1952–53 United States network television schedule (daytime)
{{Short description|Television program schedule}}
{{Use mdy dates|date=March 2025}}
{{USTV|1952}}
The 1952–53 daytime network television schedule for the four major English-language commercial broadcast networks in the United States covers most of the weekday daytime hours from September 1952 to August 1953.
Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.
Fall 1952
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! style="width:13%; background:silver;"|7:00 am ! style="width:14%; background:silver;"|7:30 am ! style="width:13%; background:silver;"|8:00 am ! style="width:14%; background:silver;"|8:30 am ! style="width:13%; background:silver;"|9:00 am ! style="width:14%; background:silver;"|9:30 am ! style="width:13%; background:silver;"|10:00 am ! style="width:14%; background:silver;"|10:30 am ! style="width:13%; background:silver;"|11:00 am ! style="width:14%; background:silver;"|11:30 am ! style="width:13%; background:silver;"|noon ! style="width:14%; background:silver;"|12:30 pm ! style="width:13%; background:silver;"|1:00 pm ! style="width:14%; background:silver;"|1:30 pm ! style="width:13%; background:silver;"|2:00 pm ! style="width:14%; background:silver;"|2:30 pm ! style="width:13%; background:silver;"|3:00 pm ! style="width:14%; background:silver;"|3:30 pm ! style="width:13%; background:silver;"|4:00 pm ! style="width:14%; background:silver;"|4:30 pm ! style="width:13%; background:silver;"|5:00 pm ! style="width:14%; background:silver;"|5:30 pm |
|---|
| style="background:silver;"|ABC
| style="background:white;" colspan="22"|local programming |
| style="background:silver;"|CBS
| style="background:white;" colspan="5"|local programming | style="background:gold;" colspan="4"|9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM) | style="background:pink;"|Strike It Rich | style="background:chartreuse;"|Noon: Bride and Groom 12:15 pm: Love of Life | style="background:chartreuse;"|12:30 pm: Search for Tomorrow 12:45 pm Local programming | style="background:white;"|local programming | style="background:yellow;"|The Garry Moore Show | style="background:pink;"|Double or Nothing (M/W/F) Everywhere I Go (Tu/Th) | style="background:chartreuse;" colspan="1"|2:30 pm The Guiding Light 2:45 pm Art Linkletter's House Party | style="background:yellow;" colspan="2"|3:15 pm Mike and Buff | style="background:yellow;"|Homemaker's Exchange | style="background:lightblue;"|The U.N. in Action | style="background:white;" colspan="2"|local programming |
| style="background:silver;"|NBC
| style="background:gold;" colspan="4"|The Today Show | style="background:white;" colspan="2"|local programming | style="background:lightblue;"|Ding Dong School | style="background:white;" colspan="9"|local programming | style="background:pink;"|The Big Payoff | style="background:yellow;"|Welcome Travelers | style="background:yellow;" colspan="2"|The Kate Smith Hour | style="background:chartreuse;"|5:00 pm: Hawkins Falls 5:15 pm: The Gabby Hayes Show | style="background:lightblue;"|Howdy Doody |
| style="background:silver;"|DMN
| style="background:white;" colspan="12"|? | style="background:yellow;"|Ladies' Date (since 10/13) | style="background:white;" colspan="2"|? | style="background:yellow;"|2:45 PM: One Woman's Experience (since 10/6) | style="background:white;" colspan="6"|? |
Winter 1952-1953
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| style="background:silver;" |
|---|
| style="width:13%; background:silver;"|7:00 am
