ARRAY
{{Short description|Independent distribution company}}
{{Distinguish|Array}}
{{Redirect-distinguish|AFFRM|Affirm (disambiguation){{!}}Affirm}}
{{Use American English|date=March 2023}}
{{Use mdy dates|date=March 2023}}
{{Infobox company
| name = ARRAY Now
| logo = ARRAY logo.jpg
| logo_size =
| logo_alt = ARRAY Now Film Distribution logo
| logo_caption =
| logo_padding =
| image =
| image_size =
| image_alt = ARRAY Now Film Distribution logo
| image_caption =
| former_name = African-American Film Festival Releasing Movement (AFFRM)
| type =
| industry = Film industry
| founded = 2011
| founder = Ava DuVernay
| hq_location = Los Angeles, California
| hq_location_city =
| hq_location_country =
| area_served =
| key_people = Ava DuVernay
| products = Film distribution
| brands =
| services = Film distribution
Film marketing
| owner =
| website = {{URL|arraynow.com}}
}}
ARRAY is an independent distribution company launched by film maker and former publicist Ava DuVernay in 2011 under the name African-American Film Festival Releasing Movement (AFFRM). In 2015, the company rebranded itself as ARRAY.{{cite web|last1=Cunningham|first1=Todd|title=Ava DuVernay’s AFFRM Rebrands as ARRAY, Acquires 2 Films|url=https://www.thewrap.com/ava-duvernays-affrm-rebrands-as-array-acquires-2-films/|accessdate=November 13, 2015|archive-date=November 4, 2020|archive-url=https://web.archive.org/web/20201104131723/https://www.thewrap.com/ava-duvernays-affrm-rebrands-as-array-acquires-2-films/|url-status=live}}
In 2020 the Peabody Awards honored the company with the Institutional Honor for "amplifying film and TV projects by people of color and women filmmakers".{{Cite web |last=Jackson |first=Angelique |date=June 8, 2020 |title=Oprah Winfrey Presents Ava DuVernay’s ARRAY With Peabody’s Institutional Award |url=https://variety.com/2021/tv/news/ava-duvernay-array-peabody-institutional-award-oprah-winfrey-1234991369/ |access-date=January 25, 2024 |website=Variety}}
History
DuVernay launched the company in 2010 after her debut feature film I Will Follow failed to acquire distribution. ARRAY has stated that its mission is to “produce, distribute and amplify work from Black artists, filmmakers of color and women of all kinds.”
In May 2015, DuVernay held a 12-hour Rebel-a-thon on Twitter to raise funds for the company. For 12 hours black directors like Ryan Coogler, John Singleton, Gina Prince-Bythewood, Tina Mabry, Julie Dash and more answered questions from the general public in order to raise awareness for ARRAY and encourage people to donate funds.{{cite web|last1=Bernstein|first1=Paula|title=Ava DuVernay Wants You to Be a Rebel and Join the Movement for Diverse Films|url=http://www.indiewire.com/article/ava-duvernay-wants-you-to-be-a-rebel-and-join-the-movement-for-diverse-films-20150527|accessdate=November 13, 2015|archive-date=November 17, 2015|archive-url=https://web.archive.org/web/20151117020315/http://www.indiewire.com/article/ava-duvernay-wants-you-to-be-a-rebel-and-join-the-movement-for-diverse-films-20150527|url-status=live}}{{cite web|last1=Clarke|first1=Ashley|title=Ava DuVernay's Rebel-a-Thon offers symposium for black film-makers|url=https://www.theguardian.com/film/2015/may/28/ava-duvernay-rebel-a-thon-black-film-makers-symposium|accessdate=November 13, 2015}} Actors Thandiwe Newton, Kerry Washington and Jessica Chastain were among those who made substantial donations to the company.{{cite web|last1=Whipp|first1=Glenn|title=Aiming to diversify storytelling, Ava DuVernay expands scope of film distribution collective|url=http://www.latimes.com/entertainment/movies/la-et-mn-ava-duvernay-20150908-story.html|accessdate=November 13, 2015}}
In 2016 ARRAY signed a deal partnering with Netflix to distribute their films online.{{cite web |last1=Santos |first1=Nix |title=Ava Duvernay’s Array Releasing Partners With Netflix to Unleash ‘Ashes and Embers’ |url=https://www.indiewire.com/2016/03/ava-duvernays-array-releasing-partners-with-netflix-to-unleash-ashes-and-embers-63767/ |accessdate=February 28, 2020 |archive-date=February 28, 2020 |archive-url=https://web.archive.org/web/20200228221917/https://www.indiewire.com/2016/03/ava-duvernays-array-releasing-partners-with-netflix-to-unleash-ashes-and-embers-63767/ |url-status=live }} Since 2016 all ARRAY films have appeared exclusively on Netflix and stay on the platform for three years.{{cite web|title=List of ARRAY Movies on Netflix|url=https://www.whats-on-netflix.com/news/list-of-array-movies-on-netflix/|website=What's on Netflix|date=December 13, 2021}}
In 2019, the company created the Amanda cinema, named after founder Ava DuVernay's aunt, that was exclusively dedicated to showing films by people of color.{{Cite web|url=https://deadline.com/2019/09/array-360-ava-duvernay-array-creative-campus-agnes-varda-john-singleton-michael-mann-1202733582/|title=Ava DuVernay Debuts Amanda Theater With Inaugural ARRAY 360 Film Series|website=Deadline Hollywood|first=Dino|last=Day-Ramos|date=September 13, 2019|access-date=November 5, 2023|archive-date=November 5, 2023|archive-url=https://web.archive.org/web/20231105111910/https://deadline.com/2019/09/array-360-ava-duvernay-array-creative-campus-agnes-varda-john-singleton-michael-mann-1202733582/|url-status=live}}
Films distributed
References
{{Reflist}}
External links
- {{Official website|http://www.arraynow.com/home}}
{{Film studios}}
{{Authority control}}
Category:Film distributors of the United States
Category:Companies based in Los Angeles
Category:American companies established in 2011
Category:Mass media companies established in 2011