Accell

{{Short description|Dutch bicycle manufacturer}}

{{Confused|Accel (disambiguation){{!}}Accel|Acel (disambiguation){{!}}Acel|ACELL (disambiguation){{!}}Acell}}

{{Infobox company

| name = Accell Group BV

| logo = Accell_Group_Logo.svg

| type = Design, Manufacture

| industry = Transportation

| fate = Active

| predecessor =

| successor =

| founded =

| founder =

| defunct =

| hq_location_city = Heerenveen, Friesland

| hq_location_country = Netherlands

| areas_served = Canada, Europe, USA

| key_people =

| products = Bicycles, Electric bicycles

| owner =

| num_employees =

| num_employees_year =

| parent = KKR

| website = {{URL|https://www.accell-group.com}}

}}

Accell Group B.V. is a bicycle company based in Heerenveen, Netherlands. They own the bicycle brands Atala, Babboe, Batavus, Carraro Cicli, Ghost, Haibike, KOGA, Lapierre, Loekie, Nishiki, Raleigh, Sparta, Torker, Tunturi, Van Nicholas, Winora, and XLC components.{{cite web|title=Accell reorganizes in North America with plan to take on The Big Three|url=http://www.bicycleretailer.com/international/2013/04/16/accell-reorganizes-north-america-plan-take-big-three|website=Bicycle Retailer|publisher=BRAIN|accessdate=5 April 2018}}

Accell sells about 1.1 million bicycles a year, mainly in the American and European markets.{{cite web|title=Accell Company Profile|url=https://www.accell-group.com/en/about-us/profile/profile.htm|website=Accell Group N.V.|accessdate=27 June 2019}}

In 2017, Accell lost the contract to sell bicycles through the outdoor chain Dick's Sporting Goods. This resulted in a yearly net loss of nearly $6 million.{{Cite news|url=https://www.bicycleretailer.com/north-america/2017/11/16/accell-adapts-north-american-operations-due-lower-sales-through-traditional|title=Loss of Dick's contract forces major adjustments at Accell NA|work=Bicycle Retailer and Industry News|access-date=2018-06-17|language=en}}

In August 2019, Accell sold Diamondback, Redline, and IZIP Electric Bikes to Regent, LP. Regent and Accell also announced that they will partner for two years to distribute Raleigh, Haibike, and Ghost, which Accell continues to own.{{Cite web|url=https://www.bicycleretailer.com/industry-news/2019/08/07/accell-group-sells-diamondback-redline-and-izip-regent-lp-mavics-new-owner|title=Accell Group sells Diamondback, Redline and IZIP to Regent LP, Mavic's new owner|website=Bicycle Retailer and Industry News|language=en|access-date=2019-08-07}}

In January 2022, Accell Group agreed to a €1.56 Billion buyout offer led by the US-based firm KKR.{{Cite news |last=Sterling |first=Toby |date=2022-01-24 |title=KKR buys Sparta, Raleigh bike maker Accell for $1.77 bln |language=en |work=Reuters |url=https://www.reuters.com/business/bike-maker-accell-agrees-156-bln-euro-takeover-by-kkr-led-consortium-2022-01-24/ |access-date=2022-05-29}}

References