AdKeeper

AdKeeper provided users with a personal "Keeper", where they could come to view ads they've collected from various places on the Internet, or the Ad Gallery display area in AdKeeper.{{cite web |accessdate=November 25, 2010 |url=http://www.marketingpilgrim.com/2010/10/adkeepers-lets-you-rip-out-ads-the-modern-way.html |title=AdKeeper Lets You Rip Out Ads the Modern Way |publisher=Marketing Pilgrim |date=October 11, 2010 |author=Cynthia Boris | archiveurl= https://web.archive.org/web/20101120200804/http://www.marketingpilgrim.com/2010/10/adkeepers-lets-you-rip-out-ads-the-modern-way.html| archivedate= 20 November 2010 | url-status= live}}{{cite web |accessdate=December 18, 2010 |url=http://www.708media.com/online-advertising/new-startup-adkeeper-save-ads-for-later |title=New Startup Adkeeper Launches Allowing You To Save Ads For Later |publisher=708 Media |date=October 11, 2010 |author=Chris Edwards }} Ads that are kept display the date they were kept, when they expire, a short description, and also allow for users to rate them, when they are logged in. Common social sharing tools, such as Email, Twitter, and Facebook are available, and in the aforementioned gallery, users can keep more ads from participating advertisers.

AdKeeper was founded in March, 2010,{{cite web |accessdate=January 17, 2010 |url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=114604562 |archive-url=https://web.archive.org/web/20121010130911/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=114604562 |url-status=dead |archive-date=October 10, 2012 |title=AdKeeper, Inc. Snapshot |publisher=Bloomberg Businessweek |author=Staff }} by Scott Kurnit, who serves as chairman and CEO. Kurnit is best known as the founder of About.com, which grew to a public market value of $1.7 billion, and was sold to Primedia for $724 million, in 2001. About is now owned by IAC.

AdKeeper operated in stealth until October, 2010,{{cite web |accessdate=January 12, 2011 |url=http://www.clickz.com/clickz/news/1934549/adkeeper-takes-usd35-million-round |title=AdKeeper Takes $35 Million in Latest Round |publisher=ClickZ |date=January 3, 2011 |author=Lisa Lacy }} when it launched in private beta. The AdKeeper service became generally available to consumers on February 14, 2011.{{Citation needed|date=October 2023}}

AdKeeper began its service with a list of advertisers who used AdKeeper in their online ads, including Air Alaska, Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macy’s, McDonald’s, Nextag, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Home Depot, Unilever and Warner Bros.{{cite web |accessdate=December 18, 2010 |url=http://content.usatoday.com/communities/technologylive/post/2010/11/advertisers-betting-that-adkeepers-a-web-business-keeper/1 |title=AdKeeper Charter Advertisers List |publisher=USA Today |date=November 3, 2010 |author=David Lieberman }}

In March, 2010, the company raised $8 million in funding from DCM, True Ventures, Spark Capital, First Round Capital,{{cite web |accessdate=January 28, 2011 |url=http://www.crainsnewyork.com/article/20110123/SUB/301239972# |title=Venture capital firms invest still more dollars in NYC |publisher=Crain's New York Business |date=January 23, 2011 |author=Kira Bindrim }} Betaworks, The New York Times, Lerer Ventures and several individual investors. In December, 2010, the company raised $35 million from Oak Investment Partners,{{cite web|accessdate=January 22, 2011 |url=http://www.istockanalyst.com/article/viewiStockNews/articleid/4777438 |archive-url=https://web.archive.org/web/20110713064331/http://www.istockanalyst.com/article/viewiStockNews/articleid/4777438 |url-status=dead |archive-date=July 13, 2011 |title=AdKeeper Inc. Secures $35 Million in Series B Funding Led by Oak Investment Partners |publisher=iStockAnalyst |date=January 3, 2011 |author=Staff }} DCM, and other previous investors.{{cite web |accessdate=July 18, 2010 |url=http://mediamemo.allthingsd.com/20110102/do-you-want-to-save-you-web-ads-adkeeper-bets-35-million-that-you-will/ |title=Do You Want To Save Your Web Ads? AdKeeper Bets $35 Million That You Will' |publisher=MediaMemo |date=January 2, 2011 |author=Peter Kafka }}{{cite web|accessdate=January 10, 2011 |url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142166 |title=AdKeeper Secures $35M, Readies Public Launch |publisher=MediaPost News Online Media Daily |date=January 3, 2011 |author=John Capone |url-status=dead |archiveurl=https://web.archive.org/web/20110106031204/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142166 |archivedate=January 6, 2011 }}

AdKeeper’s Board of Directors consists of Scott Kurnit, Fred Harman (Managing Partner of Oak Investment Partners), Dixon Doll (Co-Founder and General Partner, DCM), Jon Callaghan (Founder, True Ventures) and Ron Unterman (scientist and former Managing Director, Slater Technology Fund).

{{Reflist}}

• HuffPost Tech, June 6, 2011, [http://www.huffingtonpost.com/andy-plesser/adkeeper-readies-button-f_b_872071.html AdKeeper Readies “Button” for 25 Percent of the World’s Display Ads — Video Ads Next]

• {{Official website|http://www.adkeeper.net/}}

Category:Advertising agencies of the United States

Category:Advertising agencies based in New York City

Category:Marketing companies established in 2010

Category:2010 establishments in New York City