7de Laan

Producer Danie Odendaal originally conceived of the series when he was a resident of the Melville section of Johannesburg. At the time, Odendaal would watch the people of his community over breakfast and a cup of coffee at his favourite coffee shop. He would make up fictitious characters based on what he saw.

The working title for the show was Die Koffiekan (The Coffee Pot). Later, it was renamed Hoe Meer Dae... (The More Days), but the name was considered too similar to the American soap opera, Days of Our Lives. Eventually, the title 7de Laan was chosen because it reflects a place where people live and work and because it is a common street name in South Africa.

The series made its debut on Tuesday, 4 April 2000, on South African public television network SABC 2.{{cite web|title=History|url=http://www.sewendelaan.co.za/index.php/en/about-us/history|website=7de Laan|publisher=SABC|access-date=3 December 2016}} Initially, 7de Laan was broadcast on Tuesday only, then on Tuesday and Thursday, and eventually five days a week, Monday to Friday.

After airing at 18:30 daily for much of its broadcast history, in July 2016, 7de Laan was moved to a later timeslot, 19:00.{{cite news|title=7de Laan is getting a new timeslot|url=http://www.channel24.co.za/TV/News/7de-laan-is-getting-a-new-timeslot-20160613|access-date=9 March 2017|work=Channel Africa|publisher=24.com|date=13 June 2016}} In February 2017, 7de Laan's timeslot was changed again, this time moved to 18:00.{{cite news|title=SABC moves 7de Laan timeslot again|url=http://www.channel24.co.za/TV/News/sabc-moves-7de-laan-timeslot-again-20170119|access-date=9 March 2017|work=Channel Africa|publisher=24.com|date=19 January 2017}} The move was part of an ongoing programme shuffle of the SABC's three TV networks, the third such major change in a year's time. It was feared that the timeslot change would erode 7de Laan's audience, "working-class commuters", were not yet at home.

In February 2017, SABC 2 announced that it would no longer air the omnibus edition of 7de Laan on Sunday afternoons.{{cite news|last1=Ferreira|first1=Thinus|title=SABC2 dumps 7de Laan omnibus repeats|url=http://www.channel24.co.za/TV/News/sabc2-dumps-7de-laan-omnibus-repeats-20170213|access-date=9 March 2017|work=Channel Africa|publisher=24.com|date=13 February 2017}} However, in May 2017, SABC 2 announced that the Sunday omnibus would resume in July.{{cite news|title=2 SABC Announcements that Has Everyone Baffled|url=http://www.channel24.co.za/TV/News/2-sabc-announcements-that-has-everyone-baffled-20170518|access-date=19 May 2017|work=Channel 24|publisher=24.com|date=18 May 2017}} As of February 2017, episodes continued to be repeated daily on SABC 2 at 13:00 and on SABC 3 at 13:30.{{cite journal|title=Latest 7de Laan shock leaves fans fuming|journal=You Magazine (South Africa)|date=13 February 2017|url=http://www.you.co.za/news/latest-7de-laan-shock-leaves-fans-fuming/|access-date=10 March 2017}} The show also remained available on the network's YouTube channel.

In April 2010, 7de Laan celebrated ten years on television.{{citation needed|date=December 2016}} During this month, viewers got to see pictures of the show through its ten years during the end credits of each episode.{{citation needed|date=December 2016}} On 9 May 2013, episode number 3,000 was broadcast.{{citation needed|date=December 2016}} On 20 October 2016, the series broadcast its 3,900th episode.{{cite news|last1=Javan|first1=Melissa|title=Behind the Scenes of 7de Laan|agency=Africa News Service|date=10 August 2016}}

