9to5Mac
{{Short description|American tech news website}}
{{Italic title}}
{{Use American English|date=January 2024}}
{{Use mdy dates|date=January 2024}}
{{Infobox website
| name = 9to5Mac
| logo = 9to5Mac Logo.jpg
| type = News website
| language = English
| owner = Seth Weintraub
| author =
| editor =
| url = {{URL|9to5mac.com}}
| commercial = Yes
| current_status = Online
| launched = {{Start date and age|2007|03|15}}
}}
9to5Mac is a website covering news and rumors about Apple Inc. and its products.{{Cite web |last=Smith |first=Dave |date=October 16, 2014 |title=This Blog Has A Simple But Wildly Lucrative Way Of Paying Its Writers |url=https://www.businessinsider.com/9to5mac-pays-writers-by-giving-them-ads-2014-10 |access-date=April 11, 2023 |website=Business Insider |language=en-US}} Founded by Seth Weintraub, the website is the oldest in Weintraub's 9to5 network of tech blogs,{{Cite web |title=About 9to5Mac |url=https://9to5mac.com/about/ |url-status=live |access-date=2025-03-20 |website=9to5Mac}} which also includes 9to5Google, 9to5Toys, DroneDJ, and Electrek.{{cite web |last1=Maxwell |first1=Tom |title=Going beyond its Apple roots, 9to5 sees success in new verticals |url=https://digiday.com/media/9to5-sees-success-new-verticals/ |website=Digiday |access-date=January 5, 2024 |date=May 17, 2019}}
As one of many Apple news websites, the site drastically rose in traffic in its earlier years for publishing the first photos of the third-generation iPod Nano, the original iPod Touch, early images of the first iPhone, etc.{{Cite web|last=Smith|first=Dave|date=October 14, 2014|title=How An IT Guy Stranded In Paris Turned Himself Into The Most Powerful Source Of Apple News|url=https://www.businessinsider.com/the-9to5mac-story-seth-weintraub-mark-gurman-2014-10|access-date=April 11, 2023|website=Business Insider|language=en-US}} 9to5Mac has developed and implemented its affiliate program for freelance writers to earn from advertising banners being shown on their articles' pages.
History
9to5Mac was founded in 2007 by Seth Weintraub as an Apple news website initially focused on Macs in the enterprise. In June 2016, Mark Gurman, one of the world's most influential Apple reporters, left 9to5Mac for Bloomberg News. He wrote articles for 9to5Mac for seven years.{{Cite web |last=Smith |first=Dave |date=June 1, 2016 |title=Mark Gurman, one of the world's most influential Apple reporters, is leaving 9to5Mac for Bloomberg |url=https://www.businessinsider.com/mark-gurman-leaving-9to5mac-2016-5 |access-date=April 11, 2023 |website=Business Insider |language=en-US}}{{Cite web |last=Popper |first=Ben |date=June 1, 2016 |title=Ace Apple reporter Mark Gurman leaving 9to5Mac |url=https://www.theverge.com/2016/6/1/11829282/marc-gurman-apple-reporter-leaving-9to5mac |access-date=April 11, 2023 |website=The Verge |language=en-US}} Gurman's scoops include uncovering iSlate.com and confirming a tablet was coming from Apple back in 2009. He’s also leaked news about Siri, iOS 7, the first Retina iMacs, and 2015's 12-inch MacBook before the company’s special events.{{Cite web |date=June 1, 2016 |title=Prolific Apple Leaker Mark Gurman Departing 9to5Mac [u] • iPhone in Canada Blog |url=https://www.iphoneincanada.ca/2016/06/01/gurman-leaving-9to5mac/ |access-date=April 11, 2023 |language=en-US}}
In 2012, in a research paper entitled The Outreach of Digital Libraries: A Globalized Resource Network (Taipei) 9to5Mac was ranked as having the highest Jaccard index among Mac-related websites, including MacRumors.{{Cite book |last1=Chen |first1=Hsin-Hsi |url=https://books.google.com/books?id=FfW5BQAAQBAJ&dq=9to5Mac&pg=PA331 |title=The Outreach of Digital Libraries: A Globalized Resource Network: 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Taipei, Taiwan, November 12-15, 2012, Proceedings |last2=Chowdhury |first2=Gobinda |date=November 2, 2012 |publisher=Springer |isbn=978-3-642-34752-8 |language=en}}
Incidents
In 2018, Guilherme Rambo paid a source around $500 in Bitcoin in exchange for leaked Apple company data.{{Cite web|last=Franceschi-Bicchierai|first=Lorenzo|date=August 18, 2021|title=9to5Mac Writer Paid Source $500 in Bitcoin for Stolen Apple Data|quote=A reporter for 9to5Mac paid a source in exchange for data extracted from a stolen iPhone prototype.|url=https://www.vice.com/en/article/v7en78/9to5mac-writer-paid-source-dollar500-in-bitcoin-for-stolen-apple-data|access-date=April 11, 2023|website=www.vice.com|language=en}} He wrote an article billed as an "exclusive" look at new features for the then-upcoming iPad Pro.{{Cite web|date=June 4, 2021|title=Exclusive: iPad Pro Face ID details, 4K HDR video over USB-C, AirPod-like Apple Pencil 2 pairing, more [Update: A12X processor] - 9to5Mac|url=https://9to5mac.com/2018/10/10/2018-ipad-pro-details-face-id-display|access-date=April 11, 2023|archive-url=https://web.archive.org/web/20210604132455/https://9to5mac.com/2018/10/10/2018-ipad-pro-details-face-id-display|archive-date=June 4, 2021}} This contradicted the rules of 9to5Mac. Later 9to5Mac updated the story, removing its content and replacing it with a disclaimer: "Update: This post has been removed due to 9to5mac's sourcing policies."{{Cite web|last=Rambo|first=Guilherme|date=October 10, 2018|title=Exclusive: iPad Pro Face ID details, 4K HDR video over USB-C, AirPod-like Apple Pencil 2 pairing, more [Update: A12X processor]|url=https://9to5mac.com/2018/10/10/2018-ipad-pro-details-face-id-display|access-date=April 11, 2023|website=9to5Mac|language=en-US}}