AdMob
{{short description|Mobile advertising company}}
{{POV|date=October 2019}}
{{Infobox company
| name = AdMob
| logo = Google AdMob logo.svg
| type = Subsidiary of Google
| parent = Google
| founded = {{start date and age|2006|4|10}}
| founder = Omar Hamoui
| location = Mountain View, California, U.S.
| industry = Mobile advertising
| homepage = {{url|admob.google.com}}
}}
AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui.{{Cite web |title=IGDA Insider |url=https://multibriefs.com/briefs/IGDA/IGDA071217.php |access-date=2023-12-16 |website=multibriefs.com}} The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006{{cite web|url=http://www.tmcnet.com/usubmit/2009/11/04/4462302.htm|title=AdMob: STA Travel's iPhone advertising campaign takes flight|access-date=November 9, 2009}}{{cite web|url=https://opencorporates.com/companies/us_de/4140533|title=ADMOB GOOGLE INC. :: OpenCorporates|work=OpenCorporates|date=2015-10-10|access-date=2016-03-08}} while Hamoui was in business school at Wharton School.{{cite web|url=https://www.businessinsider.com/admob-ceo-omar-hamoui-google-2010-11|title=Here's The REAL Reason AdMob CEO Omar Hamoui Left Google|website=Business Insider|access-date=6 April 2019}} The company is based in Mountain View, California. In November 2009, it was acquired by Google{{cite web|url=http://blog.admob.com/2009/11/09/google-to-acquire-admob/|title=Google to Acquire AdMob|access-date=November 9, 2009|archive-url=https://web.archive.org/web/20091112010903/http://blog.admob.com/2009/11/09/google-to-acquire-admob/|archive-date=2009-11-12|url-status=dead}} for $750 million.{{cite web|url=http://mashable.com/2009/11/09/google-acquires-admob/|title=Facts about Google's acquisition of AdMob|website=Mashable |date=9 November 2009|access-date=November 9, 2009| archive-url= https://web.archive.org/web/20091110214653/http://mashable.com/2009/11/09/google-acquires-admob/| archive-date= 10 November 2009 | url-status= live}} The acquisition was completed on May 27, 2010.{{cite web |url=http://googleblog.blogspot.com/2010/05/weve-officially-acquired-admob.html |title=We've officially acquired AdMob!|access-date=May 27, 2010| archive-url= https://web.archive.org/web/20100529163953/http://googleblog.blogspot.com/2010/05/weve-officially-acquired-admob.html| archive-date= 29 May 2010 | url-status= live}}By Chole Albanesius, PC Magazine. "[https://www.pcmag.com/article2/0,2817,2364268,00.asp It's Official: Google-AdMob Deal Approved]." May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google.{{cite web |url=http://www.channelnewsasia.com/stories/technologynews/view/1049142/1/.html |archive-url=https://archive.today/20100412081223/http://www.channelnewsasia.com/stories/technologynews/view/1049142/1/.html |url-status=dead |archive-date=April 12, 2010 |title=Google, Apple rivalry heats up |publisher=Channel NewsAsia |access-date=April 11, 2010}} Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.{{cite web| url= http://www.admob.com/marketing/acrossplatforms| title= AdMob Ads Across Mobile Platforms| access-date= May 26, 2010| archive-url= https://web.archive.org/web/20100413184859/http://www.admob.com/marketing/acrossplatforms| archive-date= 2010-04-13| url-status= dead}}
On May 16, 2013, Google announced a rebuild of the AdMob{{Cite web|title=Google AdMob|url=https://blog.google/products/admob/|access-date=2020-06-04|website=www.blog.google|language=en}} platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.{{cite web|title= Google Rebuilds AdMob With New Tools For Developers|url= http://www.w3reports.com/2013/05/17/google-rebuilds-admob-with-new-tools-for-developers/|publisher=W3Reports|access-date=16 May 2013}}
Recognition
In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.{{cite web|url=https://mobiforge.com/|title=mobiForge - Mobile Web Development|website=mobiForge|access-date=6 April 2019}}
In 2010, AdMob received a Mobile Premier Award.{{cite web|url=http://www.intomobile.com/2010/02/05/admob-to-keynote-the-mobile-premier-awards-event.html|title=AdMob to keynote the Mobile Premier Awards event|access-date=6 April 2019|archive-url=https://web.archive.org/web/20100211030252/http://www.intomobile.com/2010/02/05/admob-to-keynote-the-mobile-premier-awards-event.html|archive-date=11 February 2010|url-status=dead|df=dmy-all}}
AdMob Mafia
The large acquisition price paid for AdMob, in fast appreciating Google stock, comparatively soon after incorporation (4 years), resulted in a generous distribution of the sales proceeds to its early hires. Many have since become prolific investors in technology startups, and are known in London as the AdMob Mafia,{{Cite web |url=https://drawbridge.com/c/admob-mafia |title=Drawbridge - Meet the AdMob Mafia |access-date=2016-07-03 |archive-url=https://web.archive.org/web/20180114073847/https://drawbridge.com/c/admob-mafia |archive-date=2018-01-14 |url-status=dead }} a reference to the well known PayPal Mafia. In particular Chung Man Tam, Russell Buckley, Jules Maltz and Charles Yim have become very involved in investing and advising startups, with Russell Buckley taking a role advising the British Government{{cite web|url=https://techcrunch.com/2013/05/10/russell-buckley-joins-uk-government-to-bring-about-silicon-valley-in-the-uk/|title=Russell Buckley Joins UK Government To Bring About Silicon Valley In The UK|date=10 May 2013 |access-date=6 April 2019}} on venture investment in the UK's technology ecosystem. AdMob VP of Engineering Kevin Scott went on to become CTO of Microsoft while Sr. Dir of Engineering Mark Schaaf became CTO of Instacart. CFO Cheryl Dalrymple moved on to become CFO of Confluent. GM Japan, John Lagerling became Senior Director of Mobile partnerships at Google Android. Former AdMob team members, Jim Payne and Nafis Jamal, went on to found MoPub, which was acquired by Twitter on September 9, 2013.{{Cite web|url=https://money.cnn.com/2013/09/10/technology/social/twitter-acquisition/index.html|title=Twitter makes another acquisition|date=10 September 2013}}
Notes
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Category:Software companies based in California
Category:Software companies established in 2006
Category:2010 mergers and acquisitions
Category:Software companies of the United States
Category:2006 establishments in California