32Red

32Red is a sports betting firm that has held a gambling licence in Gibraltar since 2002. It operates under a United Kingdom Gambling Commission licence (reference 39430).{{Cite web |title=32Red Limited - Licence summary |url=https://www.gamblingcommission.gov.uk/public-register/business/detail/39430 |access-date=2024-01-17 |website=Gambling Commission |language=en-GB}} It offers over 500 casino games including blackjack and roulette, sports betting, poker, and 75-ball and 90-ball bingo variations.

The games at 32Red are provided by developers such as Microgaming, NetEnt, Big Time Gaming and Rabcat.{{citation needed|date= February 2025}}

32Red hired British actress Patsy Kensit and television presenters Ant & Dec to be the voice of the online casino.[https://www.32red.com/about-us/the-voice-of-patsy-kensit 32Red use voice of Patsy Kensit for online casino], www.32red.com{{cite news |last=Davies |first=Rob |date=20 June 2018 |title=Online casino 32Red fined £2m for failing problem gambler |url=https://www.theguardian.com/society/2018/jun/20/online-casino-32red-fined-2m-for-failing-problem-gambler |access-date=20 June 2018 |newspaper=The Guardian}}

32Red advertises in the Premier League through advertising boards at different grounds. It was also the kit sponsor for Aston Villa between 2006 and 2008, and from 2018.{{cite web|title=Aston Villa|publisher=Historical Football Kits|work=historicalkits.co.uk|first=Dave|last=Moor|accessdate=19 May 2022|url=http://historicalkits.co.uk/Aston_Villa/Aston_Villa.htm}} On 25 June 2009, 32Red was announced as an official main sponsor of Swansea City.{{Cite web |last=McPherson |first=Ian |date=2013-06-28 |title=Swansea sign biggest deal in club’s history |url=https://www.sportspromedia.com/news/swansea_sign_biggest_sponsorship_in_clubs_history/ |access-date=2024-01-17 |website=SportsPro |language=en-GB}} The sponsorship ended early after the 2012–13 season. In a two-year deal starting in 2013, 32Red sponsored Crawley Town.{{cite web|title=Crawley Town|publisher=Historical Football Kits|work=historicalkits.co.uk|first=Dave|last=Moor|accessdate=19 May 2022|url=http://historicalkits.co.uk/Crawley_Town/crawley-town.html}} In 2016, they signed a sponsorship deal with Leeds United which ended in 2021.{{cite web|title=Leeds United|publisher=Historical Football Kits|work=historicalkits.co.uk|first=Dave|last=Moor|accessdate=19 May 2022|url=http://historicalkits.co.uk/Leeds_United/Leeds_United.htm}}{{Cite web |date=2019-06-24 |title=32Red sign two year extension |url=https://www.leedsunited.com/news/club/25084/32red-sign-two-year-extension |access-date=2024-01-17 |website=www.leedsunited.com |language=en}} In 2018 it signed a sponsorship deal with Middlesbrough,{{cite web|title=Middlesbrough|publisher=Historical Football Kits|work=historicalkits.co.uk|first=Dave|last=Moor|accessdate=19 May 2022|url=http://historicalkits.co.uk/Middlesbrough/Middlesbrough.htm}} Derby County,{{cite web|title=Derby County|publisher=Historical Football Kits|work=historicalkits.co.uk|first=Dave|last=Moor|accessdate=19 May 2022|url=http://historicalkits.co.uk/Derby_County/Derby_County.htm}} and Preston North End.{{cite web|title=Preston North End|publisher=Historical Football Kits|work=historicalkits.co.uk|first=Dave|last=Moor|accessdate=19 May 2022|url=http://historicalkits.co.uk/Preston_North_End/Preston_North_End.html}} Former England captain Wayne Rooney's 2019 move to Derby County was enabled by 32Red who partly funded his £90,000 a week salary.{{Cite news |last=Busby |first=Mattha |last2=Davies |first2=Rob |date=2019-08-09 |title=Church criticises Wayne Rooney over Derby gambling tie-up |url=https://www.theguardian.com/football/2019/aug/09/church-criticises-wayne-rooney-over-derby-gambling-tie-up |access-date=2024-01-17 |work=The Guardian |language=en-GB |issn=0261-3077}} Rooney's decision to wear the number 32 jersey for Derby and the sponsorship by 32Red were criticised in the media for exposing betting to children.{{Cite news |title=Rooney number 'exploits loophole in betting rules protecting children' |url=https://www.bbc.com/sport/football/49297120 |access-date=2024-01-17 |work=BBC Sport |language=en-GB}}{{Cite news |last=Ziegler |first=Martyn |date=2024-01-17 |title=FA urged to investigate Derby giving Wayne Rooney No 32 shirt |url=https://www.thetimes.com/sport/football/article/fa-urged-to-investigate-derby-giving-wayne-rooney-no-32-shirt-xns02b272 |access-date=2024-01-17 |work=The Times |language=en |issn=0140-0460}}

