Abacus Data

{{Short description|Canadian polling and market research firm}}

{{Use mdy dates|date=February 2017}}

{{Infobox company

| name = Abacus Data

| logo = AbacasData Logo Colour LG.png

| type = Private

| foundation = July 2010

| founder = David Coletto

| location_city = Ottawa, Ontario

| location_country = Canada

| key_people = David Coletto (CEO)
Ihor Korbabicz (President)

| industry = Public Opinion Research
Strategic Communications Advice
Human Resources and Organizational Research
Market Research
Generational research
Public affairs
Charitable giving and philanthropy
Non-profits and associations

| homepage = {{official URL}}

}}

Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,[http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ Abacus Data Launches] {{webarchive |url=https://web.archive.org/web/20120126115825/http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ |date=January 26, 2012 }} soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.{{cite web |url=https://www.ucalgary.ca/news/utoday/june30-2011/pollster |title=Grad official pollster for Sun News |work=UToday |publisher=University of Calgary |date=June 30, 2011 |accessdate=March 8, 2012}}

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.For example: {{cite news |url=https://vancouversun.com/news/Mulcair+leadership+front+runner+members+hold+cards/6182285/story.html

|title=Mulcair is NDP leadership front-runner, but B.C. members hold cards |date=February 21, 2012 |author=Barbara Yaffe |newspaper=Vancouver Sun |accessdate=March 5, 2012 |quote=An Abacus Data Internet survey of 1,000 respondents…}}For example: {{cite news |url=https://www.theglobeandmail.com/news/politics/ontario-election/pollsters-did-better-but-still-missed-mark-in-ontario/article2194382/ |title=Pollsters did better – but still missed mark – in Ontario |newspaper=The Globe and Mail |author=Éric Grenier |date=October 7, 2011 |accessdate=March 8, 2012}}

In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.{{Cite web |last=Coletto |first=David |date=2022-12-13 |title=Changes at Abacus Data and spark*advocacy |url=https://abacusdata.ca/changes-at-abacus-data-and-sparkadvocacy/ |access-date=2023-05-28 |website=Abacus Data {{!}} Research + Insight |language=en-US}}{{cite web|title=Bruce Anderson, Chairman, Abacus Data - GLOBE Series|url=http://2014.globeseries.com/portfolio/bruce-anderson-chairman-abacus-data/|accessdate=July 15, 2016}}

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.{{Cite web |title=Home |url=https://fastertogether.ca/ |url-status=live |archive-url=https://web.archive.org/web/20230211160252/https://fastertogether.ca/ |archive-date=2023-02-11 |access-date=2023-02-12 |website=Faster Together |language=en}}{{Cite web |last=Anderson |first=Bruce |date=2021-08-11 |title=Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling |url=https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |url-status=live |archive-url=https://archive.today/20210817021907/https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |archive-date=2021-08-17 |access-date=2023-02-12 |website=Maclean's}}