! style="width:14%; background:silver;"|7:30 am ! style="width:13%; background:silver;"|8:00 am ! style="width:14%; background:silver;"|8:30 am ! style="width:13%; background:silver;"|9:00 am ! style="width:14%; background:silver;"|9:30 am ! style="width:13%; background:silver;"|10:00 am ! style="width:14%; background:silver;"|10:30 am ! style="width:13%; background:silver;"|11:00 am ! style="width:14%; background:silver;"|11:30 am ! style="width:13%; background:silver;"|noon ! style="width:14%; background:silver;"|12:30 pm ! style="width:13%; background:silver;"|1:00 pm ! style="width:14%; background:silver;"|1:30 pm ! style="width:13%; background:silver;"|2:00 pm ! style="width:14%; background:silver;"|2:30 pm ! style="width:13%; background:silver;"|3:00 pm ! style="width:14%; background:silver;"|3:30 pm ! style="width:13%; background:silver;"|4:00 pm ! style="width:14%; background:silver;"|4:30 pm ! style="width:13%; background:silver;"|5:00 pm ! style="width:14%; background:silver;"|5:30 pm |
| style="background:silver;"|ABC
| style="background:white;" colspan="22"|Local News & Programs |
| style="background:silver;"|CBS
| style="background:white;" colspan="5"|Local News & Programs | style="background:gold;"|9:30 am Local News & 9:45 am CBS Morning News (to 10:30 am on F) | style="background:yellow;" colspan="3"|10:00 AM: Arthur Godfrey Time (to 11:30& am M-Th); 10:30 AM: Wheel of Fortune (to 11:00 AM); 11:00 AM: There's One In Every Family (to 11:15 AM on F); & 11:15 AM: The Bill Cullen Show (to 11:30 am on F) | style="background:pink;"|Strike It Rich | style="background:chartreuse;"|Noon: Bride and Groom & 12:15 pm Love of Life | style="background:chartreuse;"|12:30 pm Search for Tomorrow & 12:45 pm The Guiding Light | style="background:white;"|Local News & Programs | style="background:yellow;"|The Garry Moore Show | style="background:pink;"|2:00 pm Double or Nothing (M/W/F)/Local News & Programs (Tu/Th) | style="background:yellow;"|Art Linkletter's House Party | style="background:yellow;"|3:00 pm Mike & Buff | style="background:white;"|Local Programs | style="background:lightblue;"|Action in the Afternoon | style="background:lightblue;"|The U.N. In Action | style="background:white;" colspan="2"|Local News & Programs |
| style="background:silver;"|NBC
| style="background:gold;" colspan="4"|The Today Show | style="background:white;" colspan="2"|Local Programs | style="background:lightblue;"|Ding Dong School | style="background:white;" colspan="9"|Local News & Programs | style="background:pink;"|The Big Payoff | style="background:gold;"|Welcome Travelers | style="background:yellow;" colspan="2"|The Kate Smith Hour | style="background:chartreuse;"|5:00 pm Hawkins Falls & 5:15 pm The Gabby Hayes Show (M/W/F) & Local News & Programs (Tu/Th) | style="background:lightblue;"|5:30 pm Howdy Doody |
| style="background:silver;"|DMN
| style="background:white;" colspan="12"|? | style="background:yellow;"|Ladies' Date | style="background:white;" colspan="2"|? | style="background:yellow;"|2:45 PM: One Woman's Experience | style="background:white;" colspan="6"|? |
Spring 1953
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| style="width:13%=background:silver;"|7:00 AM
! style="width:14%=background:silver;"|7:30 am ! style="width:13%=background:silver;"|8:00 am ! style="width:14%=background:silver;"|8:30 am ! style="width:13%=background:silver;"|9:00 am ! style="width:14%=background:silver;"|9:30 am ! style="width:13%=background:silver;"|10:00 am ! style="width:14%=background:silver;"|10:30 am ! style="width:13%=background:silver;"|11:00 am ! style="width:14%=background:silver;"|11:30 am ! style="width:13%=background:silver;"|12 noon ! style="width:14%=background:silver;"|12:30 PM ! style="width:13%=background:silver;"|1:00 pm ! style="width:14%=background:silver;"|1:30 pm ! style="width:13%=background:silver;"|2:00 pm ! style="width:14%=background:silver;"|2:30 pm ! style="width:13%=background:silver;"|3:00 pm ! style="width:14%=background:silver;"|3:30 pm ! style="width:13%=background:silver;"|4:00 pm ! style="width:14%=background:silver;"|4:30 pm ! style="width:13%=background:silver;"|5:00 pm ! style="width:14%=background:silver;"|5:30 pm |
