2012 (It Ain't the End)
{{short description|2010 single by Jay Sean}}
{{Use British English|date=March 2012}}
{{Use dmy dates|date=February 2016}}
{{Infobox song
| name = 2012 (It Ain't the End)
| cover = Jay Sean Ft. Nicki Minaj - 2012.jpg
| alt =
| type = single
| artist = Jay Sean featuring Nicki Minaj
| album = Hit the Lights
| B-side = Your Love – Remix (featuring Jay Sean)
| released = 3 August 2010
| studio =
| venue =
| genre = {{hlist|Dance-pop|synthpop{{cite magazine|url=http://music-mix.ew.com/2010/07/14/jay-seans-new-single-2012-a-late-summer-anthem/|title=Jay Sean's new single '2012': A late-summer anthem?|first=Grady|last=Smith|date=14 July 2010|magazine=Entertainment Weekly|access-date=22 July 2010}}}}
| length = 3:41
3:19 (without Minaj)
| label = {{hlist|Cash Money|Republic}}
| writer = {{hlist|Kamaljeet Singh Jhooti|Onika Maraj|J-Remy|Bobby Bass|Jared Cotter|J. Perkins}}
| producer = {{hlist|J-Remy|Bobbybass}}
| chronology = Jay Sean
| prev_title = Each Tear
| prev_year = 2010
| next_title = Hit the Lights
| next_year = 2011
| misc = {{Extra chronology
| artist = Nicki Minaj
| type = singles
| prev_title = Bottoms Up
| prev_year = 2010
| title = 2012 (It Ain't the End)
| year = 2010
| next_title = Letting Go (Dutty Love)
| next_year = 2010
}}
}}
"2012 (It Ain't the End)" is a song by British singer Jay Sean taken from the compilation album, Hit the Lights. It features rapper and labelmate Nicki Minaj and is the album's lead single. The song was produced by OFM production team J-Remy and Bobby Bass. It was released to US radio stations and made available for digital download on 3 August 2010.[https://music.apple.com/ca/album/2012-it-aint-end-feat-nicki/384209575 2012 (It Ain't the End) feat. Nicki Minaj – Single by Jay Sean on iTunes] The title is a reference to the 2012 phenomenon.
The song originates its meaning from the popular post the world was going to end in 2012 due to the Mayan calendar ending in 2012.
According to his interview on MTV News, the song was inspired by the science fiction movie 2012 and theories about the world ending. In addition, he wanted to inspire fans to jam like the world is ending but also to remember that it's not. "Sometimes you need to remind people to let go of all the heaviness they're carrying through the day. Yes, you had a stressful day but it ain't the end there. That's why it's called '2012 (It Ain't the End)'", Sean explained.{{cite web | url=https://www.mtv.com/news/mjgik3/jay-sean-says-2012-end-of-world-theory-inspired-new-single | archive-url=https://web.archive.org/web/20231103153537/https://www.mtv.com/news/mjgik3/jay-sean-says-2012-end-of-world-theory-inspired-new-single | archive-date=3 November 2023 | title=MTV | Homepage - Shows & Schedules | website=MTV }}
Critical reception
{{tone|date=December 2014}}
Bill Lamb from About.com rated the single 4 out of 5 stars, commenting on "The powerful vocal kickoff", "expansive world party atmosphere" and "Nicki Minaj on guest raps". Lamb also noted that the song was similar to that of "Down" and concluded that "2012 (It Ain't the End) feels like a wise move for Jay Sean capitalizing on the party success of his two prior hits "Down" and "Do You Remember" while moving into an even more expansive sound".[http://top40.about.com/od/singles/gr/Jay-Sean-2012-It-Ai-Not-The-End-Featuring-Nicki-Minaj.htm 2012 Review by About.com] {{Webarchive|url=https://web.archive.org/web/20100817041502/http://top40.about.com/od/singles/gr/Jay-Sean-2012-It-Ai-Not-The-End-Featuring-Nicki-Minaj.htm |date=17 August 2010 }} Retrieved 12 October 2010 Robert Copsey from Digital Spy rated the song 3 out of 5 stars, also noting its similarity to "the USA-slaying synthpop/R&B sound of his breakthrough".{{Cite web |date=2016-05-27 |title=Jay Sean ft. Nicki Minaj: '2012 (It Ain't The End)' |website=Digital Spy |url=http://www.digitalspy.com/music/single-reviews/review/a283689/jay-sean-ft-nicki-minaj-2012-it-aint-the-end/ |access-date=2024-07-22 |archive-url=http://web.archive.org/web/20160527170126/http://www.digitalspy.com/music/single-reviews/review/a283689/jay-sean-ft-nicki-minaj-2012-it-aint-the-end/ |archive-date=27 May 2016 }}
