1998 MTV Video Music Awards

{{short description|Award ceremony}}

{{Use mdy dates|date=March 2012}}

{{Infobox award

| name = 1998 MTV Video Music Awards

| image = MTV VMA 1998 logo.svg

| date = Thursday, September 10, 1998

| location = Universal Amphitheatre, Los Angeles

| country = United States

| host = Ben Stiller

| most_awards = Madonna (6)

| most_nominations = Madonna (9)

| network = MTV

| producer = Salli Frattini

| director = Beth McCarthy

| previous = 1997

| main = {{nowrap|MTV Video Music Awards}}

| next = 1999

}}

The 1998 MTV Video Music Awards aired live on September 10, 1998, honoring the best music videos from June 17, 1997, to June 12, 1998. The show was hosted by Ben Stiller at Gibson Amphitheatre in Los Angeles.

Madonna was the most successful winner and nominee of the night, winning six awards out of a total nine nominations: five (out of eight) for "Ray of Light", including Video of the Year and Best Female Video, and one for "Frozen" (its only nomination). Other than Madonna, only Will Smith and The Prodigy won multiple awards that night, winning two apiece.

With regard to nominations, the two biggest nominees aside from Madonna were alt-rock band Garbage and rapper Will Smith. Smith split his nominations between two videos: "Gettin' Jiggy wit It" (five) and "Just the Two of Us" (one), each of which earned a Moonman. In contrast, Garbage received all eight nominations for "Push It" but went home completely empty-handed at the end of the night.

The mesh dress that actress Rose McGowan wore to the award show was the subject of much media attention following the awards. The dress went on to become one of the most iconic and controversial outfits in the history of the VMA's.{{cite news |last1=Hills |first1=Megan C. |title=Rose McGowan explains why her 'naked dress' defied Harvey Weinstein |url=https://www.standard.co.uk/insider/style/rose-mcgowan-vma-dress-harvey-weinstein-political-statement-i-weigh-jameela-jamil-a4131501.html |access-date=27 July 2020 |work=Evening Standard |date=27 June 2019 |language=en}}{{cite web |last1=Heron-Langton |first1=Jessica |title=10 times celebrities ripped up the red carpet rule book |url=https://www.dazeddigital.com/fashion/article/47680/1/10-times-celebrities-offbeat-fashion-red-carpet-grammys-lana-del-rey-celine-dion |website=Dazed |access-date=27 July 2020 |language=en |date=28 January 2020}}

Background

After four consecutive ceremonies in New York City, and after lobbying from the Los Angeles Sports and Entertainment Commission and the Entertainment Industry Development Corporation, MTV announced on April 9 that the 1998 Video Music Awards would be held in Los Angeles.{{cite news |title=MTV Awards to Be Broadcast From L.A. |url=https://www.newspapers.com/clip/106902273/the-los-angeles-times/ |work=Los Angeles Times |date=April 10, 1998 |via=Newspapers.com}} Nominees were announced at a press conference hosted by Courtney Love, Mayor Richard Riordan, and MTV president Judy McGrath on July 14.{{cite news |title=Garbage trails Madonna in award nominations |url=https://www.newspapers.com/clip/106907703/chicago-tribune/ |work=Chicago Tribune |date=July 15, 1998 |via=Newspapers.com}} Ben Stiller was announced as the host on August 13.{{cite news |title=Ben Stiller to host MTV Video Music Awards |url=https://www.newspapers.com/clip/106907787/republican-and-herald/ |work=Republican Herald |agency=Associated Press |date=August 13, 1998 |via=Newspapers.com}} The ceremony broadcast was preceded by the 1998 MTV Video Music Awards Opening Act. Hosted by Kurt Loder and Serena Altschul with reports from Chris Connelly, John Norris, and Rebecca Romijn, the broadcast featured red carpet interviews, pre-taped interviews with Madonna and Hole, a preview of the music video for Madonna's "The Power of Good-Bye," and performances from Usher and Barenaked Ladies.

In the weeks before the awards ceremony, MTV "hacked" its own website intentionally and graffitied the words "JF Was Here" across the page,{{cite news | url=https://www.cnet.com/news/mtv-hack-backfires/| title=MTV "hack" backfires| publisher=CNet | date=September 9, 1998}} at the same time that the British hacker JF was under investigation by Scotland Yard for the milw0rm hacktivist attacks.{{cite news|url=https://www.wired.com/culture/lifestyle/news/1998/09/14914 |title=MTV Cries 'Hacked!' |work=Wired |date=September 9, 1998 |archive-url=https://web.archive.org/web/20091107204722/http://www.wired.com/culture/lifestyle/news/1998/09/14914 |archive-date=November 7, 2009 |url-status=live |access-date=July 10, 2009 |df=mdy }} Hundreds of pages hosted on MTV.com sported the new JF logo, including one page that read, "JF was here, greets to milw0rm".{{cite news | url=http://antionline.com/SpecialReports/mtv/opinion.html | title=AntiOnline's Editorial Coverage Of The MTV Site "Hack" ?| publisher=AntiOnline | date=September 1998 |archive-url = https://web.archive.org/web/19981205104829/http://antionline.com/SpecialReports/mtv/opinion.html |archive-date = December 5, 1998}} MTV later confirmed that the alleged JF "hack" was a publicity stunt to promote the appearance of a commentator named Johnny Fame at their upcoming awards show. Many were puzzled by the apparent hack committed by JF since the hacker was "known for relatively high ethical standards."