At the start of the 2018–19 English Championship season, 32Red were the Shirt Sponsors on 5 teams - Leeds United, Aston Villa, Derby County, Preston North End and Middlesbrough.{{cite web|title=The English Football League Championship 2018-2019|publisher=Historical Football Kits|work=historicalkits.co.uk|first=Dave|last=Moor|accessdate=19 May 2022|url=http://historicalkits.co.uk/English_Football_League/season/2018-2019/championship.html}} In 2019, 32Red and Unibet signed a two-year agreement with the Vanarama National League to become its official betting partners.{{Cite web |last=Narayan |first=Niji |date=2021-08-23 |title=Unibet and 32Red Partner with UK National League |url=https://europeangaming.eu/portal/latest-news/2021/08/23/98237/unibet-and-32red-partner-with-uk-national-league/ |access-date=2024-01-17 |language=en-US}}

The company signed a three-year deal with Scottish Championship team Rangers in April 2014.{{Cite web |title=Rangers score shirt sponsorship deal with gambling group 32Red |url=https://www.ft.com/content/afed91b6-c3e9-11e3-870b-00144feabdc0 |access-date=2024-01-17 |website=www.ft.com}} Rangers renewed the sponsorship deal in 2021.{{Cite web |date=2021-05-05 |title=Rangers renew 32Red shirt sponsorship with heightened exposure for Unibet |url=https://www.sportbusiness.com/news/rangers-renew-32red-shirt-sponsorship-with-heightened-exposure-for-unibet/ |access-date=2024-01-17 |website=SportBusiness |language=en-US}}

32Red invest significantly in UK horse racing and are authorised betting partners of the British Horseracing Authority. 32Red has sponsored the Arena Racing Company All Weather Championships since their launch in 2014. 32Red also sponsored the twilight fixtures at Kempton Park Racecourse and in August 2016 announced their sponsorship of the Haydock Sprint Cup.[http://www.32red.com/blog/32red-sponsor-haydock-sprint-cup, 32Red to sponsor Haydock Sprint Cup] {{webarchive|url=https://web.archive.org/web/20170218171832/http://www.32red.com/blog/32red-sponsor-haydock-sprint-cup%2C |date=18 February 2017}}/ In 2016, 32Red replaced William Hill as the sponsors of the King George VI Chase in a three-year deal.{{Cite news |last=Cook |first=Chris |date=2016-09-03 |title=32Red replaces William Hill after seven-year King George VI Chase sponsorship |url=https://www.theguardian.com/sport/2016/sep/03/32red-william-hill-king-george-vi-chase-sponsorship |access-date=2024-01-17 |work=The Guardian |language=en-GB |issn=0261-3077}}