On 9 March 2017, 7de Laan[https://channels24.co.za/ 7delaan ], Business Times, 6 July 2020 aired its 4000th episode.{{cite news|title=PICS: 7de Laan celebrates 4000th episode|url=http://www.channel24.co.za/The-Juice/News/pics-7de-laan-celebrates-4000th-episode-20170310-2|access-date=10 March 2017|work=Channel 24|publisher=24.com|date=9 March 2017}} The 4000th episode featured characters Vanessa (Ingrid Paulus) and Xander (Theodore Jantjies) renewing their wedding vows.{{cite journal|title=7de Laan has a massive surprise in store for viewers on their 4000th episode|journal=You Magazine (South Africa)|date=8 March 2017|url=http://www.you.co.za/news/7de-laan-has-a-massive-surprise-in-store-for-viewers-on-their-4000th-episode/|access-date=10 March 2017}} Several characters from the show's past were featured in the storyline, including Errol (Christo Davids), Dezi (Elma Postma), Wilmien (Nina Swart), and Karien (Christi Panagio).

On 7 January 2021, 7de Laan broadcast its 5000th episode.{{cite web |title=7de Laan 5000 episodes |url=https://www.facebook.com/7deLaanAmptelik/posts/3614809208609231 |archive-url=https://ghostarchive.org/iarchive/facebook/358709090885942/3614809208609231 |archive-date=26 February 2022 |url-access=limited|website=7de Laan (Amptelik) |publisher=Facebook |access-date=13 February 2021}}{{cbignore}}{{cite news |last1=Ferreira |first1=Thinus |title=7de Laan marks 5000 episode mileston by going behind-the-scenes |url=https://www.news24.com/channel/tv/news/7de-laan-marks-5000-episode-milestone-by-going-behind-the-scenes-20210113 |access-date=13 February 2021 |work=channel24 |publisher=Channel24 |date=13 January 2021}} The episode, which saw the reopening of the show's coffeehouse, Oppiekoffie, after an explosion, was directed by cast member Francois Lensley, who plays the character of Marko Greyling.

In January 2021, SABC 2 announced that beginning in April 2021, 7de Laan and Muvhango would reduce their weekly episodes from five to three days per week.{{cite news |last1=Ferreira |first1=Thinus |title=SABC2 cuts 7de Laan and Muvhango to just 3 days per week in shock scheduling shake-up |url=https://www.news24.com/channel/tv/news/sabc2-cuts-7de-laan-and-muvhango-to-just-3-episodes-per-week-in-shock-scheduling-shake-up-20210123-2 |access-date=13 February 2021 |work=channel24 |publisher=Channel24 |date=23 January 2021}}

In 2009, 7de Laan received 1.95 million viewers per episode. In 2015, ratings were considered "still big but flat". To improve the ratings, the show underwent changes in 2015, including a new theme song, opening credits, and sets. At the time, almost half (45,3%) of the soap's viewership across all race groups was older than 50 years of age.

In 2016, it was reported that the series was considered to be in "an ongoing ratings slide", but still drew 1.8 million viewers in September 2016 and was the 7th most popular programme on SABC 2.{{cite news|last1=Ferreira|first1=Thinus|title=An update on the 7de Laan drama|url=http://www.channel24.co.za/TV/News/an-update-on-the-7de-laan-drama-20161020|access-date=3 December 2016|work=Channel 24|publisher=24.com|date=20 October 2016}}

In 2018, the show's viewership exceeded 3 million. Weekly omnibus episodes also drew an additional 1 million viewers on average each week.

In January 2021, it was reported that 7de Laan{{'s}} most-watched episode in December 2020 drew 1.44 million viewers, making it the 6th most-watched show on SABC 2 that month. The show was ranked 46th among all shows watched in South Africa in December 2020.

The Broadcasting Complaints Commission of South Africa (BCCSA) found the series and SABC 2 guilty of contravening the South African Broadcasting Code of Conduct for episodes aired on 27 and 28 April 2012, in which one of the actors drank heavily and contemplated suicide after his wife had left him.{{cite news|last1=Isaacs|first1=Lauren|title=Soapie 7de Laan shoots itself in foot|work=Cape Times|publisher=Independent Newspapers (Pty) Ltd|date=20 June 2012}}

In May 2015, SABC2 was forced to "humbly apologise" by the BCCSA for depictions of graphic violence and inappropriate language aired during February 2015.{{cite news |last1=Ferreira|first1=Thinus|title=SABC2 'humbly apologises' for 7de Laan violence|url=http://www.channel24.co.za/TV/News/SABC2-humbly-apologises-for-7de-Laan-violence-20150519|access-date=5 December 2016|work=Channel 24|publisher=24.com|date=19 May 2015}} The broadcast scenes depicted a hostage drama at the show's coffeehouse, Oppiekoffie. The BCCSA ordered 7de Laan and SABC2 to broadcast an on-screen statement, accompanied by a voice-over telling viewers that 7de Laan and SABC2 had erred in broadcasting the scenes.