Performances

class="wikitable plainrowheaders"

|+ List of musical performances

scope="col" | Artist(s)

! scope="col" | Song(s)

colspan="2" | Pre-show
Usher

| "My Way"

Barenaked Ladies

| "One Week"

Video of the Year Medley{{cite web|url=http://www.mtv.com/news/articles/1425376/19980911/barenaked_ladies.jhtml?paid=2432 |title = News - Articles - 1425376 - 19980911 |access-date=2007-07-25 |url-status=dead |archive-url=https://web.archive.org/web/20090218014006/http://www.mtv.com/news/articles/1425376/19980911/barenaked_ladies.jhtml?paid=2432 |archive-date=February 18, 2009 }}

colspan="2" | Main show
Madonna

| "Shanti/Ashtangi"
"Ray of Light" (featuring Lenny Kravitz)

Pras
Ol' Dirty Bastard
Mýa
Wyclef Jean
Canibus

| "Gone Till November" (Wyclef Jean and Canibus only)
"Ghetto Supastar (That Is What You Are)"

Hole

| "Celebrity Skin" (with an excerpt from R.E.M.'s "Pretty Persuasion")

Master P
Fiend
Silkk Tha Shocker
Mystikal
Mia X)

| "Make 'Em Say Uhh!"

Backstreet Boys

| "Everybody (Backstreet's Back)"

Beastie Boys

| "Three MC's and One DJ"
"Intergalactic"

Brandy
Monica

| "The Boy Is Mine"

Dave Matthews Band

| "Stay (Wasting Time)"

Marilyn Manson

| "The Dope Show"

Brian Setzer Orchestra

| "Jump Jive an' Wail"

Presenters

=Pre-show=

=Main show=

Winners and nominees

Winners are in bold text.

class="wikitable" style="width:100%"
style="background:#EEDD85; width=50%" | Video of the Year

! style="background:#EEDD85; width=50%" | Best Male Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best Female Video

! style="background:#EEDD85; width=50%" | Best Group Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best New Artist in a Video

! style="background:#EEDD85; width=50%" | Best Rock Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best R&B Video

! style="background:#EEDD85; width=50%" | Best Rap Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best Dance Video

! style="background:#EEDD85; width=50%" | Best Alternative Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best Video from a Film

! style="background:#EEDD85; width=50%" | Breakthrough Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best Direction in a Video

! style="background:#EEDD85; width=50%" | Best Choreography in a Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best Special Effects in a Video

! style="background:#EEDD85; width=50%" | Best Art Direction in a Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Best Editing in a Video

! style="background:#EEDD85; width=50%" | Best Cinematography in a Video

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | Viewer's Choice

! style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV Asia

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV Australia

! style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV Brasil

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV India

! style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV Japan

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV Latin America (North)

! style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV Latin America (South)

valign="top" |

| valign="top" |

style="background:#EEDD85; width=50%" | International Viewer's Choice: MTV Mandarin

! style="background:#EEDD85; width=50%" |

valign="top" |

style="background:#EEDD82; width=50%" colspan="2" | Michael Jackson Video Vanguard Award
colspan="2" style="text-align: center;" | Beastie Boys

Artists with multiple wins and nominations

class="wikitable" rowspan="2" style="text-align:center"

|+ Artists who received multiple awards

scope="col" style="width:55px;" |Wins

! scope="col" style="text-align:center;" |Artist

style="text-align:center" |6

| Madonna

rowspan="4" style="text-align:center" |2

| Aerosmith

Molotov
The Prodigy
Will Smith

class="wikitable" rowspan="2" style="text-align:center"

|+ Artists who received multiple nominations

scope="col" style="width:55px;" |Nominations

! scope="col" style="text-align:center;" |Artist

style="text-align:center" |9

| Madonna

style="text-align:center" |8

| Garbage

style="text-align:center" |6

| Will Smith

rowspan="4" style="text-align:center" |4

| Aerosmith

Busta Rhymes
Radiohead
The Prodigy
rowspan="6" style="text-align:center" |3

| Foo Fighters

Natalie Imbruglia
Puff Daddy
The Notorious B.I.G.
The Verve
Wyclef Jean
rowspan="17" style="text-align:center" |2

| Backstreet Boys

Brandy
Celine Dion
Dave Matthews Band
Fiona Apple
Fuzzbubble
Green Day
Illya Kuryaki and the Valderramas
Lil' Kim
Mase
Matchbox 20
Molotov
Monica
Mýa
Ol' Dirty Bastard
Pras
The LOX

See also

References

{{reflist}}