In October 2010, 32Red's dispute with William Hill over the use of 32Vegas reached the High Court of Justice in London where a six-day trial took place over the matter. 32Red objected to Hill's use of the 32Vegas brand (which was renamed 21Nova subsequent to 32Red instigating legal proceedings). Handing down Judgment in January 2011, Mr Justice Henderson ruled that William Hill had infringed the 32Red trade mark and that their counterclaims against the validity of 32Red's trade marks (32 and 32Red) were dismissed.[http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10768758 32Red wins trade mark dispute in High Court] {{webarchive|url=https://web.archive.org/web/20110430104339/http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10768758 |date=30 April 2011 }}, 21 January 2010.

In June 2018, the Gambling Commission fined 32Red £2 million for failing a problem gambler who had deposited £758,000 with 32Red over more than two years. 32Red had failed to check whether the customer, who had a net income of £2,150 per month, could afford the bets despite several previous regulatory rulings in this area.{{Cite web |date=2018-06-20 |title=32Red to pay £2m penalty package for failing to protect a consumer |url=https://www.gamblingcommission.gov.uk/news/article/32red-to-pay-gbp2m-penalty-package-for-failing-to-protect-a-consumer |access-date=2024-01-17 |website=Gambling Commission |language=en-GB}}

In 2019, the Advertising Standards Authority sanctioned 32Red for violating the "gambling advertising code."{{Cite web |last=Narayan |first=Niji |date=2019-09-26 |title=ASA Sanctions 32Red for Breach of Advertising Rules |url=https://europeangaming.eu/portal/compliance-updates/2019/09/26/55109/asa-sanctions-32red-for-breach-of-advertising-rules/ |access-date=2024-01-17 |language=en-US}}

32Red was fined £4.1 million by the Gambling Commission for failing Anti-Money Laundering (AML) and social responsibility regulations on 25 January 2023.{{Cite web |title=Regulatory sanctions - 32Red Limited |url=https://www.gamblingcommission.gov.uk/public-register/business/detail/actions/39430 |access-date=2024-01-17 |website=Gambling Commission |language=en-GB}}{{Cite web |date=2023-03-23 |title=Gambling Commission fines 32Red and Platinum Gaming £7.1m |url=https://www.gamblingcommission.gov.uk/news/article/gambling-commission-fines-32red-and-platinum-gaming-gbp7-1m |access-date=2024-01-17 |website=Gambling Commission |language=en-GB}}{{Cite news |date=23 March 2023 |title=UK's gambling regulator fines 32Red, Platinum Gaming $8.8 mln |url=https://www.reuters.com/world/uk/uks-gambling-regulator-fines-32-red-platinum-gaming-88-mln-2023-03-23/ |access-date=17 January 2024 |work=Reuters}}

In September 2014, 32Red Plc announced their purchase of GoWild Casino's United Kingdom-based customer database.{{cite web|title=32Red acquires Go Wild Casino UK customer database|url=http://www.gamingintelligence.com/manda/27802-32red-acquires-go-wild-casino-s-uk-customer-database|access-date=3 April 2016}}

In June 2015, 32Red Plc announced the purchase of Roxy Palace casino for £8.4 million.{{cite news|url=http://www.32redplc.com/~/media/Files/T/Thirty-Two-Red/documents/reports-and-presentations/2015/interim-report-for-six-months-ended-30th-june-2015.pdf|title=32Red Plc Acquires Roxy Palace}}

In March 2016, 32Red announced net gaming revenue of £48.7m in 2015, up 52% year-over-year, and revealed that it is evaluating possible acquisitions.{{cite web|last1=Bracken|first1=Gareth|title=32Red considering new acquisitions amid big revenue rise|url=https://bonus.express/casinopost/32red.php|archive-url=https://web.archive.org/web/20250225102727/https://bonus.express/casinopost/32red.php|url-status=usurped|archive-date=25 February 2025|publisher=No Deposit Casino Bonuses|access-date=29 November 2019}}

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