ATP Electronics
{{short description|Manufacturer of NAND based storage DRAM modules}}
{{Infobox company
| name = ATP Electronics
| foundation = {{start date and age|1991}}
| image = The_company_logo_of_ATP_Electronics.jpg
| location = {{unbulleted list | | Taipei, Taiwan|San Jose, California, Japan, Germany, China }}
| area_served =Worldwide
| industry = {{unbulleted list | | Storage devices |Computer storage }}
| products = {{unbulleted list | | Flash memory cards|Solid-state drive|Dynamic random-access memory|USB flash drives}}
| website = {{URL|http://www.atpinc.com/}}
}}
File:CF ATP 2GB front.jpg card]]
File:ATP Electronics IMG 1251.jpg card and miniSD and SD card adapters]]
ATP Electronics was a manufacturer of NAND based storage DRAM modules founded in Silicon Valley in 1991, headquarter was later moved to Taipei, Taiwan. ATP's product line consist of Industrial grade products, such as SSD, SD / microSD memory cards, along with DRAM products that are used in business industries across Networking, Enterprise Mobility, Automotive industry, Military, IPC/Embedded Systems, Health care, Gaming and The Internet of Things (IoT). Intel's CMTL ( Computer memory test lab ), one of the largest third party testing lab for Intel server platforms, only recommended two memory modules companies to purchase motherboards in Taiwan, one noted to be ATP Electronics.[http://www.bizjournals.com/prnewswire/press_releases/2012/11/16/LA15218 "The Business Journal", CMTL Honors Intel Advanced Memory Testing Program Lifetime Achievement Recipients, 16 November 2012]
History
= 2000-2010 =
- In 2003, ATP was the first company to introduce 1 GB MultiMediaCard (MMC) to the mass-market.[http://connection.ebscohost.com/c/articles/12557714/super-sized-flash-wars-rage-on "ebscohost", The Super-Sized Flash Wars Rage On, March, 2004]{{dead link|date=November 2020|bot=medic}}{{cbignore|bot=medic}}
- In 2007, ATP introduced The GPS PhotoFinder, a device to automate adding location data on JPEG image file convenient for Geotagging.[https://www.cnet.com/news/gps-gadget-aims-to-ease-geotagging/ "CNET", GPS gadget aims to ease geotagging, 14 January 2008][http://www.digitaltrends.com/cool-tech/atp-photo-finder-gps-geotagger/ "Digital Trends", ATP PHOTO FINDER GPS GEOTAGGER, 25 March 2008][https://gizmodo.com/345407/geotagging-photos-on-a-budget-atp-gps-gadget-does-it-like-a-card-reader "GIZMODO", Geotagging Photos on a Budget: ATP GPS Gadget Does It Like a Card Reader, 16 January 2008][https://www.pcmag.com/article2/0,2817,2305121,00.asp "PC MAG", Geotagging GPS Gadgets, 15 May 2008][http://news.softpedia.com/news/ATP-039-s-GPS-PhotoFinder-mini-Makes-Geo-Tagging-Easy-92874.shtml "Softpedia", ATP's GPS PhotoFinder mini Makes Geo-Tagging Easy, Sep 3, 2008][https://books.google.com/books?id=4eoDAAAAMBAJ PHOTOVIDEOi, "'Geotag' your photos"]. 2008. p. 17.[https://books.google.com/books?id=1XcDAQAAQBAJ&pg Organize Your Digital Life: How to Store Your Photographs, Music, Videos, and Personal Documents in a Digital World] 2009. p. 90. The geotagging device was unique for its time and received news media coverage from the founder of Yahoo Tech David Pogue, while he was at The New York Times,[https://www.nytimes.com/2008/01/10/technology/personaltech/10pogue.html?_r=2 "The New York Times", Same Old Electronics Show, With Some Intriguing New Ideas, 10 January 2008][https://www.nytimes.com/2008/01/09/technology/09iht-ptpogue10.1.9098500.html "The New York Times", A slew of great ideas at Consumer Electronics Show, 9 January 2008] further media coverage from NBC News,[https://web.archive.org/web/20160828191517/http://www.nbcnews.com/id/22732770/ns/technology_and_science-internet/t/gps-adds-dimension-online-photos/#.VzFdZoR94dV "NBC News", GPS adds dimension to online photos, 20 January 2008] CNBC[https://www.cnbc.com/2008/06/26/the-camera-that-knows-where-it-is.html "CNBC", The Camera That Knows Where It Is, 26 June 2008] at CES 2008. The product also won The Taiwan Excellence Award, dated as the world's smallest GPS data logger for geotagging.{{Cite web |url=http://www.taiwanexcellence.org/index.php/awards/nowdt/content/3/1/097020AA-A080 |title="Taiwan Excellence", Taiwan Excellence Award, Retrieved 10 May 2016 |access-date=10 May 2016 |archive-url=https://web.archive.org/web/20160625125150/http://www.taiwanexcellence.org/index.php/awards/nowdt/content/3/1/097020AA-A080 |archive-date=25 June 2016 |url-status=dead }}
