2010 Cellular South Cup – Singles
{{Use mdy dates|date=January 2025}}
{{Infobox tennis tournament event|2010|Regions Morgan Keegan Championships|Cellular South Cup|
| champ = {{flagicon|RUS}} Maria Sharapova
| runner = {{flagicon|SWE}} Sofia Arvidsson
| score = 6–2, 6–1
| draw = 32
| seeds = 8
}}
{{main|2010 Regions Morgan Keegan Championships and the Cellular South Cup}}
Victoria Azarenka was the defending champion but she chose to compete in 2010 Dubai Tennis Championships instead.
Maria Sharapova won in the final 6–2, 6–1 against Sofia Arvidsson.
Seeds
{{columns-list|colwidth=30em|
- {{flagicon|RUS}} Maria Sharapova (champion)
- {{flagicon|USA}} Melanie Oudin (quarterfinals)
- {{flagicon|EST}} Kaia Kanepi (quarterfinals)
- {{flagicon|CZE}} Lucie Hradecká (first round)
- {{flagicon|CZE}} Petra Kvitová (semifinals)
- {{flagicon|GER}} Kristina Barrois (first round)
- {{flagicon|USA}} Vania King (second round)
- {{flagicon|GBR}} Elena Baltacha (quarterfinals)
}}
Draw
{{Draw key}}
=Finals=
{{4TeamBracket-Tennis3
| RD1=Semifinals
| RD2=Final
| team-width=175
| RD1-seed1=1
| RD1-team1={{flagicon|RUS}} Maria Sharapova
| RD1-score1-1=6
| RD1-score1-2=6
| RD1-score1-3=
| RD1-seed2=5
| RD1-team2={{flagicon|CZE}} Petra Kvitová
| RD1-score2-1=4
| RD1-score2-2=3
| RD1-score2-3=
| RD1-seed3=
| RD1-team3={{flagicon|GBR}} Anne Keothavong
| RD1-score3-1=4
| RD1-score3-2=6
| RD1-score3-3=4
| RD1-seed4=Q
| RD1-team4={{flagicon|SWE}} Sofia Arvidsson
| RD1-score4-1=6
| RD1-score4-2=4
| RD1-score4-3=6
| RD2-seed1=1
| RD2-team1={{flagicon|RUS}} Maria Sharapova
| RD2-score1-1=6
| RD2-score1-2=6
| RD2-score1-3=
| RD2-seed2=Q
| RD2-team2={{flagicon|SWE}} Sofia Arvidsson
| RD2-score2-1=2
| RD2-score2-2=1
| RD2-score2-3=
}}
=Top half=
{{16TeamBracket-Compact-Tennis3
| RD1=First round
| RD2=Second round
| RD3=Quarterfinals
| RD4=Semifinals
| RD1-seed01=1
| RD1-team01={{flagicon|RUS}} M Sharapova
| RD1-score01-1=6
| RD1-score01-2=6
| RD1-score01-3=
| RD1-seed02=
| RD1-team02={{flagicon|USA}} S Perry
| RD1-score02-1=0
| RD1-score02-2=2
| RD1-score02-3=
| RD1-seed03=WC
| RD1-team03={{flagicon|USA}} B Mattek-Sands
| RD1-score03-1=6
| RD1-score03-2=6
| RD1-score03-3=
| RD1-seed04=
| RD1-team04={{flagicon|GBR}} K O'Brien
| RD1-score04-1=2
| RD1-score04-2=1
| RD1-score04-3=
| RD1-seed05=
| RD1-team05={{flagicon|ROU}} M Niculescu
| RD1-score05-1=3
| RD1-score05-2=4
| RD1-score05-3=
| RD1-seed06=Q
| RD1-team06={{flagicon|CAN}} V Tétreault
| RD1-score06-1=6
| RD1-score06-2=6
| RD1-score06-3=
| RD1-seed07=
| RD1-team07={{flagicon|CZE}} R Voráčová
| RD1-score07-1=5
| RD1-score07-2=1
| RD1-score07-3=
| RD1-seed08=8
| RD1-team08={{flagicon|GBR}} E Baltacha
| RD1-score08-1=7
| RD1-score08-2=6
| RD1-score08-3=
| RD1-seed09=3
| RD1-team09={{flagicon|EST}} K Kanepi
| RD1-score09-1=6
| RD1-score09-2=6
| RD1-score09-3=
| RD1-seed10=
| RD1-team10={{flagicon|NED}} A Rus
| RD1-score10-1=0
| RD1-score10-2=4
| RD1-score10-3=
| RD1-seed11=
