ATM (song)

{{Infobox song

| name = ATM

| cover =

| alt =

| type = single

| artist = J. Cole

| album = KOD

| released = {{Start date|2018|07|31}}

| recorded = 2018

| studio =

| venue =

| genre = Hip hop

| length = {{Duration|m=3|s=36}}

| label = *Dreamville

| writer = Jermaine Cole

| producer = J. Cole

| prev_title = KOD

| prev_year = 2018

| next_title = Album of the Year (Freestyle)

| next_year = 2018

| misc = {{External music video|{{YouTube|vUTI4bPdlgE|"ATM"}}}}

{{Audio sample

| type = single

| file = J. Cole ATM.ogg

}}

}}

"ATM" (an acronym for "Addicted To Money") is a single by American rapper J. Cole, released on April 20, 2018 from his fifth studio album, KOD, and was produced solely by himself.{{cite web|url=https://music.apple.com/us/album/kod/1373858456|title=KOD by J. Cole on iTunes|work=iTunes Store|access-date=April 20, 2018}} "ATM" was sent to US rhythmic contemporary radio on July 31, 2018, as the album's second single.{{cite web|url=https://www.allaccess.com/top40-rhythmic/future-releases |title=Top 40 Rhythmic Future Releases |publisher=All Access Music Group |access-date=July 17, 2018 |archive-url=https://web.archive.org/web/20150301091131/http://www.allaccess.com/top40-rhythmic/future-releases |archive-date=March 1, 2015 |url-status=live }} The track debuted at number six on the US Billboard Hot 100.

Composition and samples

The song contains excerpts and samples of "I'll Never Stop Loving You", as written by Nicholas Brodszky and Sammy Cahn, and performed by Ahmad Jamal.

Lyrical interpretation

On Twitter, J. Cole revealed the title can be interpreted as an abbreviation for "Addicted to Money"{{Citation needed|date=March 2022}} and MTV said "[one] of the addicitons that J. Cole confronts on KOD is humanity's addiction to money, and he tackles it on the song 'ATM', the title of which is pretty self-explanatory."{{cite web|title=J COLE DROPS A VIDEO FOR "ATM" AND IT'S GOT US SPENDING ALL THE CASH|url=http://www.mtvbase.com/news/J-Cole-drops-a-video-for-ATM-and-its-got-us-spending-all-the-cash/2s64iu|website=MTV Base|date=April 23, 2018}}

Music video

File:J-cole-atm.png music video.]]

A music video for "ATM" was released on April 20, 2018, the same day as the release of the album. The video was directed by Cole and Scott Lazer and produced by Jefferis Gray.{{cite web|title=J. Cole: ATM Video|url=https://www.imdb.com/title/tt8722754|website=IMDB|access-date=April 20, 2018|date=April 20, 2018}}{{cite web|last1=Cowen|first1=Trace William|title=J. Cole Highlights the Pitfalls of Chasing Money in "ATM" Video|url=http://www.complex.com/music/2018/04/j-cole-atm-video|website=Complex|access-date=April 20, 2018|date=April 20, 2018}} Cole plays multiple roles in the video, such as wrapped in a black leather straitjacket locked in a room padded with $100 bills. He also loses all his chips at a blackjack table and literally pays an arm and a leg for a used car.{{cite web|last1=Kaye|first1=Ben|title=J. Cole is cash crazy in "ATM" video: Watch|url=https://consequenceofsound.net/2018/04/j-cole-is-cash-crazy-in-atm-video-watch/|website=Consequence of Sound|date=April 20, 2018}} He also thanked Busta Rhymes for his 1998 music video "Gimme Some More" saying "Flipmode is the greatest. Thank you for the inspiration big bro."{{cite web|last1=Saponara|first1=Michael|title=J. Cole Thanks Busta Rhymes for 'ATM' Video Inspiration on Twitter|url=https://www.billboard.com/articles/columns/hip-hop/8395352/j-cole-thanks-busta-rhymes-atm-tweet|website=Billboard|date=April 20, 2018}}

Critical reception

Spin said "Like spiking the candy bowl with medicine, he adapts the stylistic tics—triplets and trap drums, mostly—of so-called mumble and Soundcloud rappers, many of whom revel in the vices he's denouncing. "ATM" and its Hype Williams-styled video is perhaps the best example. Complete with a hyper-repetitive chorus, he satirizes capitalistic greed with the bluster of a club banger."{{cite web|last1=Younger|first1=Briana|title=J. Cole's KOD Is a Commendable Examination of Addiction|url=https://www.spin.com/2018/04/review-j-cole-kod/|website=Spin|access-date=April 23, 2018|date=April 23, 2018}} Vice said "ATM" at times feels like a parody of contemporary rappers when his elected flow and content are considered along with each.{{cite web|last1=Burney|first1=Lawrence|title=Your Opinions About J. Cole Are Probably Dumb|url=https://www.vice.com/en/article/j-cole-kod-review-essay/|website=Vice|access-date=April 23, 2018|date=April 23, 2018}}