- Also in 2007, ATP partners with Susan G. Komen for the Cure and launch a campaign to support cancer cure, a percentage of the sales from Petito USB drives were donated to organization, education and cancer treatment projects worldwide.[http://news.softpedia.com/news/The-ATP-Petito-USB-Drive-Goes-Pink-To-Fight-Cancer-66462.shtml "Softpedia", The ATP Petito USB Drive Goes Pink to Fight Cancer, 24 September 2007][http://www.gizmodo.com.au/2007/09/atp_petito_turns_flash_drives_/ "Gizmodo", ATP Petito Turns Flash Drives Pink, Nuzzles Up to Breast Cancer Foundation, 18 September 2007]
- In 2008, partnered with American Forests, the EarthDrive USB was made from Polylactic acid and was debuted as the World's first bio-recyclable USB flash drive.[https://www.cnet.com/news/recycle-a-usb-drive-plant-a-tree/ "CNET", Recycle a USB drive, plant a tree, 15 January 2008][http://goodcleantech.pcmag.com/gadgets/281085-atp-earthdrive-first-recyclable-usb-drive "PC MAG.COM", ATP EarthDrive: First Recyclable USB Drive, 17 May 2008][http://www.pcworld.com/article/142984/article.html "PC WORLD",5 Eco-Friendly Gadgets, 29 February 2008][https://web.archive.org/web/20141201012725/http://www.nbcnews.com/id/40343228/ns/technology_and_science-tech_holiday_guide/t/great-green-tech-gifts-everyone#.Vzlf1fl94dU "NBC News", Great green tech gifts for everyone, Retrieved 16 May 2016][http://mashable.com/2011/11/22/sustainable-tech-gifts/#hGfkW7FFIOq1 "Mashable",16 Sustainable Gifts for the Eco-Minded Techie, 22 November 2011]
- In 2009, ATP partnered with Sesame Street to introduce Sesame Street Video USB drive for children,[http://www.licensemag.com/license-global/big-bird-elmo-land-usb-drives-atp "Licensemag", Recycle a USB drive, Big Bird, Elmo to Land on USB Drives from ATP, 15 March 2010][http://www.tomsguide.com/us/sesame-street-video-dvd-usb, news-8715.html "Tomsguide", How Pulling Elmo's Head Apart is a Good Thing, 9 November 2010] the collaboration product was also introduced as a fundraising program, proceeds were utilized for before and after school care programs of elementary school sites in the Santa Clara District.
- In 2010, ATP designed an SLC NAND-based SSD that can directly plug into the USB header of a motherboard.[https://techcrunch.com/2010/04/23/atp-ssd-connect-to-the-usb-header-on-your-motherboad/ "TechCrunch", ATP SSD connect to the USB header on your motherboad (sic), 23 April 2010]
= 2011-Present =
Starting 2011, ATP gradually shifted its business strategy towards the manufacture of industrial OEM suited memory products. Technology
and manufacturing techniques were engineered and integrated into ATP's memory product lines for NAND Flash and Dram embedded modules to assure that Data integrity, longevity, endurance and Data security were met for its adapted business applications and hosting environment.{{citation needed|date=June 2016}}
Products
Partnership
ATP Electronics had strategic partnership with Samsung, Toshiba and Micron Technology.[https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=4365184 "Bloomberg", Company Overview of ATP Electronics, Inc., 3 May 2016] In 2015, ATP Electronics partners with Micron to continue support of legacy DRAM modules. From the collaboration, ATP will support Micon's DRAM modules (SDR/DDR) and its associated services to customer base that cannot be migrated from their current hosting platforms.[http://www.electronicsweekly.com/news/products/memory-products/micron-legacy-sdrddr-modules-live-atp-2015-08/ "ElectronicsWeekly", Micron legacy SDR/DDR modules live on at ATP, 17 August 2015]
Association
To develop and design compliant memory solution standards for associated industries applications, ATP Electronics is the board of directors for SD Association.[https://www.sdcard.org/about_sda/member_companies/exec/index.html "SD Association", Executive Members, 13 April 2016]
In addition, leading member of Serial ATA International Organization,[https://www.sata-io.org/membership-listing "SATA-IO", Membership Listing, Retrieved 7 June 2016] as well as members of JEDEC,[https://www.jedec.org/about-jedec/member-list "JEDEC", Member List, 13 April 2016] Intel IoT Solutions Alliance[http://iotsolutionsalliance.intel.com/member-roster/atp-electronics-inc "Intel", ATP Electronics Inc., 13 April 2016] and CompactFlash Association[https://cofa.memberclicks.net/our-members "CompactFlash Association", Member List, 13 April 2016]
Offices
Founded in the United States, ATP Electronics is now headquartered in Taipei, Taiwan, with branch offices operational in India, USA, Germany, China and Japan.
Manufacturing, testing and validation facility is also stationed in Taiwan, Kaohsiung.[http://www.atpinc.com/about/35ddadc14498e9ae "ATP Electronics", About ATP, 13 April 2016]
See also
References
{{Reflist}}