7 Up
{{Short description|Brand of lemon–lime soft drink}}
{{about|the beverage|other uses|7 Up (disambiguation)}}
{{Use mdy dates|date=April 2024}}
{{Infobox drink
| name = 7 Up
| caption = American and international logos used since 2024 and 2023, respectively
| type = Lemon-lime drink
| abv =
| proof =
| manufacturer = Keurig Dr Pepper
PepsiCo (international distribution only)
| distributor = PepsiCo
| origin = United States
| introduced = {{start date and age|1928|8|7}} (as SEVEN UP){{rp|§2}}
| cancelled =
| color = Colorless
Pink (Cherry/Diet Cherry, United States only)
| flavor =
| ingredients =
| variants = {{Collapsible list
|expand =
|title =
|bullets = yes
|dnL (discontinued)
|7 Up Plus (discontinued)
|7 Up Ten
|Tropical 7 Up
|7 Up nimbooz
|7 Up nimbooz masala soda (India)
|7 Up Retro (outside of the U.S.)
|Diet 7 Up
|7 Up Zero Sugar
|Cherry 7 Up
|Diet Cherry 7 Up
|Cherry 7 Up Zero Sugar
|Orange 7 Up
|Raspberry 7 Up
|7 Up Free
|7 Up Free Mojito (UK, Ireland, Germany)
|7 Up Light zero
|7 Up Lime
|7 Up Cherry (UK)
|7 Up Mojito (France)
|7 Up Gold (discontinued)
|7 Up Revive
|7 Up Ice Cola (discontinued)
|7 Up Citrus Splash (discontinued)
|7 Up Lemon Squeeze (discontinued)
|7 Up Tropical (France)
|7 Up Tropical Splash (discontinued)
|7 Up Pomegranate (discontinued)
|7 Up Frootaz (discontinued)
|7 Up Yerbabuena (discontinued)
|7 Up Shirley Temple (discontinued)
}}
| related = Mitsuya Cider, Sprite, Bubble Up, Starry
| website = {{Official URL}}
}}
7 Up (stylized as 7UP worldwide) or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Carlsberg Britvic, PepsiCo's designated UK distributor.
History
7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920.{{cite web|title=7 Up – The Making of a Legend |url=http://www.brandspeoplelove.com/csab/?TabId=148 |website= brandspeoplelove.com| publisher= Cadbury-Schweppes|access-date=February 6, 2016|archive-url= https://web.archive.org/web/20080430022917/http://www.brandspeoplelove.com/csab/?TabId=148 |archive-date=April 30, 2008 |date=2006}} Grigg came up with the formula for a lemon-lime soft drink in 1929, and the product was launched two weeks before the Wall Street Crash of 1929. An oft-repeated story is that the drink was originally called "Bib-Label Lithiated Lemon-Lime Soda,"{{Cite web |last=Mikkelson |first=Barbara |date=2004-08-06 |title=Origins of the 7Up Soft Drink Name |url=https://www.snopes.com/fact-check/7up/ |access-date=2025-02-07 |website=Snopes |language=en}}{{Cite magazine |last=McCluskey |first=Megan |date=2016-02-20 |title=Here's the Gross Thing That Happens When You Mix 7-Up With Lithium |url=https://time.com/4231522/7up-lithium-chemical-reaction/ |access-date=2025-02-07 |magazine=TIME |language=en}} but some have argued that there is little to no evidence that a drink with this name actually existed.{{rp|§1}} The drink did, however, claim to contain lithium citrate, a mood-stabilizing drug, initially.{{rp|§2}} It was one of a number of patent medicine products popular in the late-19th and early-20th centuries.{{cite web|url=https://snopes.com/fact-check/7up|title=Origins of the 7Up Soft Drink Name|last=Mikkelson|first=Barbara|date=April 27, 2014|work=Snopes|access-date=September 5, 2021|archive-date=March 27, 2022|archive-url=https://web.archive.org/web/20220327082207/https://www.snopes.com/fact-check/7up/|url-status=live}}
