Ad Lib (typeface)

{{short description|Display typeface}}

{{Infobox font

| name = Ad Lib

| image = Ad Lib font.svg

| style = Display

| releasedate = 1961

| creator = Freeman Craw

| foundry = ATF

| sample = File:Ad Lib Sample.svg

}}

Ad Lib is a decorative typeface that was designed in 1961 by Freeman Craw for American Type Founders. The typeface allegedly inspired by Harold Adler's design for the 1958 film Bonjour Tristesse.{{cite AV media |url=https://vimeo.com/153023334 |title=Harold Adler talks about title design & film production for Saul Bass |date=January 26, 2016 |last=Bradley |first=Susan |type=Video |work=Vimeo}}{{Cite web |title=Ad Lib in use |url=https://fontsinuse.com/typefaces/7354/ad-lib |access-date=2025-05-03 |website=Fonts In Use |language=en}} Filmotype also designed a narrow variant, Filmotype Pioneer{{Cite web |title=Filmotype Pioneer in use |url=https://fontsinuse.com/typefaces/231421/filmotype-pioneer |access-date=2025-05-03 |website=Fonts In Use |language=en}} and a wider variant, Filmotype Moose.{{Cite web |title=Filmotype Moose in use |url=https://fontsinuse.com/typefaces/241076/filmotype-moose |access-date=2025-05-03 |website=Fonts In Use |language=en}}

Originally released with two variants for many characters,{{sfn|McGrew|1993|p=3}} but digital versions only one variant.