361 Degrees

{{Infobox company

|name = 361 Degrees International Limited

|former_name =

|logo = Logo of 361˚.svg

|logo_size = 150px

|type = Public

|fate =

|traded_as = {{hkex|1361}} and OTC:TSIOF

|foundation = {{start date and age|2003}}

|founder =

|location = Jinjiang, Fujian, China

|key_people = Ding Wuhao {{small|(President and Executive Director)}}

|industry = Sports equipment

|products = Athletic shoes, apparel, sports equipment, accessories

|owner =

|parent =

|brands =

|homepage = {{URL|http://www.361sport.com/}}

}}

361 Degrees International Ltd. (Chinese: 三六一度; pinyin: sānliùyīdù) is a leading Chinese sportswear and athletic lifestyle brand headquartered in Xiamen, Fujian.{{Cite web |title=品牌历程_品牌介绍_361°官方网站 |url=http://www.361sport.com/history.html |archive-url=https://web.archive.org/web/20230407012027/http://www.361sport.com/history.html |archive-date=2023-04-07 |access-date=2023-11-28 |website=www.361sport.com |language=Chinese}} The company is known for its performance-focused footwear, apparel, and accessories, catering to both professional athletes and everyday consumers. As of the 2023 fiscal year, 361° reported annual revenue exceeding CN¥8 billion, reinforcing its position as one of China's top sportswear brands.{{Cite web |date=2023-03-16 |title=361 Degrees Announces 2022 Annual Results |url=https://media-361degrees.todayir.com/202303161357032232115162_en.pdf |access-date=2023-11-28}}

History

The company was established in 2003. The brand name "361°" was launched in January 2004. It denotes the 360 degrees in a circle plus one extra degree, representing professional functionality plus an added degree of innovation and creativity. Since 2009, the brand's slogan has been "One Love". 361 Degrees International Limited was listed on the Hong Kong Stock Exchange on 30 June 2009.

361° was the official sporting wear of the Chinese men's and women's Olympic curling teams during the 2010 Vancouver Olympics.

On 22 October 2014, 361° became the provider of the official uniforms for staff and volunteers at the 2016 Summer Olympics and the 2016 Summer Paralympics in Rio de Janeiro.{{cite web|url=https://www.rio2016.com/en/news/361-to-provide-uniforms-for-rio-2016-games-technical-staff-and-volunteers |title=361° to provide uniforms for Rio 2016 Games technical staff and volunteers |date=22 October 2014 |website=Rio 2016 |publisher=International Olympic Committee |access-date=21 November 2016 |url-status=dead |archiveurl=https://web.archive.org/web/20161105020514/https://www.rio2016.com/en/news/361-to-provide-uniforms-for-rio-2016-games-technical-staff-and-volunteers |archivedate=5 November 2016 }}

They were the official sports apparel partner of the 2022 Asian Games.{{Cite web |title=全部赞助企业_杭州第19届亚运会官网 |trans-title=All sponsoring companies_Hangzhou 19th Asian Games official website |url=https://www.hangzhou2022.cn/sckf/qbzzqy/ |access-date=2024-04-08 |website=www.hangzhou2022.cn}}

They also have online sellers across the world. For example in the USA, 361usa.com is their website. Also, 361europe.com and 361asia.com are other websites related to this brand.{{Cite web |last=Mason |date=2021-02-15 |title=All you need to know about 361 degrees |url=https://mason-adviser.medium.com/all-you-need-to-know-about-361-degrees-75c563af9237 |access-date=2021-08-11 |website=Medium |language=en}}

They had 7,950 authorized retail outlets across the world as of 2020.{{Cite web |title=برند 361 درجه در ایران - معرفی نمایندگی ها و اخبار |url=https://361degrees.ir/ |access-date=2021-02-15 |website=361 درجه ایران |language=fa-IR}} They are owned and managed by 3,031 authorized dealers.{{Citation needed|date=March 2024}} In 2023, 361° made headlines when NBA player and two-time MVP Nikola Jokić parted ways with Nike and became a brand ambassador for 361°. This marked a significant milestone for the company, highlighting its growing influence in the global sportswear market.{{cite web |title=Nike Loses Jokić But Posts Earnings Income Increases |url=https://frontofficesports.com/nike-loses-jokic-but-posts-earnings-income-increases/ |website=Front Office Sports |access-date=21 January 2025}}

In January 2025, 361° officially expanded its presence to Malaysia by opening its first retail store at AEON Bukit Tinggi, Klang, Selangor. This marks the brand's debut in the Malaysian market, offering a full range of its sportswear and footwear products. The grand opening was well-received and represents the company's ongoing strategy to expand its retail footprint in Southeast Asia.{{cite web |title=361°正式进驻大马首家门店隆重开业 |url=https://www.enanyang.my/%E5%B8%82%E5%9C%BA%E6%83%85%E6%8A%A5/361%C2%B0%E6%AD%A3%E5%BC%8F%E8%BF%9B%E9%A9%BB%E5%A4%A7%E9%A9%AC-%E9%A6%96%E5%AE%B6%E9%97%A8%E5%BA%97%E9%9A%86%E9%87%8D%E5%BC%80%E4%B8%9A?fbclid=IwY2xjawHzCQxleHRuA2FlbQIxMQABHQqDYZ9FFIBUatgPnkRKDPXuwZr1LC8o4oQ8kvjs-bqsE-qIkX6uW9MAHQ_aem_n0PQXRoutrOyNDsXNO0hpQ |website=Nanyang Siang Pau |date=January 2025 |access-date=January 14, 2025 |language=zh}}