In fact, "Bib-Label" is not part of the name of the soda, but refers to the practice of hanging a piece of paper around the neck of a soda bottle like a bib.{{rp|§1}} The trademark "SEVEN-UP" was granted in 1928, and a 1929 taste test advertisement featured a flying "7up" logo. The name became "7up Lithiated Lemon Soda" in 1930–1931, as indicated by the use of a logo with tilted "up" and historical paper labels. In 1936 the federal government forced the manufacturer to remove a number of health claims, and because "lithium was not an actual ingredient", the name was changed to just "7 Up" in 1937.{{Cite journal |last1=Lockhart |first1=Bill |last2=Brown |first2=Bob |date=2024 |title=The Seven-Up Company and 7-Up Bottles The Real Story: A Look at the Myths, the Mystery, and the Magic |url=https://sha.org/bottle/pdffiles/7-UpStudy1.pdf |journal=Society for Historical Archaeology}} [https://sha.org/bottle/pdffiles/7-UpStudy2.pdf Chapter 1] [https://sha.org/bottle/pdffiles/7-UpStudy2.pdf Chapter 2]{{rp|§2}}
The origin of the name is unclear.{{cite web |url=http://www.snopes.com/business/names/7up.asp |title=7Up |publisher= |website=snopes.com |date=January 13, 2010 |last=Mikkelson |first=Barbara |access-date=January 16, 2014 |archive-date=May 6, 2023 |archive-url=https://web.archive.org/web/20230506142602/https://www.snopes.com/fact-check/7up/ |url-status=live }} Britvic claims that the name comes from the seven main ingredients in the drink,{{Efn|Carbonated water, sugar, essence of lemon, lime oils, citric acid, sodium citrate and lithium citrate.{{Cite web|url=https://www.huffpost.com/entry/7up-history_n_5836322|title=The Original 7-Up Was A Mind-Altering Substance|date=September 17, 2014|website=HuffPost|access-date=March 16, 2023|archive-date=August 17, 2023|archive-url=https://web.archive.org/web/20230817094620/https://www.huffpost.com/entry/7up-history_n_5836322|url-status=live}}}}[http://www.britvic.com/our-brands/brands-a-z/7up britvic.co.uk] {{Webarchive|url=https://web.archive.org/web/20180405052359/http://www.britvic.com/our-brands/brands-a-z/7up |date=April 5, 2018 }}. Accessed January 16, 2014 while others have claimed that the number was a reference to the lithium contained in the original recipe, which has an atomic mass of 7.{{cite web |url=https://www.peoplespharmacy.com/articles/rediscovering-lithium-for-mood-disorders |title=Rediscovering Lithium for Mood Disorders |last=Graedon |first=Joe |publisher=The People's Pharmacy |website=peoplespharmacy.com |date=August 21, 2017 |access-date=August 30, 2017 |archive-date=March 26, 2023 |archive-url=https://web.archive.org/web/20230326024133/https://www.peoplespharmacy.com/articles/rediscovering-lithium-for-mood-disorders |url-status=live }} Britvic also claims that the name alluded to 7 Up being packaged in seven-ounce bottles when Coca-Cola and most other soft drinks were bottled in six-ounce bottles.
The 7 Up company was privately owned by its founding families until it was sold in 1978 to Philip Morris, which sold it in 1986 in two parts: the international division to PepsiCo{{cite news |url=https://www.nytimes.com/1986/07/15/business/pepsico-buys-seven-up-s-international-division.html |title=PepsiCo Buys Seven-Up's International Division |newspaper=The New York Times |date=July 15, 1986 |access-date=September 21, 2018 |archive-date=March 27, 2022 |archive-url=https://web.archive.org/web/20220327082143/https://www.nytimes.com/1986/07/15/business/pepsico-buys-seven-up-s-international-division.html |url-status=live }} and the US business to a group led by the investment firm Hicks & Haas.{{cite news |url=https://www.nytimes.com/1986/10/04/business/seven-up-sale-set-at-240-million.html |title=Seven-Up Sale Set at $240 Million |newspaper=The New York Times |date=October 4, 1986 |access-date=February 4, 2017 |archive-date=March 27, 2022 |archive-url=https://web.archive.org/web/20220327082144/https://www.nytimes.com/1986/10/04/business/seven-up-sale-set-at-240-million.html |url-status=live }} In the US, 7 Up merged with Dr Pepper in 1988 to form Dr Pepper/Seven Up; Cadbury Schweppes bought the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008; it merged with Keurig Green Mountain in 2018 to form Keurig Dr Pepper.
