1979 Colgate-Palmolive Masters

{{Use mdy dates|date=August 2023}}

{{TennisEventInfo|1979|Colgate-Palmolive Masters|

| date=January 9–13, 1980

| edition=10th

| category=Masters

| draw=8S / 4D

| prize_money=$400,000

| location=New York City, US

| venue=Madison Square Garden

| surface=Carpet / Indoor

| champs={{flagicon|SWE}} Björn Borg{{cite web |title=1979 Masters – Singles results|url=https://www.atptour.com/en/scores/archive/masters/605/1979/results |publisher=Association of Tennis Professionals (ATP)}}

| champd={{flagicon|USA}} Peter Fleming / {{flagicon|USA}} John McEnroe{{cite web |title=1979 Masters – Doubles results|url=https://www.atptour.com/en/scores/archive/masters/605/1979/results?matchType=doubles |publisher=Association of Tennis Professionals (ATP)}}

| after_name=Volvo Masters

| main_name=ATP Finals

}}

The 1979 Masters (also known as the 1979 Colgate-Palmolive Masters for sponsorship reasons){{cite book | last1 = Collins | first1 = Bud | authorlink1 = Bud Collins | title = The Bud Collins History of Tennis: An Authoritative Encyclopedia and Record Book | chapter = Year-End Championships | publisher = New Chapter Press | date = October 2010 | location = New York | pages = 746 | isbn = 978-0-942257-70-0}} was a men's tennis tournament held in Madison Square Garden, New York City, United States between 9 January and 13 January 1980. It was the year-end championship of the 1979 Colgate-Palmolive Grand Prix tour. Björn Borg won the singles title.