AFDA, The School for the Creative Economy
{{Short description|Film school in South Africa}}
{{Use dmy dates|date=August 2014}}
{{Use South African English|date=August 2014}}
{{Coord|33|55|54|S|18|28|06|E|display=title}}
{{Infobox university
| name = AFDA
| native_name = AFDA, The School for the Creative Economy
| image_name = AFDA Badge.svg
| image_size = 150px
| motto = Sada tanisens gera kuru da
| mottoeng = Our actions create us
| established = 1994
| type = Private
| students =
| city = Johannesburg Cape Town Durban Gqeberha
| country = South Africa
| campus = Johannesburg, Cape Town, Durban, Port Elizabeth
| website = http://www.afda.co.za/
| founder = Garth Holmes, Bata Passchier, Deon Opperman
}}
AFDA is a South African private Higher Education institution that offers higher certificates, undergraduate, and postgraduate degrees in film, television, performance, business innovation and technology, radio and podcasting, and creative writing. It has four campuses located in Auckland Park, Johannesburg; Observatory, Cape Town; Durban North, Durban; and Gqeberha Campus, Central, Port Elizabeth.{{cite web|url=http://www.cilect.org/|title=CILECT|website=www.cilect.org}}{{cite web|url=http://allqs.saqa.org.za/showQualification.php?id=35934|title=SAQA|website=allqs.saqa.org.za}}
History
AFDA was founded in 1994 by Garth Holmes, Bata Passchier, and Deon Opperman. Its inaugural class at its Johannesburg school had five students. In 2003 AFDA's second campus opened in Cape Town followed by the Durban campus in 2012 {{Cite web |last=Nduduzo |date=2013-02-13 |title=AFDA (Durban) officially opens its doors |url=https://transformsa.co.za/2013/02/afda-durban-officially-opens-its-doors/ |access-date=2024-11-06 |website=Transform SA - The leading Transformation Magazine |language=en-ZA}} and the Gqeberha campus in Eastern Cape in 2015.{{Cite web |title=AFDA Gqeberha |url=https://afda.co.za/our-campuses/afda-campuses/afda-querberha/ |access-date=2024-11-06 |website=AFDA: The No. 1 School for the Creative Economy |language=en-ZA}} AFDA Botswana was established in 2015 at Oodi College Of Applied Arts And Technology (OCAAT), but has since closed.{{Cite web |last=Mathala |first=Sharon |date=2015-06-16 |title=Film school set to change local industry |url=https://www.mmegi.bw/lifestyle/film-school-set-to-change-local-industry/news |access-date=2024-11-06 |website=Mmegi Online |language=en}}
In 2017, AFDA was acquired by tertiary education company, Stadio Investments, a wholly owned subsidiary of JSE-listed Curro Holdings. By then, the school had expanded to 2,000 full-time students, 3,500 alumni, five campuses (eventually scaled back to four), and nine fully accredited degrees. {{Cite web |title=Curro buys AFDA film school |url=https://www.bizcommunity.com/Article/196/499/163108.html |access-date=2024-11-06 |website=Bizcommunity |language=en}}
In 2024, AFDA has 2,700 students, over 7000 alumni and a permanent staff of over 180 academics and administrators. {{Cite web |title=Why AFDA? |url=https://afda.co.za/about/why-afda/#:~:text=AFDA%20celebrates%20its%2030th%20year,Cape%20Town,%20Durban%20and%20Gqeberha. |access-date=2024-11-07 |website=AFDA: The No. 1 School for the Creative Economy |language=en-ZA}}
In November 2024 Diaan Lawrenson was appointed as CEO of AFDA. The former actress had been serving as Dean of AFDA Cape Town since 2019.{{Cite web |title=AFDA Film School has a new CEO |url=https://www.ecr.co.za/shows/east-coast-breakfast/afda-film-school-new-ceo/ |access-date=2024-12-01 |website=ECR}}
Academics and Accreditation
AFDA offers 3 higher certificates, 4 undergraduate degrees and 4 postgraduate programs.
