7th Sense Creation

{{Short description|Burmese filmmaking company}}

{{Infobox company

| name = 7th Sense Creation

| native_name = {{lang|my|သတ္တမမြောက်အာရုံ}}

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| industry = Entertainment

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| founded = {{Start date and age|3 April 2017}} in Myanmar

| founders = {{ubl|Khin Thiri Thet Mon|San Ko Ko Tint San|Wai Min Aung|Naing Phyo Kyaw}}

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| hq_location_country = Myanmar

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| website = {{facebook|7thSenseCreation}}

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7th Sense Creation ({{langx|my|သတ္တမမြောက်အာရုံ}}) is a major film production and media company in Myanmar. 7th Sense was cofounded by Khin Thiri Thet Mon, the daughter of Myanmar's commander-in-chief Min Aung Hlaing, San Ko Ko Tint San, the son of former sports minister Tint Hsan, Wai Min Aung, and Naing Phyo Kyaw in 2017.{{Cite web|title=Military Chief's Family Members Spend Big on Blockbuster Movies, Beauty Pageants|url=https://www.myanmar-now.org/en/news/military-chiefs-family-members-spend-big-on-blockbuster-movies-beauty-pageants|access-date=2021-02-04|website=Myanmar NOW|language=en|archive-date=2020-12-15|archive-url=https://web.archive.org/web/20201215082136/https://www.myanmar-now.org/en/news/military-chiefs-family-members-spend-big-on-blockbuster-movies-beauty-pageants|url-status=live}} The company was registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017.{{Cite web|last=|first=|date=|title=SEVENTH SENSE COMPANY LIMITED|url=https://www.myco.dica.gov.mm/Corp/EntityProfile.aspx?id=d61de7fd-23fd-408a-9631-07138b17d4c2|access-date=2021-02-04|website=Directorate of Investment and Company Administration|archive-date=2023-07-31|archive-url=https://web.archive.org/web/20230731154544/https://www.myco.dica.gov.mm/Corp/EntityProfile.aspx?id=d61de7fd-23fd-408a-9631-07138b17d4c2|url-status=live}} Between 2017 and 2019, it produced eight motion picture films, including Mone Swel, a blockbuster that won a Myanmar Academy Award. The company has courted scrutiny for its ability to outspend rivals on production budgets and actor salaries.

In July 2019, 7th Sense signed exclusive contracts with five Burmese actors, including Nay Toe and Wutt Hmone Shwe Yi, who are two of Myanmar's biggest movie stars. The American Embassy, Yangon came under media scrutiny in December 2020, for collaborating with 7th Sense Creation as its media partner for a music festival, because Khin Thiri Thet Mon's father Min Aung Hlaing, is technically subject to US economic sanctions.{{Cite web|last=|first=|date=2020-12-15|title=တပ်ချုပ်သမီးပိုင် မီဒီယာကုမ္ပဏီနှင့် ပတ်သက်၍ ဝေဖန်ခံလိုက်ရသည့် အမေရိကန်သံရုံး|url=https://burma.irrawaddy.com/news/2020/12/15/234948.html|url-status=live|archive-url=https://web.archive.org/web/20201216021138/https://burma.irrawaddy.com/news/2020/12/15/234948.html |archive-date=2020-12-16 |access-date=2021-02-04|website=ဧရာဝတီ|language=my}}{{Cite web|title=Music festival's ties to top general's daughter earn US embassy online ire|url=https://www.myanmar-now.org/en/news/music-festivals-ties-to-top-generals-daughter-earn-us-embassy-online-ire|access-date=2021-02-04|website=Myanmar NOW|language=en|archive-date=2021-02-06|archive-url=https://web.archive.org/web/20210206101930/https://www.myanmar-now.org/en/news/music-festivals-ties-to-top-generals-daughter-earn-us-embassy-online-ire|url-status=live}}{{Cite web|date=15 December 2020|title=US Embassy Under Fire for Working With Firm Owned by Sanctioned Military Chief's Daughter|url=https://www.irrawaddy.com/news/burma/us-embassy-fire-working-firm-owned-sanctioned-military-chiefs-daughter.html|url-status=live|archive-url=https://web.archive.org/web/20210104125127/https://www.irrawaddy.com/news/burma/us-embassy-fire-working-firm-owned-sanctioned-military-chiefs-daughter.html|archive-date=4 January 2021|access-date=11 January 2021|website=The Irrawaddy|language=en-US}}

