Action (store)
{{Short description|Dutch multinational variety store chain}}
{{other uses|Action (disambiguation)}}
{{Infobox company
| name = Action
| logo = Action Nederland Logo 2020.svg
| type = Private
| industry = Retail
| founded = {{start date and age|1993|07}} in Enkhuizen, Netherlands
| founder =
| hq_location =
| hq_location_city = Zwaagdijk-Oost
| hq_location_country = Netherlands
| num_locations = 2,994{{Cite web|url=https://www.action.com/nl-nl/winkels/|title=Stores | Action.com|website=www.action.com}}
| num_locations_year = 2025
| areas_served = Netherlands, Germany, France, Belgium, Luxembourg, Austria, Poland, Portugal, Czech Republic, Italy, Spain, Slovakia, Romania, Switzerland
| key_people = Hajir Hajji (CEO)
Simon Borrows (chairman)
| products =
| brands =
| services =
| revenue = €11.3 billion{{Cite web|url=https://company.action.com/pressreleases/action-results-2023-continued-growth-and-development/ |title=Action results 2023: Continued growth and development }}
| revenue_year = 2023
| owner = 3i (80%)
| num_employees = ~70,000
| num_employees_year = 2023
| website = {{URL|https://www.action.com|action.com}}
}}
File:Action Hoorn Ramen 31.jpg
File:Dutch Action strore in Tomaszów Mazowicki, Poland.jpg, Poland]]
Action is a Dutch international discount store chain with a majority ownership held by British private equity firm 3i, with more than 80% of the shares.{{Cite web|url=https://citywire.com/wealth-manager/news/3i-group-breaks-through-20bn-valuation-on-back-of-extraordinary-action/a2430035|title=3i Group breaks through £20bn valuation on back of extraordinary Action|website=citywire.com|access-date=9 November 2023}} It sells low budget, non-food and some food products with long shelf lives. Action operates stores in 14 countries, Netherlands, Belgium, Germany, France, Austria, Luxembourg, Poland, Czech Republic, Italy, since 2022 in Spain, since 2023 in Slovakia, since 2024 in Portugal and since 2025 in Romania and Switzerland. Action, with over 2,500 stores and [https://company.action.com/pressreleases/action-results-2023-continued-growth-and-development/ 70,000 employees], generated €11.3 billion in net sales in 2023.{{cite web |date=2023-03-21 |title=Action results 2023: continued growth and development |url=https://company.action.com/pressreleases/action-results-2023-continued-growth-and-development/ |accessdate=2024-03-21}}
History
Action was founded by Gerard Deen and Rob Wagemaker, who were later joined by Boris Deen. They opened their first store in 1993 in Enkhuizen and started expanding by founding new stores that same year. In 2002, they had 94 stores; in 2005, the first store was opened in Belgium, in Rijkevorsel; and, in 2009, they opened their first store in Germany. In 2012, the company had 300 stores and opened its first store in France. In 2014, Action opened its 500th store. It continued growing exponentially. In 2021, there are more than 1,800 stores across Europe. In November 2023 they opened their 2500th store.{{cite web|url=http://www.action.nl/winkels|title=Map of locations|language=dutch|accessdate=4 June 2017}}
References
{{Reflist}}
External links
- {{Official website|https://www.action.com}}
{{VarietyStores}}
Category:Companies based in North Holland
Category:Dutch companies established in 1993
Category:Retail companies established in 1993