Chart performance
"2012 (It Ain't the End)" debuted at number 50 on the Billboard Hot 100 for the chart week of 13 August 2010, later peaking at number 31. It peaked at number 34 on the US Pop Songs chart and climbed for a few weeks from its debut at number 92 to its ultimate height at number 23 on the Canadian Hot 100 .[{{BillboardURLbyName|artist=jay sean|chart=all}} Jay Sean Music News & Info | Billboard.com] The single also debuted at number 40 on the ARIA Charts for the chart week of 26 August 2010 and at number 9 on the UK Singles Chart, on the issue of 24 October 2010.[http://www.digitalspy.co.uk/music/news/a283904/bruno-mars-returns-to-singles-no-1.html The UK Singles Charts, week of October 24] Digital Spy Retrieved 24 October 2010
Track listing
{{Track listing
| headline = Digital Download
| title1 = 2012 (It Ain't the End)
| note1 = featuring Nicki Minaj
| length1 = 3:42
}}
{{Track listing
| headline = UK iTunes Remixes EP Digital Download
| title1 = 2012 (It Ain't the End) [WestFunk & Steve Smart Radio Edit]
| note1 = featuring Nicki Minaj
| length1 = 3:45
| title2 = 2012 (It Ain't the End) [WestFunk & Steve Smart Club Remix]
| note2 = featuring Nicki Minaj
| length2 = 7:26
| title3 = Your Love
| note3 = featuring Nicki Minaj
| length3 = 3:33
}}
Music video
The music video for "2012 (It Ain't the End)" was shot in Los Angeles on 19 July 2010, with Nicki Minaj. The video is set to many flashing lights and a typical hip-hop club scene environment. But in post-production, Sean said the music video's director Erik White would be zooming out to show parties in three cities around the world. "There's all these wonderful ideas the director Erik White has been telling me [about]." 'They are gonna zoom out, and it's gonna zoom into Tokyo! And the world is gonna spin around!' And I'm like, 'Really? That's amazing!' So for me, I'm looking forward to seeing those effects." "The concept of the video is basically all about throwing the biggest party, celebrating life. It's basically going around the world, from London to Tokyo to New York, seeing people celebrating good times."{{cite web|author=JaySeanVideos|url=https://www.youtube.com/watch?v=oH62nyBqiaM |title=Jay Sean – 2012 Feat. Nicki Minaj (Behind The Scenes)|work=Youtube |access-date=31 July 2010| archive-url= https://web.archive.org/web/20100803140702/https://www.youtube.com//watch?v=oH62nyBqiaM| archive-date= 3 August 2010 | url-status= live}} The video should have premiered on 8 August 2010 on MTV,{{cite web|url=http://www.mtv.com/news/articles/1644224/20100722/sean_jay.jhtml|title=Jay Sean, Nicki Minaj Shine In Exclusive '2012' Video Preview|date=22 July 2010|publisher=MTV|first=Akshay|last=Bhansali|access-date=22 July 2010| archive-url= https://web.archive.org/web/20100724144235/http://www.mtv.com/news/articles/1644224/20100722/sean_jay.jhtml| archive-date= 24 July 2010 | url-status= dead}} however, the same day Sean confirmed on Twitter that the premiere had been rescheduled.[https://twitter.com/jaysean/status/20575769038 Twitter (Update) / Jay Sean] The video was leaked on 14 August 2010, but Jay Sean confirmed that the leaked version of the video wasn't the final version.{{cite tweet|number=21179313924|user=jaysean|title=thanx4all ur amazing comments on 2012 vid (tho it LEAKED!) this isnt the final version!Look out for the special ending on official version! |accessdate=26 February 2011|date=14 August 2010 }}