In the aftermath of the 2021 Myanmar coup d'état, 7th Sense has been the target of a domestic boycott called the "Stop Buying Junta Business", a boycott of military-linked goods and services due to its ties to the Burmese military.{{Cite web|date=2021-02-03|title=Myanmar calls for boycott of Tatmadaw linked products and services|url=https://www.mmtimes.com/news/myanmar-calls-boycott-tatmadaw-linked-products-and-services.html|access-date=2021-02-04|website=The Myanmar Times|archive-date=2021-02-21|archive-url=https://web.archive.org/web/20210221154215/https://www.mmtimes.com/news/myanmar-calls-boycott-tatmadaw-linked-products-and-services.html}}

On 10 March 2021, the U.S. government sanctioned 7th Sense Creation and five other companies owned by Khin Thiri Thet Mon and her brother Aung Pyae Sone for having directly benefitted from their father's position and malign influence.{{cite news |author=Simon Lewis |author2=Daphne Psaledakis |title=U.S. imposes sanctions on children of Myanmar military leader, companies |url=https://www.reuters.com/article/us-myanmar-politics-usa-sanctions-idUSKBN2B22MF |work=Reuters |date=10 March 2021 |language=en |access-date=26 March 2021 |archive-date=25 March 2021 |archive-url=https://web.archive.org/web/20210325122013/https://www.reuters.com/article/us-myanmar-politics-usa-sanctions-idUSKBN2B22MF |url-status=live }}{{cite news |title=US sanctions 2 adult children of Myanmar junta leader |url=https://www.aa.com.tr/en/americas/us-sanctions-2-adult-children-of-myanmar-junta-leader/2171849 |work=www.aa.com.tr |date=11 March 2021 |access-date=26 March 2021 |archive-date=10 March 2021 |archive-url=https://web.archive.org/web/20210310212815/https://www.aa.com.tr/en/americas/us-sanctions-2-adult-children-of-myanmar-junta-leader/2171849 |url-status=live }}{{cite news |title=US Slaps Sanctions on Adult Children of Myanmar Military Leader |url=https://www.voanews.com/a/east-asia-pacific_us-slaps-sanctions-adult-children-myanmar-military-leader/6203145.html |work=VOA |date=10 March 2022 |language=en |access-date=26 March 2021 |archive-date=29 March 2021 |archive-url=https://web.archive.org/web/20210329061015/https://www.voanews.com/east-asia-pacific/us-slaps-sanctions-adult-children-myanmar-military-leader |url-status=live }}{{cite web |title=United States Targets Family Members Profiting from Connection to Burmese Coup Leader |url=https://mm.usembassy.gov/united-states-targets-family-members-profiting-from-connection-to-burmese-coup-leader/ |website=U.S. Embassy in Burma |date=11 March 2021 |access-date=26 March 2021 |archive-date=18 March 2021 |archive-url=https://web.archive.org/web/20210318014737/https://mm.usembassy.gov/united-states-targets-family-members-profiting-from-connection-to-burmese-coup-leader/ |url-status=live }}{{Cite web |title=Burma-related Designations; Counter Terrorism Designations and Designations Updates; Global Magnitsky Designation Update; Democratic Republic of the Congo Designation Update |url=https://home.treasury.gov/policy-issues/financial-sanctions/recent-actions/20210310 |access-date=2022-08-04 |website=U.S. Department of the Treasury |language=en |archive-date=2022-08-04 |archive-url=https://web.archive.org/web/20220804060903/https://home.treasury.gov/policy-issues/financial-sanctions/recent-actions/20210310 |url-status=live }}

In March 2023, a proxy of 7th Sense Creation, SM Winner Entertainment, was listed on Myanmar's corporate registry.{{Cite web |last= |first= |date=2023-09-18 |title=Artists demand boycott of film appearing to disguise ties to Myanmar military-linked company |url=https://myanmar-now.org/en/news/artists-demand-boycott-of-film-appearing-to-disguise-ties-to-myanmar-military-linked-company/ |access-date=2023-12-26 |website=Myanmar Now |language=en-US}}