In May 2016, the BCCSA fined the SABC R15,000 for breaching the broadcasting code.{{cite news|last1=Ferreira|first1=Thinus|title=7de Laan fined R15k for violent episode|url=http://www.channel24.co.za/TV/News/7de-laan-fined-r15k-for-violent-episode-20160506|access-date=4 December 2016|work=Channel 24|publisher=24.com|date=6 May 2016}} The show had been charged with broadcasting a depiction of violence during family viewing time with insufficient warning to viewers. In an episode aired on 24 March 2016, the character Willem was shown strangling the character Gita in a violent scene.

For the first time in its then 17-year run, on 2 March 2017, 7de Laan aired a kiss between two male characters, Logan and Divan.{{cite news|title=Awesome moment as 7de Laan airs first gay kiss|url=http://www.channel24.co.za/TV/News/historic-moment-as-7de-laan-airs-first-gay-kiss-20170303|access-date=9 March 2017|work=Channel Africa|publisher=24.com|date=3 March 2017}} The kiss generated a mostly positive reaction from viewers who commented on the TV show's Facebook page.{{cite news|title=Gay kiss gets the viewers going on 7de Laan|url=http://www.iol.co.za/tonight/tv-radio/news/local/gay-kiss-gets-the-viewers-going-on-7de-laan-8024472|access-date=9 March 2017|work=Tonight|publisher=IOL|date=3 March 2017}}

In January 2019, an interracial kissing scene between Fikani Chauke and Alexa Welman (portrayed by Nicholas Nkuna and Carina Nel respectively) sparked outrage, condemnation and was subject to racist remarks on the shows social media pages from fans who felt the scene was inappropriate.{{cite web|url=https://www.news24.com/news24/southafrica/news/interracial-kiss-has-some-7de-laan-viewers-fuming-on-social-media-20190121|title=Interracial kiss has some 7de laan viewers fuming on social media|date=21 January 2019|publisher=news24.com|access-date=7 March 2020}}{{cite web|url=https://citizen.co.za/lifestyle/your-life-entertainment-your-life/2067801/interracial-kiss-angers-racist-7de-laan-viewers/&grqid=nJM5gR9E&s=1&hl=en-ZA|title=Interracial kiss angers racist 7de laan viewers|publisher=citizen.co.za|date=21 January 2019|access-date=7 March 2020}}{{cite web|url=https://www.bbc.co.uk/programmes/p06ywmzj&grqid=Okas-BNt&s=1&hl=en-ZA|title=Interracial kiss angers viewers — BBC OS|publisher=bbc.co.uk|access-date=7 March 2020}} The show defended its decision to include the interracial kiss and its creators called for an end to hate speech.

{{blockquote|As much as we respect our viewers' right to voice their opinion, 7de Laan will not tolerate hate speech, racism or instigation of such narratives by any member of the public or media. We stand by our diverse story lines that tell stories of a real South Africa in which we all strive to live harmoniously.|7de Laan{{cite web|url=https://www.timeslive.co.za/tshisa-live/tshisa-live/2019-01-23-7de-laan-on-hate-over-interracial-kiss-love-knows-no-age-gender-or-race/&grqid=trk7KIzm&s=1&hl=en-ZA|title=7de laan on hate over interracial kiss - love knows no age gender or race|publisher=timeslive.co.za|date=2019-01-23|access-date=2020-03-07}}}}