| RD1-team11={{flagicon|USA}} L Granville
| RD1-score11-1=4
| RD1-score11-2=2
| RD1-score11-3=
| RD1-seed12=WC
| RD1-team12={{flagicon|CZE}} N Vaidišová
| RD1-score12-1=6
| RD1-score12-2=6
| RD1-score12-3=
| RD1-seed13=
| RD1-team13={{flagicon|GER}} J Schruff
| RD1-score13-1=6
| RD1-score13-2=1
| RD1-score13-3=2
| RD1-seed14=
| RD1-team14={{flagicon|NED}} M Krajicek
| RD1-score14-1=2
| RD1-score14-2=6
| RD1-score14-3=6
| RD1-seed15=
| RD1-team15={{flagicon|FRA}} S Cohen-Aloro
| RD1-score15-1=4
| RD1-score15-2=0
| RD1-score15-3=
| RD1-seed16=5
| RD1-team16={{flagicon|CZE}} P Kvitová
| RD1-score16-1=6
| RD1-score16-2=6
| RD1-score16-3=
| RD2-seed01=1
| RD2-team01={{flagicon|RUS}} M Sharapova
| RD2-score01-1=6
| RD2-score01-2=6
| RD2-score01-3=
| RD2-seed02=WC
| RD2-team02={{flagicon|USA}} B Mattek-Sands
| RD2-score02-1=1
| RD2-score02-2=1
| RD2-score02-3=
| RD2-seed03=Q
| RD2-team03={{flagicon|CAN}} V Tétreault
| RD2-score03-1=4
| RD2-score03-2=4
| RD2-score03-3=
| RD2-seed04=8
| RD2-team04={{flagicon|GBR}} E Baltacha
| RD2-score04-1=6
| RD2-score04-2=6
| RD2-score04-3=
| RD2-seed05=3
| RD2-team05={{flagicon|EST}} K Kanepi
| RD2-score05-1=4
| RD2-score05-2=6
| RD2-score05-3=6
| RD2-seed06=WC
| RD2-team06={{flagicon|CZE}} N Vaidišová
| RD2-score06-1=6
| RD2-score06-2=1
| RD2-score06-3=3
| RD2-seed07=
| RD2-team07={{flagicon|NED}} M Krajicek
| RD2-score07-1=4
| RD2-score07-2=5
| RD2-score07-3=
| RD2-seed08=5
| RD2-team08={{flagicon|CZE}} P Kvitová
| RD2-score08-1=6
| RD2-score08-2=7
| RD2-score08-3=
| RD3-seed01=1
| RD3-team01={{flagicon|RUS}} M Sharapova
| RD3-score01-1=6
| RD3-score01-2=7
| RD3-score01-3=
| RD3-seed02=8
| RD3-team02={{flagicon|GBR}} E Baltacha
| RD3-score02-1=2
| RD3-score02-2=5
| RD3-score02-3=
| RD3-seed03=3
| RD3-team03={{flagicon|EST}} K Kanepi
| RD3-score03-1=6
| RD3-score03-2=3
| RD3-score03-3=60
| RD3-seed04=5
| RD3-team04={{flagicon|CZE}} P Kvitová
| RD3-score04-1=1
| RD3-score04-2=6
| RD3-score04-3=7
| RD4-seed01=1
| RD4-team01={{flagicon|RUS}} M Sharapova
| RD4-score01-1=6
| RD4-score01-2=6
| RD4-score01-3=
| RD4-seed02=5
| RD4-team02={{flagicon|CZE}} P Kvitová
| RD4-score02-1=4
| RD4-score02-2=3
| RD4-score02-3=
}}
=Bottom half=
{{16TeamBracket-Compact-Tennis3
| RD1=First round
| RD2=Second round
| RD3=Quarterfinals
| RD4=Semifinals
| RD1-seed01=6
| RD1-team01={{flagicon|GER}} K Barrois
| RD1-score01-1=1
| RD1-score01-2=3
| RD1-score01-3=
| RD1-seed02=
| RD1-team02={{flagicon|GBR}} A Keothavong
| RD1-score02-1=6
| RD1-score02-2=6
| RD1-score02-3=
| RD1-seed03=
| RD1-team03={{nowrap|{{flagicon|POR}} M Larcher de Brito}}
| RD1-score03-1=6
| RD1-score03-2=6
| RD1-score03-3=
| RD1-seed04=Q
| RD1-team04={{flagicon|USA}} M Brengle
| RD1-score04-1=3
| RD1-score04-2=3
| RD1-score04-3=
| RD1-seed05=WC
| RD1-team05={{flagicon|CRO}} A Tomljanović
| RD1-score05-1=6
| RD1-score05-2=6
| RD1-score05-3=
| RD1-seed06=
| RD1-team06={{flagicon|SVK}} K Kučová
| RD1-score06-1=4