| style="background:silver;"|ABC
| style="background:white;" colspan="22"|Local News & Programs |
| style="background:silver;"|CBS
| style="background:white;" colspan="5"|Local News & Programs | style="background:gold;"|9:30 AM: Local News 9:45 AM: The Morning News | style="background:yellow;" colspan="3"|10:00 AM: Arthur Godfrey Time (M-W to 11:00 AM & Th to 11:30 AM), Wheel of Fortune (F to 11:00 AM); 11:00 AM There's One in Every Family M-W & F to 11:30 AM | style="background:pink;"|Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat | style="background:lightblue;"|12 noon: Bride and Groom 12:15 PM: Love of Life | style="background:chartreuse;"|12:30 PM: Search for Tomorrow 12:45 PM The Guiding Light | style="background:white;"|Local News & Programs | style="background:yellow;"|The Garry Moore Show | style="background:pink;"|2:00 PM Double or Nothing M, W & F & 2:15 PM: Freedom Rings Tu & Th | style="background:yellow;"|Art Linkletter's House Party | style="background:pink;"|The Big Payoff | style="background:white;"|Local Programs | style="background:lightblue;"|Action in the Afternoon | style="background:lightblue;"|The U.N. in Action | style="background:white;" colspan="2"|Local News & Programs |
| style="background:silver;"|NBC
| style="background:gold;" colspan="4"|The Today Show starring Dave Garroway | style="background:white;" colspan="2"|Local News & Programs | style="background:lightblue;"|Ding Dong School | style="background:white;" colspan="9"|Local News & Programs | style="background:pink;"|Break the Bank | style="background:gold;"|Welcome Travelers | style="background:yellow;" colspan="2"|The Kate Smith Hour | style="background:chartreuse;"|5:00 PM: Hawkins Falls 5:15 PM: The Gabby Hayes Show | style="background:lightblue;"|Howdy Doody |
| style="background:silver;"|DMN
| style="background:white;" colspan="12"|? | style="background:yellow;"|Ladies' Date | style="background:white;" colspan="2"|? | style="background:yellow;"|2:45 PM: One Woman's Experience (until April 3) | style="background:white;" colspan="6"|? |
Summer 1953
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| style="background:silver;" |
|---|
| style="width=13%=background:silver;"|7:00 AM
! style="width=14%=background:silver;"|7:30 AM ! style="width=13%=background:silver;"|8:00 AM ! style="width=14%=background:silver;"|8:30 AM ! style="width=13%=background:silver;"|9:00 AM ! style="width=14%=background:silver;"|9:30 AM ! style="width=13%=background:silver;"|10:00 AM ! style="width=14%=background:silver;"|10:30 AM ! style="width=13%=background:silver;"|11:00 AM ! style="width=14%=background:silver;"|11:30 AM ! style="width=13%=background:silver;"|12 NOON ! style="width=14%=background:silver;"|12:30 PM ! style="width=13%=background:silver;"|1:00 PM ! style="width=14%=background:silver;"|1:30 PM ! style="width=13%=background:silver;"|2:00 PM ! style="width=14%=background:silver;"|2:30 PM ! style="width=13%=background:silver;"|3:00 PM ! style="width=14%=background:silver;"|3:30 PM ! style="width=13%=background:silver;"|4:00 PM ! style="width=14%=background:silver;"|4:30 PM ! style="width=13%=background:silver;"|5:00 PM ! style="width=14%=background:silver;"|5:30 PM |
| style="background:silver;"|ABC
| style="background:white;" colspan="22"|Local News & Programs |
| style="background:silver;"|CBS
| style="background:white;" colspan="5"|Local News & Programs | style="background:gold;" colspan="4"|9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 am | style="background:pink;"|Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat | style="background:lightblue;"|12 Noon Bride and Groom 12:15 PM Love of Life | style="background:chartreuse;"|12:30 pm Search for Tomorrow 12:45 pm The Guiding Light | style="background:white;"|Local News & Programs | style="background:yellow;"|The Garry Moore Show | style="background:pink;"|2:00 pm Double or Nothing 2:15 pm Local News | style="background:yellow;"|Art Linkletter's House Party | style="background:pink;"|The Big Payoff | style="background:white;"|Local Programs | style="background:lightblue;"|Action in the Afternoon | style="background:lightblue;"|Summer School | style="background:gold;"|The U.N. in Action | style="background:white;" colspan="2"|Local News & Programs |
