ADAC Motorwelt

{{Short description|Automobile and travel magazine in Germany}}

{{Use dmy dates|date=April 2024}}

{{Infobox magazine

| image_file = ADAC Motorwelt Logo 2020.svg

| image_size =

| image_caption =

| editor = Martin Kunz

| editor_title = Editor-in-chief

| frequency = Quarterly

| circulation =

| category = {{ubl|Automobile magazine |Travel magazine}}

| company = ADAC

| publisher = BCN

| founded = {{start date and age|1925}}

| firstdate =

| country = Germany

| based = Munich

| language = German

| website =

| issn = 0007-2842

}}

ADAC Motorwelt ({{langx|de|ADAC Motoring}}) is an automobile and travel magazine published in Munich, Germany. It is a member-magazine of ADAC (Allgemeiner Deutscher Automobil-Club e.V.) and due to 21,4 millions ADAC-members it was over decades one of the magazines in Germany with the highest circulation.{{cite book|editor=Karl Koch|page=117|year=2014

|title=West Germany Today (RLE: German Politics)|location=London; New York|chapter-url=https://books.google.com/books?id=ZGbfBQAAQBAJ&pg=PA117

|publisher=Routledge|isbn=978-1-317-53649-9|author=Karl Koch|chapter=The West German Media}}{{cite book|editor=John Sandford

|title=Encyclopedia of Contemporary German Culture|chapter-url=https://books.google.com/books?id=rMKHCOW9aIYC&pg=PT70|publisher=Routledge

|year=2013|isbn=978-1-136-81610-9|page=70|location=London; New York|author=Sabine von Dirke|chapter=Alternative culture}}{{Cite web

|date=16 January 2023|title=ADAC|url=https://www.adac.de/der-adac/verein/corporate-news/mitgliederzahl/|access-date=13 September 2023

|website=adac.de|language=de-DE}}

History and profile

ADAC Motorwelt was established in 1925 as a monthly magazine of ADAC.{{cite web|work=ADAC|title=Geschichte.1924-1933

|url=http://www.adac.de/wir-ueber-uns/daten_fakten/geschichte/default3.aspx|access-date=28 March 2015|language=de}} The magazine and ADAC Sport are the successors of another car magazine, Der Motorfahrer, which was published for 22 years until 1925. ADAC Motorwelt is the official media outlet of ADAC.{{cite news|title=ADAC auto club tests car safety in Germany|work=Automotive News|date=2 May 2014|url=http://europe.autonews.com/article/20140502/ANE/140429883/adac-auto-club-tests-car-safety-in-germany|access-date=28 March 2015}}{{cite book|author1=Tristam Carrington-Windo|author2=Katrin Kohl|title=Dictionary of Contemporary Germany|year=2013

|page=5|publisher=Routledge|url=https://books.google.com/books?id=EbeoAgAAQBAJ&pg=PA5|isbn=978-1-136-59537-0|location=Abingdon; New York}} Its publisher is ADAC Verlag. The magazine was published monthly. Like ADAC, ADAC Motorwelt has its headquarters in Munich.

ADAC Motorwelt covers articles mainly on cars and travel-related topics.{{cite web|title=ADAC Motorwelt|work=Publicitas

|access-date=28 March 2015|url=http://www.publicitas.com/home/media-solutions/media-search/advanced-media-search/media-factsheet-detail/?PARAM1=AMOAM1|archive-url=https://web.archive.org/web/20150402161447/http://www.publicitas.com/home/media-solutions/media-search/advanced-media-search/media-factsheet-detail/?PARAM1=AMOAM1|archive-date=2 April 2015|url-status=dead}} The magazine features also news about road tests, motor sports and new model previews. It publishes several lists and provides awards, including "Germany’s favourite car", based on reader votes.{{cite news|author=Chris Bryant|title=German car club ADAC hit by vote scandal over 'auto Oscars'|work=Financial Times|location=Frankfurt|url=http://www.ft.com/cms/s/0/774ae82a-81b5-11e3-a600-00144feab7de.html#axzz3VfsQINLu|access-date=28 March 2015|date=20 January 2014}} In January 2014 Michael Ramstetter, editor of the magazine, resigned from the post due to alleged vote manipulation in relation to the award of "Germany’s favourite car" for 2013.{{cite news|title=ADAC official 'resigns' over favorite car survey|url=http://www.dw.de/adac-official-resigns-over-favorite-car-survey/a-17372144|access-date=28 March 2015|work=Deutsche Welle|date=19 January 2014}}