The video features cameo appearances from former Spice Girl Melanie Brown, Cash Money Records CEO Birdman, writer Jared Cotter, producers J-Remy and Bobby Bass, and Thara. On 24 August 2010, the final version of the video was released to VEVO. The prelude and the music video of his song "Break Your Back" can be heard and seen in the end of the music video, but the full version is yet to be released.{{YouTube|4uFalk1y38I| Jay Sean – 2012 (It Ain't The End) ft. Nicki Minaj}}
The video won Best Video in the 2011 UK Asian Music Awards.{{cite web |url= http://www.desiblitz.com/content/2011-uk-asian-music-awards-winners |title=2011 UK Asian Music Awards Winners |author=Jas Sembhi|date=10 March 2011 |work=desiblitz.com |access-date=13 March 2011}}
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
| class="wikitable sortable" |
| Chart (2010)
!Peak |
|---|
| {{single chart|Australia|40|artist=Jay Sean feat. Nicki Minaj|song=2012 (It Ain't the End)}} |
| {{single chart|Flanders Tip|22|artist=Jay Sean feat. Nicki Minaj|song=2012 (It Ain't the End)|access-date=3 November 2010}} |
| {{single chart|Canada|23|artist=Jay Sean|song=2010 (It Ain't the End)|artistid=623772}} |
| {{single chart|Billboardcanadachrtop40|20|artist=Nicki Minaj|access-date=August 14, 2022}} |
| {{single chart|Billboardcanadahotac|32|artist=Nicki Minaj|access-date=August 14, 2022}} |
| {{single chart|Ireland3|44|artist=Jay Sean|access-date=18 January 2020}} |
| {{single chart|New Zealand|9|artist=Jay Sean feat. Nicki Minaj|song=2012 (It Ain't the End)}} |
| {{single chart|Scotland|8|artist=Jay Sean feat. Nicki Minaj|song=2012 (It Ain't the End)|date=2010-10-30}} |
| UK Asian Chart (The Official Charts Company){{cite web|url=https://www.officialcharts.com/charts/asian-download-chart/20101024/asian/ |title=Archive Chart |publisher=Theofficialcharts.com |date=30 October 2010 |access-date=26 February 2011}}
| style="text-align:center;"|1 |
| {{single chart|UK|9|artist=Jay Sean|song=2012 (It Ain't the End)|date=2010-10-30}} |
| {{single chart|Billboardhot100|31|artist=Jay Sean|song=2012 (It Ain't the End)|artistid=623772}} |
| {{single chart|Billboardpopsongs|20|artist=Jay Sean|song=2012 (It Ain't the End)|artistid=623772}} |
{{col-2}}
=Year-end charts=
| class="wikitable" |
| Chart (2010)
!Position |
|---|
| UK Singles (Official Charts Company){{cite web|url=http://www.ukchartsplus.co.uk/UKChartsPlusEOY2010.pdf|title=End of Year 2010|publisher=UKChartsPlus|access-date=24 June 2020}}
| style="text-align:center;"|184 |
{{col-end}}
Certifications
{{Certification Table Top}}
{{Certification Table Entry|region=New Zealand|type=single|award=Gold|source=archive|relyear=2010|relmonth=08|access-date=4 March 2016}}
{{Certification Table Entry|region=United Kingdom|artist=Jay Sean Ft Nicki Minaj|title=2012 (It Ain't The End)|type=single|award=Silver|relyear=2010|certyear=2025|id=20780-7077-1|access-date=15 February 2025}}
{{Certification Table Entry|region=United States|artist=Jay Sean|title=2012 (It Ain't the End)|type=single|award=Gold|relyear=2010|certyear=2011|access-date=29 May 2023}}
{{Certification Table Bottom|streaming=true}}
Release history
References
{{Reflist|2}}
{{Jay Sean}}
{{Nicki Minaj singles}}
{{authority control}}
{{DEFAULTSORT:2012 (It Ain't The End)}}
Category:Cash Money Records singles
Category:Songs written by Jay Sean
Category:Songs written by Nicki Minaj