Adobe MAX

The first MAX conference was held by Macromedia in November 2003 in Salt Lake City, Utah. It combined the elements of its previous DevCon conference for web designers and developers and UCON conference, which targeted software users. The MAX aimed to help developers and designers to learn about new products, showcased technological advances, and included a talent show and an award. Tech support labs, workshops, cyber cafes, and special events took place at the MAX.{{cite magazine |url=https://www.macworld.com/article/168053/max-2.html |title=Macromedia announces MAX Conference, MAX Awards |author=Dennis Sellers |date=September 21, 2003 |magazine=Macworld |access-date=October 5, 2022}}

After Adobe's acquisition of Macromedia in 2005, the conference was rebranded as Adobe MAX and shifted focus from developers and coders to creatives. Adobe integrated sessions for Photoshop, InDesign, and other products.{{cite web |url=https://www.imaging-resource.com/articles/reflections-on-adobe-max-2015 |title=Reflections on Adobe MAX 2015 |author=Gary Coyne |date=October 9, 2015 |website=Imagine Resource |access-date=October 5, 2022}} In 2013, the conference was finally rebadged as the creativity conference and moved away from being a developer event.{{cite web |url=https://www.enterprisetimes.co.uk/2015/11/09/the-secret-cloud-success-story/ |title=The Secret Cloud Success Story |author=Clive Howard |date=November 9, 2015 |website=Enterprise Times |access-date=October 5, 2022}}

Over the years, Adobe MAX took place in New Orleans, Salt Lake City, San Diego, Las Vegas, Chicago, and Anaheim. In the 2010s, it was mostly held in Los Angeles. By 2017, the number of in-person attendees reached 12,000. Due to the coronavirus pandemic, in 2020 and 2021, Adobe MAX was an online-only event with free access to all content. In 2021, the virtual conference gathered 2.2 mil website visits, 21 mil video views, and 50 mil social interactions. In 2022, the event took place both online and physically in LA.{{cite web |url=https://petapixel.com/2022/04/18/adobe-max-is-returning-to-in-person-this-year/ |title=Adobe MAX is Returning to In-Person This Year |author=Jaron Schneider |date=April 18, 2022 |website=PetaPixel |access-date=October 5, 2022}}{{cite web |url=https://www.rangefinderonline.com/news-features/industry-news/adobe-max-2022-conference-in-person-and-online/ |title=Adobe Max 2022 Conference: In-Person and Online |author=Jacqueline Tobin |date=April 19, 2022 |website=Rangefinder |access-date=October 5, 2022}}

Adobe MAX aims to teach creative professionals about Adobe products, and demonstrates the latest updates of its suite of applications, and the vision for future development. Traditionally, the major announcements are kept for the MAX.{{cite web |url=https://www.digitaltrends.com/photography/adobe-max-2018-what-to-expect/ |title=Adobe MAX 2018: What it is, why it matters, and what to expect |author=Gannon Burgett |date=October 17, 2018 |website=Digital Trends |access-date=October 5, 2022}} During the keynote presentations, Adobe announces new products and features to be released on the day of the event or near future. At the Sneaks events, Adobe engineers show some of the features they work on for different Adobe products. Hundreds of sessions teach attendees basics or new tips and tricks of using Adobe suite in different creative industries. MAX Bash is a massive party containing a number of other entertainment events and a concert.

Adobe MAX covers the topics of graphic design, illustration, videography, photography, UI/UX, 3D art, augmented reality, social media, creativity and design, collaboration and productivity, and education.{{cite magazine|url=https://www.techrepublic.com/article/i-should-get-ready-for-adobe-max-and-so-should-you/ |title=I'm preparing for Adobe Max and so should you |author=Ant Pruitt |date=August 30, 2018 |magazine=TechRepublic |access-date=October 5, 2022}} The 2021 Adobe Max offered 400 sessions, labs, workshops, and networking events, as well as community challenges.{{cite web |url=https://www.applemust.com/adobe-max-2021-an-essential-show-for-worlds-creative-pros/ |title=Adobe Max 2021: An essential show for world's creative pros |author=Jonny Evans |date=August 16, 2021 |website=Apple Must |access-date=October 5, 2022}}{{cite web |url=https://www.eventmarketer.com/case-study/adobe-max-creativity-conference-wows-attendees/ |title=Adobe MAX Creativity Conference Wows Attendees |date=2014 |website=Event Marketer |access-date=October 5, 2022}}

== Locations ==

• 2025: Los Angeles, CA
• 2024: Miami, FL
• 2022–2023: Los Angeles, CA
• 2021: Online
• 2020: Online
• 2018–2019: Los Angeles, CA
• 2017: Las Vegas, NV
• 2016: San Diego, CA
• 2009–2015: Los Angeles, CA
• 2008: San Francisco, CA
• 2007: Chicago, IL
• 2006: Las Vegas, NV
• 2005: Anaheim, CA (Macromedia/Adobe MAX)
• 2004: New Orleans, LA (Macromedia MAX)
• 2003: Salt Lake City, UT (Macromedia MAX)

• List of computer-related awards

== References ==

• [http://max.adobe.com/ Adobe MAX]

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MAX

Category:Computer-related awards

Category:Recurring events established in 2003

Category:2003 establishments in Utah