310 Motoring

310 Motoring was an automotive customization garage based in Los Angeles, California, founded by Marc Laidler in 1999. The name is based on area code 310, for its original location in L.A. The company grew and now has shops across the United States, including 45 in California. Since its beginnings the company has reached wide recognition as the premier customization shop in the United States with many Sports and Entertainment figures as clients of the company.{{cite web |last=Haynes |first=Netta Conyers |url=https://www.bizjournals.com/sanjose/stories/2001/09/03/focus3.html |title=Star athletes put as much energy in business, charity works |work=San Jose Business Journal |date=August 31, 2001 |access-date=November 28, 2006}}{{cite web |last=Laidler |first=Marc |url=http://www.askmen.com/toys/cars_100/133_car_review.html |archive-url=https://archive.today/20120723184924/http://www.askmen.com/toys/cars_100/133_car_review.html |url-status=dead |archive-date=July 23, 2012 |title=10 Custom Car Tips From 310 Motoring |work=AskMen.com |access-date=November 28, 2006}} Recently{{when|date=September 2024}} the company has ventured into the footwear industry, premiering their debut shoe, Hurricanes, which is sponsored by rapper The Game.{{cite web |last=Concepción |first=Mariel |url=http://www.vibe.com/news/news_headlines/2006/11/the_game_drops_one_blood_remix/ |title=The Game Drops 'One Blood' Remix |archive-url=https://web.archive.org/web/20070118064253/http://www.vibe.com/news/news_headlines/2006/11/the_game_drops_one_blood_remix/ |archive-date=2007-01-18 |work=VIBE |date=November 7, 2006 |access-date=November 29, 2006 |url-status=dead}}

Laidler helped to create the trend of customized cars as a fashion statement for the rich and famous.{{Citation needed|date=January 2008}} Headquartered in Los Angeles, California, 310 Global Brands, Inc. is the marketing, merchandising and licensing arm of 310 Motoring. The company also sells shoes under the 310 Motoring Footwear brand. 310 Motoring sponsored the "Game's Big Game", a 2007 NCAA tournament pool, hosted on Facebook, where individuals competed to win a trip for two to the 2007 NCAA championship game.

In 2002, 310 Racing was founded, and participated in the Indy Racing League IndyCar Series and 2002 Indianapolis 500 with driver George Mack. It was the first minority-owned IndyCar team.{{cite web |last=Jennings |first=Patrick |url=http://www.motorsport.com/magazine/feature.asp?C=Special&D=2002-05-01 |title=310 Racing: a profile |archive-url=https://web.archive.org/web/20090829094451/http://www.motorsport.com/magazine/feature.asp?C=Special&D=2002-05-01 |archive-date=2009-08-29 |work=Motorsport.com |date=May 1, 2002 |url-status=dead}} The team raced for one season with Mack finishing 16th in points with a best race finish of 13th.

The company ceased operation sometime prior to 2008.{{specify|date=September 2024}}