- Higher Certificate in Film, Television and Entertainment Production
- Higher Certificate in Performing Arts
- Higher Certificate in Radio and Podcasting
- Bachelor of Arts (BA) in Motion Picture Medium
- Bachelor of Arts (BA) in Live Performance
- Bachelor of Commerce (Bcom) in Business Innovation and Entrepreneurship
- Bachelor of Creative Writing
- BA Honours in Motion Picture Medium
- BA Honours in Live Performance
- Postgraduate Diploma in Innovation
- Master of Fine Arts in Motion Picture Medium (MFA)
AFDA is fully accredited by the Council on Higher Education (CHE), Department of Education (DoE) and the South African Qualifications Authority (SAQA), and is a full member of CILECT (The International Association of Film and Television Schools).
Awards and Distinctions
In 2021, 2022, and 2023 AFDA was ranked among the top 5 most innovative South African educational institutions in the creative brand space in The Loeries Official Rankings. {{Cite web |title=The 2021 Loeries Official Rankings are out! |url=https://www.bizcommunity.com/Article/196/614/224571.html |access-date=2024-11-06 |website=Bizcommunity |language=en}}https://www.loeries.com/wp-content/uploads/2024/01/Loeries-Official-Rankings-2023.pdf
AFDA has won the Best Student Film award at the South African Film and Television Awards 10 times, with Anguish, a 2023 graduation film from AFDA Johannesburg, taking home the award at the SAFTAS 2024 awards.{{Cite web |title=Afda film Anguish wins Best Student Film at Saftas - AFDA |url=https://www.bizcommunity.com/article/afda-film-anguish-wins-best-student-film-at-saftas-144446a |access-date=2024-11-06 |website=Bizcommunity |language=en}}
At the 33rd 2006 annual Student Academy Awards (SAA) presented by the Academy of Motion Pictures Arts and Sciences, the AFDA production Elalini, directed by Tristan Holmes, won the Foreign Film Award, making AFDA the only African film to have won the award.{{Cite web |title=Academy Announces 2006 Student Academy Award Winners |url=https://www.awn.com/news/academy-announces-2006-student-academy-award-winners |access-date=2024-11-06 |website=Animation World Network |language=en}} The 2021 SAA Narrative Gold winner, Lakutshon’ IIanga” (When the Sun Sets) by South African Phumi Morare of Chapman University (USA) was filmed in South Africa and produced in association with AFDA.{{Cite web |last=Hoek |first=Sarah |date=2021-01-21 |title=‘Lakutshon’ Ilanga’: A tribute to Africa, mothers and everyday heroes |url=https://www.dailymaverick.co.za/article/2021-01-21-lakutshon-ilanga-a-tribute-to-africa-mothers-and-everyday-heroes/ |access-date=2024-11-06 |website=Daily Maverick |language=en}}
Notable alumni
- Michelle Allen – actor, singer / songwriter
- Jenna Bass - film director
- Munya Chidzonga – Zimbabwean actor, filmmaker, entrepreneur
- Shahir Chundra – actor and filmmaker
- Christopher-Lee Dos Santos – director
- Vuyo Dabula – actor
- Nosipho Dumisa – director and screenwriter
- Daniel Etim-Effiong — Nigerian actor, scriptwriter and director
- Leroy Gopal – actor and comedian
- Daryne Joshua – filmmaker
- Jonathan Liebesman – director
- Eric Macheru – actor
- Thabo Malema — actor
- Noxolo Mathula — actress
- Khanya Mkangisa – actress
- Shoka Mokgapa — actress
- Thapelo Mokoena – actor
- Preshanthan Moodley – director, producer, writer
- Jamie D. Ramsay – cinematographer
- Riky Rick – musician
- Shekhinah (singer) – singer
- Ofentse Mwase - Cinematographer, Director and Comedian
- Mapula Mafole, actress
- Lemogang Tsipa, actor
- Muneera Sallies, director
References
{{Reflist}}
=Sources=
- [https://web.archive.org/web/20160605070945/http://allqs.saqa.org.za/showQualification.php?id=35934%2F SAQA]
- [http://alumni.afda.co.za/#iloveafda]
- [https://web.archive.org/web/20160521214703/http://www.afda.co.za/alumni/distinguished-achievers/ News All : AFDA]
- [https://web.archive.org/web/20181004185655/https://www.educartis.co.ke/centers/afda AFDA | Educartis] Educartis. Retrieved 29 July 2018.
{{Greater Johannesburg|edu}}
{{South African universities}}
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Category:Film schools in South Africa
Category:Educational institutions established in 1994
Category:Mass media in Johannesburg