-world-para-taekwondo-championships-in-london/|title=GB Taekwondo announces 12Bet as a Partner of the World Taekwondo Grand Prix and World Para Taekwondo Championships in London|date=2017-10-13|work=GB Taekwondo|access-date=2017-11-30|language=en-GB|archive-date=26 April 2023|archive-url=https://web.archive.org/web/20230426003903/https://www.gbtaekwondo.co.uk/gb-taekwondo-announces-12bet-as-a-partner-of-the-world-taekwondo-grand-prix-and-world-para-taekwondo-championships-in-london/|url-status=live}}
• Badminton World Championships – 1-year deal – Official Partner{{Cite news|url=http://bwfworldchampionships.com/news-single/2017/07/24/12bet-an-official-partner-of-world-championships|title=12BET an Official Partner of World Championships|access-date=2017-11-30|language=en-US|archive-date=26 July 2018|archive-url=https://web.archive.org/web/20180726140112/http://bwfworldchampionships.com/news-single/2017/07/24/12bet-an-official-partner-of-world-championships|url-status=live}}
• West Bromwich Albion F.C. – 1-year deal – Official Sleeve and Training Wear Partner{{Cite news|url=https://www.wba.co.uk/news/2017/august/12bet/|title=Albion welcome 12BET as club's first shirt-sleeve sponsor|access-date=2017-11-30|language=en-gb|archive-date=14 August 2017|archive-url=https://web.archive.org/web/20170814174555/https://www.wba.co.uk/news/2017/august/12bet/|url-status=live}}
• World Cup of Pool – 1-year deal – Title Sponsor{{Cite news|url=https://sbcnews.co.uk/europe/2017/05/31/matchroom-sports-confirms-12bet-title-sponsor-world-cup-pool/|title=Matchroom Sports confirms 12BET as title sponsor of World Cup of Pool|date=2017-05-31|work=SBC News|access-date=2017-11-30|language=en-US|archive-date=26 April 2023|archive-url=https://web.archive.org/web/20230426021215/https://sbcnews.co.uk/europe/2017/05/31/matchroom-sports-confirms-12bet-title-sponsor-world-cup-pool/|url-status=live}}

• Leicester City F.C.- 1-year deal – Official Betting Partner{{Cite news|url=https://www.lcfc.com/news/433648|title=Leicester City & 12BET Launch Official Partnership|access-date=2017-11-30|language=en|archive-date=26 April 2023|archive-url=https://web.archive.org/web/20230426015031/https://www.lcfc.com/news/433648|url-status=live}}
• Arsenal F.C. – 3 years deal – Official Betting Partner{{Cite web|url=https://www.arsenal.com/news/news-archive/20160901/arsenal-announce-partnership-with-12bet|title=Arsenal announce partnership with 12BET|website=www.arsenal.com|language=en|access-date=2017-11-30|archive-date=26 May 2019|archive-url=https://web.archive.org/web/20190526184720/https://www.arsenal.com/news/news-archive/20160901/arsenal-announce-partnership-with-12bet|url-status=live}}

• Swansea City F.C.– 1-year deal – Official Betting Partner{{Cite web|url=https://www.swanseacity.com/news/12bet-good-bet-swans|title=12BET a good bet for Swans {{!}} Swansea City AFC|website=www.swanseacity.com|language=en|access-date=2017-11-30|archive-date=26 April 2023|archive-url=https://web.archive.org/web/20230426150907/https://www.swanseacity.com/news/12bet-good-bet-swans|url-status=live}}

• Badminton All England Championships – 1-year deal – official partner
• Hull City F.C. – 1-year deal – Front of shirt sponsor{{Cite news|url=https://www.bbc.com/sport/football/28345628|title=Hull City seal record shirt-sponsorship deal with bookmakers|date=2014-07-17|work=BBC Sport|access-date=2017-11-30|language=en-GB}}
• Coventry – 1-game deal (FA Cup V Arsenal) – Front of shirt sponsor{{Cite news|url=https://www.ccfc.co.uk/news/2014/january/city-signs-shirt-sponsor-deal-with-12bet/|title=City signs shirt sponsor deal with 12BET - News - Coventry City|access-date=2017-11-30|language=en-gb|archive-date=26 April 2023|archive-url=https://web.archive.org/web/20230426150913/https://www.ccfc.co.uk/news/2014/january/city-signs-shirt-sponsor-deal-with-12bet/|url-status=live}}

• Crystal Palace F.C. – 1-year deal – Stadium Sponsor{{Cite news|url=https://www.cpfc.co.uk/news/2013/august/palace-name-12bet-as-stadium-sponsor/|title=Crystal Palace FC|access-date=2017-11-30|language=en-gb|archive-date=24 December 2022|archive-url=https://web.archive.org/web/20221224232015/https://www.cpfc.co.uk/news/2013/august/palace-name-12bet-as-stadium-sponsor/|url-status=live}}