Consumption
7 Up is commonly consumed cold{{snd}} refrigerated or with ice. It is also used as a mixer for highball alcoholic lemon-lime soda cocktails, including the 7 and 7 (Seagram's 7 Crown and 7 Up) and CC and Seven (Canadian Club whisky and 7 Up). 7 Up is also used in both alcoholic and non-alcoholic punches.
Formula
7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U.S. was reformulated so it could be marketed as being "100% natural". This was achieved by eliminating the chelating agent calcium disodium EDTA, and replacing sodium citrate with potassium citrate to reduce the beverage's sodium content.{{cite web|title=7UP|url=http://www.dpsgproductfacts.com/en/product/7UP_20|department=Discover our Products|publisher=Keurig Dr Pepper|access-date=February 6, 2016|archive-date=November 15, 2019|archive-url=https://web.archive.org/web/20191115153055/https://www.dpsgproductfacts.com/en/product/7UP_20|url-status=live}} This reformulation contains no fruit juice and, in the U.S., is sweetened with high-fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and advocacy groups to challenge the ad campaign's "natural" claims.{{cite news|title=CSPI to Sue Cadbury Schweppes over 'All Natural' 7UP|url=http://www.cspinet.org/new/200605111.html|access-date=February 6, 2016|publisher=Center for Science in the Public Interest|date=May 11, 2006|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303173912/http://www.cspinet.org/new/200605111.html|url-status=dead}}
In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as "100% natural". Instead, it is now promoted as having "100% Natural Flavors". The controversy does not extend to other countries, such as the United Kingdom, where HFCS is not generally used in foods, including 7 Up. In 2011, 7 Up began test marketing a formula, called 7 Up Retro,{{cn|date=March 2025}} using sugar rather than HFCS. Container labels sport the caption "Made With Real Sugar".
Variants
=United States=
==Regular==
==Low Calorie==
=International=
| class="wikitable sortable"
! style="width:10%"|Name ! Year ! Notes ! class="unsortable"|{{abbr|Ref.|Reference}} |
| 7 Up with Cherry on Top
| style="text-align:center;"| 1989 | A variety originally sold in the United Kingdom (Originally as Cherry 7 Up), although has since been discontinued. It is differentiated from the US variety as it is a pure Cherry flavored drink with a completely different recipe. It was also sold in the Netherlands during the early-1990s, and currently in France since 2014.{{cn|date=July 2023}} |
| 7 Up Ice Cola
| style="text-align:center;"| 1995 | Produced by PepsiCo for the Netherlands and a few other international territories, this was a clear cola, in essence, a repackaging of Crystal Pepsi. As with that, it failed in the market and was discontinued shortly afterward. |
| Orange 7 Up
| style="text-align:center;"| 1980s | A variety with added orange flavor. It was sold in many non-US territories by PepsiCo throughout the 1990s including Canada (As 7 Up Orange Chill) Thailand (As 7 Up Clear Orange Flavour), Germany (As Orange 7 Up Plus, Austria (As 7 Up Orange) and The Netherlands (as 7 Up Clear Orange). | align=center| {{cite web|url=http://www.ottakringershop.at/produkte_detail.php?id=20&cat=1&subcat=2 |title=ottakringer shop – party & bier |access-date=March 1, 2005 |url-status=dead |archive-url=https://web.archive.org/web/20050301162712/http://www.ottakringershop.at/produkte_detail.php?id=20&cat=1&subcat=2 |archive-date=March 1, 2005}}{{cite web|url=http://www.7up.nl/|title=Feels Good to Be You I 7UP®|work=my7up|access-date=May 12, 2014|archive-url=https://web.archive.org/web/20200326134506/https://www.7up.nl/|archive-date=March 26, 2020|url-status=dead}} |