| RD1-score06-2=4
| RD1-score06-3=
| RD1-seed07=
| RD1-team07={{flagicon|CRO}} K Šprem
| RD1-score07-1=6
| RD1-score07-2=6
| RD1-score07-3=
| RD1-seed08=4
| RD1-team08={{flagicon|CZE}} L Hradecká
| RD1-score08-1=4
| RD1-score08-2=4
| RD1-score08-3=
| RD1-seed09=7
| RD1-team09={{flagicon|USA}} V King
| RD1-score09-1=6
| RD1-score09-2=6
| RD1-score09-3=
| RD1-seed10=
| RD1-team10={{flagicon|GER}} K Wörle
| RD1-score10-1=3
| RD1-score10-2=4
| RD1-score10-3=
| RD1-seed11=Q
| RD1-team11={{flagicon|SWE}} S Arvidsson
| RD1-score11-1=5
| RD1-score11-2=6
| RD1-score11-3=6
| RD1-seed12=
| RD1-team12={{flagicon|POL}} M Domachowska
| RD1-score12-1=7
| RD1-score12-2=4
| RD1-score12-3=3
| RD1-seed13=
| RD1-team13={{flagicon|CAN}} S Dubois
| RD1-score13-1=6
| RD1-score13-2=4
| RD1-score13-3=4
| RD1-seed14=
| RD1-team14={{flagicon|USA}} L Osterloh
| RD1-score14-1=3
| RD1-score14-2=6
| RD1-score14-3=6
| RD1-seed15=Q
| RD1-team15={{flagicon|USA}} A Glatch
| RD1-score15-1=2
| RD1-score15-2=2
| RD1-score15-3=
| RD1-seed16=2
| RD1-team16={{flagicon|USA}} M Oudin
| RD1-score16-1=6
| RD1-score16-2=6
| RD1-score16-3=
| RD2-seed01=
| RD2-team01={{flagicon|GBR}} A Keothavong
| RD2-score01-1=6
| RD2-score01-2=6
| RD2-score01-3=
| RD2-seed02=
| RD2-team02={{nowrap|{{flagicon|POR}} M Larcher de Brito}}
| RD2-score02-1=3
| RD2-score02-2=1
| RD2-score02-3=
| RD2-seed03=WC
| RD2-team03={{flagicon|CRO}} A Tomljanović
| RD2-score03-1=6
| RD2-score03-2=2
| RD2-score03-3=0
| RD2-seed04=
| RD2-team04={{flagicon|CRO}} K Šprem
| RD2-score04-1=3
| RD2-score04-2=6
| RD2-score04-3=6
| RD2-seed05=7
| RD2-team05={{flagicon|USA}} V King
| RD2-score05-1=6
| RD2-score05-2=4
| RD2-score05-3=2
| RD2-seed06=Q
| RD2-team06={{flagicon|SWE}} S Arvidsson
| RD2-score06-1=3
| RD2-score06-2=6
| RD2-score06-3=6
| RD2-seed07=
| RD2-team07={{flagicon|USA}} L Osterloh
| RD2-score07-1=2
| RD2-score07-2=1
| RD2-score07-3=
| RD2-seed08=2
| RD2-team08={{flagicon|USA}} M Oudin
| RD2-score08-1=6
| RD2-score08-2=6
| RD2-score08-3=
| RD3-seed01=
| RD3-team01={{flagicon|GBR}} A Keothavong
| RD3-score01-1=6
| RD3-score01-2=6
| RD3-score01-3=
| RD3-seed02=
| RD3-team02={{flagicon|CRO}} K Šprem
| RD3-score02-1=4
| RD3-score02-2=3
| RD3-score02-3=
| RD3-seed03=Q
| RD3-team03={{flagicon|SWE}} S Arvidsson
| RD3-score03-1=6
| RD3-score03-2=6
| RD3-score03-3=
| RD3-seed04=2
| RD3-team04={{flagicon|USA}} M Oudin
| RD3-score04-1=1
| RD3-score04-2=3
| RD3-score04-3=
| RD4-seed01=
| RD4-team01={{flagicon|GBR}} A Keothavong
| RD4-score01-1=4
| RD4-score01-2=6
| RD4-score01-3=4
| RD4-seed02=Q
| RD4-team02={{flagicon|SWE}} S Arvidsson
| RD4-score02-1=6
| RD4-score02-2=4
| RD4-score02-3=6
}}
External links
- [https://web.archive.org/web/20110811065849/http://www.wtatennis.com/SEWTATour-Archive/posting/2010/1012/MDS.pdf Main draw]
- [http://www.wtatennis.com/SEWTATour-Archive/posting/2010/1012/QS.pdf Qualifying draw]
{{2010 WTA Tour}}
{{DEFAULTSORT:Cellular South Cup - Singles, 2010}}