In October 2022, a scene in which Lesedi stole Fikani's sperm and had it artificially inseminated into her so she could become pregnant caused controversy among viewers. It was compared to a similar scene which happened in Uzalo.[https://www.thesouthafrican.com/culture/soapies/breaking-sperm-theft-nosipho-mondli-uzalo-lesedi-fikani-7de-laan-21-october-2022/ It’s a sperm jacking season in ‘Uzalo’ and ‘7de Laan’]

Some of the writers who have contributed to the success of the show are:

• [https://www.imdb.com/name/nm10284107/?ref_=ttfc_fc_wr13 Jo-Ann Scholtz] (Head of Script)
• [https://www.imdb.com/name/nm9895970/?ref_=ttfc_fc_wr6 Piet Matipa] (Head of Story)
• [https://www.imdb.com/name/nm2182846/?ref_=ttfc_fc_wr5 Linda Scheepers] (Treatment Editor & Writer)
• [https://www.imdb.com/name/nm0288424/?ref_=nv_sr_srsg_0 Alyzzander Fourie] (Script Editor)
• [https://www.imdb.com/name/nm8201545/?ref_=ttfc_fc_wr1 Cobus Kock] (Writer)
• [https://www.imdb.com/name/nm10284108/?ref_=ttfc_fc_wr14 Martina Theunissen] (Storyliner & Writer)
• [https://www.imdb.com/name/nm10284109/?ref_=ttfc_fc_wr15 Lian van der Westhuizen] (Storyliner)
• [https://www.imdb.com/name/nm8201554/?ref_=ttfc_fc_wr3 Maritha Broschk] (Writer)
• [https://www.imdb.com/name/nm5591650/?ref_=ttfc_fc_wr2 Marlise Erwee] (Writer)
• Louise Venter (Writer)
• [https://www.imdb.com/name/nm13409427 Johann Smith] (Writer)
• [https://www.imdb.com/name/nm8896200 Shemane Harris] (Writer)
• [https://www.imdb.com/name/nm14949039/ Jaydene Kelly] (Script Coordinator)

In October 2016, it was reported that 7de Laan{{'s}} production company, Danie Odendaal Productions, had not been able to negotiate successfully a new contract with the South African Broadcasting Corporation (SABC). The company revealed that it had footed the bill for the series since July 2016 and could no longer afford to fund the production.{{cite news|title=7de Laan to stay – or is it?|work=The Star (Johannesburg)|date=22 October 2016}} As a result, cast and crew were told they would not be paid. It was also speculated that the 21 October 2016 episode could be the last one for several months.{{cite news|title=End of the road for 7de Laan?|work=The Mercury (South Africa)|date=21 October 2016}}

However, contract negotiations for both 7de Laan and fellow SABC 2 soap Muvhango were resolved satisfactorily.{{cite news|title=Muvhango and 7de Laan contracts finalized|work=The New Age (South Africa)|publisher=HT Media Ltd|date=25 October 2016}}

7de Laan has won the following awards:

• Best Soapie, 2010, South African Film and Television Awards (SAFTA) (determined by public vote){{cite news|title=2010 SAFTA Winners|url=http://www.channel24.co.za/TV/News/2010-SAFTA-Winners-20100219-2|access-date=5 December 2016|work=Channel24|publisher=24.com|date=19 February 2010}}
• Best Soapie, 2011, South African Film and Televisions Awards (SAFTA) (determined by public vote){{cite news|title=2011 Saftas: The TV winners|url=http://www.channel24.co.za/TV/News/2011-Saftas-The-winners-20110228|access-date=5 December 2016|work=Channel24|publisher=24.com|date=28 February 2011}}
• Best TV Soap, 2014, South African Film and Television Awards (SAFTA) (determined by public vote){{cite news|title=All the 2014 Safta winners|url=http://www.channel24.co.za/TV/News/All-the-2014-Safta-winners-20140405|access-date=5 December 2016|work=Channel24|publisher=24.com|date=5 April 2014}}

In 2011, 7de Laan won the SAFTA public vote for Best Soapie, despite an issue with voting. The initial SMS voting number given for 7de Laan in the TV promos was wrong and had to be changed so the votes cast before the correction were lost.{{cite web|title=2011 SAFTAs: All the Winners|url=https://www.tvsa.co.za/user/blogs/viewblogpost.aspx?blogpostid=22376|website=TVSA: Television South Africa|publisher=TVSA|access-date=5 December 2016}} Voting lines opened on 14 February and the correction was made on 16 February.