| Raspberry 7 Up
| style="text-align:center;"| 1980s | A variety with added raspberry flavor. It was sold for a short time in some European territories and in Canada (as 7 Up Raspberry Chill) and was later sold in several Asian territories including Vietnam (from 2002) before becoming sold exclusively in Singapore.{{citation needed|date=December 2017}} | align=center| |
| 7 Up Revive
| style="text-align:center;"|1990 |A special variant sold in India and Laos and is marketed as an Isotonic drink. It was relaunched in 2015, and prior to that was also sold in other Asian territories such as Malaysia, Brunei Darussalam and Vietnam. |
| 7 Up Free/7 Up Light/7 Up Zero Sugar
| style="text-align:center;"|1990s | The alternative to Diet 7 Up sold in countries such as Iceland, UK, Ireland, Mexico, Spain, Norway, Sweden, Argentina, Finland, UAE, Uruguay, Pakistan, the Netherlands, Thailand, Malaysia, France and Germany. However, some regions also have it under the original Diet 7 Up brand. In the UK, the drink was originally branded as 7 Up Light until rebranding as 7 Up Free in 2005.{{Cite web |date=March 24, 2005 |title=Britvic rebrands 7UP Light to allay health concerns |url=https://www.marketingweek.com/britvic-rebrands-7up-light-to-allay-health-concerns/ |access-date=November 11, 2023 |website=Marketing Week |language=en |archive-date=September 28, 2022 |archive-url=https://web.archive.org/web/20220928104341/https://www.marketingweek.com/britvic-rebrands-7up-light-to-allay-health-concerns/ |url-status=live }} In Norway, it contained a combination of artificial sugars, and for eight years was the only variety on the Norwegian market. The lack of the usual light or zero-label is confusing to Norwegian consumers, who often buy it not knowing they are buying a product with artificial sugars.{{Citation needed|date=January 2008}} | align=center| {{cite web|url=http://www.egils.is/is/vorur/gos/7up_free/|title=7UP Free|publisher=Ölgerðin|url-status=dead|archive-url=https://web.archive.org/web/20061222203235/http://www.egils.is/is/vorur/gos/7up_free/|archive-date=December 22, 2006}} (in Icelandic){{cite web |last1=Hong |first1=Tan Heng |title=7 Up Free debuts in Malaysia, Thailand |url=https://www.minimeinsights.com/2020/02/23/7-up-free-debuts-in-malaysia-thailand/ |website=Mini Me Insights |access-date=August 25, 2023 |date=February 23, 2020 |archive-date=August 25, 2023 |archive-url=https://web.archive.org/web/20230825025603/https://www.minimeinsights.com/2020/02/23/7-up-free-debuts-in-malaysia-thailand/ |url-status=live }} |
| 7 Up Tropical Twist
| style="text-align:center;"|2002 | A tropical flavored drink that was sold in Canada by PepsiCo for a limited time in 2002 as 7 Up Tropical Splash, and re-released for a limited time in 2018. It was also sold in the Netherlands during 2002. |
| 7 Up Citrus Splash
| style="text-align:center;"|2004 | A variety with added Pink Grapefruit flavor. It was sold in Canada by PepsiCo until being discontinued in 2006, with a brief re-release in 2008. |
| 7 Up Ice
| style="text-align:center;"|2004 | A mint-flavoured variety which was sold by PepsiCo in a few international territories such as Portugal, Russia, and France and Mexico before being discontinued in 2006.{{cn|date=July 2023}} | align=center| |
| 7 Up Ice Tropical
| style="text-align:center;"|2006 | A variant of 7 Up Ice with added tropical flavor. Only sold in Russia.{{cn|date=July 2023}} | align=center| |
| 7 Up Frootaz
| style="text-align:center;"|2000s | A tropical flavored variety sold by PepsiCo in the Philippines for a short time in the 2000s.{{cn|date=July 2023}} | align=center| |
| 7 Up H2OH!
