Addition Elle
{{short description|Canadian clothing store chain}}
{{Infobox company
| name = Addition Elle
| logo = AdditionElleCorporateLogo.jpg
| logo_size = 180px
| type =
| genre =
| fate = Parent Company, Reitmans, announced closing of all Addition Elle stores on {{end date and age|2020|06|01|p=y}}.
| predecessor =
| successor =
| foundation = {{start date and age|1980}} in Montreal
| founder =
| defunct =
| location_city = Montreal, Quebec
| location_country =
| location =
| locations = 139
| area_served = Canada
| key_people = Janice Leclerc
Jeff Ronald
| industry = Apparel and accessories retail
| products = Women's clothing
Lingerie
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner =
| num_employees = 16-50{{cite web | url = http://www.glassdoor.com/Overview/Working-at-Addition-Elle-EI_IE296975.11,24.htm | title = # of employees information | publisher = Glass Door | date = | accessdate = 2011-04-06}}
| parent = Reitmans
| divisions =
| subsid =
| traded_as =
| homepage = {{URL|https://www.additionelle.com/on/demandware.store/Sites-Additionelle_CA-Site/default/Home-Show|additionelle.com}}
| footnotes =
| intl =
}}
Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021.{{Cite web|last=Scriver|first=Amanda|title=Where Are All The Plus-Size Fashion Brands In Canada?|url=https://www.refinery29.com/en-ca/2020/09/9953575/plus-size-fashion-canada-addition-elle-closed|access-date=2022-02-14|website=www.refinery29.com|language=en-CA}} Addition Elle clothing line can now be found at sister store, Penningtons.{{Cite web|title=Addition Elle Plus Size Clothing & Footwear for Women {{!}} Penningtons Canada|url=https://www.penningtons.com/en/plus-size-brands/addition-elle|access-date=2022-02-14|website=www.penningtons.com}}
Summary
The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001.Canada.{{cite web | url = http://www.1-plus.com/viewcategory.htm?categoryId=505391 | title = Addition Elle information | publisher = 1-Plus.com | date = | accessdate = 2011-04-06}} All clothing comes in at least a ladies' size 14 and goes up to size 26. The target demographic of the store was full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.{{cite web | url = http://www.stylelist.com/blog/2007/01/24/addition-elle-plus-size-in-canada/ | title = Lingerie information | publisher = Style List| date = 2007-01-24| accessdate = 2011-04-06}} Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.
Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.{{cite web | url = http://www.plussizeweb.com/addition_elle.htm | title = Basic clothing designs | publisher = Plus Size Web | accessdate = 2011-04-06 | archive-url = https://web.archive.org/web/20120128094758/http://plussizeweb.com/addition_elle.htm | archive-date = 2012-01-28 | url-status = dead }}
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.{{cite web |url=http://jessicabiffi.com/Bio/index.html |archivedate=September 13, 2016 |archiveurl=https://web.archive.org/web/20160913175721/http://jessicabiffi.com/Bio/index.html |title=Jessica Biffi |publisher=jessicabiffi.com |accessdate=August 6, 2018}}{{cite web | url = http://stylevanguard.com/2010/03/04/jessica-biffi-designs-collection-for-addition-elle/ | title = Jessica Biffi designer collection | publisher = Style Vanguard | date = 2010-03-04| accessdate = 2011-04-06}}
References
{{reflist}}
External links
- {{official|https://www.additionelle.com/on/demandware.store/Sites-Additionelle_CA-Site/default/Home-Show}}
{{Reitmans}}
Category:1980 establishments in Quebec
Category:Clothing retailers of Canada
Category:Companies based in Montreal