In 2012, the show did not enter cast and crew into SAFTA categories, leading to its being removed from consideration from the Best Soap category.{{cite news|last1=Ferreira|first1=Thinus|title=6th Safta nominees announced|url=http://www.channel24.co.za/TV/News/6th-Saftas-nominees-announced-20120217|access-date=5 December 2016|work=Channel24|publisher=24.com|date=17 February 2012}}

The series' original theme song was composed by Louis van Rensburg and performed by the Soweto String Quartet.{{cite news|title=7de Laan drops its iconic opening theme song|url=http://www.channel24.co.za/TV/News/7de-Laan-drops-its-iconic-opening-theme-song-20150623|access-date=3 December 2016|work=Channel 24|publisher=24.com|date=23 June 2015}} Having been the theme song since the series' inception in 2000, the tune was considered "iconic", but was replaced in June 2015 with a new composition by Joe Niemand and Nomansland. Many viewers complained when the familiar song was replaced by the newer theme.{{cite web|url=https://www.netwerk24.com/Nuus/7de-Laan-sing-nuwe-deuntjie-20150624|title=7de laan sing nuwe deuntjie|publisher=netwerk24.com|date=24 June 2015|access-date=7 March 2020}}

In 2010, a cookbook featuring recipes inspired by the programme's characters was published.{{cite news|title=Cook with 7de Laan by Kerneels Breytenbach (Human & Rousseau, R250)|work=The Daily News (South Africa)|publisher=Independent Online|date=2 February 2011}} Characters featured include Hilda, Matrone, Charmaine, Maria, Vince, Lukas, and Paula. The book was released in two languages, in English as Cook with 7de Laan and in Afrikaans as 7de Laan Kook.{{cite news|last1=Thangevelo|first1=Debashine|title=Cooking's just up their laan|work=The Star (Johannesburg)|date=1 November 2010}}

{{See also|List of previous 7de Laan characters|List of previous 7de Laan cast members}}

The main cast includes the following characters (and the actors who play them):{{cite web|title=Characters|url=http://www.sewendelaan.co.za/index.php/en/about-us/characters|website=7de Laan|publisher=SABC|access-date=11 December 2016}}

• Aggie Ngwenya-Meintjies (Mimi Mahlasela)
• Alexa Welman-Chauke (Carina Nel)
• Bonita Basson (Hildegardt Silkiewicz)
• Chris Welman (David Rees)
• Denzil Jonker (Jacques de Silva)
• DeWet Basson/Ben Cronjé (Dirk Stoltz)
• Ivy Peterson (Nazli George)
• Mariaan Welman (Deirdre Wolhuter)
• Marvin Peterson (Duncan Johnson)
• Tanya Visagie ({{ill|Liezl de Kock|af}})
• Tjattas Botma (Rikus Strauss)
• Vanessa Meintjies (Ingrid Paulus)
• Werner Visagie ({{ill|Zak Hendrikz|af}})
• Hilda de Kock (Annelisa Weiland)
• Septimus van Zyl (Pierre van Pletzen)

The supporting cast includes the following characters (and the actors who play them):

• Augusta Visagie (Hannelie Warren)
• Lesedi Moloi (KB Motsilanyane)
• Sudesh Reddy (Kyle Clark)
• Uys Visagie (Daniel Coetzee)
• Zee Guliwe (Ray Neo Buso)

{{Portal|South Africa|Television}}

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Category:SABC 2 original programming

Category:South African television soap operas

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Category:Afrikaans-language television shows

Category:Television shows set in South Africa

Category:2000s South African television series

Category:2010s South African television series

Category:2020s South African television series

Category:2023 South African television series endings