| style="text-align:center;"|2000s | A range of lightly carbonated water drinks that were sold in Latin America, Malaysia, the UK, and Ireland in the late 2000s, it was discontinued as a 7 Up-exclusive variant in the early 2010s. In South America, it is sold solely under the brand H2OH!, distributed for the first time in 2005, with exotic flavors such as: Grapefruit, lemon lime, apple, passion fruit, and many more. | align=center|{{cite web|url=https://beta.thedieline.com/blog/2008/3/17/7-up-h2oh.html|title=7-Up H2OH!|work=beta.thedieline.com|access-date=April 17, 2019|archive-date=April 17, 2019|archive-url=https://web.archive.org/web/20190417050944/https://beta.thedieline.com/blog/2008/3/17/7-up-h2oh.html|url-status=live}}{{cite web |date=Apr 24, 2024 |title=PEPSICO ingresa al negocio de aguas saborizadas sin gas con su nueva H2OH!|url=https://puntotrade.net/2024/04/24/pepsico-ingresa-al-negocio-de-aguas-saborizadas-sin-gas-con-su-nueva-h2oh/|trans-title=PEPSICO enters the lightly sparkling flavored water business with its new H2OH!|website=puntotrade.net|language=es|access-date=Feb 5, 2025}} |
| 7 Up Lemon Squeeze
| style="text-align:center;"| 2007 | A variety with extra lemon juice. It was sold in Canada by PepsiCo for a limited time during the 2007 season, as the Canadian alternative to Sierra Mist Lemon Squeeze. |
| 7 Up Clear Dry
| style="text-align:center;"| 2010 | A limited edition no-calorie variant with a high carbonation and caffeine count. It was sold exclusively in Japan by Suntory.{{cn|date=July 2023}} | align=center| |
| 7 Up Yerbabuena
| style="text-align:center;"| 2013 | A variety containing the Yerba buena mint. It was available for a limited time in Colombia in 2013.{{cn|date=July 2023}} | align=center| |
| Salted Lemon 7 Up
| style="text-align:center;"| 2014 | A variant exclusively sold in Hong Kong that contains Salted Lemon. It is a common drink that can be found in dai pai dong and cha chaan teng. It is also named one of the Hong Kong summer drinks by Cathay Pacific Discovery. | align=center|{{cite web|title=Day Day Cook Recipe|url=http://www.daydaycook.com/recipe/1/details/24701/Pan-Fried-Pork-Chop-with-Salted-Lime-and-7UP.html|work=Pan Fried Pork Chop with Salted Lime and 7UP|access-date=October 20, 2014|archive-url=https://web.archive.org/web/20141103060932/http://www.daydaycook.com/recipe/1/details/24701/Pan-Fried-Pork-Chop-with-Salted-Lime-and-7UP.html|archive-date=November 3, 2014|url-status=dead}}{{cite web|title=Hong Kong Summer Drinks: Salted lemon 7 Up |url=http://discovery.cathaypacific.com/cpa/en/hong-kong/drink/summer-drinks/ |work=Cathay Pacific Discovery |access-date=September 13, 2014 |archive-url=https://web.archive.org/web/20141103060800/http://discovery.cathaypacific.com/cpa/en/hong-kong/drink/summer-drinks/ |archive-date=November 3, 2014 |url-status=dead }} |
| 7 Up Mojito
| style="text-align:center;"|2014 |A mint-flavored variety that was first released in France, but was later released in Belgium and Germany as well. | align=center| |
| 7 Up Cocktail Exotique
| style="text-align:center;"|2014 | A tropical flavored variety sold in France, originally as 7 Up Goût Tropical. | align=center| |
| 7 Up Free Mojito
| style="text-align:center;"| 2016 | Low calorie variant of 7 Up Mojito sold in the United Kingdom, and later was released in Belgium and France. |
