A Good African Story
{{Short description|2013 book by Andrew Rugasira}}
{{Infobox book
| name = A Good African Story: How a Small Company Built a Global Coffee Brand
| image = File:A Good African Story.jpg
| caption = First edition
| border = yes
| author = Andrew Rugasira
| illustrator =
| cover_artist =
| country = Uganda
| language = English
| subject =
| publisher = The Bodley Head
| release_date = 2013
| media_type = Print (hardback and paperback)
| pages = 254
| isbn = 9781847922076
| dewey =
| congress =
| oclc =
| preceded_by =
| followed_by =
}}
A Good African Story: How a Small Company Built a Global Coffee Brand is a 2013 book by the Ugandan businessman Andrew Rugasira.{{cite web|title=Book review – A Good African Story|url=http://www.southworld.net/book-review-a-good-african-story/|access-date=3 February 2015}}{{cite web|title=A Good African Story – How a small company built a global coffee brand|url=http://www.iol.co.za/dailynews/lifestyle/a-good-african-story-how-a-small-company-built-a-global-coffee-brand-1.1523780|access-date=3 February 2015}}{{cite web|author=Tim Adams|title=Andrew Rugasira: can coffee transform lives in Africa?|url=https://www.theguardian.com/global-development/2013/feb/17/andrew-rugasira-interview-good-african-coffee|work=The Observer|date=17 February 2013|access-date=3 February 2015}} It is a story of "Good African coffee" from inception to becoming the first African company to have its products listed in supermarkets in the United Kingdom. It shows the trials and obstacles Rugasira faced, his journey in South Africa and his history as a businessman. It is an analysis of doing business in Africa and challenges businessmen, especially in Uganda, face to succeed.{{cite web|title=A Good African Story: How a Small Company Built a Global Coffee Brand|url=http://www.publishersweekly.com/978-0-09-957192-6|work=Publishers Weekly|date=14 April 2014|access-date=3 February 2015}}{{cite web|title=Book review – A business full of beans |url=http://www.citypress.co.za/lifestyle/book-review-a-business-full-of-beans/ |access-date=3 February 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150128155354/http://www.citypress.co.za/lifestyle/book-review-a-business-full-of-beans/ |archive-date=28 January 2015 }}
Critical reception
The book was met with mostly positive reviews.
Andrew Mwenda of The Independent called it "a book that combines intellectual depth with practical hands-on business experience. It is a must-read for those interested in the challenge to creating wealth through private entrepreneurial innovation and talent in Africa."{{cite web|title=A good African story |url=http://www.independent.co.ug/the-last-word/the-last-word/7453-a-good-african-story |access-date=3 February 2015 |url-status=dead |archive-url=https://web.archive.org/web/20140719044801/http://independent.co.ug/the-last-word/the-last-word/7453-a-good-african-story |archive-date=19 July 2014 }}
Harriet Lamb called it a good read.{{cite web|author=Harriet Lamb|title=A Good African Story: How a small company built a global coffee brand, by Andrew Rugasira - review|url=http://www.managementtoday.co.uk/books/1171964/Good-African-Story-small-company-built-global-coffee-brand-Andrew-Rugasira---review/|work=Management Today|date=28 February 2013|access-date=3 February 2015}}
Stephen Timm of Business Day called it "an inspiring story of how the continent is fast turning itself around". He added that "Africa needs more entrepreneurs to tell how they did it."
T. J. Strydom for The Times notes that "the story is a hopeful one and does show the first glimpses of how "trade not aid" should transform our continent." But he notes that "the book shows too much of Uganda's sad colonial (and post-colonial) past, and too little of Rugasira's entrepreneurial story. It could have been a decent in-depth feature article in a good magazine, not a book on its own."{{cite web|title=Quick Review: A Good African Story by Andrew Rugasira|url=http://bookslive.co.za/blog/2013/07/25/quick-review-a-good-african-story-by-andrew-rugasira/|author=Jennifer|work=Books Live|date=25 July 2013|access-date=3 February 2015}}
References
{{Reflist|30em}}
External links
- [http://www.monitor.co.ug/artsculture/Reviews/How-Andrew-Rugasira-got-into-the-South-African-Market/-/691232/1697842/-/fjrv0wz/-/index.html "A Good African Story: How Andrew Rugasira got into the South African Market"], Daily Monitor, 19 February 2013.
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Category:2013 non-fiction books
Category:Ugandan non-fiction books