=Accolades=

Its official music video received two nominations for Best Hip-Hop Video and Best Art Direction at the 2018 MTV Video Music Awards.{{Cite news|url=https://variety.com/2018/music/news/cardi-b-beyonce-jay-z-lead-2018-mtv-vma-video-music-awards-nominations-1202874001/|title=Cardi B, Beyonce, Jay-Z Lead 2018 MTV VMA Nominations|author=Variety Staff|date=2018-07-16|work=Variety|access-date=2018-07-16|language=en-US}}

Usage in media

The song was featured in the official 2018 NBA Playoffs commercial for ESPN.{{cite web|last1=A.|first1=Aron|title=J. Cole's "ATM" Features In New NBA Playoffs Commercial|url=https://www.hotnewhiphop.com/j-coles-atm-features-in-new-nba-playoffs-commercial-news.48351.html|website=HotNewHipHop|access-date=April 20, 2018|date=April 20, 2018}}

Chart performance

Upon its first week of release, "ATM" debuted at number six on the US Billboard Hot 100.{{cite web|last1=Trust|first1=Gary|title=Drake Leads Billboard Hot 100, Ariana Grande Arrives at No. 3 & J. Cole Collects Record Three Debuts in Top 10|url=https://www.billboard.com/articles/columns/chart-beat/8412480/drake-nice-for-what-hot-100-number-one-ariana-grande-j-cole|website=Billboard|access-date=30 April 2018}} The song is J. Cole's fourth highest-charting song after "Amari," "Middle Child," and "My Life," respectively. On July 29, 2020, "ATM" was certified platinum by the Recording Industry Association of America (RIAA) for combined sales of one million units in the United States.{{Cite web|title=Gold & Platinum|url=https://www.riaa.com/gold-platinum/|access-date=2020-07-22|website=RIAA|language=en-US}}

Charts

class="wikitable sortable plainrowheaders" style="text-align:center"

!Chart (2018)

!Peak
position

{{single chart|Australia|32|artist=J. Cole|song=ATM|rowheader=true|accessdate=May 3, 2018}}
{{single chart|Billboardcanadianhot100|5|artist=J Cole|rowheader=true|accessdate=April 30, 2018}}
{{single chart|Ireland3|32|artist=J. Cole|rowheader=true|accessdate=May 3, 2018}}
{{single chart|Dutch100|8|artist=J. Cole|song=ATM|rowheader=true|accessdate=April 30, 2018}}
{{single chart|New Zealand|1|artist=J. Cole|song=ATM|rowheader=true|accessdate=May 3, 2018}}
{{single chart|Portugal|5|artist=J. Cole|song=ATM|rowheader=true|accessdate=May 11, 2018}}
{{single chart|Sweden|7|artist=J. Cole|song=ATM|rowheader=true|accessdate=September 6, 2018}}
{{single chart|Switzerland|6|artist=J. Cole|song=ATM|rowheader=true|accessdate=April 30, 2018}}
{{single chart|UK|28|date=20180427|rowheader=true|accessdate=May 3, 2018}}
{{single chart|Billboardhot100|6|artist=J Cole|rowheader=true|accessdate=April 30, 2018|refname="Hot 100"}}
{{single chart|Billboardrandbhiphop|1|artist=J Cole|rowheader=true|accessdate=April 30, 2018}}
{{single chart|Billboardrhythmic|6|artist=J Cole|rowheader=true|accessdate=September 11, 2018}}

Certifications

{{Certification Table Top}}

{{certification Table Entry|type=single|digital=true|region=Australia|artist=J. Cole|title=ATM|award=Gold|certyear=2023|access-date=November 30, 2023}}

{{Certification Table Entry|region=Canada|title=ATM|artist=J. Cole|type=single|award=Gold|relyear=2018|certyear=2018|access-date=December 21, 2022}}

{{Certification Table Entry|region=United States|title=ATM|artist=J. Cole|type=single|award=Platinum|number=2|relyear=2018|certyear=2023|access-date=November 26, 2023}}

{{Certification Table Bottom|nosales=true|noshipments=true|streaming=true}}

References