| 7 Up Lemon Lemon
| style="text-align:center;"| 2016 | A lemonade sold in France, the Netherlands and Belgium. | align=center| |
| 7 Up Free Cherry/7 Up Zero Sugar Cherry
| style="text-align:center;"|2020 | A low-calorie cherry variant sold in the United Kingdom. It was originally known as 7 Up Free Cherry. |
| 7 Up Zero Sugar Pink Lemonade
| style="text-align:center;"|2025 | A low-calorie raspberry variant sold in the United Kingdom. It has a pink color scheme. | align=center|https://www.britvic.com/our-news/performance/7up-launches-new-refreshing-pink-lemonade-in-time-for-summer/ |
=Barbecue sauces and marinades=
In 2007, Cadbury Schweppes entered into a licensing partnership with Vita Food Products to produce a line of barbecue sauces and marinades flavored with Dr Pepper, 7 Up, and A&W Root Beer.{{cite news|url=http://www.prnewswire.com/news-releases/vita-foods-and-cadbury-schweppes-americas-beverages-get-cooking-with-the-introduction-of-dr-pepper-7up-and-aw-root-beer-branded-sauces-and-marinades-57999627.html|periodical=PR Newswire|title=Vita Foods and Cadbury Schweppes Americas Beverages Get Cooking With the Introduction of Dr Pepper, 7UP and A&W Root Beer Branded Sauces and Marinades|date=May 7, 2007|access-date=March 14, 2011|archive-date=April 27, 2023|archive-url=https://web.archive.org/web/20230427112315/https://www.prnewswire.com/news-releases/vita-foods-and-cadbury-schweppes-americas-beverages-get-cooking-with-the-introduction-of-dr-pepper-7up-and-aw-root-beer-branded-sauces-and-marinades-57999627.html|url-status=live}} Press release
Advertising campaigns
File:7up advertisement on water tower (cropped).jpg, the Netherlands, in 1967]]
Metal pedestrian crossing markers saying "Drink 7up Safety First" were installed in many U.S. cities in the 1930s.{{Cite web|url=https://picclick.com/Original-1930s-Bronze-7up-Safety-First-Sidewalk-Sreet-362006749732.html|title=Original 1930s Bronze 7up Safety First Sidewalk Sreet Marker Soda Advertising • $65.00|website=PicClick|language=en|access-date=June 15, 2019|archive-date=March 27, 2022|archive-url=https://web.archive.org/web/20220327082201/https://picclick.com/Original-1930s-Bronze-7up-Safety-First-Sidewalk-Sreet-362006749732.html|url-status=live}}
"Fresh-Up Freddie" was the rooster mascot for 7 Up in the 1950s. He gave viewers lessons about how to plan successful parties and picnics by having plenty of 7 Up on hand. The commercials were produced by Disney, giving the character the specific Disney look of the time.[http://www.toonopedia.com/fresh-up.htm Fresh-Up Freddie] {{Webarchive|url=https://web.archive.org/web/20231120192933/http://www.toonopedia.com/fresh-up.htm |date=November 20, 2023 }} at Don Markstein's Toonopedia. Retrieved on July 28, 2010. from the original on July 30, 2016. Freddie has been described as a hybrid of the rooster Panchito Pistoles from The Three Caballeros and the zany Aracuan Bird from the same film. He often was dressed in human clothes. Freddie also appeared in the 1957 Zorro TV series' commercial intermissions.{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=107}} In these commercials, Freddie fought with Pete the Cat. Freddie, who was featured in a small amount of merchandising, was voiced by Paul Frees.
