ActivTrak

ActivTrak was founded in 2009 by Herb Axilrod and Anton Seidler in Dallas, Texas. ActivTrak's first on-demand software product launched in 2012, and the workforce analytics platform launched in 2015. It uses data sourced from more than 9,500 customers and 900,000 users{{citation needed|date=January 2023}}.

In 2019, ActivTrak raised $20 million in a Series A round of funding with Elsewhere Partners, a growth-stage venture capital firm that principally invests in B2B{{what|date=January 2023}} startups.{{Cite press release|last=Partners|first=Elsewhere|date=2019-03-28|title=ActivTrak Lands $20M Series A Investment From Elsewhere Partners|url=https://www.globenewswire.com/en/news-release/2019/03/28/1781114/0/en/ActivTrak-Lands-20M-Series-A-Investment-From-Elsewhere-Partners.html|access-date=2021-08-06|website=GlobeNewswire News Room|language=en}} Rita Selvaggi assumed the role of CEO.

In 2020, ActivTrak raised $50M in a Series B round of funding with Sapphire Ventures and Elsewhere Partners.{{Cite web|title=Pioneering a Better Way to Work: Why Sapphire Ventures is Excited to Partner with ActivTrak|url=https://sapphireventures.com/blog/sapphire-ventures-leads-activtrak-series-b-funding-round/|access-date=2021-08-06|website=Sapphire Ventures}}{{Cite web |last=FinSMEs |date=2020-11-17 |title=ActivTrak Raises $50M in Series B Funding |url=https://www.finsmes.com/2020/11/activtrak-raises-50m-in-series-b-funding.html |access-date=2024-02-07 |website=FinSMEs |language=en-US}} The company also introduced the ActivTrak Productivity Lab, an online resource about workforce productivity research, industry benchmark data, and best practices.{{Cite press release|date=2020-10-27|title=ActivTrak Launches Workforce Productivity Lab, A Global Resource for Performance Insights, Expertise, and Excellence|url=https://www.businesswire.com/news/home/20201027005920/en/ActivTrak-Launches-Workforce-Productivity-Lab-A-Global-Resource-for-Performance-Insights-Expertise-and-Excellence|access-date=2021-08-06|website=Business Wire|language=en}}

ActivTrak is a workforce analytics and productivity platform that uses reports, dashboards, and data analysis.{{Cite web |last=Brue |first=Melody |title=ActivTrak Provides Insights, Not Surveillance, To Maximize Employee Productivity |url=https://www.forbes.com/sites/moorinsights/2023/02/15/activtrak-provides-insights-not-surveillance-to-maximize-employee-productivity/ |access-date=2024-02-07 |website=Forbes |language=en}}

The platform uses machine learning (AI){{Cite web|title=ActivTrak Raises $50 Million in Series B Funding Led by Sapphire Ventures|url=https://www.activtrak.com/news/activtrak-raises-50-million-in-series-b-funding/|access-date=2021-12-09|website=ActivTrak|language=en-US}} to collect and analyze user activity data and produce reports about workforce productivity. The software runs on Microsoft Windows, Mac, Chrome, Terminal Services, and VDI.{{cite web|url=https://media.trustradius.com/product-downloadables/9I/AI/O5SAMAF3T8ON.pdf|title=Empowering team productivity through Workforce Analytics|publisher=ActivTrak}} It includes the ActivTrak Agent, which runs in the background and collects data. It responds to user activity, sensing mouse and keyboard movement in the active window(s) of the user's device. This data is collected and stored in a database that aggregates the data based on the user's request. ActivTrak does not utilize keystroke logging, content scraping, camera access, video recording or mobile device monitoring.https://www.business.com/reviews/activtrak/ The database leverages data analytics to generate account and team benchmarks, and identify productivity patterns and outliers{{citation needed|date=January 2023}}.

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• G2, Winter: Best Estimated ROI, High Performer, Best Relationship, Best Support, Users Most Likely to Recommend, Easiest Setup, Easiest Admin, Best Meets Requirements, Users Love Us, 2025https://www.g2.com/products/activtrak/reviews
• TrustRadius, Buyer’s Choice, 2025https://www.trustradius.com/products/activtrak/reviews
• Deloitte Technology Fast 500, No. 468 Fastest-Growing Company, 2024https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html
• Product Marketing Alliance, AI Marketing Innovation, 2024https://www.productmarketingalliance.com/product-marketing-awards-2024-winners/
• Fortune Best Workplaces in Technology™, 2024https://www.greatplacetowork.com/best-workplaces/technology/2024?category=small-and-medium
• Inc. 5000, No. 2335 of America’s Fastest-Growing Private Companies, 2024https://www.inc.com/inc5000/2024
• Fortune Best Workplaces in Texas™, 2024https://www.greatplacetowork.com/best-workplaces/texas/2024
• Reworked IMPACT Gold Award: Most Innovative Workplace Productivity Solution, 2024https://www.reworked.co/the-wire/reworked-announces-2024-employee-experience-leader-of-the-year-and-impact-award-honorees/
• TrustRadius, Most Loved, 2024https://solutions.trustradius.com/vendor-blog/2024-most-loved-awards/
• Great Place To Work-Certified™, 2024https://www.greatplacetowork.com/certified-company/7051630
• Inc. 5000 Regionals: Southwest, 2024https://www.inc.com/profile/activtrak
• Brandon Hall Group, Best Advance in HR Predictive Analytics Technology, 2024https://excellenceawards.brandonhall.com/winners/

• Time Doctor
• Toggl

• [https://activtrak.com/ Official website]

Category:Time-tracking software

Category:Software companies established in 2009

Category:Mobile applications

Category:Software companies based in Texas

Category:2009 establishments in Texas