Advertising inventory
Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.{{cite web|last1=Strain|first1=Mary|title=What Does Advertising Inventory Mean?|url=http://smallbusiness.chron.com/advertising-inventory-mean-35920.html|website=smallbusiness.chron.com|publisher=smallbusiness.chron.com|accessdate=29 September 2015}}
History
Traditionally advertising inventory was sold during upfront events in the third week of May.{{cite web|url=http://marketingland.com/ready-digital-upfront-123841|title=Are You Ready For A Digital "Upfront?"|work=Marketing Land|first=Rob|last=Rasko|date=April 16, 2015|accessdate=October 17, 2016}}{{Cite news|url=https://www.nytimes.com/2019/05/12/business/media/network-upfronts-television-streaming-advertising.html|title=As TV Industry's $20 Billion Week Starts, Signs That Streaming Isn't King Yet|last=Lee|first=Edmund|date=May 12, 2019|work=The New York Times|access-date=May 14, 2019|language=en-US|issn=0362-4331}} However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding.{{cite web|url=http://www.dmnews.com/parks-associates-rtb-will-change-online-display-advertising/article/253764/|title=Parks Associates: RTB will change online display advertising|publisher=Direct Marketing News|accessdate=2014-01-17|archive-date=2015-05-03|archive-url=https://web.archive.org/web/20150503104909/http://www.dmnews.com/parks-associates-rtb-will-change-online-display-advertising/article/253764/|url-status=dead}}
Categories
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.{{cite web|last1=Picard|first1=Eric|title=How publishers sell ad inventory|url=http://www.imediaconnection.com/content/32420.asp|website=imediaconnection.com|publisher=imediaconnection.com|accessdate=29 September 2015|archive-date=23 February 2016|archive-url=https://web.archive.org/web/20160223025548/http://www.imediaconnection.com/content/32420.asp|url-status=dead}}
- Premium guaranteed
- Audience targeted
- Remnant
- Sponsorships
References
{{reflist}}