• Wigan Athletic F.C. – 3-year deal – Front of shirt sponsor{{Cite news|url=http://www.igamingbusiness.com/12betcom-signs-wigan-sponsor|title=12Bet.com signs up as Wigan sponsor|date=2011-07-12|work=iGaming Business|access-date=2017-11-30|language=en|archive-date=2017-12-01|archive-url=https://web.archive.org/web/20171201040450/http://www.igamingbusiness.com/12betcom-signs-wigan-sponsor|url-status=dead}}

• Snooker UK Championship – Title sponsor
• World Open Snooker – Title sponsor{{Cite news|url=https://www.telegraph.co.uk/sport/othersports/snooker/8014309/Ronnie-OSullivan-completes-controversial-147-break-at-the-World-Open.html|title=Ronnie O'Sullivan completes controversial 147 break at the World Open|last=agencies|first=Telegraph staff and|date=2010-09-20|access-date=2017-11-30|language=en-GB|issn=0307-1235|archive-date=13 December 2017|archive-url=https://web.archive.org/web/20171213132505/http://www.telegraph.co.uk/sport/othersports/snooker/8014309/Ronnie-OSullivan-completes-controversial-147-break-at-the-World-Open.html|url-status=live}}
• West Bromwich Albion F.C. – 1 season deal – Club Partner
• Birmingham City F.C. – 1 season deal – Club Partner
• Newcastle United F.C. – 2-year deal – Official Betting Partner{{Cite web|url=https://www.nufc.co.uk/news/archive/betting-partners-announced|title=Betting Partners Announced|website=Newcastle United Football Club|language=EN|access-date=2017-11-30|archive-date=25 April 2023|archive-url=https://web.archive.org/web/20230425163408/https://www.nufc.co.uk/news/archive/betting-partners-announced/|url-status=live}}

• Sevilla F.C. – 2-year deal – Front of shirt sponsor{{Cite news|url=https://www.reuters.com/article/soccer-spain-sevilla-sponsor/soccer-sevilla-agree-two-year-shirt-sponsor-deal-with-12bet-idUKLE41123020090814|title=Soccer-Sevilla agree two-year shirt sponsor deal with 12BET|date=2009-08-14|work=Reuters|access-date=2017-11-30|archive-date=25 April 2023|archive-url=https://web.archive.org/web/20230425203004/https://www.reuters.com/article/soccer-spain-sevilla-sponsor/soccer-sevilla-agree-two-year-shirt-sponsor-deal-with-12bet-idUKLE41123020090814|url-status=live}}
• 12BET Sponsored Sevilla F.C. as The Official Shirt Sponsors in 2009 for 2 years. Sevilla, is Spain’s oldest sporting club solely devoted to football.

In the eGaming Review Magazine's Power Ranking, 12BET moved up to 17^th Best Online Gaming Operator {{Cite web |title=Топ онлайн-казино в Беларуси на 2024 год - Рейтинг лучших казино |url=https://allcasino.by/casino-rating |access-date=2024-10-24 |website=allcasino.by |language=ru-BY}} in the world from their previous ranking of 28^th because of its odds and coverage of world sporting events.{{Cite web |title=12BET Partnership {{!}} EGR Power 50 Ranking |url=https://promotions.38783979.com/partnership-news/index.php?act=egrpower&lang=en |access-date=2023-01-20 |website=promotions.38783979.com |archive-date=20 January 2023 |archive-url=https://web.archive.org/web/20230120061511/https://promotions.38783979.com/partnership-news/index.php?act=egrpower&lang=en |url-status=live }}

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Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace management appeased its fans by stating that the stadium's name will not be changed.{{Cite web |last=Johnson |first=Simon |date=2013-08-14 |title=Selhurst Park name remains, vow Crystal Palace |url=https://www.standard.co.uk/sport/football/selhurst-park-name-remains-vow-crystal-palace-8761092.html |access-date=2023-09-27 |website=Evening Standard |language=en |archive-date=27 September 2023 |archive-url=https://web.archive.org/web/20230927115046/https://www.standard.co.uk/sport/football/selhurst-park-name-remains-vow-crystal-palace-8761092.html |url-status=live }}

Following the 2016 Cheltenham Horse Racing festival, 12BET had voided a large number of winning Cheltenham bets and closed the accounts of customers. 12BET argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses. However, after a furious response on social media, the bookie brand apologized and agreed to refund 75% of the affected customers. While ruling out a criminal investigation, the Isle of Man Constabulary continues to monitor allegations of withheld funds.

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Category:Online gambling companies of the Isle of Man

Category:British companies established in 2007

Category:Gambling companies established in 2007