1994 EA Generali Open

{{TennisEventInfo|1994|EA Generali Open|

| date= 1–8 August

| edition=24th

| category=ATP World Series

| prize_money=$375,000

| draw=48S / 24D

| surface=Clay / outdoor

| location=Kitzbühel, Austria

| venue=Kitzbüheler Tennisclub

| champs={{flagicon|CRO}} Goran Ivanišević{{cite web |title=1994 Kitzbühel – Singles draw |url=https://www.atptour.com/en/scores/archive/kitzbuhel/319/1994/draws?matchtype=singles |publisher=Association of Tennis Professionals (ATP)}}

| champd={{flagicon|RSA}} David Adams / {{flagicon|RUS}} Andrei Olhovskiy{{cite web |title=1994 Kitzbühel – Doubles draw |url=https://www.atptour.com/en/scores/archive/kitzbuhel/319/1994/draws?matchtype=doubles |publisher=Association of Tennis Professionals (ATP)}}

| before_name=Philips Head Cup

| main_name = Austrian Open Kitzbühel

}}

The 1994 EA Generali Open, also known as the Austrian Open, was a men's tennis tournament held on outdoor clay courts at the Kitzbüheler Tennisclub in Kitzbühel, Austria that was part of the ATP World Series of the 1994 ATP Tour. It was the 24th edition of the tournament and was held from 1 August until 8 August 1994. First-seeded Goran Ivanišević won the singles title.{{cite book|title=International Tennis Federation World of Tennis 1995|year=1995|publisher=CollinsWillow|location=London|isbn=9780002184847|editor=John Barrett|pages=120, 138}}