AdGreetz
{{Use mdy dates|date=September 2022}}
{{Infobox company
| name = AdGreetz
| logo = AdGreetz Logo.png
| type = Private
| founded = 2009
| location_city = Los Angeles, CA
| location_country = USA
| key_people = Eric Frankel, CEO
| industry = Advertising, marketing
| services =
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| homepage = [http://www.adgreetz.com AdGreetz.com]
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AdGreetz is a marketing services company based in Los Angeles, California, United States.{{cite book |url=https://books.google.com/books?id=AoOkCgAAQBAJ&pg=PT91 |title=Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company |author=Norm Johnston |publisher=Springer |year=2015|isbn=9781137462930 }} It was founded in 2009 by Eric Frankel, who serves as the company's CEO.{{cite web |url=https://marketingland.com/state-interactive-advertising-new-formats-infusing-digital-ads-creativity-gets-results-228655 |publisher=Marketing Land |title=The state of interactive advertising: New formats are infusing digital ads with creativity that gets results |author=Ginny Marvin |date=November 20, 2017}}{{cite web |url=https://www.martechadvisor.com/news/ads/adgreetz-unveils-adchef-ai-and-machine-learning-platform-to-deploy-personalized-ads/ |publisher=Martech Advisor |title=Adgreetz Unveils AdChef, AI and Machine Learning Platform to Deploy Personalized Ads |author=Ameya Dusane |date=April 18, 2019}}
Platform
The company uses adaptive video in its SaaS video personalization platform. Video messages are distributed through email, social media, websites, and banner ads.
AdGreetz has created videos for companies in various industries,{{cite web |url=https://wwd.com/business-news/marketing-promotion/adgreetz-founder-eric-frankel-personalized-videos-10420475/ |publisher=Women's Wear Daily |title=AdGreetz Founder on Why Personalization Converts Shoppers Into Buyers |author=Arthur Zaczkiewicz |date=April 28, 2016}} including Flipkart and Forever 21.{{cite web |url=https://techwireasia.com/2017/12/personalization-is-marketings-new-normal/ |author=Simon Alvarez |date=December 28, 2017 |title=It's all about personalization in the new marketing sphere}} The campaigns are personalized to the ad viewers.{{cite web |url=https://www.businessinsider.com/personalized-video-ads-are-engaging-consumers-2017-11 |publisher=Business Insider |title=Personalized video ads are engaging consumers |author=Stephanie Pandolph |date=November 24, 2017}} The company also developed an email campaign for the film Fifty Shades of Grey, where recipients heard their name spoken through the voice of a character from the film.{{cite news |url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-fifty-shades-marketing-20150213-story.html |work=Los Angeles Times |title='Grey' area: For a provocative film, many shades of marketing |author=Meg James |date=February 13, 2015}} The company also created a campaign for the film Smurfs: The Lost Village.{{Cite web|url=https://www.socaltech.com/adgreetz_powers_new_personalized_smurf_s_ad/s-0071219.html|title=AdGreetz Powers New Personalized Smurf's Ad - socaltech.com|accessdate=18 March 2023}}
References
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