| style="background:silver;"|NBC
| style="background:gold;" colspan="4"|The Today Show starring Dave Garroway | style="background:white;" colspan="2"|Local News & Programs | style="background:lightblue;"|Ding Dong School | style="background:pink;"|Glamour Girl | style="background:chartreuse;"|11:00 am Hawkins Falls & 11:15 am The Bennetts | style="background:chartreuse;"|11:30 am Three Steps to Heaven & 11:45 am Follow Your Heart | style="background:white;" colspan="6"|Local News & Programs | style="background:pink;"|Break the Bank | style="background:white;"|Local News & Programs | style="background:pink;"|On Your Account | style="background:pink;"|Ladies Choice | style="background:lightblue;"|5:00 pm Atom Squad & 5:15 pm The Gabby Hayes Show | style="background:lightblue;"|Howdy Doody |
| style="background:silver;"|DMN
| style="background:white;" colspan="12"|? | style="background:yellow;"|Ladies' Date (until July 31) | style="background:white;" colspan="9"|? |
By network
=[[American Broadcasting Company|ABC]]=
{{col-begin}}
{{col-3}}
Not Returning From 1951-52
- The Dennis James Show
- The Frances Langford-Don Ameche Show
- The Gayelord Hauser Show
- The Paul Dixon Show
{{col-end}}
=[[CBS]]=
{{col-begin}}
{{col-3}}
Returning Series
- Action in the Afternoon
- Arthur Godfrey Time
- As the World Turns
- The Big Payoff
- The Bill Cullen Show
- The Bob Crosby Show
- Break the Bank
- Bride and Groom
- CBS News
- CBS Evening News
- The Edge of Night
- Face the Nation
- Freedom Rings
- The Garry Moore Show
- The Guiding Light
- Homemaker's Exchange
- Love of Life
- Mike and Buff
- Search for Tomorrow
- Strike It Rich
- Summer School
- The U.N. in Action
- Walter Cronkite with the News
{{col-3}}
New Series
- Art Linkletter's House Party
- The Bil Baird Show
- Double or Nothing
- Rod Brown of the Rocket Rangers
- There's One in Every Family
- Wheel of Fortune
{{col-3}}
Not Returning From 1951-52
- The Al Pearce Show
- Bert Parks Show
- The Egg and I
- The First Hundred Years
- Meet Your Cover Girl
- The Mel Torme Show
- Morning News
- The Steve Allen Show
- Your Surprise Store
{{col-end}}
=[[NBC]]=
{{col-begin}}
{{col-3}}
Returning Series
- The Big Payoff
- The Bill Cullen Show
- Howdy Doody
- The Kate Smith Hour
- Meet the Press
- NBC News Update
- Strike It Rich (radio only)
{{col-3}}
New Series
- Atom Squad
- The Bennetts
- Ding Dong School
- Follow Your Heart
- The Gabby Hayes Show
- Glamour Girl
- Ladies Choice
- Three Steps to Heaven
- The Today Show
- Welcome Travelers
{{col-3}}
Not Returning From 1951-52
- The Bill Goodwin Show
- Breakfast Party
- The Bunch
- Dave & Charlie
- Here's Looking at You
- It's a Problem
- It's In the Bag
- The Johnny Dugan Show
- Kovacs on the Corner
- Matinee in New York
- The Ralph Edwards Show
- Richard Harkness News Review
- Ruth Lyons|Ruth Lyons 50 Club
- Vacation Wonderland
- Winner Take All
{{col-end}}
=[[DuMont Television Network|DuMont]]=
See also
- 1952-53 United States network television schedule (prime-time)
Sources
- https://web.archive.org/web/20071015122215/http://curtalliaume.com/abc_day.html
- https://web.archive.org/web/20071015122235/http://curtalliaume.com/cbs_day.html
- https://web.archive.org/web/20071012211242/http://curtalliaume.com/nbc_day.html
{{US TV weekday schedule}}
{{DEFAULTSORT:1952-53 United States network television schedule (weekday)}}
Category:United States weekday network television schedules