In the late 1960s and 1980s, Geoffrey Holder appeared in television ads as part of 7 Up's "Uncola" ad campaign, designed to highlight differences between 7 Up and other soft drinks on the market with cola flavoring. In the ads, Geoffrey holds a pair of cola nuts in one hand and a lemon & lime (used to flavor 7 Up) in the other hand and describes them as "Uncola nuts".[https://www.youtube.com/watch?v=AXmc7DG4uu8 7-UP "THE UNCOLA"] {{Webarchive|url=https://web.archive.org/web/20220711221138/https://www.youtube.com/watch?v=AXmc7DG4uu8 |date=July 11, 2022 }} Retrieved on March 24, 2018
In 1987, 7 Up introduced Spot, the red-orange dot in the 7 Up logo anthropomorphized into a mascot. The character was used heavily in advertising and licensed items across the U.S.,{{Cite web|url=https://www.drpeppersnapplegroup.com/brands/7up|title=7UP|website=Dr Pepper Snapple Group|language=en|access-date=February 19, 2020|archive-date=August 15, 2020|archive-url=https://web.archive.org/web/20200815035559/https://www.drpeppersnapplegroup.com/brands/7up|url-status=live}} including the 1993 platform video game Cool Spot, and its 1995 sequel, Spot Goes to Hollywood.{{MobyGames|id=/cool-spot|name=Cool Spot}}
The cartoon character Fido Dido was used as a mascot in international areas from the late 1980s through the early 1990s, and was reintroduced in international markets in the early 2000s.[http://www.bandt.com.au/news/c5/0c01c5c5.asp "Fido Dido returns as face of 7 Up"] {{webarchive |url=https://web.archive.org/web/20080503061541/http://www.bandt.com.au/news/c5/0c01c5c5.asp |date=May 3, 2008 }} at B&T, Since PepsiCo did not own the rights to 7 Up in the US, certain ads featuring Fido Dido were instead reworked to advertise the company's Slice brand of lemon-lime soda.{{Citation |title=7-Up / Slice - "Fido Dido" commercial side-by-side comparison | date=November 29, 2021 |url=https://www.youtube.com/watch?v=T0-IlI0nTTk |access-date=December 5, 2023 |language=en}}
In the early 2000s, Orlando Jones served as the spokesperson for 7 Up in the United States in a series of commercials. Notably, one commercial had him wear a t-shirt that had 7 Up's then-slogan Make 7 Up Yours divided between the front and back with the double entendre on the back that featured the Up Yours part; 7 Up would sell the shirt through specialty retailer Spencer Gifts for many years.{{Cite AV media |url=https://www.youtube.com/watch?v=QIICQemjmNc |title=7UP Commercial - Make 7...UP yours! |date=May 17, 2010 |publisher=grid41productions |place=YouTube |access-date=June 23, 2022 |archive-date=June 23, 2022 |archive-url=https://web.archive.org/web/20220623230051/https://www.youtube.com/watch?v=QIICQemjmNc |url-status=live }}
Corporate sponsorship
In 1974, 7 Up became The Jerry Lewis MDA Labor Day Telethon's first corporate sponsor; this was at a time when its sponsorship was generally limited to trade unions and civic organizations.{{cite web
|website=ABC 10/CW 5 – WBUP/WBKP
|url=https://abc10up.com/2013/09/03/telethon-raised-59-million
|title=Telethon raised more than $59 million
|date=September 3, 2013
|access-date=October 1, 2020
|archive-date=December 1, 2021
|archive-url=https://web.archive.org/web/20211201211049/https://abc10up.com/2013/09/03/telethon-raised-59-million/
|url-status=live
|url=http://news.drpeppersnapplegroup.com/news?item=122988
|title=News
|date=March 24, 2016
|access-date=October 1, 2020
|archive-date=November 13, 2020
|archive-url=https://web.archive.org/web/20201113061144/http://news.drpeppersnapplegroup.com/news?item=122988
|url-status=dead
}}
See also
{{Clear}}
Notes
{{notelist}}
References
{{Reflist|30em}}
External links
{{Commons category}}
- {{Official website}}
- [https://web.archive.org/web/20160305220323/http://www.pepsico.co.uk/7up 7Up page] on PepsiCo International UK & Ireland (archived)
- [http://www.snopes.com/business/names/7up.asp 7 Up] (undetermined source of product name from Snopes.com)
{{Keurig Dr Pepper brands}}
{{PepsiCo}}
{{7 Up}}
{{Cherry sodas}}
{{citrus sodas}}
Category:Products introduced in 1929
Category:Keurig Dr Pepper brands