Since 2020, the ADAC has had a magazine produced and marketed as a commission from the media group Burda.{{cite news|title=ADAC gibt "Motorwelt" an Burda ab - nur viermal im Jahr|url=https://www.zeit.de/news/2019-07/11/adac-gibt-motorwelt-an-burda-ab-nur-viermal-im-jahr|access-date=14 September 2023|work=Zeit Online|agency=DPA|date=11 July 2019|location=Munich

|language=de}} From 2020 on ADAC Motorwelt is published quarterly. Officially ADAC is still publisher, and former editor-in-chief Martin Kunz continues to oversee the content. At the same time, ADAC enhances and expands its digital communication channels, and its postal delivery to members' households was stopped.

ADAC Motorwelt is available at the ADAC local offices, travel agencies and driver safety locations as well as the Edeka and Netto supermarkets. All members need to do to get a copy of the magazine is show their membership card.{{Cite web|url=https://www.adac.de/der-adac/motorwelt/das-clubmagazin/|title=Die Motorwelt 2020: Das neue Clubmagazin|work=ADAC|language=de|access-date=17 April 2020}}

Circulation

In 1992 ADAC Motorwelt had a circulation of 10.9 million copies.{{cite web|author=Georg Hellack|title=Press, Radio and Television in the Federal Republic of Germany|url=http://files.eric.ed.gov/fulltext/ED353617.pdf|work=Inter Nationes|access-date=27 April 2015|location=Bonn

|format=Report|year=1992}} It was the top special interest magazine worldwide in 2001 with a circulation of 13,162,000 copies.{{cite web|title=Top 50 Special Interest magazines worldwide (by circulation)|work=Magazine Organization|access-date=28 March 2015|url-status=dead

|url=http://www.magazine.org.tw/events/school/report/wmt/50SpecialInterestMagazinesWorldwide%28bycirculation%29.pdf|archive-url=https://web.archive.org/web/20150402112441/http://www.magazine.org.tw/events/school/report/wmt/50SpecialInterestMagazinesWorldwide%28bycirculation%29.pdf|archive-date=2 April 2015}} The magazine had an average circulation of 13,777,000 copies in 2003, making it the largest magazine in Germany.{{cite web|title=European Publishing Monitor|url=http://edz.bib.uni-mannheim.de/daten/edz-du/gda/07/med-ind-germany_en.pdf|work=Turku School of Economics (Media Group)|access-date=27 March 2015|format=Report|date=March 2007|archive-url=https://web.archive.org/web/20171010103816/http://edz.bib.uni-mannheim.de/daten/edz-du/gda/07/med-ind-germany_en.pdf|archive-date=10 October 2017|url-status=dead}} It was again the largest magazine in the country with a circulation of 13,616,000 copies in 2005.{{cite web

|title=World Media in 2005: Germany|url=http://www.campaignlive.co.uk/news/465950/|work=Campaign|access-date=15 December 2014|date=11 March 2005}} During the fourth quarter of 2006 its circulation was 13,849,000 copies. Its total circulation was 13,700,000 copies in 2006, making it the largest magazine in Germany.{{cite web|title=World Media in 2006: Germany|work=Campaign|access-date=31 March 2014|url=http://www.campaignlive.co.uk/news/550956/|date=31 March 2006}}

The circulation of ADAC Motorwelt was 13,808,111 copies in 2010, making it the largest European automobile magazine.{{cite web

|title=World Magazine Trends 2010/2011|url=http://www.revistas-ari.com/attachments/209_WMT_2010_2011_Europe.pdf|work=FIPP|access-date=31 March 2015|url-status=dead|archive-url=https://web.archive.org/web/20150402165145/http://www.revistas-ari.com/attachments/209_WMT_2010_2011_Europe.pdf

|archive-date=2 April 2015}}

See also

References

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