Adama Ndiaye
{{short description|Senegalese fashion designer}}
{{for|the Senegalese Olympic basketball player|Adama Ndiaye (basketball)}}
{{infobox person
| name = Adama Amanda Ndiaye
| image = file:Adama Paris Fashion Week 24 Nov 2016 on NdaniTV.png
| alt =
| caption = Adama Paris during Fashion Week Nov 2016
| birth_date =
| birth_place = Kinshasa, Zaire
| death_date =
| death_place =
| nationality = Senegal
| occupation = Fashion designer
| years_active =
| known_for =
| notable_works =
}}
Adama Amanda Ndiaye is a Senegalese fashion designer. She also goes by the name Adama Paris, which is also the name of the label she owns and operates. Her pieces, which are manufactured in Morocco, can be found internationally, including in New York City, Tokyo, London and Paris.{{cite news | url=http://in.reuters.com/article/africa-fashion-idINL5E8HL8Q920120621 | archive-url=https://web.archive.org/web/20160126043006/http://in.reuters.com/article/africa-fashion-idINL5E8HL8Q920120621 | url-status=dead | archive-date=January 26, 2016 | title=Dakar glamour show rides wave of African fashion | work=reuters.com | date=21 June 2012 | agency=Reuters | accessdate=June 27, 2012 | author=Lewis, David | location=Dakar}} She is credited with starting Black Fashion Week.
Life
Ndiaye was born in Kinshasa, Zaire,{{cite web | url=http://www.adama-paris.com/ | title=BIOGRAPHIE "adama paris" | accessdate=June 28, 2012}} then raised in Europe, where her parents were diplomats.{{cite news | url=http://www.lemonde.fr/style/article/2012/06/14/la-mode-africaine-ne-se-limite-pas-aux-pagnes-et-aux-boubous_1718459_1575563.html | title=La mode africaine ne se limite pas aux pagnes et aux boubous | work=Le Monde | date=14 June 2012 | accessdate=June 28, 2012 | author=Lasjaunias, Aude}} She left a banking career in Europe to pursue fashion design in her native country. Africa had a long history of design but struggled for mainstream acceptance, and raising capital for her business was difficult. In order to expand the visibility of African design, Ndiaye created the Dakar Fashion Week exhibition.{{cite web | url=http://www.vogue.it/en/vogue-black/the-black-blog/2011/05/adama-paris | title=Adama Paris: Fashion Without Borders | work=Vogue Italia | date=5 September 2011 | accessdate=June 28, 2012 | author=Sulmers, Claire | archive-date=9 October 2021 | archive-url=https://web.archive.org/web/20211009123702/https://www.vogue.it/en/vogue-black/the-black-blog/2011/05/adama-paris | url-status=dead }} By 2012, the tenth year of the show, it attracted thirty designers from nine countries in Africa and Asia, with audience members coming from around the world, and had an operating budget of more than CFA 80 million (about US$150,000).{{cite web | url=http://www.leral.net/Dakar-Fashion-Week-Adama-Paris-etale-ses-ambitions_a42772.html | title=Dakar Fashion Week: Adama Paris étale ses ambitions | publisher=Leral.net | date=13 June 2012 | accessdate=June 28, 2012}} She has also organized Black Fashion Week events in Prague, Czech Republic, and Bahia, Brazil.{{cite journal | title=Africa Prague | author=Gleye, Fatou | journal=Afroglam |date=February 2012 | pages=36}}{{cite web | url=https://www.bbc.co.uk/afrique/region/2012/06/120613_dakar_fashion.shtml | title=Dakar capitale de la mode | publisher=BBC Afrique | date=13 June 2012 | accessdate=June 28, 2012}}
Her designs are inspired by cities and globalism. In an interview with Vogue Italia, she stated, "Much of my inspiration come from the big cities... My aim was and still is sharing with all modern women one fashion without borders."
Ndaiye has noted that among many African nations, religious objections have made designers unable to practice their profession. She credits the generally tolerant culture of Senegal for providing a supportive environment. She has also spoken out, with other African designers, for increased funding and access to credit from governments in order to foster innovation and job creation in the fashion industry.{{cite web|url=http://www.popxibaar.com/INDUSTRIALISATION-DE-LA-MODE-EN-AFRIQUE-Alphadi-exhorte-le-financement-des-gouvernants-africains_a12979.html |title=INDUSTRIALISATION DE LA MODE EN AFRIQUE : Alphadi exhorte le financement des gouvernants africains |publisher=popxibaar.com |work=Le Populaire |date=13 June 2012 |accessdate=June 28, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20130309100220/http://popxibaar.com/INDUSTRIALISATION-DE-LA-MODE-EN-AFRIQUE-Alphadi-exhorte-le-financement-des-gouvernants-africains_a12979.html |archivedate=9 March 2013 }}
References
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Category:Senegalese women fashion designers
Category:Year of birth missing (living people)
Category:Senegalese people of Democratic Republic of the Congo descent